Go Pro

ADT (ADT) Competitors

ADT logo
$7.54 -0.10 (-1.24%)
As of 12:24 PM Eastern
This is a fair market value price provided by Massive. Learn more.

ADT vs. SCI, HRB, FTDR, BFAM, and OSW

Should you buy ADT stock or one of its competitors? MarketBeat compares ADT with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with ADT include Service Corporation International (SCI), H&R Block (HRB), Frontdoor (FTDR), Bright Horizons Family Solutions (BFAM), and OneSpaWorld (OSW). These companies are all part of the "specialized consumer services" industry.

How does ADT compare to Service Corporation International?

Service Corporation International (NYSE:SCI) and ADT (NYSE:ADT) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, media sentiment, risk, institutional ownership, earnings, profitability, valuation and analyst recommendations.

In the previous week, Service Corporation International had 7 more articles in the media than ADT. MarketBeat recorded 14 mentions for Service Corporation International and 7 mentions for ADT. ADT's average media sentiment score of 1.05 beat Service Corporation International's score of 0.68 indicating that ADT is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Service Corporation International
6 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ADT
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Service Corporation International has a net margin of 12.30% compared to ADT's net margin of 11.85%. Service Corporation International's return on equity of 34.38% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
Service Corporation International12.30% 34.38% 2.91%
ADT 11.85%18.99%4.40%

Service Corporation International currently has a consensus target price of $100.67, indicating a potential upside of 20.61%. ADT has a consensus target price of $8.23, indicating a potential upside of 9.08%. Given Service Corporation International's stronger consensus rating and higher possible upside, equities research analysts plainly believe Service Corporation International is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Service Corporation International
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

ADT has higher revenue and earnings than Service Corporation International. ADT is trading at a lower price-to-earnings ratio than Service Corporation International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Service Corporation International$4.31B2.64$542.61M$3.8321.79
ADT$5.13B1.07$595.95M$0.7110.63

Service Corporation International pays an annual dividend of $1.44 per share and has a dividend yield of 1.7%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.9%. Service Corporation International pays out 37.6% of its earnings in the form of a dividend. ADT pays out 31.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Service Corporation International has increased its dividend for 15 consecutive years and ADT has increased its dividend for 1 consecutive years. ADT is clearly the better dividend stock, given its higher yield and lower payout ratio.

Service Corporation International has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market. Comparatively, ADT has a beta of 1, meaning that its share price has a similar volatility profile to the broader market.

85.5% of Service Corporation International shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 3.4% of Service Corporation International shares are owned by insiders. Comparatively, 3.0% of ADT shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Service Corporation International beats ADT on 11 of the 19 factors compared between the two stocks.

How does ADT compare to H&R Block?

ADT (NYSE:ADT) and H&R Block (NYSE:HRB) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, risk, media sentiment, profitability, valuation, dividends and earnings.

H&R Block has lower revenue, but higher earnings than ADT. H&R Block is trading at a lower price-to-earnings ratio than ADT, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B1.07$595.95M$0.7110.63
H&R Block$3.91B1.50$605.77M$5.628.23

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.9%. H&R Block pays an annual dividend of $1.68 per share and has a dividend yield of 3.6%. ADT pays out 31.0% of its earnings in the form of a dividend. H&R Block pays out 29.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has increased its dividend for 1 consecutive years and H&R Block has increased its dividend for 9 consecutive years. H&R Block is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

ADT has a beta of 1, indicating that its stock price has a similar volatility profile to the broader market.Comparatively, H&R Block has a beta of 0.34, indicating that its stock price is 66% less volatile than the broader market.

87.2% of ADT shares are owned by institutional investors. Comparatively, 90.1% of H&R Block shares are owned by institutional investors. 3.0% of ADT shares are owned by company insiders. Comparatively, 1.4% of H&R Block shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, H&R Block had 2 more articles in the media than ADT. MarketBeat recorded 9 mentions for H&R Block and 7 mentions for ADT. ADT's average media sentiment score of 1.05 beat H&R Block's score of 0.03 indicating that ADT is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
H&R Block
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Neutral

H&R Block has a net margin of 18.90% compared to ADT's net margin of 11.85%. ADT's return on equity of 18.99% beat H&R Block's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.99% 4.40%
H&R Block 18.90%-211.62%22.70%

ADT presently has a consensus target price of $8.23, indicating a potential upside of 9.08%. H&R Block has a consensus target price of $43.00, indicating a potential downside of 6.98%. Given ADT's stronger consensus rating and higher probable upside, analysts plainly believe ADT is more favorable than H&R Block.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
H&R Block
1 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

H&R Block beats ADT on 10 of the 19 factors compared between the two stocks.

How does ADT compare to Frontdoor?

ADT (NYSE:ADT) and Frontdoor (NASDAQ:FTDR) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, profitability, dividends, institutional ownership, risk and earnings.

ADT has higher revenue and earnings than Frontdoor. ADT is trading at a lower price-to-earnings ratio than Frontdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B1.07$595.95M$0.7110.63
Frontdoor$2.09B2.88$255M$3.7722.80

ADT presently has a consensus target price of $8.23, suggesting a potential upside of 9.08%. Frontdoor has a consensus target price of $92.00, suggesting a potential upside of 7.04%. Given ADT's higher probable upside, analysts plainly believe ADT is more favorable than Frontdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
Frontdoor
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67

87.2% of ADT shares are owned by institutional investors. 3.0% of ADT shares are owned by company insiders. Comparatively, 1.6% of Frontdoor shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Frontdoor had 15 more articles in the media than ADT. MarketBeat recorded 22 mentions for Frontdoor and 7 mentions for ADT. ADT's average media sentiment score of 1.05 beat Frontdoor's score of 0.76 indicating that ADT is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Frontdoor
6 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ADT has a beta of 1, suggesting that its stock price has a similar volatility profile to the broader market.Comparatively, Frontdoor has a beta of 1.47, suggesting that its stock price is 47% more volatile than the broader market.

Frontdoor has a net margin of 12.72% compared to ADT's net margin of 11.85%. Frontdoor's return on equity of 120.90% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.99% 4.40%
Frontdoor 12.72%120.90%14.86%

Summary

Frontdoor beats ADT on 10 of the 16 factors compared between the two stocks.

How does ADT compare to Bright Horizons Family Solutions?

Bright Horizons Family Solutions (NYSE:BFAM) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, valuation, profitability, analyst recommendations, risk, dividends and earnings.

In the previous week, Bright Horizons Family Solutions had 2 more articles in the media than ADT. MarketBeat recorded 9 mentions for Bright Horizons Family Solutions and 7 mentions for ADT. Bright Horizons Family Solutions' average media sentiment score of 1.27 beat ADT's score of 1.05 indicating that Bright Horizons Family Solutions is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bright Horizons Family Solutions
7 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ADT
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

87.2% of ADT shares are owned by institutional investors. 1.4% of Bright Horizons Family Solutions shares are owned by company insiders. Comparatively, 3.0% of ADT shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

ADT has higher revenue and earnings than Bright Horizons Family Solutions. ADT is trading at a lower price-to-earnings ratio than Bright Horizons Family Solutions, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bright Horizons Family Solutions$2.93B1.21$193.12M$3.1623.11
ADT$5.13B1.07$595.95M$0.7110.63

ADT has a net margin of 11.85% compared to Bright Horizons Family Solutions' net margin of 5.78%. Bright Horizons Family Solutions' return on equity of 20.09% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
Bright Horizons Family Solutions5.78% 20.09% 6.35%
ADT 11.85%18.99%4.40%

Bright Horizons Family Solutions has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market. Comparatively, ADT has a beta of 1, suggesting that its stock price has a similar volatility profile to the broader market.

Bright Horizons Family Solutions currently has a consensus price target of $95.88, indicating a potential upside of 31.27%. ADT has a consensus price target of $8.23, indicating a potential upside of 9.08%. Given Bright Horizons Family Solutions' stronger consensus rating and higher probable upside, equities analysts plainly believe Bright Horizons Family Solutions is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bright Horizons Family Solutions
2 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.22
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

Summary

Bright Horizons Family Solutions beats ADT on 11 of the 16 factors compared between the two stocks.

How does ADT compare to OneSpaWorld?

OneSpaWorld (NASDAQ:OSW) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, risk, dividends, valuation, media sentiment, earnings, analyst recommendations and profitability.

ADT has a net margin of 11.85% compared to OneSpaWorld's net margin of 8.02%. ADT's return on equity of 18.99% beat OneSpaWorld's return on equity.

Company Net Margins Return on Equity Return on Assets
OneSpaWorld8.02% 18.36% 14.28%
ADT 11.85%18.99%4.40%

In the previous week, ADT had 4 more articles in the media than OneSpaWorld. MarketBeat recorded 7 mentions for ADT and 3 mentions for OneSpaWorld. OneSpaWorld's average media sentiment score of 1.28 beat ADT's score of 1.05 indicating that OneSpaWorld is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
OneSpaWorld
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ADT
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

OneSpaWorld pays an annual dividend of $0.20 per share and has a dividend yield of 0.8%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.9%. OneSpaWorld pays out 25.3% of its earnings in the form of a dividend. ADT pays out 31.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has increased its dividend for 1 consecutive years. ADT is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

OneSpaWorld presently has a consensus target price of $30.60, suggesting a potential upside of 18.35%. ADT has a consensus target price of $8.23, suggesting a potential upside of 9.08%. Given OneSpaWorld's stronger consensus rating and higher possible upside, equities analysts clearly believe OneSpaWorld is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OneSpaWorld
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
3.00
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

OneSpaWorld has a beta of 0.91, indicating that its stock price is 9% less volatile than the broader market. Comparatively, ADT has a beta of 1, indicating that its stock price has a similar volatility profile to the broader market.

96.0% of OneSpaWorld shares are held by institutional investors. Comparatively, 87.2% of ADT shares are held by institutional investors. 3.6% of OneSpaWorld shares are held by company insiders. Comparatively, 3.0% of ADT shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

ADT has higher revenue and earnings than OneSpaWorld. ADT is trading at a lower price-to-earnings ratio than OneSpaWorld, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
OneSpaWorld$961M2.73$71.62M$0.7932.73
ADT$5.13B1.07$595.95M$0.7110.63

Summary

OneSpaWorld beats ADT on 12 of the 20 factors compared between the two stocks.

Get ADT News Delivered to You Automatically

Sign up to receive the latest news and ratings for ADT and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

ADT vs. The Competition

MetricADTDiversified Consumer Services IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$5.51B$4.39B$13.41B$24.21B
Dividend Yield2.88%2.80%53.98%3.69%
P/E Ratio10.6311.7546.7129.11
Price / Sales1.0719.8591.0913.92
Price / Cash3.1614.8719.3119.37
Price / Book1.643.534.544.91
Net Income$595.95M$239.91M$443.65M$1.06B
7 Day Performance-4.43%0.23%0.66%1.39%
1 Month Performance12.19%-1.33%1.82%2.37%
1 Year Performance-10.50%-0.39%2.97%20.27%

ADT Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ADT
ADT
3.5362 of 5 stars
$7.55
-1.2%
$8.23
+9.1%
-9.4%$5.51B$5.13B10.6212,200
SCI
Service Corporation International
4.5828 of 5 stars
$85.84
-0.4%
$98.00
+14.2%
+5.6%$11.89B$4.31B22.4125,187
HRB
H&R Block
3.978 of 5 stars
$45.20
+2.7%
$43.00
-4.9%
-16.7%$5.58B$3.91B8.044,300
FTDR
Frontdoor
2.78 of 5 stars
$75.99
+4.6%
$74.75
-1.6%
+65.5%$5.10B$2.09B21.772,034
BFAM
Bright Horizons Family Solutions
4.2602 of 5 stars
$76.41
+2.5%
$95.88
+25.5%
-38.5%$3.92B$2.93B24.1832,200

Related Companies and Tools


This page (NYSE:ADT) was last updated on 8/10/2026 by MarketBeat.com Staff.
From Our Partners