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Zeta Global (ZETA) Competitors

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$32.75 +0.35 (+1.08%)
Closing price 10/2/2026 03:59 PM Eastern
Extended Trading
$32.56 -0.19 (-0.57%)
As of 10/2/2026 07:59 PM Eastern
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ZETA vs. ZM, IOT, FICO, U, and IREN

Should you buy Zeta Global stock or one of its competitors? Zeta Global's main competitors and comparable companies include Zoom Communications (ZM), Samsara (IOT), Fair Isaac (FICO), Unity Software (U), and IREN (IREN). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does Zeta Global compare to Zoom Communications?

Zoom Communications (NASDAQ:ZM) and Zeta Global (NYSE:ZETA) are both technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, analyst recommendations, profitability, risk, valuation and earnings.

In the previous week, Zoom Communications had 4 more articles in the media than Zeta Global. MarketBeat recorded 8 mentions for Zoom Communications and 4 mentions for Zeta Global. Zoom Communications' average media sentiment score of 0.76 beat Zeta Global's score of 0.49 indicating that Zoom Communications is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zoom Communications
3 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zeta Global
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

66.5% of Zoom Communications shares are owned by institutional investors. Comparatively, 87.8% of Zeta Global shares are owned by institutional investors. 8.8% of Zoom Communications shares are owned by insiders. Comparatively, 10.7% of Zeta Global shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Zoom Communications has a net margin of 65.19% compared to Zeta Global's net margin of -0.15%. Zoom Communications' return on equity of 10.86% beat Zeta Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Zoom Communications65.19% 10.86% 8.93%
Zeta Global -0.15%5.32%3.15%

Zoom Communications has higher revenue and earnings than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than Zoom Communications, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zoom Communications$4.87B5.57$1.90B$10.808.60
Zeta Global$1.30B6.30-$31.51M-$0.02N/A

Zoom Communications currently has a consensus price target of $113.62, indicating a potential upside of 22.33%. Zeta Global has a consensus price target of $30.83, indicating a potential downside of 5.86%. Given Zoom Communications' higher probable upside, equities research analysts plainly believe Zoom Communications is more favorable than Zeta Global.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zoom Communications
0 Sell rating(s)
11 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.56
Zeta Global
1 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.62

Zoom Communications has a beta of 1.03, meaning that its stock price is 3% more volatile than the broader market. Comparatively, Zeta Global has a beta of 1.39, meaning that its stock price is 39% more volatile than the broader market.

Summary

Zoom Communications beats Zeta Global on 11 of the 16 factors compared between the two stocks.

How does Zeta Global compare to Samsara?

Samsara (NYSE:IOT) and Zeta Global (NYSE:ZETA) are both technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, profitability, earnings, analyst recommendations, valuation and institutional ownership.

In the previous week, Samsara had 21 more articles in the media than Zeta Global. MarketBeat recorded 25 mentions for Samsara and 4 mentions for Zeta Global. Zeta Global's average media sentiment score of 0.49 beat Samsara's score of 0.17 indicating that Zeta Global is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Samsara
10 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Zeta Global
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

96.0% of Samsara shares are owned by institutional investors. Comparatively, 87.8% of Zeta Global shares are owned by institutional investors. 35.1% of Samsara shares are owned by company insiders. Comparatively, 10.7% of Zeta Global shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Samsara has a beta of 1.35, indicating that its share price is 35% more volatile than the broader market. Comparatively, Zeta Global has a beta of 1.39, indicating that its share price is 39% more volatile than the broader market.

Samsara has a net margin of 4.90% compared to Zeta Global's net margin of -0.15%. Zeta Global's return on equity of 5.32% beat Samsara's return on equity.

Company Net Margins Return on Equity Return on Assets
Samsara4.90% 4.13% 2.35%
Zeta Global -0.15%5.32%3.15%

Samsara currently has a consensus target price of $51.68, indicating a potential upside of 25.69%. Zeta Global has a consensus target price of $30.83, indicating a potential downside of 5.86%. Given Samsara's stronger consensus rating and higher probable upside, research analysts clearly believe Samsara is more favorable than Zeta Global.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Samsara
1 Sell rating(s)
5 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.73
Zeta Global
1 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.62

Samsara has higher revenue and earnings than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than Samsara, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Samsara$1.62B14.88-$9.12M$0.16257.01
Zeta Global$1.30B6.30-$31.51M-$0.02N/A

Summary

Samsara beats Zeta Global on 13 of the 17 factors compared between the two stocks.

How does Zeta Global compare to Fair Isaac?

Zeta Global (NYSE:ZETA) and Fair Isaac (NYSE:FICO) are both technology companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, earnings, risk, analyst recommendations, valuation and dividends.

87.8% of Zeta Global shares are held by institutional investors. Comparatively, 85.8% of Fair Isaac shares are held by institutional investors. 10.7% of Zeta Global shares are held by insiders. Comparatively, 3.0% of Fair Isaac shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Fair Isaac has a net margin of 34.05% compared to Zeta Global's net margin of -0.15%. Zeta Global's return on equity of 5.32% beat Fair Isaac's return on equity.

Company Net Margins Return on Equity Return on Assets
Zeta Global-0.15% 5.32% 3.15%
Fair Isaac 34.05%-32.51%40.61%

Zeta Global currently has a consensus target price of $30.83, indicating a potential downside of 5.86%. Fair Isaac has a consensus target price of $1,210.38, indicating a potential upside of 83.63%. Given Fair Isaac's higher probable upside, analysts clearly believe Fair Isaac is more favorable than Zeta Global.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zeta Global
1 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.62
Fair Isaac
1 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.53

Fair Isaac has higher revenue and earnings than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than Fair Isaac, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zeta Global$1.30B6.30-$31.51M-$0.02N/A
Fair Isaac$1.99B7.15$651.95M$34.6219.04

Zeta Global has a beta of 1.39, meaning that its share price is 39% more volatile than the broader market. Comparatively, Fair Isaac has a beta of 1.35, meaning that its share price is 35% more volatile than the broader market.

In the previous week, Fair Isaac had 56 more articles in the media than Zeta Global. MarketBeat recorded 60 mentions for Fair Isaac and 4 mentions for Zeta Global. Zeta Global's average media sentiment score of 0.49 beat Fair Isaac's score of 0.01 indicating that Zeta Global is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zeta Global
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Fair Isaac
7 Very Positive mention(s)
16 Positive mention(s)
15 Neutral mention(s)
15 Negative mention(s)
4 Very Negative mention(s)
Neutral

Summary

Fair Isaac beats Zeta Global on 10 of the 16 factors compared between the two stocks.

How does Zeta Global compare to Unity Software?

Unity Software (NYSE:U) and Zeta Global (NYSE:ZETA) are both technology companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, media sentiment, risk and dividends.

Unity Software has a beta of 2.11, suggesting that its share price is 111% more volatile than the broader market. Comparatively, Zeta Global has a beta of 1.39, suggesting that its share price is 39% more volatile than the broader market.

Zeta Global has lower revenue, but higher earnings than Unity Software. Zeta Global is trading at a lower price-to-earnings ratio than Unity Software, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Unity Software$1.85B10.37-$402.77M-$1.36N/A
Zeta Global$1.30B6.30-$31.51M-$0.02N/A

In the previous week, Unity Software had 5 more articles in the media than Zeta Global. MarketBeat recorded 9 mentions for Unity Software and 4 mentions for Zeta Global. Unity Software's average media sentiment score of 0.50 beat Zeta Global's score of 0.49 indicating that Unity Software is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Unity Software
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Zeta Global
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Unity Software presently has a consensus price target of $45.16, suggesting a potential upside of 3.66%. Zeta Global has a consensus price target of $30.83, suggesting a potential downside of 5.86%. Given Unity Software's stronger consensus rating and higher probable upside, analysts plainly believe Unity Software is more favorable than Zeta Global.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Unity Software
1 Sell rating(s)
3 Hold rating(s)
17 Buy rating(s)
2 Strong Buy rating(s)
2.87
Zeta Global
1 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.62

73.5% of Unity Software shares are held by institutional investors. Comparatively, 87.8% of Zeta Global shares are held by institutional investors. 0.8% of Unity Software shares are held by insiders. Comparatively, 10.7% of Zeta Global shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Zeta Global has a net margin of -0.15% compared to Unity Software's net margin of -28.97%. Zeta Global's return on equity of 5.32% beat Unity Software's return on equity.

Company Net Margins Return on Equity Return on Assets
Unity Software-28.97% 4.64% 2.16%
Zeta Global -0.15%5.32%3.15%

Summary

Unity Software beats Zeta Global on 10 of the 17 factors compared between the two stocks.

How does Zeta Global compare to IREN?

Zeta Global (NYSE:ZETA) and IREN (NASDAQ:IREN) are both technology companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, profitability, risk, earnings and dividends.

Zeta Global presently has a consensus target price of $30.83, indicating a potential downside of 5.86%. IREN has a consensus target price of $81.13, indicating a potential upside of 94.28%. Given IREN's stronger consensus rating and higher probable upside, analysts clearly believe IREN is more favorable than Zeta Global.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zeta Global
1 Sell rating(s)
3 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.62
IREN
1 Sell rating(s)
4 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.77

87.8% of Zeta Global shares are owned by institutional investors. Comparatively, 41.1% of IREN shares are owned by institutional investors. 10.7% of Zeta Global shares are owned by insiders. Comparatively, 5.0% of IREN shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, IREN had 31 more articles in the media than Zeta Global. MarketBeat recorded 35 mentions for IREN and 4 mentions for Zeta Global. Zeta Global's average media sentiment score of 0.49 beat IREN's score of 0.24 indicating that Zeta Global is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Zeta Global
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
IREN
7 Very Positive mention(s)
8 Positive mention(s)
13 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Neutral

Zeta Global has a net margin of -0.15% compared to IREN's net margin of -99.38%. Zeta Global's return on equity of 5.32% beat IREN's return on equity.

Company Net Margins Return on Equity Return on Assets
Zeta Global-0.15% 5.32% 3.15%
IREN -99.38%-15.46%-5.51%

Zeta Global has a beta of 1.39, suggesting that its stock price is 39% more volatile than the broader market. Comparatively, IREN has a beta of 4.26, suggesting that its stock price is 326% more volatile than the broader market.

Zeta Global has higher revenue and earnings than IREN. Zeta Global is trading at a lower price-to-earnings ratio than IREN, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Zeta Global$1.30B6.30-$31.51M-$0.02N/A
IREN$707.01M23.28-$702.62M-$2.34N/A

Summary

Zeta Global beats IREN on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZETA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZETA vs. The Competition

MetricZeta GlobalSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$8.19B$16.29B$31.95B$22.78B
Dividend YieldN/A3.42%2.75%3.72%
P/E Ratio-1,637.55144.2981.9027.81
Price / Sales6.301,286.60592.0520.21
Price / Cash82.5843.0448.6019.11
Price / Book9.958.758.164.67
Net Income-$31.51M$431.48M$768.11M$1.07B
7 Day Performance11.06%262.12%114.89%-1.06%
1 Month Performance4.57%165.71%73.49%-5.60%
1 Year Performance69.39%0.12%168.05%5.09%

Zeta Global Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZETA
Zeta Global
2.5538 of 5 stars
$32.75
+1.1%
$30.83
-5.9%
+69.4%$8.19B$1.30BN/A3,300
ZM
Zoom Communications
4.3414 of 5 stars
$87.76
-2.2%
$113.62
+29.5%
+14.7%$25.61B$4.87B8.137,438
IOT
Samsara
4.1356 of 5 stars
$37.82
-0.4%
$52.05
+37.6%
+5.2%$22.15B$1.62B236.384,100
FICO
Fair Isaac
4.8198 of 5 stars
$841.24
-2.5%
$1,546.00
+83.8%
-64.4%$18.17B$1.99B24.303,811
U
Unity Software
3.0937 of 5 stars
$40.19
-3.3%
$45.16
+12.4%
+15.1%$17.69B$1.85BN/A4,412

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This page (NYSE:ZETA) was last updated on 10/4/2026 by MarketBeat.com Staff.
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