NYSE:ALK - Alaska Air Group Price Target & Analyst Ratings Sign in or create an account to add this stock to your watchlist. Get Started $54.25 -0.97 (-1.76 %) (As of 03/22/2019 04:00 PM ET)Previous Close$55.22Today's Range$54.24 - $55.3852-Week Range$53.70 - $74.83Volume1.56 million shsAverage Volume2.31 million shsMarket Capitalization$6.68 billionP/E Ratio12.38Dividend Yield2.54%Beta0.82 ProfileDiscussionAnalyst RatingsChartDividendEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsSocial Media Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Analyst Ratings Alaska Air Group (NYSE:ALK) Price Target and Consensus Rating (How are Consensus Ratings Calculated?) MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.16 Wall Street analysts have issued ratings and price targets for Alaska Air Group in the last 12 months. Their average twelve-month price target is $77.6771, suggesting that the stock has a possible upside of 43.18%. The high price target for ALK is $100.00 and the low price target for ALK is $63.48. There are currently 6 hold ratings, 8 buy ratings and 2 strong buy ratings for the stock, resulting in a consensus rating of "Buy."Today30 Days Ago90 Days Ago180 Days AgoConsensus Rating: BuyBuyBuyBuyConsensus Rating Score: 2.752.752.632.50Ratings Breakdown: 0 Sell Rating(s)6 Hold Rating(s)8 Buy Rating(s)2 Strong Buy Rating(s)0 Sell Rating(s)6 Hold Rating(s)8 Buy Rating(s)2 Strong Buy Rating(s)1 Sell Rating(s)6 Hold Rating(s)7 Buy Rating(s)2 Strong Buy Rating(s)1 Sell Rating(s)6 Hold Rating(s)6 Buy Rating(s)1 Strong Buy Rating(s)Consensus Price Target: $77.6771$78.4629$79.3571$78.6923Price Target Upside: 43.18% upside22.10% upside8.80% upside12.29% upsideAlaska Air Group (NYSE:ALK) Consensus Price Target History Alaska Air Group (NYSE:ALK) Analyst Ratings History Show: Only the Most Recent Rating From Each Brokerage All Ratings For This Stock DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails3/8/2019Buckingham ResearchLower Price TargetBuy ➝ Buy$88.00 ➝ $80.00Low3/6/2019CitigroupLower Price TargetNeutral ➝ Neutral$74.00 ➝ $65.00High2/4/2019Vertical ResearchInitiated CoverageHoldLow1/28/2019MacquarieUpgradeNeutral ➝ Outperform$63.48Low1/28/2019Imperial CapitalReiterated RatingOutperform ➝ Outperform$93.00 ➝ $90.00Medium1/10/2019JPMorgan Chase & Co.UpgradeUnderweight ➝ Neutral$67.00Medium11/29/2018Bank of AmericaReiterated RatingNeutral ➝ Neutral$63.00 ➝ $71.00Low11/28/2018CowenReiterated RatingOutperform ➝ Outperform$80.00 ➝ $84.00High11/28/2018Goldman Sachs GroupUpgradeBuy ➝ Conviction-BuyHigh11/19/2018Credit Suisse GroupInitiated CoverageOutperform ➝ Outperform$81.00 ➝ $81.00Medium11/15/2018BarclaysBoost Price TargetEqual Weight ➝ Equal Weight$68.00 ➝ $75.00Low11/14/2018Morgan StanleyBoost Price TargetOverweight ➝ Overweight$72.00 ➝ $76.00Low10/26/2018Raymond JamesBoost Price TargetStrong-Buy ➝ Strong-Buy$80.00 ➝ $82.00Medium10/10/2018Deutsche BankBoost Price TargetBuy ➝ Buy$70.00 ➝ $72.00High10/9/2018Wolfe ResearchDowngradeOutperform ➝ HoldHigh7/27/2018Stifel NicolausLower Price TargetBuy ➝ Buy$110.00 ➝ $100.00Low2/15/2018UBS GroupDowngradeBuy ➝ NeutralLow12/18/2017Standpoint ResearchInitiated CoverageBuy ➝ Buy$90.00Medium(Data available from 3/23/2017 forward) This page was last updated on 3/23/2019 by MarketBeat.com StaffFeatured Article: Why is the ex-dividend date different from the record date?