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MediaAlpha (MAX) Competitors

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$9.62 -0.07 (-0.67%)
Closing price 03:59 PM Eastern
Extended Trading
$9.62 +0.00 (+0.05%)
As of 04:15 PM Eastern
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MAX vs. ZD, WB, OPRA, WBTN, and ZI

Should you buy MediaAlpha stock or one of its competitors? MediaAlpha's main competitors and comparable companies include Ziff Davis (ZD), Weibo (WB), Opera (OPRA), WEBTOON Entertainment (WBTN), and ZoomInfo Technologies (ZI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does MediaAlpha compare to Ziff Davis?

Ziff Davis (NASDAQ:ZD) and MediaAlpha (NYSE:MAX) are both small-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, earnings, risk, dividends, institutional ownership, media sentiment and profitability.

Ziff Davis currently has a consensus target price of $59.75, suggesting a potential upside of 8.06%. MediaAlpha has a consensus target price of $14.29, suggesting a potential upside of 45.33%. Given MediaAlpha's stronger consensus rating and higher possible upside, analysts plainly believe MediaAlpha is more favorable than Ziff Davis.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ziff Davis
0 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
MediaAlpha
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.78

Ziff Davis has a beta of 1.11, indicating that its stock price is 11% more volatile than the broader market. Comparatively, MediaAlpha has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market.

99.8% of Ziff Davis shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 3.4% of Ziff Davis shares are held by insiders. Comparatively, 14.7% of MediaAlpha shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Ziff Davis has a net margin of 48.57% compared to MediaAlpha's net margin of 7.94%. Ziff Davis' return on equity of 10.73% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
Ziff Davis48.57% 10.73% 5.54%
MediaAlpha 7.94%-301.42%28.23%

In the previous week, Ziff Davis and Ziff Davis both had 4 articles in the media. Ziff Davis' average media sentiment score of 0.70 beat MediaAlpha's score of 0.45 indicating that Ziff Davis is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ziff Davis
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
MediaAlpha
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Ziff Davis has higher revenue and earnings than MediaAlpha. Ziff Davis is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ziff Davis$1.45B1.31$47.35M$17.673.13
MediaAlpha$1.11B0.54$25.62M$1.626.07

Summary

Ziff Davis beats MediaAlpha on 8 of the 15 factors compared between the two stocks.

How does MediaAlpha compare to Weibo?

MediaAlpha (NYSE:MAX) and Weibo (NASDAQ:WB) are both small-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, valuation, institutional ownership, dividends, analyst recommendations and profitability.

Weibo has higher revenue and earnings than MediaAlpha. Weibo is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.11B0.54$25.62M$1.626.07
Weibo$1.76B0.88$449.02M$1.215.20

MediaAlpha has a beta of 1.15, meaning that its share price is 15% more volatile than the broader market. Comparatively, Weibo has a beta of 0.17, meaning that its share price is 83% less volatile than the broader market.

In the previous week, MediaAlpha had 1 more articles in the media than Weibo. MarketBeat recorded 4 mentions for MediaAlpha and 3 mentions for Weibo. MediaAlpha's average media sentiment score of 0.45 beat Weibo's score of -0.62 indicating that MediaAlpha is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaAlpha
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Weibo
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Negative

Weibo has a net margin of 17.78% compared to MediaAlpha's net margin of 7.94%. Weibo's return on equity of 8.87% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha7.94% -301.42% 28.23%
Weibo 17.78%8.87%4.96%

MediaAlpha presently has a consensus target price of $14.29, indicating a potential upside of 45.33%. Weibo has a consensus target price of $8.80, indicating a potential upside of 39.79%. Given MediaAlpha's stronger consensus rating and higher probable upside, equities analysts clearly believe MediaAlpha is more favorable than Weibo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.78
Weibo
3 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.67

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 68.8% of Weibo shares are held by institutional investors. 14.7% of MediaAlpha shares are held by insiders. Comparatively, 41.3% of Weibo shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

MediaAlpha beats Weibo on 10 of the 17 factors compared between the two stocks.

How does MediaAlpha compare to Opera?

Opera (NASDAQ:OPRA) and MediaAlpha (NYSE:MAX) are both small-cap communication services companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings.

Opera has higher earnings, but lower revenue than MediaAlpha. MediaAlpha is trading at a lower price-to-earnings ratio than Opera, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Opera$614.83M2.54$108.28M$1.3912.65
MediaAlpha$1.11B0.54$25.62M$1.626.07

In the previous week, Opera had 1 more articles in the media than MediaAlpha. MarketBeat recorded 5 mentions for Opera and 4 mentions for MediaAlpha. Opera's average media sentiment score of 0.50 beat MediaAlpha's score of 0.45 indicating that Opera is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Opera
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
MediaAlpha
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

10.2% of Opera shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 84.4% of Opera shares are held by insiders. Comparatively, 14.7% of MediaAlpha shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Opera has a beta of 1.28, indicating that its share price is 28% more volatile than the broader market. Comparatively, MediaAlpha has a beta of 1.15, indicating that its share price is 15% more volatile than the broader market.

Opera has a net margin of 18.55% compared to MediaAlpha's net margin of 7.94%. Opera's return on equity of 9.14% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
Opera18.55% 9.14% 8.03%
MediaAlpha 7.94%-301.42%28.23%

Opera currently has a consensus target price of $24.75, indicating a potential upside of 40.75%. MediaAlpha has a consensus target price of $14.29, indicating a potential upside of 45.33%. Given MediaAlpha's stronger consensus rating and higher probable upside, analysts clearly believe MediaAlpha is more favorable than Opera.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Opera
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
MediaAlpha
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.78

Summary

Opera beats MediaAlpha on 9 of the 16 factors compared between the two stocks.

How does MediaAlpha compare to WEBTOON Entertainment?

MediaAlpha (NYSE:MAX) and WEBTOON Entertainment (NASDAQ:WBTN) are both small-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, media sentiment, earnings, risk, analyst recommendations, dividends and valuation.

MediaAlpha has higher earnings, but lower revenue than WEBTOON Entertainment. WEBTOON Entertainment is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.11B0.54$25.62M$1.626.07
WEBTOON Entertainment$1.38B1.02-$345.93M-$2.63N/A

MediaAlpha has a net margin of 7.94% compared to WEBTOON Entertainment's net margin of -25.09%. WEBTOON Entertainment's return on equity of 2.10% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha7.94% -301.42% 28.23%
WEBTOON Entertainment -25.09%2.10%1.60%

64.4% of MediaAlpha shares are held by institutional investors. 14.7% of MediaAlpha shares are held by company insiders. Comparatively, 5.6% of WEBTOON Entertainment shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

MediaAlpha currently has a consensus target price of $14.29, indicating a potential upside of 45.33%. WEBTOON Entertainment has a consensus target price of $10.88, indicating a potential upside of 4.21%. Given MediaAlpha's stronger consensus rating and higher possible upside, analysts plainly believe MediaAlpha is more favorable than WEBTOON Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.78
WEBTOON Entertainment
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, MediaAlpha had 4 more articles in the media than WEBTOON Entertainment. MarketBeat recorded 4 mentions for MediaAlpha and 0 mentions for WEBTOON Entertainment. WEBTOON Entertainment's average media sentiment score of 1.29 beat MediaAlpha's score of 0.45 indicating that WEBTOON Entertainment is being referred to more favorably in the news media.

Company Overall Sentiment
MediaAlpha Neutral
WEBTOON Entertainment Positive

MediaAlpha has a beta of 1.15, suggesting that its stock price is 15% more volatile than the broader market. Comparatively, WEBTOON Entertainment has a beta of 2.57, suggesting that its stock price is 157% more volatile than the broader market.

Summary

MediaAlpha beats WEBTOON Entertainment on 12 of the 17 factors compared between the two stocks.

How does MediaAlpha compare to ZoomInfo Technologies?

MediaAlpha (NYSE:MAX) and ZoomInfo Technologies (NASDAQ:ZI) are both small-cap communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, valuation, risk, media sentiment and analyst recommendations.

MediaAlpha presently has a consensus price target of $14.29, suggesting a potential upside of 45.33%. ZoomInfo Technologies has a consensus price target of $5.19, suggesting a potential upside of 34.74%. Given MediaAlpha's stronger consensus rating and higher possible upside, equities research analysts plainly believe MediaAlpha is more favorable than ZoomInfo Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.78
ZoomInfo Technologies
2 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80

In the previous week, MediaAlpha had 1 more articles in the media than ZoomInfo Technologies. MarketBeat recorded 4 mentions for MediaAlpha and 3 mentions for ZoomInfo Technologies. ZoomInfo Technologies' average media sentiment score of 1.51 beat MediaAlpha's score of 0.45 indicating that ZoomInfo Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaAlpha
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
ZoomInfo Technologies
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

MediaAlpha has a beta of 1.15, indicating that its share price is 15% more volatile than the broader market. Comparatively, ZoomInfo Technologies has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market.

MediaAlpha has a net margin of 7.94% compared to ZoomInfo Technologies' net margin of 0.74%. ZoomInfo Technologies' return on equity of 12.05% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha7.94% -301.42% 28.23%
ZoomInfo Technologies 0.74%12.05%3.46%

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 95.5% of ZoomInfo Technologies shares are held by institutional investors. 14.7% of MediaAlpha shares are held by insiders. Comparatively, 9.0% of ZoomInfo Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

ZoomInfo Technologies has higher revenue and earnings than MediaAlpha. MediaAlpha is trading at a lower price-to-earnings ratio than ZoomInfo Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.11B0.54$25.62M$1.626.07
ZoomInfo Technologies$1.21B1.09$107.30M$0.1232.08

Summary

MediaAlpha beats ZoomInfo Technologies on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAX vs. The Competition

MetricMediaAlphaInteractive Media & Services IndustryCommunication Services SectorNYSE Exchange
Market Cap$589.02M$97.56B$33.89B$22.72B
Dividend YieldN/A4.11%5.53%3.74%
P/E Ratio5.9426.9422.6227.75
Price / Sales0.53106.0866.7120.15
Price / Cash9.0817.1020.2539.56
Price / Book-21.3726.9912.194.64
Net Income$25.62M$3.55B$1.12B$1.08B
7 Day Performance3.78%-0.31%-1.63%-1.06%
1 Month Performance-23.11%-4.35%-3.79%-5.02%
1 Year Performance-13.84%-18.41%-9.26%5.78%

MediaAlpha Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAX
MediaAlpha
3.7044 of 5 stars
$9.62
-0.7%
$14.29
+48.6%
-13.2%$589.02M$1.11B5.94147
ZD
Ziff Davis
2.8557 of 5 stars
$55.50
-0.3%
$59.75
+7.7%
+40.2%$1.90B$1.45B3.143,900
WB
Weibo
4.4774 of 5 stars
$6.38
-1.5%
$8.80
+38.0%
-49.4%$1.57B$1.76B5.275,651
OPRA
Opera
4.3708 of 5 stars
$17.38
-0.1%
$24.75
+42.4%
-10.4%$1.54B$614.83M12.50605
WBTN
WEBTOON Entertainment
1.6773 of 5 stars
$10.81
-1.3%
$10.88
+0.6%
-39.2%$1.47B$1.38BN/A1,800

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This page (NYSE:MAX) was last updated on 10/2/2026 by MarketBeat.com Staff.
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