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MediaAlpha (MAX) 10K Form and Latest SEC Filings 2026

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Latest MediaAlpha SEC Filings & Recent Activity

MediaAlpha (NYSE:MAX) has submitted 463+ documents to the U.S. Securities and Exchange Commission (SEC) since 2020. For investors, these filings are the primary source of verified financial data — covering everything from annual revenue and debt levels in the 10-K, to material business events in 8-K current reports, to insider buying and selling activity in Form 4 disclosures. Key figures from these filings, including revenue, earnings, and cash flow, are summarized in MediaAlpha's financial statements. The most recent filing was a Form 4 submitted on May 7, 2026.

Form 4
MediaAlpha, Inc. Reports Ownership Change on May. 7, 2026

Form 4 filings disclose changes in stock ownership by company insiders, including purchases, sales, grants, and option exercises.

View insider ownership

8-K
MediaAlpha Files Current Report on May. 6, 2026

An 8-K is filed when a material corporate event occurs, such as an acquisition, leadership change, or financial update.

View filing

10-Q
MediaAlpha Files Quarterly Report on Apr. 29, 2026

The 10-Q contains MediaAlpha's unaudited quarterly financial statements, revenue, earnings updates, and cash flow changes between annual reports.

View earnings history

MediaAlpha SEC Filing History

Browse MediaAlpha's complete SEC filing history using the filters below. Filter by form type - 10-K, 10-Q, 8-K, Form 4, and more - or set a custom date range to find a filing.

DateFilerForm TypeView
05/07/2026 3:21 PM
Hunt Bradley William (2063579) Reporting
MediaAlpha (1818383) Issuer
Form 4
Statement of changes in beneficial ownership of securities  
05/07/2026 3:21 PM
MediaAlpha (1818383) Issuer
VRABECK KATHY P (1093166) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
05/07/2026 3:21 PM
Jones Ramon (2003643) Reporting
MediaAlpha (1818383) Issuer
Form 4
Statement of changes in beneficial ownership of securities  
05/07/2026 3:21 PM
Arasu Venmal (0) Raji
MediaAlpha (1818383) Issuer
Form 4
Statement of changes in beneficial ownership of securities  
05/06/2026 5:37 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
05/06/2026 3:07 PM
MediaAlpha (1818383) Filer
Form 8-K
Current report pursuant to Section 13 or 15(d)  
05/01/2026 4:30 PM
MediaAlpha (1818383) Subject
WHITE MOUNTAINS INSURANCE GROUP LTD (776867) Filed by
Form SCHEDULE 13D/A
04/29/2026 5:24 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
04/29/2026 5:24 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
04/29/2026 3:19 PM
MediaAlpha (1818383) Filer
Form 10-Q
General form for quarterly reports under Section 13 or 15(d)  
04/22/2026 7:38 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
04/22/2026 7:38 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
04/20/2026 4:09 PM
MediaAlpha (1818383) Subject
Yi Steven (1829946) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
04/20/2026 4:10 PM
MediaAlpha (1818383) Subject
Nonko Eugene (1830016) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
04/15/2026 5:02 PM
Cramer Keith (1829989) Reporting
MediaAlpha (1818383) Issuer
Form 4
Statement of changes in beneficial ownership of securities  
04/15/2026 5:02 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
04/13/2026 3:01 PM
MediaAlpha (1818383) Subject
Yi Steven (1829946) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
04/10/2026 3:56 PM
MediaAlpha (1818383) Issuer
Yeh Kuanling Amy (1829969) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
04/08/2026 4:18 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
04/01/2026 6:16 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
04/01/2026 3:44 PM
MediaAlpha (1818383) Subject
Yi Steven (1829946) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
03/30/2026 4:33 PM
MediaAlpha (1818383) Filer
Form 8-K
Current report pursuant to Section 13 or 15(d)  
03/27/2026 4:41 PM
MediaAlpha (1818383) Issuer
Yeh Kuanling Amy (1829969) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
03/25/2026 4:03 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
03/23/2026 3:16 PM
MediaAlpha (1818383) Filer
Form DEF 14A
03/23/2026 3:18 PM
MediaAlpha (1818383) Filer
Form DEFA14A
03/23/2026 3:20 PM
MediaAlpha (1818383) Filer
Form ARS
03/19/2026 3:40 PM
MediaAlpha (1818383) Filer
Form 8-K
Current report pursuant to Section 13 or 15(d)  
03/18/2026 5:14 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
03/17/2026 8:16 PM
MediaAlpha (1818383) Issuer
Yeh Kuanling Amy (1829969) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
03/17/2026 8:17 PM
Cramer Keith (1829989) Reporting
MediaAlpha (1818383) Issuer
Form 4
Statement of changes in beneficial ownership of securities  
03/17/2026 8:18 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
03/17/2026 8:11 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
03/17/2026 8:14 PM
COYNE JEFFREY B (1213184) Reporting
MediaAlpha (1818383) Issuer
Form 4
Statement of changes in beneficial ownership of securities  
03/17/2026 8:15 PM
MediaAlpha (1818383) Issuer
Thompson Patrick Ryan (1897386) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
03/11/2026 5:39 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
03/11/2026 5:39 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
03/06/2026 3:43 PM
MediaAlpha (1818383) Issuer
Yeh Kuanling Amy (1829969) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
03/06/2026 3:05 PM
MediaAlpha (1818383) Subject
Yeh Kuanling Amy (1829969) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
03/04/2026 5:31 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
03/04/2026 5:31 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
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03/02/2026 4:49 PM
MediaAlpha (1818383) Subject
Nonko Eugene (1830016) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
03/02/2026 4:50 PM
MediaAlpha (1818383) Subject
Yi Steven (1829946) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
02/25/2026 6:45 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
02/25/2026 6:45 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
02/23/2026 3:09 PM
MediaAlpha (1818383) Filer
Form 8-K
Current report pursuant to Section 13 or 15(d)  
02/19/2026 6:30 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
02/17/2026 8:22 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
02/17/2026 8:22 PM
MediaAlpha (1818383) Issuer
Thompson Patrick Ryan (1897386) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
02/17/2026 8:23 PM
MediaAlpha (1818383) Issuer
Yeh Kuanling Amy (1829969) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
02/17/2026 8:23 PM
Cramer Keith (1829989) Reporting
MediaAlpha (1818383) Issuer
Form 4
Statement of changes in beneficial ownership of securities  
02/17/2026 8:23 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
02/17/2026 8:23 PM
COYNE JEFFREY B (1213184) Reporting
MediaAlpha (1818383) Issuer
Form 4
Statement of changes in beneficial ownership of securities  
02/11/2026 5:14 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
02/04/2026 4:52 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
02/04/2026 4:52 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
02/02/2026 3:09 PM
MediaAlpha (1818383) Subject
Nonko Eugene (1830016) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
02/02/2026 3:11 PM
MediaAlpha (1818383) Subject
Yi Steven (1829946) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
01/28/2026 6:04 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
01/28/2026 6:04 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
01/26/2026 3:03 PM
MediaAlpha (1818383) Subject
Nonko Eugene (1830016) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
01/26/2026 3:04 PM
MediaAlpha (1818383) Subject
Yi Steven (1829946) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
01/22/2026 4:35 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
01/22/2026 4:35 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
01/20/2026 3:00 PM
MediaAlpha (1818383) Subject
Nonko Eugene (1830016) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
01/20/2026 3:01 PM
MediaAlpha (1818383) Subject
Yi Steven (1829946) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
01/16/2026 3:46 PM
MediaAlpha (1818383) Issuer
Yeh Kuanling Amy (1829969) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
01/14/2026 4:37 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
01/14/2026 4:37 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
01/12/2026 3:03 PM
MediaAlpha (1818383) Subject
Nonko Eugene (1830016) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
01/12/2026 3:04 PM
MediaAlpha (1818383) Subject
Yi Steven (1829946) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
01/07/2026 3:10 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
01/07/2026 3:11 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
01/02/2026 5:03 PM
MediaAlpha (1818383) Issuer
Yeh Kuanling Amy (1829969) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
12/31/2025 3:08 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
12/31/2025 3:08 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
12/29/2025 5:54 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
12/29/2025 5:54 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
12/22/2025 3:02 PM
MediaAlpha (1818383) Subject
Yi Steven (1829946) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
12/22/2025 3:03 PM
MediaAlpha (1818383) Subject
Nonko Eugene (1830016) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
12/17/2025 5:12 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
12/17/2025 5:12 PM
Cramer Keith (1829989) Reporting
MediaAlpha (1818383) Issuer
Form 4
Statement of changes in beneficial ownership of securities  
12/17/2025 5:12 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
12/16/2025 3:07 PM
MediaAlpha (1818383) Filer
Form 8-K
Current report pursuant to Section 13 or 15(d)  
12/15/2025 4:27 PM
Cramer Keith (1829989) Reporting
MediaAlpha (1818383) Subject
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
12/15/2025 4:28 PM
MediaAlpha (1818383) Subject
Nonko Eugene (1830016) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
12/15/2025 4:29 PM
MediaAlpha (1818383) Subject
Yi Steven (1829946) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
12/12/2025 5:10 PM
MediaAlpha (1818383) Issuer
Yeh Kuanling Amy (1829969) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
12/12/2025 5:10 PM
COYNE JEFFREY B (1213184) Reporting
MediaAlpha (1818383) Issuer
Form 4
Statement of changes in beneficial ownership of securities  
12/10/2025 5:09 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
12/10/2025 5:09 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
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12/10/2025 3:43 PM
MediaAlpha (1818383) Subject
Yeh Kuanling Amy (1829969) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
12/08/2025 3:17 PM
MediaAlpha (1818383) Subject
Nonko Eugene (1830016) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
12/08/2025 3:19 PM
MediaAlpha (1818383) Subject
Yi Steven (1829946) Reporting
Form 144
Notice of proposed sale of securities pursuant to Rule 144  
12/05/2025 4:17 PM
MediaAlpha (1818383) Filer
Form 8-K
Current report pursuant to Section 13 or 15(d)  
12/03/2025 4:23 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
12/03/2025 4:23 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
11/26/2025 4:29 PM
MediaAlpha (1818383) Issuer
Yi Steven (1829946) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
11/26/2025 4:35 PM
MediaAlpha (1818383) Issuer
Nonko Eugene (1830016) Reporting
Form 4
Statement of changes in beneficial ownership of securities  
11/20/2025 4:17 PM
COYNE JEFFREY B (1213184) Reporting
MediaAlpha (1818383) Issuer
Form 4
Statement of changes in beneficial ownership of securities  
(Data available from 1/1/2016 forward)

MediaAlpha SEC Filings - Frequently Asked Questions

MediaAlpha (MAX) has submitted 463+ filings to the SEC since 2020. You can browse the complete history or filter by form type using the tools above.

MediaAlpha's fiscal year ends on December 31. The company typically files its 10-K annual report by the end of February, covering the prior fiscal year's financial results. Key financial data from these reports is available on MediaAlpha's financial statements page.

The most recent filing was a Form 4 submitted on May 7, 2026. This was an insider ownership change filed by 4 - MediaAlpha, Inc. (0001818383) (Issuer).

SEC Filing Types: 10-K, 10-Q, 8-K and More

SEC filings are legally required disclosures that public companies submit to the U.S. Securities and Exchange Commission. Unlike press releases or earnings call transcripts, these documents are filed under legal obligation — meaning the financial data they contain is audited, standardized, and subject to penalties if materially false. For investors, that makes SEC filings the most reliable primary source available for evaluating a company's true financial position.

Yes. All SEC filings are publicly available through the SEC's EDGAR database and on financial research platforms like MarketBeat. Companies are required by law to make these disclosures accessible to all investors — meaning retail investors have access to the same source documents as institutional analysts.

A 10-K is an annual report containing audited financial statements and a full review of the company's business — it is the most comprehensive filing a company makes each year. A 10-Q is a shorter, unaudited quarterly update filed three times per year between annual reports. Investors typically use the 10-K for deep fundamental analysis and the 10-Q to track whether the company is on pace with its guidance mid-year.

The most important filing for fundamental investors. Filed once per year, the 10-K contains audited financial statements, revenue and earnings trends, debt obligations, risk factors, and management's own assessment of the business. Reading the risk factors section and comparing year-over-year financials can reveal issues that don't show up in analyst summaries.

An unaudited financial update filed three times per year (the 10-K covers Q4). Investors use 10-Qs to track whether guidance is on pace, monitor changes in cash flow or inventory, and catch any mid-year shifts in business conditions before they become headline news.

Filed within four business days of a material event — earnings releases, merger announcements, executive departures, or major asset sales. Because 8-Ks are filed before media coverage catches up, they are often the fastest way to get unfiltered information directly from the company on market-moving events.

Filed within two business days whenever an executive or director buys or sells company stock. Insider purchases — especially large or clustered buys — are often interpreted as a signal of management confidence. Insider selling is more ambiguous but worth monitoring for patterns, particularly around lock-up expirations or ahead of major announcements.


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This page (NYSE:MAX) was last updated on 5/14/2026 by MarketBeat.com Staff.
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