Fomento Económico Mexicano, S.A.B. de C.V. (NYSE: FMX), commonly known as FEMSA, is a leading Mexican multinational company with diversified operations in the beverages and retail sectors. Founded in 1890 as a small brewery in Monterrey, FEMSA has evolved into one of the largest Coca-Cola bottlers in the world through its subsidiary Coca-Cola FEMSA. The company also holds a significant ownership interest in Heineken N.V., reflecting its longstanding presence in the global beverages market.
In its retail division, FEMSA operates the OXXO convenience store chain, which has grown to become the largest of its kind in Latin America, offering a wide variety of ready-to-eat foods, grocery items, and basic household necessities. Under the OXXO banner, the company has expanded into fuel retailing with OXXO Gas and health care services through OXXO Pharmacy, underscoring its strategy of integrating everyday consumer services to drive foot traffic and enhance customer loyalty. These retail formats complement FEMSA’s logistics capabilities and point-of-sale solutions designed to optimize operational efficiency.
With headquarters in Mexico City, FEMSA serves markets across Mexico, Central and South America, and select regions of Asia and Europe via its beverage operations. The company’s extensive distribution network reaches millions of retail outlets, restaurants, and hospitals. FEMSA’s management team is led by President and CEO José Antonio Fernández Carbajal, who has guided the organization through decades of strategic growth and modernization efforts. Under his leadership, FEMSA continues to invest in digital transformation initiatives and sustainable practices aimed at reducing environmental impact and supporting the communities it serves.
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