ADT (ADT) Stock Price, News & Analysis

Company Overview

ADT Inc. is a leading provider of security and automation solutions for residential and commercial customers. The company offers a comprehensive suite of products and services, including intrusion detection systems, video surveillance, fire and carbon monoxide monitoring, and integrated smart home automation platforms. Through professional installation, continuous monitoring, and a network of 24/7 monitoring centers, ADT helps customers protect their properties, assets and loved ones.

Founded in 1874 as the American District Telegraph Company, ADT has evolved from one of the first telegraph-based alarm services into a modern security technology enterprise. Headquartered in Boca Raton, Florida, the company has grown through strategic acquisitions, research and development in electronic security, and partnerships with consumer electronics firms to integrate emerging technologies such as wireless sensors and cloud-based video storage.

ADT primarily serves customers across the United States and Canada, operating a nationwide footprint of monitoring stations and regional service centers. Its offerings span basic alarm packages to fully integrated smart home solutions that allow for remote control of door locks, thermostats and lighting. The company also provides specialized services for small businesses and larger commercial enterprises seeking customized security designs and compliance-driven monitoring.

Under the leadership of Chief Executive Officer Jim DeVries, ADT continues to invest in advanced analytics, cybersecurity measures and next-generation customer support tools. The company’s strategic focus centers on enhancing user experience, expanding digital offerings and leveraging its established brand recognition to maintain a competitive position in the evolving security market.

Key Stats

• Today's Range: $7.26 to $7.50
• 50-Day Range: $6.30 to $7.90
• 52-Week Range: $6.24 to $8.94
• Volume: 7.76 million shs
• Average Volume: 8.20 million shs
• Market Capitalization: $5.45 billion
• P/E Ratio: 10.50
• Dividend Yield: 2.95%
• Price Target: $8.23
• Consensus Rating: Hold

ADT Stock Analysis - MarketRank™

ADT scored higher than 74% of companies evaluated by MarketBeat, and ranked 207th out of 488 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.3 / 5
• Analyst Rating: Hold

Consensus Rating

ADT has received a consensus rating of Hold. The company's average rating score is 2.17, and is based on no strong buy ratings, 2 buy ratings, 3 hold ratings, and 1 sell rating.

Upside Potential

ADT has a consensus price target of $8.23, representing about 10.4% upside from its current price of $7.45.

Amount of Analyst Coverage

ADT has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 5.56%

Earnings Growth

Earnings for ADT are expected to grow by 5.56% in the coming year, from $0.90 to $0.95 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of ADT is 10.50, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 43.03.

Price to Earnings Ratio vs. Sector

The P/E ratio of ADT is 10.50, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.43.

Price to Book Value per Share Ratio

ADT has a P/B Ratio of 1.57. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.62% of the float of ADT has been sold short.

Short Interest Ratio / Days to Cover

ADT has a short interest ratio ("days to cover") of 4.18.

Change versus previous month

Short interest in ADT has recently decreased by 11.62%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

ADT pays a meaningful dividend of 3.01%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

ADT has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of ADT is 30.99%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, ADT will have a dividend payout ratio of 23.16% next year. This indicates that ADT will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.3 / 5
• News Sentiment: 0.67

News Sentiment

ADT has a news sentiment score of 0.67. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for ADT this week, compared to 6 articles on an average week.

Search Interest

Only 8 people have searched for ADT on MarketBeat in the last 30 days. This is a decrease of -38% compared to the previous 30 days.

MarketBeat Follows

6 people have added ADT to their MarketBeat watchlist in the last 30 days. This is an increase of 500% compared to the previous 30 days.

Company Ownership

• Score: 2.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, ADT insiders have bought more of their company's stock than they have sold. Specifically, they have bought $25,049.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

3.00% of the stock of ADT is held by insiders.

Percentage Held by Institutions

87.22% of the stock of ADT is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 7/7 Dividend: 6/11/2026
• Ex-Dividend for 7/7 Dividend: 6/11/2026
• Dividend Payable: 7/07/2026
• Last Earnings: 7/30/2026
• Today: 8/13/2026
• Record date for 10/1 Dividend: 9/10/2026
• Ex-Dividend for 10/1 Dividend: 9/10/2026
• Dividend Payable: 10/01/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Diversified Consumer Services
• Sub-Industry: Specialized Consumer Services
• Current Symbol: NYSE:ADT
• CIK: 1703056
• Web: www.adt.com
• Phone: (561) 988-3600
• Fax: N/A
• Employees: 12,200
• Year Founded: 1874

Price Target and Rating

• Average Price Target for ADT: $8.23
• High Price Target: $10.40
• Low Price Target: $7.00
• Potential Upside/Downside: +10.4%
• Consensus Rating: Hold
• Rating Score (0-4): 2.17
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.71
• Trailing P/E Ratio: 10.50
• Forward P/E Ratio: 8.28
• P/E Growth: N/A
• Net Income: $595.95 million
• Net Margins: 11.85%
• Pretax Margin: 16.59%
• Return on Equity: 18.99%
• Return on Assets: 4.40%

Debt

• Debt-to-Equity Ratio: 2.14
• Current Ratio: 0.69
• Quick Ratio: 0.52

Sales & Book Value

• Annual Sales: $5.13 billion
• Price / Sales: 1.06
• Cash Flow: $2.46 per share
• Price / Cash Flow: 3.03
• Book Value: $4.76 per share
• Price / Book: 1.57

Miscellaneous

• Outstanding Shares: 730,560,000
• Free Float: 708,642,000
• Market Cap: $5.45 billion
• Optionable: Optionable
• Beta: 1.00