BRC (BRCC) Stock Price, News & Analysis

Company Overview

Black Rifle Coffee Company, Inc. is a veteran-owned specialty coffee roaster and retailer that offers a range of coffee products, merchandise and subscription services. The company sources, roasts and distributes its own blends and single-origin coffees, as well as ready-to-drink beverages and branded apparel. Its product lineup includes whole-bean and ground coffees, cold brew concentrates, K-cup pods and limited-edition small-batch offerings designed to appeal to active lifestyle and patriotic consumers.

Founded in 2014 by U.S. Army Green Beret veteran Evan Hafer, Black Rifle Coffee Company began as an e-commerce brand focused on direct-to-consumer sales and has since expanded into wholesale and retail channels. The company operates roasting facilities and distribution centers in Utah and Texas, supporting a nationwide network that serves individual subscribers, brick-and-mortar coffee shops, grocery and convenience stores, as well as hospitality and foodservice customers.

In 2022, Black Rifle Coffee Company completed a business combination with a special purpose acquisition company and commenced trading publicly under the ticker BRCC. The leadership team continues to be spearheaded by founder and CEO Evan Hafer, with Joshua White serving as chief financial officer and Bryan Bennett as chief operating officer.

Black Rifle Coffee Company markets its products through an integrated approach that combines its online store and subscription platform with a growing footprint of veteran-themed cafés and partnerships in retail and wholesale segments. The company also supports veteran and first-responder charities, aligning its brand with communities that reflect its founders’ military heritage.

Key Stats

• Today's Range: $1.39 to $1.43
• 50-Day Range: $1.33 to $1.74
• 52-Week Range: $1.19 to $3.52
• Volume: 371,146 shs
• Average Volume: 554,913 shs
• Market Capitalization: $348.76 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $2.88
• Consensus Rating: Hold

BRC Stock Analysis - MarketRank™

BRC scored higher than 37% of companies evaluated by MarketBeat, and ranked 124th out of 151 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Hold

Consensus Rating

BRC has received a consensus rating of Hold. The company's average rating score is 2.20, and is based on 2 buy ratings, 2 hold ratings, and 1 sell rating.

Upside Potential

BRC has a consensus price target of $2.88, representing about 104.6% upside from its current price of $1.41.

Amount of Analyst Coverage

BRC has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for BRC are expected to grow in the coming year, from ($0.02) to ($0.01) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of BRC is -9.37, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of BRC is -9.37, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

BRC has a P/B Ratio of 6.11. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.93% of the float of BRC has been sold short.

Short Interest Ratio / Days to Cover

BRC has a short interest ratio ("days to cover") of 8.5.

Change versus previous month

Short interest in BRC has recently increased by 13.63%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

BRC does not currently pay a dividend.

Dividend Growth

BRC does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

7.93% of the float of BRC has been sold short.

Short Interest Ratio / Days to Cover

BRC has a short interest ratio ("days to cover") of 8.5.

Change versus previous month

Short interest in BRC has recently increased by 13.63%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 0.0 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for BRC this week, compared to 3 articles on an average week.

Search Interest

Only 5 people have searched for BRCC on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, BRC insiders have bought more of their company's stock than they have sold. Specifically, they have bought $131,000.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

73.80% of the stock of BRC is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 16.29% of the stock of BRC is held by institutions.

BRCC Stock Analysis - Frequently Asked Questions

How have BRCC shares performed this year?

BRC's stock was trading at $3.17 at the start of the year. Since then, BRCC stock has decreased by 55.7% and is now trading at $1.4050.

How were BRC's earnings last quarter?

BRC Inc. (NYSE:BRCC) released its earnings results on Monday, August, 4th. The company reported ($0.07) EPS for the quarter, missing analysts' consensus estimates of ($0.03) by $0.04. The firm earned $94.84 million during the quarter, compared to the consensus estimate of $91.78 million. BRC had a negative net margin of 2.89% and a negative trailing twelve-month return on equity of 12.88%.
Read the conference call transcript.

Who are BRC's major shareholders?

BRC's top institutional investors include Zazove Associates LLC (0.10%) and CWM LLC (0.01%). Insiders that own company stock include Glenn W Welling, Steven Taslitz, Gregory James Iverson, Stephen M Kadenacy, Kathryn P Dickson, Evan Hafer and Thomas E Davin.
View institutional ownership trends.

How do I buy shares of BRC?

Shares of BRCC stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of BRC own?

Based on aggregate information from My MarketBeat watchlists, some other companies that BRC investors own include Humana (HUM), American Water Works (AWK), Waste Connections (WCN), Voyager Therapeutics (VYGR), The RMR Group (RMR), AUO (AUOTY) and DiamondRock Hospitality (DRH).

Company Calendar

• Last Earnings: 8/04/2025
• Today: 10/20/2025
• Next Earnings (Estimated): 11/03/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: CONS PD - MISC STPL
• Sub-Industry: Beer & Liquor
• Current Symbol: NYSE:BRCC
• CIK: 1891101
• Web: www.shearman.com
• Phone: 801-874-1189
• Fax: N/A
• Employees: 840
• Year Founded: 1979

Price Target and Rating

• Average Price Target for BRC: $2.88
• High Price Target: $4.00
• Low Price Target: $2.00
• Potential Upside/Downside: +104.6%
• Consensus Rating: Hold
• Rating Score (0-4): 2.20
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.15)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$2.95 million
• Net Margins: -2.89%
• Pretax Margin: -7.80%
• Return on Equity: -12.88%
• Return on Assets: -2.59%

Debt

• Debt-to-Equity Ratio: 1.97
• Current Ratio: 1.29
• Quick Ratio: 0.70

Sales & Book Value

• Annual Sales: $388.89 million
• Price / Sales: 0.90
• Cash Flow: $0.09 per share
• Price / Cash Flow: 14.79
• Book Value: $0.23 per share
• Price / Book: 6.11

Miscellaneous

• Outstanding Shares: 248,225,000
• Free Float: 65,035,000
• Market Cap: $348.76 million
• Optionable: Optionable
• Beta: 0.92