Lithia Motors, Inc. traces its roots to 1946 when Bob Litwin opened a single dealership in Ashland, Oregon. Today, the company is headquartered in Medford, Oregon, and has grown into one of North America’s leading automotive retailers, combining organic expansion with strategic acquisitions to broaden its presence and service offerings.
The company’s primary operations encompass the sale of new and pre-owned vehicles, comprehensive service and parts departments, collision repair facilities, and vehicle reconditioning. Lithia Motors also offers financing and insurance solutions through its captive finance arm, providing customers with in-house lending and protection products. A key focus is its proprietary digital retailing platform, which integrates online sales tools and inventory management to enhance the car-buying journey both in showrooms and on digital channels.
While maintaining strong roots in the Pacific Northwest, Lithia Motors has extended its reach across the United States and into Canada. This geographic diversification has allowed the company to represent a wide array of domestic and import brands, tailor its inventory to regional customer preferences, and scale its aftersales support network. By leveraging acquisitions of regional dealerships and aftermarket service providers, Lithia has built a multi-brand portfolio that addresses evolving consumer demands.
Under the leadership of President and Chief Executive Officer Bryan DeBoer, Lithia Motors emphasizes a customer-first culture driven by innovation and operational discipline. The executive team prioritizes data-driven decision-making and talent development, aiming to capitalize on shifts toward electric vehicles and connected-car technologies. Through a combination of strategic investments and continuous process improvements, Lithia Motors seeks to strengthen its competitive position in a dynamic automotive retail landscape.
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