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ADT (ADT) Competitors

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$6.78 +0.05 (+0.67%)
Closing price 06/5/2026 03:59 PM Eastern
Extended Trading
$6.77 -0.01 (-0.19%)
As of 06/5/2026 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

ADT vs. BCO, ALLE, MSA, REZI, and BRC

Should you buy ADT stock or one of its competitors? MarketBeat compares ADT with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with ADT include Brink's (BCO), Allegion (ALLE), MSA Safety Incorporporated (MSA), Resideo Technologies (REZI), and Brady (BRC).

How does ADT compare to Brink's?

ADT (NYSE:ADT) and Brink's (NYSE:BCO) are both mid-cap security & alarm services companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, valuation, analyst recommendations, risk, media sentiment, earnings, dividends and institutional ownership.

In the previous week, ADT had 4 more articles in the media than Brink's. MarketBeat recorded 4 mentions for ADT and 0 mentions for Brink's. ADT's average media sentiment score of 0.90 beat Brink's' score of 0.00 indicating that ADT is being referred to more favorably in the media.

Company Overall Sentiment
ADT Positive
Brink's Neutral

ADT has a net margin of 12.12% compared to Brink's' net margin of 3.35%. Brink's' return on equity of 87.38% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT12.12% 19.23% 4.50%
Brink's 3.35%87.38%4.82%

ADT has higher earnings, but lower revenue than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B1.05$595.95M$0.709.69
Brink's$5.39B0.77$199.70M$4.2823.63

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.2%. Brink's pays an annual dividend of $1.02 per share and has a dividend yield of 1.0%. ADT pays out 31.4% of its earnings in the form of a dividend. Brink's pays out 23.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has raised its dividend for 1 consecutive years and Brink's has raised its dividend for 5 consecutive years.

ADT presently has a consensus target price of $8.08, suggesting a potential upside of 19.09%. Brink's has a consensus target price of $154.00, suggesting a potential upside of 52.29%. Given Brink's' stronger consensus rating and higher probable upside, analysts plainly believe Brink's is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
Brink's
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

ADT has a beta of 1.01, indicating that its share price is 1% more volatile than the broader market. Comparatively, Brink's has a beta of 1.05, indicating that its share price is 5% more volatile than the broader market.

87.2% of ADT shares are held by institutional investors. Comparatively, 95.0% of Brink's shares are held by institutional investors. 3.0% of ADT shares are held by company insiders. Comparatively, 1.0% of Brink's shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Brink's beats ADT on 11 of the 18 factors compared between the two stocks.

How does ADT compare to Allegion?

ADT (NYSE:ADT) and Allegion (NYSE:ALLE) are both industrials companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, analyst recommendations, earnings, profitability, dividends and valuation.

Allegion has lower revenue, but higher earnings than ADT. ADT is trading at a lower price-to-earnings ratio than Allegion, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B1.05$595.95M$0.709.69
Allegion$4.07B2.74$643.80M$7.3217.74

In the previous week, Allegion had 5 more articles in the media than ADT. MarketBeat recorded 9 mentions for Allegion and 4 mentions for ADT. Allegion's average media sentiment score of 1.30 beat ADT's score of 0.90 indicating that Allegion is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Allegion
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ADT currently has a consensus target price of $8.08, suggesting a potential upside of 19.09%. Allegion has a consensus target price of $160.38, suggesting a potential upside of 23.53%. Given Allegion's stronger consensus rating and higher possible upside, analysts clearly believe Allegion is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
Allegion
0 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.27

87.2% of ADT shares are owned by institutional investors. Comparatively, 92.2% of Allegion shares are owned by institutional investors. 3.0% of ADT shares are owned by company insiders. Comparatively, 0.6% of Allegion shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Allegion has a net margin of 15.24% compared to ADT's net margin of 12.12%. Allegion's return on equity of 35.41% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT12.12% 19.23% 4.50%
Allegion 15.24%35.41%13.53%

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.2%. Allegion pays an annual dividend of $2.20 per share and has a dividend yield of 1.7%. ADT pays out 31.4% of its earnings in the form of a dividend. Allegion pays out 30.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has raised its dividend for 1 consecutive years and Allegion has raised its dividend for 11 consecutive years.

ADT has a beta of 1.01, indicating that its stock price is 1% more volatile than the broader market. Comparatively, Allegion has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market.

Summary

Allegion beats ADT on 15 of the 20 factors compared between the two stocks.

How does ADT compare to MSA Safety Incorporporated?

MSA Safety Incorporporated (NYSE:MSA) and ADT (NYSE:ADT) are both mid-cap industrials companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.

92.5% of MSA Safety Incorporporated shares are held by institutional investors. Comparatively, 87.2% of ADT shares are held by institutional investors. 0.7% of MSA Safety Incorporporated shares are held by insiders. Comparatively, 3.0% of ADT shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, MSA Safety Incorporporated had 5 more articles in the media than ADT. MarketBeat recorded 9 mentions for MSA Safety Incorporporated and 4 mentions for ADT. MSA Safety Incorporporated's average media sentiment score of 1.08 beat ADT's score of 0.90 indicating that MSA Safety Incorporporated is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MSA Safety Incorporporated
4 Very Positive mention(s)
4 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
ADT
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

MSA Safety Incorporporated has a net margin of 15.16% compared to ADT's net margin of 12.12%. MSA Safety Incorporporated's return on equity of 24.54% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
MSA Safety Incorporporated15.16% 24.54% 12.64%
ADT 12.12%19.23%4.50%

MSA Safety Incorporporated has a beta of 0.96, meaning that its share price is 4% less volatile than the broader market. Comparatively, ADT has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market.

ADT has higher revenue and earnings than MSA Safety Incorporporated. ADT is trading at a lower price-to-earnings ratio than MSA Safety Incorporporated, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MSA Safety Incorporporated$1.92B3.24$278.92M$7.4021.78
ADT$5.13B1.05$595.95M$0.709.69

MSA Safety Incorporporated presently has a consensus target price of $200.00, indicating a potential upside of 24.12%. ADT has a consensus target price of $8.08, indicating a potential upside of 19.09%. Given MSA Safety Incorporporated's stronger consensus rating and higher probable upside, equities analysts clearly believe MSA Safety Incorporporated is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MSA Safety Incorporporated
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

MSA Safety Incorporporated pays an annual dividend of $2.16 per share and has a dividend yield of 1.3%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.2%. MSA Safety Incorporporated pays out 29.2% of its earnings in the form of a dividend. ADT pays out 31.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. MSA Safety Incorporporated has raised its dividend for 56 consecutive years and ADT has raised its dividend for 1 consecutive years.

Summary

MSA Safety Incorporporated beats ADT on 13 of the 18 factors compared between the two stocks.

How does ADT compare to Resideo Technologies?

ADT (NYSE:ADT) and Resideo Technologies (NYSE:REZI) are both mid-cap industrials companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, institutional ownership, risk, profitability, analyst recommendations and dividends.

ADT has a net margin of 12.12% compared to Resideo Technologies' net margin of -6.71%. ADT's return on equity of 19.23% beat Resideo Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
ADT12.12% 19.23% 4.50%
Resideo Technologies -6.71%16.70%4.66%

ADT has higher earnings, but lower revenue than Resideo Technologies. Resideo Technologies is trading at a lower price-to-earnings ratio than ADT, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B1.05$595.95M$0.709.69
Resideo Technologies$7.47B0.63-$527M-$3.84N/A

ADT has a beta of 1.01, indicating that its share price is 1% more volatile than the broader market. Comparatively, Resideo Technologies has a beta of 1.64, indicating that its share price is 64% more volatile than the broader market.

87.2% of ADT shares are owned by institutional investors. Comparatively, 91.7% of Resideo Technologies shares are owned by institutional investors. 3.0% of ADT shares are owned by company insiders. Comparatively, 1.5% of Resideo Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

ADT presently has a consensus target price of $8.08, indicating a potential upside of 19.09%. Resideo Technologies has a consensus target price of $49.00, indicating a potential upside of 56.95%. Given Resideo Technologies' stronger consensus rating and higher possible upside, analysts plainly believe Resideo Technologies is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
Resideo Technologies
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

In the previous week, ADT had 1 more articles in the media than Resideo Technologies. MarketBeat recorded 4 mentions for ADT and 3 mentions for Resideo Technologies. ADT's average media sentiment score of 0.90 beat Resideo Technologies' score of 0.45 indicating that ADT is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Resideo Technologies
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

ADT beats Resideo Technologies on 9 of the 15 factors compared between the two stocks.

How does ADT compare to Brady?

ADT (NYSE:ADT) and Brady (NYSE:BRC) are both mid-cap industrials companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, institutional ownership, media sentiment, earnings, profitability and dividends.

ADT currently has a consensus price target of $8.08, suggesting a potential upside of 19.09%. Given ADT's higher possible upside, analysts clearly believe ADT is more favorable than Brady.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
Brady
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.2%. Brady pays an annual dividend of $0.98 per share and has a dividend yield of 1.1%. ADT pays out 31.4% of its earnings in the form of a dividend. Brady pays out 22.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has increased its dividend for 1 consecutive years and Brady has increased its dividend for 39 consecutive years.

ADT has a beta of 1.01, indicating that its share price is 1% more volatile than the broader market. Comparatively, Brady has a beta of 0.62, indicating that its share price is 38% less volatile than the broader market.

ADT has higher revenue and earnings than Brady. ADT is trading at a lower price-to-earnings ratio than Brady, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B1.05$595.95M$0.709.69
Brady$1.62B2.57$189.26M$4.3920.18

In the previous week, ADT had 4 more articles in the media than Brady. MarketBeat recorded 4 mentions for ADT and 0 mentions for Brady. ADT's average media sentiment score of 0.90 beat Brady's score of 0.00 indicating that ADT is being referred to more favorably in the media.

Company Overall Sentiment
ADT Positive
Brady Neutral

Brady has a net margin of 12.93% compared to ADT's net margin of 12.12%. ADT's return on equity of 19.23% beat Brady's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT12.12% 19.23% 4.50%
Brady 12.93%19.01%13.47%

87.2% of ADT shares are held by institutional investors. Comparatively, 76.3% of Brady shares are held by institutional investors. 3.0% of ADT shares are held by company insiders. Comparatively, 15.6% of Brady shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

ADT beats Brady on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ADT vs. The Competition

MetricADTPROTECTION IndustryIndustrials SectorNYSE Exchange
Market Cap$5.33B$3.39B$9.56B$23.35B
Dividend Yield3.26%2.51%3.53%4.08%
P/E Ratio9.6919.4224.9930.26
Price / Sales1.054.935,040.6513.22
Price / Cash2.7927.2628.0724.41
Price / Book1.473.544.794.63
Net Income$595.95M$106.44M$794.09M$1.07B
7 Day Performance0.89%-7.85%1.67%-1.66%
1 Month Performance-2.67%-8.71%3.91%-1.68%
1 Year Performance-19.51%-20.17%29.90%21.33%

ADT Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ADT
ADT
4.3017 of 5 stars
$6.79
+0.7%
$8.08
+19.1%
-17.8%$5.37B$5.13B9.6912,200
BCO
Brink's
3.7231 of 5 stars
$103.13
-0.9%
$154.00
+49.3%
+21.3%$4.28B$5.26B24.1065,400
ALLE
Allegion
4.9125 of 5 stars
$130.21
+0.1%
$161.50
+24.0%
-6.0%$11.18B$4.07B17.7913,300
MSA
MSA Safety Incorporporated
4.8085 of 5 stars
$162.94
-1.7%
$200.00
+22.7%
-2.4%$6.40B$1.87B22.025,300
REZI
Resideo Technologies
4.2471 of 5 stars
$30.55
-2.3%
$39.67
+29.8%
+49.4%$4.74B$7.47BN/A14,800

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This page (NYSE:ADT) was last updated on 6/6/2026 by MarketBeat.com Staff.
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