Free Trial

ADT (ADT) Competitors

ADT logo
$6.45 +0.02 (+0.30%)
Closing price 03:59 PM Eastern
Extended Trading
$6.48 +0.03 (+0.51%)
As of 06:44 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

ADT vs. SCI, FTDR, HRB, BFAM, and OSW

Should you buy ADT stock or one of its competitors? ADT's main competitors and comparable companies include Service Corporation International (SCI), Frontdoor (FTDR), H&R Block (HRB), Bright Horizons Family Solutions (BFAM), and OneSpaWorld (OSW). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "specialized consumer services" industry.

How does ADT compare to Service Corporation International?

Service Corporation International (NYSE:SCI) and ADT (NYSE:ADT) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, risk, institutional ownership, profitability and analyst recommendations.

85.5% of Service Corporation International shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 3.4% of Service Corporation International shares are owned by insiders. Comparatively, 3.0% of ADT shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Service Corporation International has a net margin of 12.30% compared to ADT's net margin of 11.85%. Service Corporation International's return on equity of 34.38% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
Service Corporation International12.30% 34.38% 2.91%
ADT 11.85%18.99%4.40%

In the previous week, ADT had 6 more articles in the media than Service Corporation International. MarketBeat recorded 9 mentions for ADT and 3 mentions for Service Corporation International. ADT's average media sentiment score of 0.64 beat Service Corporation International's score of 0.41 indicating that ADT is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Service Corporation International
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
ADT
3 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ADT has higher revenue and earnings than Service Corporation International. ADT is trading at a lower price-to-earnings ratio than Service Corporation International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Service Corporation International$4.37B2.40$542.61M$3.8320.09
ADT$5.13B0.92$595.95M$0.719.06

Service Corporation International pays an annual dividend of $1.44 per share and has a dividend yield of 1.9%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.4%. Service Corporation International pays out 37.6% of its earnings in the form of a dividend. ADT pays out 31.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Service Corporation International has raised its dividend for 15 consecutive years and ADT has raised its dividend for 1 consecutive years. ADT is clearly the better dividend stock, given its higher yield and lower payout ratio.

Service Corporation International has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market. Comparatively, ADT has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market.

Service Corporation International currently has a consensus price target of $100.67, indicating a potential upside of 30.81%. ADT has a consensus price target of $8.23, indicating a potential upside of 27.89%. Given Service Corporation International's stronger consensus rating and higher possible upside, equities analysts clearly believe Service Corporation International is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Service Corporation International
0 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
3.00
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14

Summary

Service Corporation International beats ADT on 10 of the 19 factors compared between the two stocks.

How does ADT compare to Frontdoor?

Frontdoor (NASDAQ:FTDR) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, valuation, analyst recommendations, media sentiment, risk and earnings.

Frontdoor has a beta of 1.53, suggesting that its stock price is 53% more volatile than the broader market. Comparatively, ADT has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market.

Frontdoor has a net margin of 12.72% compared to ADT's net margin of 11.85%. Frontdoor's return on equity of 120.90% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
Frontdoor12.72% 120.90% 14.86%
ADT 11.85%18.99%4.40%

87.2% of ADT shares are held by institutional investors. 1.6% of Frontdoor shares are held by company insiders. Comparatively, 3.0% of ADT shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, ADT had 2 more articles in the media than Frontdoor. MarketBeat recorded 9 mentions for ADT and 7 mentions for Frontdoor. Frontdoor's average media sentiment score of 0.74 beat ADT's score of 0.64 indicating that Frontdoor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Frontdoor
2 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ADT
3 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ADT has higher revenue and earnings than Frontdoor. ADT is trading at a lower price-to-earnings ratio than Frontdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Frontdoor$2.09B2.63$255M$3.7721.17
ADT$5.13B0.92$595.95M$0.719.06

Frontdoor currently has a consensus target price of $92.60, suggesting a potential upside of 16.04%. ADT has a consensus target price of $8.23, suggesting a potential upside of 27.89%. Given ADT's higher possible upside, analysts clearly believe ADT is more favorable than Frontdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Frontdoor
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14

Summary

Frontdoor beats ADT on 10 of the 16 factors compared between the two stocks.

How does ADT compare to H&R Block?

ADT (NYSE:ADT) and H&R Block (NYSE:HRB) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, valuation, institutional ownership, earnings, analyst recommendations, risk, media sentiment and profitability.

ADT has a beta of 1.04, meaning that its stock price is 4% more volatile than the broader market. Comparatively, H&R Block has a beta of 0.38, meaning that its stock price is 62% less volatile than the broader market.

87.2% of ADT shares are held by institutional investors. Comparatively, 90.1% of H&R Block shares are held by institutional investors. 3.0% of ADT shares are held by company insiders. Comparatively, 0.7% of H&R Block shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

H&R Block has lower revenue, but higher earnings than ADT. H&R Block is trading at a lower price-to-earnings ratio than ADT, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B0.92$595.95M$0.719.06
H&R Block$3.95B1.37$733.60M$5.727.71

ADT presently has a consensus target price of $8.23, suggesting a potential upside of 27.89%. H&R Block has a consensus target price of $46.67, suggesting a potential upside of 5.83%. Given ADT's higher probable upside, analysts clearly believe ADT is more favorable than H&R Block.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14
H&R Block
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.40

H&R Block has a net margin of 18.59% compared to ADT's net margin of 11.85%. ADT's return on equity of 18.99% beat H&R Block's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.99% 4.40%
H&R Block 18.59%-214.84%22.56%

In the previous week, ADT had 5 more articles in the media than H&R Block. MarketBeat recorded 9 mentions for ADT and 4 mentions for H&R Block. ADT's average media sentiment score of 0.64 beat H&R Block's score of 0.08 indicating that ADT is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
3 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
H&R Block
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.4%. H&R Block pays an annual dividend of $1.84 per share and has a dividend yield of 4.2%. ADT pays out 31.0% of its earnings in the form of a dividend. H&R Block pays out 32.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has increased its dividend for 1 consecutive years and H&R Block has increased its dividend for 9 consecutive years. H&R Block is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

ADT and H&R Block tied by winning 10 of the 20 factors compared between the two stocks.

How does ADT compare to Bright Horizons Family Solutions?

ADT (NYSE:ADT) and Bright Horizons Family Solutions (NYSE:BFAM) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, analyst recommendations, risk, dividends and profitability.

ADT has a beta of 1.04, suggesting that its share price is 4% more volatile than the broader market. Comparatively, Bright Horizons Family Solutions has a beta of 1.18, suggesting that its share price is 18% more volatile than the broader market.

ADT has a net margin of 11.85% compared to Bright Horizons Family Solutions' net margin of 5.78%. Bright Horizons Family Solutions' return on equity of 20.09% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.99% 4.40%
Bright Horizons Family Solutions 5.78%20.09%6.35%

In the previous week, ADT had 5 more articles in the media than Bright Horizons Family Solutions. MarketBeat recorded 9 mentions for ADT and 4 mentions for Bright Horizons Family Solutions. ADT's average media sentiment score of 0.64 beat Bright Horizons Family Solutions' score of 0.00 indicating that ADT is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
3 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bright Horizons Family Solutions
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

87.2% of ADT shares are owned by institutional investors. 3.0% of ADT shares are owned by company insiders. Comparatively, 1.4% of Bright Horizons Family Solutions shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

ADT has higher revenue and earnings than Bright Horizons Family Solutions. ADT is trading at a lower price-to-earnings ratio than Bright Horizons Family Solutions, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B0.92$595.95M$0.719.06
Bright Horizons Family Solutions$3.03B1.12$193.12M$3.1621.99

ADT currently has a consensus price target of $8.23, suggesting a potential upside of 27.89%. Bright Horizons Family Solutions has a consensus price target of $93.50, suggesting a potential upside of 34.56%. Given Bright Horizons Family Solutions' stronger consensus rating and higher possible upside, analysts plainly believe Bright Horizons Family Solutions is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14
Bright Horizons Family Solutions
2 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.22

Summary

Bright Horizons Family Solutions beats ADT on 9 of the 16 factors compared between the two stocks.

How does ADT compare to OneSpaWorld?

OneSpaWorld (NASDAQ:OSW) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation, profitability and media sentiment.

In the previous week, ADT had 5 more articles in the media than OneSpaWorld. MarketBeat recorded 9 mentions for ADT and 4 mentions for OneSpaWorld. OneSpaWorld's average media sentiment score of 1.40 beat ADT's score of 0.64 indicating that OneSpaWorld is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
OneSpaWorld
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ADT
3 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ADT has a net margin of 11.85% compared to OneSpaWorld's net margin of 8.02%. ADT's return on equity of 18.99% beat OneSpaWorld's return on equity.

Company Net Margins Return on Equity Return on Assets
OneSpaWorld8.02% 18.36% 14.28%
ADT 11.85%18.99%4.40%

ADT has higher revenue and earnings than OneSpaWorld. ADT is trading at a lower price-to-earnings ratio than OneSpaWorld, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
OneSpaWorld$961M2.51$71.62M$0.7930.05
ADT$5.13B0.92$595.95M$0.719.06

OneSpaWorld presently has a consensus target price of $31.25, suggesting a potential upside of 31.63%. ADT has a consensus target price of $8.23, suggesting a potential upside of 27.89%. Given OneSpaWorld's stronger consensus rating and higher possible upside, equities research analysts clearly believe OneSpaWorld is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OneSpaWorld
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14

96.0% of OneSpaWorld shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 3.6% of OneSpaWorld shares are owned by insiders. Comparatively, 3.0% of ADT shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

OneSpaWorld has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market. Comparatively, ADT has a beta of 1.04, indicating that its stock price is 4% more volatile than the broader market.

OneSpaWorld pays an annual dividend of $0.20 per share and has a dividend yield of 0.8%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.4%. OneSpaWorld pays out 25.3% of its earnings in the form of a dividend. ADT pays out 31.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has increased its dividend for 1 consecutive years. ADT is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

OneSpaWorld beats ADT on 11 of the 19 factors compared between the two stocks.

Get ADT News Delivered to You Automatically

Sign up to receive the latest news and ratings for ADT and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

ADT vs. The Competition

MetricADTDiversified Consumer Services IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$4.71B$4.32B$12.44B$23.08B
Dividend Yield3.42%2.93%86.70%3.72%
P/E Ratio9.0810.1344.9228.54
Price / Sales0.9230.8184.6217.86
Price / Cash2.6652.9421.6819.30
Price / Book1.403.013.954.71
Net Income$595.95M$238.52M$443.43M$1.07B
7 Day Performance3.82%1.00%-0.32%-0.18%
1 Month Performance-8.43%-0.68%-2.87%-3.59%
1 Year Performance-23.09%-4.43%-4.26%9.32%

ADT Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ADT
ADT
4.4984 of 5 stars
$6.45
+0.3%
$8.23
+27.6%
-23.3%$4.71B$5.13B9.0812,200
SCI
Service Corporation International
4.7565 of 5 stars
$76.23
-1.2%
$100.67
+32.1%
-4.7%$10.51B$4.37B19.9025,187
FTDR
Frontdoor
3.6569 of 5 stars
$77.62
+0.5%
$92.60
+19.3%
+23.7%$5.32B$2.09B20.592,034
HRB
H&R Block
3.6623 of 5 stars
$42.07
+0.9%
$46.67
+10.9%
-13.2%$5.11B$3.95B7.364,600
BFAM
Bright Horizons Family Solutions
4.1847 of 5 stars
$64.37
+0.2%
$93.50
+45.3%
-28.7%$3.13B$2.93B20.3732,200

Related Companies and Tools


This page (NYSE:ADT) was last updated on 10/12/2026 by MarketBeat.com Staff.
From Our Partners