ADT (ADT) Competitors

$6.82 -0.09 (-1.23%)

Closing price 05/15/2026 03:59 PM Eastern

Extended Trading

$6.84 +0.02 (+0.29%)

As of 05/15/2026 07:58 PM Eastern

ADT vs. BCO, ALLE, MSA, REZI, and BRC

Should you buy ADT stock or one of its competitors? MarketBeat compares ADT with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with ADT include Brink's (BCO), Allegion (ALLE), MSA Safety Incorporporated (MSA), Resideo Technologies (REZI), and Brady (BRC).

How does ADT compare to Brink's?

ADT (NYSE:ADT) and Brink's (NYSE:BCO) are both mid-cap security & alarm services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, analyst recommendations, media sentiment, dividends and earnings.

87.2% of ADT shares are owned by institutional investors. Comparatively, 95.0% of Brink's shares are owned by institutional investors. 3.0% of ADT shares are owned by insiders. Comparatively, 1.0% of Brink's shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

ADT has a beta of 1.06, meaning that its stock price is 6% more volatile than the broader market. Comparatively, Brink's has a beta of 1.08, meaning that its stock price is 8% more volatile than the broader market.

ADT currently has a consensus target price of $8.08, suggesting a potential upside of 18.39%. Brink's has a consensus target price of $154.00, suggesting a potential upside of 48.61%. Given Brink's' stronger consensus rating and higher possible upside, analysts plainly believe Brink's is more favorable than ADT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17
Brink's	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

In the previous week, ADT had 10 more articles in the media than Brink's. MarketBeat recorded 14 mentions for ADT and 4 mentions for Brink's. ADT's average media sentiment score of 1.21 beat Brink's' score of 1.06 indicating that ADT is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ADT	6 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Brink's	3 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

ADT has a net margin of 12.12% compared to Brink's' net margin of 3.35%. Brink's' return on equity of 87.38% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ADT	12.12%	19.23%	4.50%
Brink's	3.35%	87.38%	4.82%

ADT has higher earnings, but lower revenue than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ADT	$5.13B	1.05	$595.95M	$0.70	9.75
Brink's	$5.39B	0.79	$199.70M	$4.28	24.21

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.2%. Brink's pays an annual dividend of $1.02 per share and has a dividend yield of 1.0%. ADT pays out 31.4% of its earnings in the form of a dividend. Brink's pays out 23.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has increased its dividend for 1 consecutive years and Brink's has increased its dividend for 5 consecutive years.

Summary

Brink's beats ADT on 11 of the 18 factors compared between the two stocks.

How does ADT compare to Allegion?

Allegion (NYSE:ALLE) and ADT (NYSE:ADT) are both industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, valuation, earnings, risk, dividends, analyst recommendations, profitability and media sentiment.

Allegion pays an annual dividend of $2.20 per share and has a dividend yield of 1.8%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.2%. Allegion pays out 30.1% of its earnings in the form of a dividend. ADT pays out 31.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Allegion has increased its dividend for 11 consecutive years and ADT has increased its dividend for 1 consecutive years.

92.2% of Allegion shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 0.6% of Allegion shares are owned by insiders. Comparatively, 3.0% of ADT shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Allegion has higher earnings, but lower revenue than ADT. ADT is trading at a lower price-to-earnings ratio than Allegion, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Allegion	$4.07B	2.65	$643.80M	$7.32	17.16
ADT	$5.13B	1.05	$595.95M	$0.70	9.75

Allegion presently has a consensus target price of $161.50, suggesting a potential upside of 28.56%. ADT has a consensus target price of $8.08, suggesting a potential upside of 18.39%. Given Allegion's stronger consensus rating and higher possible upside, research analysts plainly believe Allegion is more favorable than ADT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Allegion	0 Sell rating(s)	9 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.27
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17

In the previous week, ADT had 1 more articles in the media than Allegion. MarketBeat recorded 14 mentions for ADT and 13 mentions for Allegion. ADT's average media sentiment score of 1.21 beat Allegion's score of 0.46 indicating that ADT is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Allegion	5 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
ADT	6 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Allegion has a net margin of 15.24% compared to ADT's net margin of 12.12%. Allegion's return on equity of 35.41% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Allegion	15.24%	35.41%	13.53%
ADT	12.12%	19.23%	4.50%

Allegion has a beta of 0.89, indicating that its stock price is 11% less volatile than the broader market. Comparatively, ADT has a beta of 1.06, indicating that its stock price is 6% more volatile than the broader market.

Summary

Allegion beats ADT on 13 of the 20 factors compared between the two stocks.

How does ADT compare to MSA Safety Incorporporated?

ADT (NYSE:ADT) and MSA Safety Incorporporated (NYSE:MSA) are both mid-cap industrials companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, media sentiment, risk, valuation, dividends, analyst recommendations, earnings and institutional ownership.

In the previous week, ADT had 3 more articles in the media than MSA Safety Incorporporated. MarketBeat recorded 14 mentions for ADT and 11 mentions for MSA Safety Incorporporated. ADT's average media sentiment score of 1.21 beat MSA Safety Incorporporated's score of 1.04 indicating that ADT is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ADT	6 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
MSA Safety Incorporporated	5 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.2%. MSA Safety Incorporporated pays an annual dividend of $2.12 per share and has a dividend yield of 1.2%. ADT pays out 31.4% of its earnings in the form of a dividend. MSA Safety Incorporporated pays out 28.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has raised its dividend for 1 consecutive years and MSA Safety Incorporporated has raised its dividend for 56 consecutive years.

MSA Safety Incorporporated has a net margin of 15.16% compared to ADT's net margin of 12.12%. MSA Safety Incorporporated's return on equity of 24.54% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ADT	12.12%	19.23%	4.50%
MSA Safety Incorporporated	15.16%	24.54%	12.64%

ADT currently has a consensus target price of $8.08, indicating a potential upside of 18.39%. MSA Safety Incorporporated has a consensus target price of $200.00, indicating a potential upside of 16.66%. Given ADT's higher probable upside, analysts plainly believe ADT is more favorable than MSA Safety Incorporporated.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17
MSA Safety Incorporporated	0 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.29

ADT has a beta of 1.06, meaning that its share price is 6% more volatile than the broader market. Comparatively, MSA Safety Incorporporated has a beta of 0.97, meaning that its share price is 3% less volatile than the broader market.

87.2% of ADT shares are held by institutional investors. Comparatively, 92.5% of MSA Safety Incorporporated shares are held by institutional investors. 3.0% of ADT shares are held by insiders. Comparatively, 0.7% of MSA Safety Incorporporated shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

ADT has higher revenue and earnings than MSA Safety Incorporporated. ADT is trading at a lower price-to-earnings ratio than MSA Safety Incorporporated, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ADT	$5.13B	1.05	$595.95M	$0.70	9.75
MSA Safety Incorporporated	$1.87B	3.53	$278.92M	$7.40	23.17

Summary

MSA Safety Incorporporated beats ADT on 10 of the 18 factors compared between the two stocks.

How does ADT compare to Resideo Technologies?

ADT (NYSE:ADT) and Resideo Technologies (NYSE:REZI) are both mid-cap industrials companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, media sentiment, risk, valuation, dividends, analyst recommendations, earnings and institutional ownership.

ADT has higher earnings, but lower revenue than Resideo Technologies. Resideo Technologies is trading at a lower price-to-earnings ratio than ADT, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ADT	$5.13B	1.05	$595.95M	$0.70	9.75
Resideo Technologies	$7.47B	0.57	-$527M	-$3.84	N/A

87.2% of ADT shares are held by institutional investors. Comparatively, 91.7% of Resideo Technologies shares are held by institutional investors. 3.0% of ADT shares are held by insiders. Comparatively, 1.5% of Resideo Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, ADT had 3 more articles in the media than Resideo Technologies. MarketBeat recorded 14 mentions for ADT and 11 mentions for Resideo Technologies. ADT's average media sentiment score of 1.21 beat Resideo Technologies' score of 0.39 indicating that ADT is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ADT	6 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Resideo Technologies	1 Very Positive mention(s)	0 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

ADT has a beta of 1.06, suggesting that its stock price is 6% more volatile than the broader market. Comparatively, Resideo Technologies has a beta of 1.75, suggesting that its stock price is 75% more volatile than the broader market.

ADT has a net margin of 12.12% compared to Resideo Technologies' net margin of -6.71%. ADT's return on equity of 19.23% beat Resideo Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ADT	12.12%	19.23%	4.50%
Resideo Technologies	-6.71%	16.70%	4.66%

ADT currently has a consensus target price of $8.08, indicating a potential upside of 18.39%. Resideo Technologies has a consensus target price of $39.67, indicating a potential upside of 40.32%. Given Resideo Technologies' stronger consensus rating and higher probable upside, analysts plainly believe Resideo Technologies is more favorable than ADT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17
Resideo Technologies	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20

Summary

ADT beats Resideo Technologies on 9 of the 15 factors compared between the two stocks.

How does ADT compare to Brady?

Brady (NYSE:BRC) and ADT (NYSE:ADT) are both mid-cap industrials companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, dividends, risk, profitability, institutional ownership and earnings.

Brady pays an annual dividend of $0.98 per share and has a dividend yield of 1.4%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.2%. Brady pays out 23.0% of its earnings in the form of a dividend. ADT pays out 31.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brady has increased its dividend for 39 consecutive years and ADT has increased its dividend for 1 consecutive years.

ADT has a consensus target price of $8.08, indicating a potential upside of 18.39%. Given ADT's higher probable upside, analysts clearly believe ADT is more favorable than Brady.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brady	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17

In the previous week, ADT had 12 more articles in the media than Brady. MarketBeat recorded 14 mentions for ADT and 2 mentions for Brady. ADT's average media sentiment score of 1.21 beat Brady's score of -0.30 indicating that ADT is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brady	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
ADT	6 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Brady has a net margin of 13.01% compared to ADT's net margin of 12.12%. ADT's return on equity of 19.23% beat Brady's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brady	13.01%	18.62%	12.99%
ADT	12.12%	19.23%	4.50%

Brady has a beta of 0.61, meaning that its share price is 39% less volatile than the broader market. Comparatively, ADT has a beta of 1.06, meaning that its share price is 6% more volatile than the broader market.

ADT has higher revenue and earnings than Brady. ADT is trading at a lower price-to-earnings ratio than Brady, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brady	$1.51B	2.22	$189.26M	$4.27	16.62
ADT	$5.13B	1.05	$595.95M	$0.70	9.75

76.3% of Brady shares are held by institutional investors. Comparatively, 87.2% of ADT shares are held by institutional investors. 15.6% of Brady shares are held by company insiders. Comparatively, 3.0% of ADT shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Brady and ADT tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ADT vs. The Competition

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Metric	ADT	PROTECTION Industry	Industrials Sector	NYSE Exchange
Market Cap	$5.47B	$3.55B	$9.38B	$23.00B
Dividend Yield	3.18%	2.62%	3.57%	4.09%
P/E Ratio	9.75	18.20	25.10	29.75
Price / Sales	1.05	5.22	5,002.84	14.03
Price / Cash	2.86	25.20	27.99	25.31
Price / Book	1.42	3.34	4.79	4.60
Net Income	$595.95M	$110.20M	$793.75M	$1.07B
7 Day Performance	-0.44%	-5.53%	2,644.64%	-2.27%
1 Month Performance	-3.67%	-6.20%	2.35%	-0.37%
1 Year Performance	-20.64%	-16.14%	36.00%	21.80%

ADT Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ADT ADT	4.6758 of 5 stars	$6.83 -1.2%	$8.08 +18.4%	-19.4%	$5.47B	$5.13B	9.75	12,200	Insider Trade Gap Down
BCO Brink's	4.1505 of 5 stars	$105.05 -2.0%	$154.00 +46.6%	+17.1%	$4.42B	$5.26B	24.54	65,400	Positive News
ALLE Allegion	4.9128 of 5 stars	$132.55 -1.4%	$164.00 +23.7%	-12.1%	$11.55B	$4.07B	18.11	13,300	Analyst Forecast
MSA MSA Safety Incorporporated	4.4556 of 5 stars	$168.67 -0.7%	$200.00 +18.6%	+8.1%	$6.56B	$1.87B	22.79	5,300	Positive News
REZI Resideo Technologies	3.3403 of 5 stars	$37.48 -5.7%	$39.67 +5.8%	+34.6%	$6.02B	$7.47B	N/A	14,800	News Coverage Earnings Report

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This page (NYSE:ADT) was last updated on 5/16/2026 by MarketBeat.com Staff.

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ADT (ADT) Competitors