Zebra Technologies Corporation (NASDAQ: ZBRA) is a global leader in enterprise asset intelligence solutions, offering a comprehensive portfolio of hardware, software and services designed to help organizations optimize their operations. Founded in 1969 and headquartered in Lincolnshire, Illinois, Zebra has grown from a regional barcode-label printer manufacturer into an international technology provider with a presence in more than 100 countries. The company serves customers across industries such as retail, transportation and logistics, manufacturing, healthcare and public sector, enabling real-time visibility into critical assets and processes.
Zebra’s product lineup includes barcode and card printers, mobile computing devices, RFID readers and antennas, handheld and hands-free scanners, and rugged tablets. Complementing this hardware, the company offers software platforms for data capture and analytics, device management and workflow optimization. Zebra also provides professional services ranging from planning and deployment to maintenance and support, helping clients integrate its solutions seamlessly into existing IT infrastructure and business processes.
Throughout its history, Zebra has pursued strategic acquisitions to bolster its footprint in the Internet of Things (IoT) and software markets. Notable purchases include the acquisition of Motorola Solutions’ enterprise business, which expanded Zebra’s mobile computing and scanning capabilities, as well as smaller software firms that enhance its portfolio in areas like workforce management and asset lifecycle analytics. These acquisitions have reinforced Zebra’s ability to deliver end-to-end solutions that drive productivity, improve safety and reduce costs.
The company operates across the Americas, Europe, the Middle East, Africa and Asia-Pacific, with regional R&D and support centers that tailor products to local market needs. Under the leadership of President and CEO Dan L. DePaolo and a seasoned executive team, Zebra continues to invest in innovation in areas such as machine vision, artificial intelligence and edge computing. This strategic focus aims to help enterprises capture, analyze and act on data at the point of activity, unlocking greater efficiency and insight in an increasingly connected world.
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