Which has preferable earnings and valuation, ADT or BCO?

ADT has higher earnings, but lower revenue than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ADT $5.13B 0.98 $595.95M $0.70 9.11 Brink's $5.26B 0.74 $199.70M $4.28 22.04

Is ADT or BCO more profitable?

ADT has a net margin of 12.12% compared to Brink's' net margin of 3.35%. Brink's' return on equity of 87.38% beat ADT's return on equity. Company Net Margins Return on Equity Return on Assets ADT 12.12% 19.23% 4.50% Brink's 3.35% 87.38% 4.82%

Does the media prefer ADT or BCO?

In the previous week, ADT had 6 more articles in the media than Brink's. MarketBeat recorded 8 mentions for ADT and 2 mentions for Brink's. ADT's average media sentiment score of 0.25 beat Brink's' score of 0.00 indicating that ADT is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ADT 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 2 Very Negative mention(s) Neutral Brink's 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts rate ALLE or ADT?

Allegion presently has a consensus price target of $160.89, indicating a potential upside of 14.97%. ADT has a consensus price target of $8.08, indicating a potential upside of 26.75%. Given ADT's higher probable upside, analysts clearly believe ADT is more favorable than Allegion. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Allegion 0 Sell rating(s) 9 Hold rating(s) 2 Buy rating(s) 1 Strong Buy rating(s) 2.33 ADT 1 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.17

Which has better valuation and earnings, ALLE or ADT?

Allegion has higher earnings, but lower revenue than ADT. ADT is trading at a lower price-to-earnings ratio than Allegion, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Allegion $4.07B 2.96 $643.80M $7.32 19.12 ADT $5.13B 0.98 $595.95M $0.70 9.11

Is ALLE or ADT more profitable?

Allegion has a net margin of 15.24% compared to ADT's net margin of 12.12%. Allegion's return on equity of 35.41% beat ADT's return on equity. Company Net Margins Return on Equity Return on Assets Allegion 15.24% 35.41% 13.53% ADT 12.12% 19.23% 4.50%

Does the media prefer ALLE or ADT?

In the previous week, Allegion had 2 more articles in the media than ADT. MarketBeat recorded 10 mentions for Allegion and 8 mentions for ADT. Allegion's average media sentiment score of 0.85 beat ADT's score of 0.25 indicating that Allegion is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Allegion 3 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive ADT 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 2 Very Negative mention(s) Neutral

Does the media refer more to MSA or ADT?

In the previous week, ADT had 5 more articles in the media than MSA Safety Incorporporated. MarketBeat recorded 8 mentions for ADT and 3 mentions for MSA Safety Incorporporated. MSA Safety Incorporporated's average media sentiment score of 1.49 beat ADT's score of 0.25 indicating that MSA Safety Incorporporated is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment MSA Safety Incorporporated 2 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive ADT 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 2 Very Negative mention(s) Neutral

Is REZI or ADT more profitable?

ADT has a net margin of 12.12% compared to Resideo Technologies' net margin of -6.71%. ADT's return on equity of 19.23% beat Resideo Technologies' return on equity. Company Net Margins Return on Equity Return on Assets Resideo Technologies -6.71% 16.70% 4.66% ADT 12.12% 19.23% 4.50%

Does the media favor REZI or ADT?

In the previous week, ADT had 6 more articles in the media than Resideo Technologies. MarketBeat recorded 8 mentions for ADT and 2 mentions for Resideo Technologies. Resideo Technologies' average media sentiment score of 0.64 beat ADT's score of 0.25 indicating that Resideo Technologies is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Resideo Technologies 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive ADT 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 2 Very Negative mention(s) Neutral

Do analysts prefer BRC or ADT?

Brady currently has a consensus price target of $103.00, suggesting a potential upside of 14.33%. ADT has a consensus price target of $8.08, suggesting a potential upside of 26.75%. Given ADT's higher probable upside, analysts clearly believe ADT is more favorable than Brady. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brady 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 ADT 1 Sell rating(s) 3 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.17

Which has better valuation & earnings, BRC or ADT?

ADT has higher revenue and earnings than Brady. ADT is trading at a lower price-to-earnings ratio than Brady, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brady $1.51B 2.80 $189.26M $4.39 20.52 ADT $5.13B 0.98 $595.95M $0.70 9.11

Is BRC or ADT more profitable?

Brady has a net margin of 12.93% compared to ADT's net margin of 12.12%. ADT's return on equity of 19.23% beat Brady's return on equity. Company Net Margins Return on Equity Return on Assets Brady 12.93% 19.01% 13.47% ADT 12.12% 19.23% 4.50%

Does the media prefer BRC or ADT?

In the previous week, ADT had 5 more articles in the media than Brady. MarketBeat recorded 8 mentions for ADT and 3 mentions for Brady. Brady's average media sentiment score of 0.57 beat ADT's score of 0.25 indicating that Brady is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brady 1 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive ADT 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 2 Very Negative mention(s) Neutral

ADT (ADT) Competitors

$6.38 +0.08 (+1.19%)

Closing price 06/26/2026 03:59 PM Eastern

Extended Trading

$6.40 +0.03 (+0.39%)

As of 06/26/2026 07:55 PM Eastern

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ADT vs. BCO, ALLE, MSA, REZI, and BRC

Should you buy ADT stock or one of its competitors? MarketBeat compares ADT with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with ADT include Brink's (BCO), Allegion (ALLE), MSA Safety Incorporporated (MSA), Resideo Technologies (REZI), and Brady (BRC).

How does ADT compare to Brink's?

ADT (NYSE:ADT) and Brink's (NYSE:BCO) are both mid-cap security & alarm services companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, earnings, profitability, dividends, risk, analyst recommendations and institutional ownership.

In the previous week, ADT had 6 more articles in the media than Brink's. MarketBeat recorded 8 mentions for ADT and 2 mentions for Brink's. ADT's average media sentiment score of 0.25 beat Brink's' score of 0.00 indicating that ADT is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ADT	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Neutral
Brink's	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

ADT presently has a consensus target price of $8.08, indicating a potential upside of 26.75%. Brink's has a consensus target price of $154.00, indicating a potential upside of 63.23%. Given Brink's' stronger consensus rating and higher probable upside, analysts plainly believe Brink's is more favorable than ADT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17
Brink's	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

ADT has higher earnings, but lower revenue than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ADT	$5.13B	0.98	$595.95M	$0.70	9.11
Brink's	$5.26B	0.74	$199.70M	$4.28	22.04

87.2% of ADT shares are held by institutional investors. Comparatively, 95.0% of Brink's shares are held by institutional investors. 3.0% of ADT shares are held by insiders. Comparatively, 1.0% of Brink's shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

ADT has a net margin of 12.12% compared to Brink's' net margin of 3.35%. Brink's' return on equity of 87.38% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ADT	12.12%	19.23%	4.50%
Brink's	3.35%	87.38%	4.82%

ADT has a beta of 1.01, meaning that its stock price is 1% more volatile than the broader market. Comparatively, Brink's has a beta of 1.05, meaning that its stock price is 5% more volatile than the broader market.

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.5%. Brink's pays an annual dividend of $1.02 per share and has a dividend yield of 1.1%. ADT pays out 31.4% of its earnings in the form of a dividend. Brink's pays out 23.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has increased its dividend for 1 consecutive years and Brink's has increased its dividend for 5 consecutive years.

Summary

Brink's beats ADT on 11 of the 18 factors compared between the two stocks.

How does ADT compare to Allegion?

Allegion (NYSE:ALLE) and ADT (NYSE:ADT) are both industrials companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, analyst recommendations, valuation, dividends, risk, profitability and media sentiment.

Allegion has higher earnings, but lower revenue than ADT. ADT is trading at a lower price-to-earnings ratio than Allegion, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Allegion	$4.07B	2.96	$643.80M	$7.32	19.12
ADT	$5.13B	0.98	$595.95M	$0.70	9.11

92.2% of Allegion shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 0.6% of Allegion shares are owned by insiders. Comparatively, 3.0% of ADT shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Allegion has a beta of 0.86, meaning that its share price is 14% less volatile than the broader market. Comparatively, ADT has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market.

Allegion pays an annual dividend of $2.20 per share and has a dividend yield of 1.6%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.5%. Allegion pays out 30.1% of its earnings in the form of a dividend. ADT pays out 31.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Allegion has raised its dividend for 11 consecutive years and ADT has raised its dividend for 1 consecutive years.

In the previous week, Allegion had 2 more articles in the media than ADT. MarketBeat recorded 10 mentions for Allegion and 8 mentions for ADT. Allegion's average media sentiment score of 0.85 beat ADT's score of 0.25 indicating that Allegion is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Allegion	3 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ADT	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Neutral

Allegion presently has a consensus price target of $160.89, indicating a potential upside of 14.97%. ADT has a consensus price target of $8.08, indicating a potential upside of 26.75%. Given ADT's higher probable upside, analysts clearly believe ADT is more favorable than Allegion.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Allegion	0 Sell rating(s)	9 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.33
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17

Allegion has a net margin of 15.24% compared to ADT's net margin of 12.12%. Allegion's return on equity of 35.41% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Allegion	15.24%	35.41%	13.53%
ADT	12.12%	19.23%	4.50%

Summary

Allegion beats ADT on 14 of the 19 factors compared between the two stocks.

How does ADT compare to MSA Safety Incorporporated?

MSA Safety Incorporporated (NYSE:MSA) and ADT (NYSE:ADT) are both mid-cap industrials companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, dividends, media sentiment, valuation and analyst recommendations.

92.5% of MSA Safety Incorporporated shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 0.7% of MSA Safety Incorporporated shares are owned by insiders. Comparatively, 3.0% of ADT shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

MSA Safety Incorporporated currently has a consensus price target of $200.00, suggesting a potential upside of 17.56%. ADT has a consensus price target of $8.08, suggesting a potential upside of 26.75%. Given ADT's higher probable upside, analysts clearly believe ADT is more favorable than MSA Safety Incorporporated.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MSA Safety Incorporporated	0 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.29
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17

MSA Safety Incorporporated has a beta of 0.96, meaning that its share price is 4% less volatile than the broader market. Comparatively, ADT has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market.

In the previous week, ADT had 5 more articles in the media than MSA Safety Incorporporated. MarketBeat recorded 8 mentions for ADT and 3 mentions for MSA Safety Incorporporated. MSA Safety Incorporporated's average media sentiment score of 1.49 beat ADT's score of 0.25 indicating that MSA Safety Incorporporated is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
MSA Safety Incorporporated	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ADT	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Neutral

MSA Safety Incorporporated pays an annual dividend of $2.16 per share and has a dividend yield of 1.3%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.5%. MSA Safety Incorporporated pays out 29.2% of its earnings in the form of a dividend. ADT pays out 31.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. MSA Safety Incorporporated has increased its dividend for 56 consecutive years and ADT has increased its dividend for 1 consecutive years.

ADT has higher revenue and earnings than MSA Safety Incorporporated. ADT is trading at a lower price-to-earnings ratio than MSA Safety Incorporporated, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MSA Safety Incorporporated	$1.87B	3.50	$278.92M	$7.40	22.99
ADT	$5.13B	0.98	$595.95M	$0.70	9.11

MSA Safety Incorporporated has a net margin of 15.16% compared to ADT's net margin of 12.12%. MSA Safety Incorporporated's return on equity of 24.54% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
MSA Safety Incorporporated	15.16%	24.54%	12.64%
ADT	12.12%	19.23%	4.50%

Summary

MSA Safety Incorporporated beats ADT on 11 of the 18 factors compared between the two stocks.

How does ADT compare to Resideo Technologies?

Resideo Technologies (NYSE:REZI) and ADT (NYSE:ADT) are both mid-cap industrials companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, dividends, valuation, media sentiment, earnings, risk, analyst recommendations and profitability.

ADT has lower revenue, but higher earnings than Resideo Technologies. Resideo Technologies is trading at a lower price-to-earnings ratio than ADT, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Resideo Technologies	$7.47B	0.63	-$527M	-$3.84	N/A
ADT	$5.13B	0.98	$595.95M	$0.70	9.11

ADT has a net margin of 12.12% compared to Resideo Technologies' net margin of -6.71%. ADT's return on equity of 19.23% beat Resideo Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Resideo Technologies	-6.71%	16.70%	4.66%
ADT	12.12%	19.23%	4.50%

91.7% of Resideo Technologies shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 1.5% of Resideo Technologies shares are owned by company insiders. Comparatively, 3.0% of ADT shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Resideo Technologies has a beta of 1.64, meaning that its stock price is 64% more volatile than the broader market. Comparatively, ADT has a beta of 1.01, meaning that its stock price is 1% more volatile than the broader market.

In the previous week, ADT had 6 more articles in the media than Resideo Technologies. MarketBeat recorded 8 mentions for ADT and 2 mentions for Resideo Technologies. Resideo Technologies' average media sentiment score of 0.64 beat ADT's score of 0.25 indicating that Resideo Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Resideo Technologies	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ADT	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Neutral

Resideo Technologies currently has a consensus target price of $49.00, suggesting a potential upside of 58.18%. ADT has a consensus target price of $8.08, suggesting a potential upside of 26.75%. Given Resideo Technologies' stronger consensus rating and higher probable upside, analysts plainly believe Resideo Technologies is more favorable than ADT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Resideo Technologies	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17

Summary

ADT beats Resideo Technologies on 8 of the 15 factors compared between the two stocks.

How does ADT compare to Brady?

Brady (NYSE:BRC) and ADT (NYSE:ADT) are both mid-cap industrials companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, risk, profitability, dividends, earnings and media sentiment.

Brady has a net margin of 12.93% compared to ADT's net margin of 12.12%. ADT's return on equity of 19.23% beat Brady's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brady	12.93%	19.01%	13.47%
ADT	12.12%	19.23%	4.50%

Brady currently has a consensus price target of $103.00, suggesting a potential upside of 14.33%. ADT has a consensus price target of $8.08, suggesting a potential upside of 26.75%. Given ADT's higher probable upside, analysts clearly believe ADT is more favorable than Brady.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brady	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17

ADT has higher revenue and earnings than Brady. ADT is trading at a lower price-to-earnings ratio than Brady, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brady	$1.51B	2.80	$189.26M	$4.39	20.52
ADT	$5.13B	0.98	$595.95M	$0.70	9.11

Brady pays an annual dividend of $0.98 per share and has a dividend yield of 1.1%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.5%. Brady pays out 22.3% of its earnings in the form of a dividend. ADT pays out 31.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brady has increased its dividend for 39 consecutive years and ADT has increased its dividend for 1 consecutive years.

76.3% of Brady shares are held by institutional investors. Comparatively, 87.2% of ADT shares are held by institutional investors. 15.6% of Brady shares are held by insiders. Comparatively, 3.0% of ADT shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Brady has a beta of 0.62, indicating that its share price is 38% less volatile than the broader market. Comparatively, ADT has a beta of 1.01, indicating that its share price is 1% more volatile than the broader market.

In the previous week, ADT had 5 more articles in the media than Brady. MarketBeat recorded 8 mentions for ADT and 3 mentions for Brady. Brady's average media sentiment score of 0.57 beat ADT's score of 0.25 indicating that Brady is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brady	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
ADT	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Neutral

Summary

Brady beats ADT on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ADT vs. The Competition

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Metric	ADT	PROTECTION Industry	Industrials Sector	NYSE Exchange
Market Cap	$4.99B	$3.27B	$9.64B	$23.21B
Dividend Yield	3.49%	1.83%	3.54%	4.10%
P/E Ratio	9.11	20.94	25.61	31.64
Price / Sales	0.98	4.34	4,851.72	16.22
Price / Cash	2.61	27.63	27.98	24.58
Price / Book	1.38	3.33	4.56	4.74
Net Income	$595.95M	$106.44M	$792.16M	$1.07B
7 Day Performance	-3.19%	-3.23%	0.13%	0.99%
1 Month Performance	-6.73%	-7.43%	-0.85%	0.86%
1 Year Performance	-24.42%	-21.45%	21.48%	25.19%

ADT Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ADT ADT	4.6135 of 5 stars	$6.38 +1.2%	$8.08 +26.7%	-24.2%	$4.99B	$5.13B	9.11	12,200
BCO Brink's	3.3965 of 5 stars	$97.59 -0.1%	$154.00 +57.8%	+4.8%	$4.02B	$5.26B	22.80	65,400
ALLE Allegion	4.7252 of 5 stars	$130.69 -2.2%	$160.89 +23.1%	-2.5%	$11.48B	$4.07B	17.85	13,300	Analyst Revision
MSA MSA Safety Incorporporated	4.9121 of 5 stars	$164.13 -0.2%	$200.00 +21.9%	+0.4%	$6.35B	$1.87B	22.18	5,300	Positive News
REZI Resideo Technologies	3.1997 of 5 stars	$31.11 -2.5%	$49.00 +57.5%	+38.7%	$4.83B	$7.47B	N/A	14,800

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This page (NYSE:ADT) was last updated on 6/27/2026 by MarketBeat.com Staff.

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ADT (ADT) Competitors