NYSE:DFS - Discover Financial Services Price Target & Analyst Ratings Sign in or create an account to add this stock to your watchlist. Get Started $72.09 +0.99 (+1.39 %) (As of 07/18/2018 04:00 PM ET)Previous Close$71.10Today's Range$71.19 - $72.2252-Week Range$57.50 - $81.93Volume1.31 million shsAverage Volume2.16 million shsMarket Capitalization$24.32 billionP/E Ratio11.98Dividend Yield1.98%Beta1.48 Company ProfileFinancialsAnalyst RatingsDividend HistoryEarnings HistoryInsider TradesHeadlinesOptions ChainSEC FilingsSocial MediaChart Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Analyst Ratings Discover Financial Services (NYSE:DFS) Price Target and Consensus Rating (How are Consensus Ratings Calculated?) MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.23 Wall Street analysts have issued ratings and price targets for Discover Financial Services in the last 12 months. Their average twelve-month price target is $85.3965, suggesting that the stock has a possible upside of 18.46%. The high price target for DFS is $100.00 and the low price target for DFS is $73.00. There are currently 8 hold ratings, 14 buy ratings and 1 strong buy rating for the stock, resulting in a consensus rating of "Buy."Today30 Days Ago90 Days Ago180 Days AgoConsensus Rating: BuyBuyBuyBuyConsensus Rating Score: 2.702.702.692.73Ratings Breakdown: 0 Sell Rating(s)8 Hold Rating(s)14 Buy Rating(s)1 Strong Buy Rating(s)0 Sell Rating(s)8 Hold Rating(s)14 Buy Rating(s)1 Strong Buy Rating(s)1 Sell Rating(s)7 Hold Rating(s)17 Buy Rating(s)1 Strong Buy Rating(s)1 Sell Rating(s)4 Hold Rating(s)17 Buy Rating(s)0 Strong Buy Rating(s)Consensus Price Target: $85.3965$85.3965$84.5909$80.50Price Target Upside: 18.46% upside20.50% upside19.92% upside0.19% downsideDiscover Financial Services (NYSE:DFS) Consensus Price Target History Discover Financial Services (NYSE:DFS) Analyst Ratings History Show: Only the Most Recent Rating From Each Brokerage All Ratings For This Stock DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails5/7/2018UBS GroupUpgradeSell ➝ Neutral$81.93Medium4/30/2018Morgan StanleyLower Price TargetOverweight ➝ Overweight$93.00 ➝ $90.00Low4/30/2018BMO Capital MarketsLower Price TargetMarket Perform ➝ Market Perform$93.00 ➝ $91.00Low4/27/2018JMP SecuritiesLower Price TargetMarket Outperform ➝ Market Outperform$91.00 ➝ $84.00Medium4/16/2018Goldman Sachs GroupDowngradeBuy ➝ NeutralMedium4/12/2018OppenheimerSet Price TargetBuy$82.00Medium4/12/2018StephensReiterated RatingEqual WeightMedium4/5/2018CitigroupInitiated CoverageNeutral$78.00Low3/29/2018BarclaysLower Price TargetOverweight ➝ Buy$94.00 ➝ $92.00Medium3/29/2018Wells Fargo & CoLower Price TargetMarket Perform$84.00 ➝ $76.00High1/26/2018ArgusUpgradeAverage ➝ Buy$90.00Low1/25/2018InstinetLower Price TargetIn-Line ➝ Buy$96.00 ➝ $94.00Low1/25/2018Royal Bank of CanadaLower Price TargetTop Pick$100.00Low1/25/2018JPMorgan Chase & Co.Lower Price TargetNeutral ➝ Neutral$82.50 ➝ $82.00Low1/25/2018Credit Suisse GroupBoost Price TargetOutperform ➝ Outperform$91.00 ➝ $95.00Low1/11/2018Jefferies Financial GroupReiterated RatingBuy$91.00Medium1/2/2018Deutsche BankInitiated CoverageBuy ➝ Buy$92.00Low12/18/2017Bank of AmericaUpgradeNeutral ➝ Buy$83.00Medium12/11/2017WedbushSet Price TargetBuy$70.00 ➝ $80.00Low10/25/2017NomuraLower Price TargetBuy$81.00 ➝ $79.00N/A10/25/2017Compass PointDowngradeBuy ➝ NeutralN/A10/2/2017Buckingham ResearchInitiated CoverageBuy ➝ Buy$74.00Low7/18/2017William BlairReiterated RatingOutperformLow5/12/2017Keefe, Bruyette & WoodsReiterated RatingBuyLow4/26/2017CIBCLower Price TargetOutperform$85.00 ➝ $75.00Medium4/26/2017Evercore ISILower Price TargetOutperform$79.00 ➝ $78.00High3/29/2017Rafferty Capital MarketsReiterated RatingHold$70.00Low1/25/2017Sandler O'NeillSet Price TargetBuy$79.00N/A1/6/2017Susquehanna BancsharesDowngradePositive ➝ NeutralN/A12/14/2016DA DavidsonReiterated RatingBuyN/A12/4/2016GuggenheimReiterated RatingNeutralN/A(Data available from 7/18/2016 forward) This page was last updated on 7/18/2018 by MarketBeat.com StaffFeatured Article: What do I need to know about analyst ratings?