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MediaAlpha (MAX) Competitors

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$13.88 +0.51 (+3.78%)
Closing price 07/13/2026 03:59 PM Eastern
Extended Trading
$13.53 -0.35 (-2.49%)
As of 07:11 AM Eastern
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MAX vs. FA, JOYY, CARG, STNE, and TNET

Should you buy MediaAlpha stock or one of its competitors? MarketBeat compares MediaAlpha with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with MediaAlpha include First Advantage (FA), JOYY (JOYY), CarGurus (CARG), StoneCo (STNE), and TriNet Group (TNET). These companies are all part of the "business services" industry.

How does MediaAlpha compare to First Advantage?

First Advantage (NYSE:FA) and MediaAlpha (NYSE:MAX) are both business services companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, earnings, risk, dividends, media sentiment, valuation, analyst recommendations and profitability.

94.9% of First Advantage shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 4.4% of First Advantage shares are held by insiders. Comparatively, 14.7% of MediaAlpha shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

First Advantage has a beta of 1.17, suggesting that its stock price is 17% more volatile than the broader market. Comparatively, MediaAlpha has a beta of 1.08, suggesting that its stock price is 8% more volatile than the broader market.

In the previous week, MediaAlpha had 14 more articles in the media than First Advantage. MarketBeat recorded 20 mentions for MediaAlpha and 6 mentions for First Advantage. First Advantage's average media sentiment score of 1.11 beat MediaAlpha's score of -0.08 indicating that First Advantage is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Advantage
4 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
MediaAlpha
7 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

First Advantage currently has a consensus target price of $18.50, indicating a potential downside of 10.11%. MediaAlpha has a consensus target price of $12.64, indicating a potential downside of 8.88%. Given MediaAlpha's stronger consensus rating and higher possible upside, analysts clearly believe MediaAlpha is more favorable than First Advantage.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Advantage
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
MediaAlpha
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56

First Advantage has higher revenue and earnings than MediaAlpha. MediaAlpha is trading at a lower price-to-earnings ratio than First Advantage, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Advantage$1.61B2.20$37.29M$0.04514.50
MediaAlpha$1.11B0.78$25.62M$0.6421.68

MediaAlpha has a net margin of 3.37% compared to First Advantage's net margin of 0.65%. First Advantage's return on equity of 13.16% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
First Advantage0.65% 13.16% 7.33%
MediaAlpha 3.37%-147.82%21.12%

Summary

MediaAlpha beats First Advantage on 9 of the 17 factors compared between the two stocks.

How does MediaAlpha compare to JOYY?

MediaAlpha (NYSE:MAX) and JOYY (NASDAQ:JOYY) are both business services companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, institutional ownership, dividends, analyst recommendations, risk and earnings.

MediaAlpha has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market. Comparatively, JOYY has a beta of 0.46, suggesting that its share price is 54% less volatile than the broader market.

MediaAlpha presently has a consensus target price of $12.64, suggesting a potential downside of 8.88%. JOYY has a consensus target price of $74.67, suggesting a potential upside of 7.05%. Given JOYY's higher possible upside, analysts plainly believe JOYY is more favorable than MediaAlpha.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56
JOYY
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 36.8% of JOYY shares are held by institutional investors. 14.7% of MediaAlpha shares are held by insiders. Comparatively, 43.0% of JOYY shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, MediaAlpha had 18 more articles in the media than JOYY. MarketBeat recorded 20 mentions for MediaAlpha and 2 mentions for JOYY. JOYY's average media sentiment score of 1.08 beat MediaAlpha's score of -0.08 indicating that JOYY is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaAlpha
7 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
JOYY
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

JOYY has a net margin of 10.42% compared to MediaAlpha's net margin of 3.37%. JOYY's return on equity of 3.67% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha3.37% -147.82% 21.12%
JOYY 10.42%3.67%3.20%

JOYY has higher revenue and earnings than MediaAlpha. JOYY is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.11B0.78$25.62M$0.6421.68
JOYY$2.12B1.64$2.10B$4.3116.18

Summary

JOYY beats MediaAlpha on 9 of the 17 factors compared between the two stocks.

How does MediaAlpha compare to CarGurus?

MediaAlpha (NYSE:MAX) and CarGurus (NASDAQ:CARG) are both business services companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, institutional ownership, valuation, risk, analyst recommendations, media sentiment, earnings and profitability.

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 86.9% of CarGurus shares are held by institutional investors. 14.7% of MediaAlpha shares are held by company insiders. Comparatively, 18.2% of CarGurus shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

CarGurus has lower revenue, but higher earnings than MediaAlpha. MediaAlpha is trading at a lower price-to-earnings ratio than CarGurus, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.11B0.78$25.62M$0.6421.68
CarGurus$906.98M3.36$155.90M$1.5222.20

In the previous week, MediaAlpha had 13 more articles in the media than CarGurus. MarketBeat recorded 20 mentions for MediaAlpha and 7 mentions for CarGurus. CarGurus' average media sentiment score of 0.36 beat MediaAlpha's score of -0.08 indicating that CarGurus is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaAlpha
7 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
CarGurus
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

CarGurus has a net margin of 15.57% compared to MediaAlpha's net margin of 3.37%. CarGurus' return on equity of 54.42% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha3.37% -147.82% 21.12%
CarGurus 15.57%54.42%30.14%

MediaAlpha currently has a consensus price target of $12.64, suggesting a potential downside of 8.88%. CarGurus has a consensus price target of $38.05, suggesting a potential upside of 12.74%. Given CarGurus' stronger consensus rating and higher probable upside, analysts plainly believe CarGurus is more favorable than MediaAlpha.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56
CarGurus
0 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.64

MediaAlpha has a beta of 1.08, suggesting that its share price is 8% more volatile than the broader market. Comparatively, CarGurus has a beta of 1.18, suggesting that its share price is 18% more volatile than the broader market.

Summary

CarGurus beats MediaAlpha on 14 of the 16 factors compared between the two stocks.

How does MediaAlpha compare to StoneCo?

MediaAlpha (NYSE:MAX) and StoneCo (NASDAQ:STNE) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, earnings, profitability, dividends, risk, analyst recommendations and institutional ownership.

MediaAlpha has a beta of 1.08, meaning that its stock price is 8% more volatile than the broader market. Comparatively, StoneCo has a beta of 1.73, meaning that its stock price is 73% more volatile than the broader market.

StoneCo has higher revenue and earnings than MediaAlpha. StoneCo is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.11B0.78$25.62M$0.6421.68
StoneCo$2.53B1.10$425.73M$2.504.46

In the previous week, MediaAlpha had 13 more articles in the media than StoneCo. MarketBeat recorded 20 mentions for MediaAlpha and 7 mentions for StoneCo. StoneCo's average media sentiment score of 0.56 beat MediaAlpha's score of -0.08 indicating that StoneCo is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaAlpha
7 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
StoneCo
1 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

MediaAlpha presently has a consensus target price of $12.64, indicating a potential downside of 8.88%. StoneCo has a consensus target price of $17.58, indicating a potential upside of 57.70%. Given StoneCo's higher probable upside, analysts plainly believe StoneCo is more favorable than MediaAlpha.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56
StoneCo
0 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.56

StoneCo has a net margin of 23.82% compared to MediaAlpha's net margin of 3.37%. StoneCo's return on equity of 21.05% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha3.37% -147.82% 21.12%
StoneCo 23.82%21.05%4.17%

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 73.2% of StoneCo shares are held by institutional investors. 14.7% of MediaAlpha shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

StoneCo beats MediaAlpha on 11 of the 16 factors compared between the two stocks.

How does MediaAlpha compare to TriNet Group?

MediaAlpha (NYSE:MAX) and TriNet Group (NYSE:TNET) are both business services companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.

TriNet Group has higher revenue and earnings than MediaAlpha. TriNet Group is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.11B0.78$25.62M$0.6421.68
TriNet Group$5.01B0.53$155M$3.3517.19

64.4% of MediaAlpha shares are owned by institutional investors. Comparatively, 96.8% of TriNet Group shares are owned by institutional investors. 14.7% of MediaAlpha shares are owned by insiders. Comparatively, 40.0% of TriNet Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

MediaAlpha presently has a consensus target price of $12.64, suggesting a potential downside of 8.88%. TriNet Group has a consensus target price of $55.80, suggesting a potential downside of 3.08%. Given TriNet Group's higher possible upside, analysts plainly believe TriNet Group is more favorable than MediaAlpha.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56
TriNet Group
2 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.86

In the previous week, MediaAlpha had 17 more articles in the media than TriNet Group. MarketBeat recorded 20 mentions for MediaAlpha and 3 mentions for TriNet Group. TriNet Group's average media sentiment score of 1.55 beat MediaAlpha's score of -0.08 indicating that TriNet Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaAlpha
7 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
TriNet Group
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

MediaAlpha has a net margin of 3.37% compared to TriNet Group's net margin of 3.22%. TriNet Group's return on equity of 219.54% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha3.37% -147.82% 21.12%
TriNet Group 3.22%219.54%5.42%

MediaAlpha has a beta of 1.08, indicating that its stock price is 8% more volatile than the broader market. Comparatively, TriNet Group has a beta of 0.99, indicating that its stock price is 1% less volatile than the broader market.

Summary

MediaAlpha beats TriNet Group on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAX vs. The Competition

MetricMediaAlphaTechnology Services IndustryBusiness SectorNYSE Exchange
Market Cap$833.62M$4.07B$6.90B$23.46B
Dividend YieldN/A2.20%3.12%4.02%
P/E Ratio21.6834.9728.6431.08
Price / Sales0.7843.92344.8719.77
Price / Cash12.6836.8823.2118.64
Price / Book-30.834.145.704.77
Net Income$25.62M$31.58M$203.89M$1.06B
7 Day Performance1.62%-2.09%-1.60%-0.23%
1 Month Performance46.55%-6.81%-2.23%-0.11%
1 Year Performance32.86%1.19%13.25%16.46%

MediaAlpha Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAX
MediaAlpha
3.6661 of 5 stars
$13.88
+3.8%
$12.64
-8.9%
+34.3%$833.62M$1.11B21.68160
FA
First Advantage
1.7126 of 5 stars
$20.36
+1.0%
$18.50
-9.1%
+19.7%$3.49B$1.61B678.835,500
JOYY
JOYY
4.0925 of 5 stars
$69.65
+0.4%
$74.67
+7.2%
N/A$3.48B$2.12B16.165,421
CARG
CarGurus
3.9273 of 5 stars
$36.14
+1.3%
$37.77
+4.5%
-1.6%$3.24B$906.98M23.631,218
STNE
StoneCo
4.7078 of 5 stars
$10.72
-2.1%
$17.58
+64.1%
-27.9%$2.67B$2.53B4.2916,367

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This page (NYSE:MAX) was last updated on 7/14/2026 by MarketBeat.com Staff.
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