Zeta Global Holdings Corp. is a marketing technology company that helps brands acquire, grow and retain customers. Its platform combines consumer data, artificial intelligence and marketing automation to support audience identification, campaign planning, personalization and measurement across digital and traditional channels.
The company’s principal offering is the Zeta Marketing Platform, which is designed to provide marketers with tools for managing customer data, generating insights and executing multichannel campaigns. Its capabilities include customer segmentation, predictive analytics, email marketing, media and audience activation, personalization, and campaign measurement. Zeta also provides data and analytics services intended to help businesses better understand consumer behavior and improve marketing effectiveness.
Zeta Global was founded in 2007 and is headquartered in New York. The company serves enterprise and mid-market customers across industries, including consumer products, financial services, healthcare, retail, travel and hospitality, and media and telecommunications. Zeta became a publicly traded company on the New York Stock Exchange in 2021 under the symbol ZETA. David A. Steinberg is the company’s co-founder, chairman and chief executive officer.
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