NYSE:DFS - Discover Financial Services Price Target & Analyst Ratings Sign in or create an account to add this stock to your watchlist. Get Started $71.21 -0.41 (-0.57 %) (As of 02/21/2019 04:00 PM ET)Previous Close$71.62Today's Range$70.92 - $71.6852-Week Range$54.36 - $81.34Volume1.88 million shsAverage Volume2.48 million shsMarket Capitalization$23.92 billionP/E Ratio9.14Dividend Yield2.23%Beta1.6 ProfileDiscussionAnalyst RatingsChartDividendEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsSocial Media Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Analyst Ratings Discover Financial Services (NYSE:DFS) Price Target and Consensus Rating (How are Consensus Ratings Calculated?) MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.14 Wall Street analysts have issued ratings and price targets for Discover Financial Services in the last 12 months. Their average twelve-month price target is $81.7638, suggesting that the stock has a possible upside of 14.82%. The high price target for DFS is $90.00 and the low price target for DFS is $74.00. There are currently 7 hold ratings and 7 buy ratings for the stock, resulting in a consensus rating of "Buy."Today30 Days Ago90 Days Ago180 Days AgoConsensus Rating: BuyBuyBuyBuyConsensus Rating Score: 2.502.712.752.70Ratings Breakdown: 0 Sell Rating(s)7 Hold Rating(s)7 Buy Rating(s)0 Strong Buy Rating(s)0 Sell Rating(s)6 Hold Rating(s)10 Buy Rating(s)1 Strong Buy Rating(s)0 Sell Rating(s)6 Hold Rating(s)13 Buy Rating(s)1 Strong Buy Rating(s)0 Sell Rating(s)8 Hold Rating(s)14 Buy Rating(s)1 Strong Buy Rating(s)Consensus Price Target: $81.7638$86.6206$86.7858$85.4252Price Target Upside: 14.82% upside41.33% upside24.44% upside18.75% upsideDiscover Financial Services (NYSE:DFS) Consensus Price Target History Discover Financial Services (NYSE:DFS) Analyst Ratings History Show: Only the Most Recent Rating From Each Brokerage All Ratings For This Stock DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails1/25/2019Bank of AmericaSet Price TargetBuy$80.00Low1/25/2019Compass PointSet Price TargetHold$74.00Low1/25/2019BMO Capital MarketsLower Price TargetMarket Perform$85.00Low1/6/2019StephensReiterated RatingHold$80.00Low12/14/2018BarclaysSet Price TargetBuy$85.00High11/1/2018CitigroupLower Price TargetNeutral ➝ Neutral$78.00 ➝ $75.00Low10/26/2018Wells Fargo & CoLower Price TargetMarket Perform ➝ Market Perform$82.00 ➝ $78.00Medium10/2/2018JPMorgan Chase & Co.UpgradeNeutral ➝ OverweightLow7/27/2018Sandler O'NeillReiterated RatingBuy$87.00Medium5/7/2018UBS GroupUpgradeSell ➝ Neutral$81.93Medium4/30/2018Morgan StanleyLower Price TargetOverweight ➝ Overweight$93.00 ➝ $90.00Low4/27/2018JMP SecuritiesLower Price TargetMarket Outperform ➝ Market Outperform$91.00 ➝ $84.00Medium4/16/2018Goldman Sachs GroupDowngradeBuy ➝ NeutralMedium4/12/2018OppenheimerSet Price TargetBuy$82.00Medium1/26/2018ArgusUpgradeAverage ➝ Buy$90.00Low1/25/2018InstinetLower Price TargetIn-Line ➝ Buy$96.00 ➝ $94.00Low1/25/2018Royal Bank of CanadaLower Price TargetTop Pick$100.00Low1/25/2018Credit Suisse GroupBoost Price TargetOutperform ➝ Outperform$91.00 ➝ $95.00Low1/11/2018Jefferies Financial GroupReiterated RatingBuy$91.00Medium1/2/2018Deutsche BankInitiated CoverageBuy ➝ Buy$92.00Low12/11/2017WedbushSet Price TargetBuy$70.00 ➝ $80.00Low10/25/2017NomuraLower Price TargetBuy$81.00 ➝ $79.00N/A10/2/2017Buckingham ResearchInitiated CoverageBuy ➝ Buy$74.00Low7/18/2017William BlairReiterated RatingOutperformLow5/12/2017Keefe, Bruyette & WoodsReiterated RatingBuyLow4/26/2017CIBCLower Price TargetOutperform$85.00 ➝ $75.00Medium4/26/2017Evercore ISILower Price TargetOutperform$79.00 ➝ $78.00High3/29/2017Rafferty Capital MarketsReiterated RatingHold$70.00Low(Data available from 2/21/2017 forward) This page was last updated on 2/21/2019 by MarketBeat.com StaffFeatured Article: What is the Dividend Aristocrat Index?