Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.
At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities. Key components include the Zeta Identity Graph, a proprietary data asset that maps consumer touchpoints, and Zeta Data Cloud, which aggregates and enriches first- and third-party data for targeted campaigns. The platform supports email marketing, display and social advertising, mobile messaging, CRM integration and advanced analytics, enabling clients to execute personalized campaigns at scale.
Zeta Global serves a diverse client base spanning industries such as retail, financial services, travel and telecommunications, with operations primarily in North America and growing footprints in Europe and Asia-Pacific. Under the leadership of founder and CEO David A. Steinberg, the company went public in March 2021 via a special purpose acquisition company (SPAC) transaction and trades on the New York Stock Exchange under the ticker ZETA. Zeta’s executive team draws on deep expertise in data science, digital marketing and enterprise software to guide its continued expansion and product innovation.
AI Generated. May Contain Errors.
