Phoenix New Media (NYSE: FENG) is a leading Chinese-language digital media and mobile platform company serving audiences in Mainland China, Hong Kong, Taiwan and overseas Chinese communities. Operating under its flagship brand iFeng, the company aggregates news, information and multimedia content across web, mobile, social and smart‐TV channels. Through a combination of proprietary journalism, licensed material from Phoenix Satellite Television and partnerships with third‐party content providers, Phoenix New Media delivers real‐time coverage of breaking news, finance, entertainment, sports and lifestyle topics.
The company’s core offerings include the iFeng.com portal, a suite of mobile applications for iOS and Android, WeChat and other social media mini‐programs, as well as dedicated content channels for finance, automotive, health and culture. Its video on-demand and live‐streaming services feature a mix of editorial programming, user‐generated clips and interactive formats. Phoenix New Media also leverages big data analytics and personalization algorithms to recommend content and enhance user engagement across its various digital touchpoints.
Founded in 2007 as the digital arm of Phoenix Satellite Television, Phoenix New Media was incorporated in the Cayman Islands and went public on the New York Stock Exchange in 2011. Over the years, the company has expanded its technology infrastructure and forged strategic alliances with telecom operators and device manufacturers to improve content delivery and user experience. Its advertising‐driven model is complemented by value‐added services such as premium subscriptions, branded content production and virtual events.
Under the leadership of Chairman Dr. Liu Changle—founder of Phoenix Satellite Television—and Chief Executive Officer James Shi, Phoenix New Media continues to innovate in mobile video, social integration and interactive advertising. The management team focuses on investing in AI‐driven content distribution, strengthening editorial quality and exploring new monetization avenues to maintain its position as a premier source of Chinese‐language news and entertainment worldwide.
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