MediaAlpha (MAX) Competitors

$8.05 -0.42 (-4.99%)

Closing price 03:59 PM Eastern

Extended Trading

$8.04 -0.01 (-0.15%)

As of 06:17 PM Eastern

MAX vs. CTOS, FA, ATHM, TIC, and DXC

Should you buy MediaAlpha stock or one of its competitors? MarketBeat compares MediaAlpha with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with MediaAlpha include Custom Truck One Source (CTOS), First Advantage (FA), Autohome (ATHM), TIC Solutions (TIC), and DXC Technology (DXC). These companies are all part of the "business services" industry.

How does MediaAlpha compare to Custom Truck One Source?

MediaAlpha (NYSE:MAX) and Custom Truck One Source (NYSE:CTOS) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, risk, analyst recommendations, media sentiment, profitability, valuation and dividends.

In the previous week, MediaAlpha and MediaAlpha both had 1 articles in the media. MediaAlpha's average media sentiment score of 1.36 beat Custom Truck One Source's score of 0.88 indicating that MediaAlpha is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
MediaAlpha	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Custom Truck One Source	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

MediaAlpha has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market. Comparatively, Custom Truck One Source has a beta of 1.4, suggesting that its share price is 40% more volatile than the broader market.

MediaAlpha has higher earnings, but lower revenue than Custom Truck One Source. Custom Truck One Source is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MediaAlpha	$1.16B	0.43	$25.62M	$0.64	12.57
Custom Truck One Source	$1.94B	1.18	-$31.05M	-$0.09	N/A

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 90.1% of Custom Truck One Source shares are held by institutional investors. 14.7% of MediaAlpha shares are held by insiders. Comparatively, 4.7% of Custom Truck One Source shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

MediaAlpha currently has a consensus target price of $12.90, indicating a potential upside of 60.31%. Custom Truck One Source has a consensus target price of $9.33, indicating a potential downside of 7.64%. Given MediaAlpha's stronger consensus rating and higher probable upside, equities analysts plainly believe MediaAlpha is more favorable than Custom Truck One Source.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MediaAlpha	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
Custom Truck One Source	2 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.29

MediaAlpha has a net margin of 3.37% compared to Custom Truck One Source's net margin of -0.88%. Custom Truck One Source's return on equity of -2.18% beat MediaAlpha's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
MediaAlpha	3.37%	-147.82%	21.12%
Custom Truck One Source	-0.88%	-2.18%	-0.49%

Summary

MediaAlpha beats Custom Truck One Source on 9 of the 14 factors compared between the two stocks.

How does MediaAlpha compare to First Advantage?

First Advantage (NYSE:FA) and MediaAlpha (NYSE:MAX) are both business services companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, dividends, media sentiment, institutional ownership, risk and earnings.

In the previous week, First Advantage had 15 more articles in the media than MediaAlpha. MarketBeat recorded 16 mentions for First Advantage and 1 mentions for MediaAlpha. MediaAlpha's average media sentiment score of 1.36 beat First Advantage's score of 0.82 indicating that MediaAlpha is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
First Advantage	4 Very Positive mention(s)	9 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
MediaAlpha	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

First Advantage presently has a consensus price target of $18.50, suggesting a potential upside of 25.25%. MediaAlpha has a consensus price target of $12.90, suggesting a potential upside of 60.31%. Given MediaAlpha's stronger consensus rating and higher probable upside, analysts clearly believe MediaAlpha is more favorable than First Advantage.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Advantage	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
MediaAlpha	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

MediaAlpha has a net margin of 3.37% compared to First Advantage's net margin of 0.65%. First Advantage's return on equity of 13.16% beat MediaAlpha's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Advantage	0.65%	13.16%	7.33%
MediaAlpha	3.37%	-147.82%	21.12%

94.9% of First Advantage shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 4.4% of First Advantage shares are held by company insiders. Comparatively, 14.7% of MediaAlpha shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

First Advantage has higher revenue and earnings than MediaAlpha. MediaAlpha is trading at a lower price-to-earnings ratio than First Advantage, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Advantage	$1.61B	1.58	$37.29M	$0.04	369.25
MediaAlpha	$1.16B	0.43	$25.62M	$0.64	12.57

First Advantage has a beta of 1.13, indicating that its stock price is 13% more volatile than the broader market. Comparatively, MediaAlpha has a beta of 1.16, indicating that its stock price is 16% more volatile than the broader market.

Summary

MediaAlpha beats First Advantage on 9 of the 16 factors compared between the two stocks.

How does MediaAlpha compare to Autohome?

Autohome (NYSE:ATHM) and MediaAlpha (NYSE:MAX) are both business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, valuation, analyst recommendations, risk, institutional ownership, profitability and earnings.

Autohome has higher revenue and earnings than MediaAlpha. Autohome is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Autohome	$6.45B	0.32	$225.19M	$1.64	10.83
MediaAlpha	$1.16B	0.43	$25.62M	$0.64	12.57

In the previous week, Autohome had 6 more articles in the media than MediaAlpha. MarketBeat recorded 7 mentions for Autohome and 1 mentions for MediaAlpha. MediaAlpha's average media sentiment score of 1.36 beat Autohome's score of 0.12 indicating that MediaAlpha is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Autohome	1 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
MediaAlpha	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

63.1% of Autohome shares are owned by institutional investors. Comparatively, 64.4% of MediaAlpha shares are owned by institutional investors. 5.7% of Autohome shares are owned by insiders. Comparatively, 14.7% of MediaAlpha shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Autohome presently has a consensus target price of $22.65, indicating a potential upside of 27.50%. MediaAlpha has a consensus target price of $12.90, indicating a potential upside of 60.31%. Given MediaAlpha's stronger consensus rating and higher probable upside, analysts plainly believe MediaAlpha is more favorable than Autohome.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Autohome	1 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80
MediaAlpha	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

Autohome has a beta of 0.26, meaning that its stock price is 74% less volatile than the broader market. Comparatively, MediaAlpha has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market.

Autohome has a net margin of 21.43% compared to MediaAlpha's net margin of 3.37%. Autohome's return on equity of 5.94% beat MediaAlpha's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Autohome	21.43%	5.94%	4.75%
MediaAlpha	3.37%	-147.82%	21.12%

Summary

MediaAlpha beats Autohome on 10 of the 16 factors compared between the two stocks.

How does MediaAlpha compare to TIC Solutions?

MediaAlpha (NYSE:MAX) and TIC Solutions (NYSE:TIC) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, dividends, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and risk.

MediaAlpha has a net margin of 3.37% compared to TIC Solutions' net margin of -5.77%. TIC Solutions' return on equity of -3.82% beat MediaAlpha's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
MediaAlpha	3.37%	-147.82%	21.12%
TIC Solutions	-5.77%	-3.82%	-1.87%

In the previous week, TIC Solutions had 8 more articles in the media than MediaAlpha. MarketBeat recorded 9 mentions for TIC Solutions and 1 mentions for MediaAlpha. MediaAlpha's average media sentiment score of 1.36 beat TIC Solutions' score of 0.66 indicating that MediaAlpha is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
MediaAlpha	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
TIC Solutions	0 Very Positive mention(s)	7 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

64.4% of MediaAlpha shares are held by institutional investors. 14.7% of MediaAlpha shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

MediaAlpha currently has a consensus price target of $12.90, suggesting a potential upside of 60.31%. TIC Solutions has a consensus price target of $11.50, suggesting a potential upside of 28.58%. Given MediaAlpha's stronger consensus rating and higher probable upside, equities analysts clearly believe MediaAlpha is more favorable than TIC Solutions.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MediaAlpha	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
TIC Solutions	3 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.86

MediaAlpha has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market. Comparatively, TIC Solutions has a beta of 3.21, meaning that its share price is 221% more volatile than the broader market.

MediaAlpha has higher earnings, but lower revenue than TIC Solutions. TIC Solutions is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MediaAlpha	$1.16B	0.43	$25.62M	$0.64	12.57
TIC Solutions	$1.78B	1.11	-$87.12M	-$0.52	N/A

Summary

MediaAlpha beats TIC Solutions on 11 of the 16 factors compared between the two stocks.

How does MediaAlpha compare to DXC Technology?

DXC Technology (NYSE:DXC) and MediaAlpha (NYSE:MAX) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, media sentiment, analyst recommendations, institutional ownership and profitability.

In the previous week, DXC Technology had 31 more articles in the media than MediaAlpha. MarketBeat recorded 32 mentions for DXC Technology and 1 mentions for MediaAlpha. MediaAlpha's average media sentiment score of 1.36 beat DXC Technology's score of 0.24 indicating that MediaAlpha is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
DXC Technology	5 Very Positive mention(s)	8 Positive mention(s)	9 Neutral mention(s)	6 Negative mention(s)	0 Very Negative mention(s)	Neutral
MediaAlpha	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

96.2% of DXC Technology shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 0.6% of DXC Technology shares are held by company insiders. Comparatively, 14.7% of MediaAlpha shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

DXC Technology currently has a consensus price target of $12.75, indicating a potential upside of 55.20%. MediaAlpha has a consensus price target of $12.90, indicating a potential upside of 60.31%. Given MediaAlpha's stronger consensus rating and higher probable upside, analysts plainly believe MediaAlpha is more favorable than DXC Technology.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DXC Technology	4 Sell rating(s)	6 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.60
MediaAlpha	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

MediaAlpha has lower revenue, but higher earnings than DXC Technology. MediaAlpha is trading at a lower price-to-earnings ratio than DXC Technology, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DXC Technology	$12.64B	0.11	$18M	$0.06	136.92
MediaAlpha	$1.16B	0.43	$25.62M	$0.64	12.57

MediaAlpha has a net margin of 3.37% compared to DXC Technology's net margin of 0.14%. DXC Technology's return on equity of 17.24% beat MediaAlpha's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DXC Technology	0.14%	17.24%	4.35%
MediaAlpha	3.37%	-147.82%	21.12%

DXC Technology has a beta of 0.85, meaning that its share price is 15% less volatile than the broader market. Comparatively, MediaAlpha has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market.

Summary

MediaAlpha beats DXC Technology on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

MAX vs. The Competition

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Metric	MediaAlpha	Technology Services Industry	Business Sector	NYSE Exchange
Market Cap	$501.73M	$3.89B	$6.32B	$23.00B
Dividend Yield	N/A	2.14%	3.12%	4.07%
P/E Ratio	12.57	55.23	31.59	28.39
Price / Sales	0.43	55.04	433.34	39.98
Price / Cash	8.31	40.33	23.44	25.11
Price / Book	-17.12	5.53	6.75	4.76
Net Income	$25.62M	$32.12M	$200.71M	$1.06B
7 Day Performance	-13.23%	1.30%	-0.58%	-0.75%
1 Month Performance	-14.48%	3.76%	1.39%	1.73%
1 Year Performance	-22.48%	34.97%	36.40%	25.04%

MediaAlpha Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
MAX MediaAlpha	4.6204 of 5 stars	$8.05 -5.0%	$12.90 +60.3%	-18.3%	$501.73M	$1.16B	12.57	160	Positive News
CTOS Custom Truck One Source	2.8889 of 5 stars	$9.91 +3.8%	$9.33 -5.9%	+117.5%	$2.24B	$1.94B	N/A	2,500
FA First Advantage	3.0682 of 5 stars	$12.50 -1.3%	$16.75 +34.1%	-12.1%	$2.15B	$1.57B	415.53	5,500	Earnings Report Analyst Forecast
ATHM Autohome	4.1087 of 5 stars	$18.48 +0.3%	$28.00 +51.5%	-26.4%	$2.12B	$6.45B	11.22	4,242	News Coverage Analyst Downgrade Short Interest Increase Gap Down
TIC TIC Solutions	3.9693 of 5 stars	$9.48 +2.2%	$11.00 +16.0%	N/A	$2.09B	$1.53B	N/A	12,760	Options Volume

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This page (NYSE:MAX) was last updated on 5/14/2026 by MarketBeat.com Staff.

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MediaAlpha (MAX) Competitors

MAX vs. CTOS, FA, ATHM, TIC, and DXC

How does MediaAlpha compare to Custom Truck One Source?

Summary

How does MediaAlpha compare to First Advantage?

Summary

How does MediaAlpha compare to Autohome?

Summary

How does MediaAlpha compare to TIC Solutions?

Summary

How does MediaAlpha compare to DXC Technology?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

MAX vs. The Competition

MediaAlpha Competitors List

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Stock Ideas and Recommendations

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About MarketBeat

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MediaAlpha (MAX) Competitors

MAX vs. CTOS, FA, ATHM, TIC, and DXC

How does MediaAlpha compare to Custom Truck One Source?

Does the media prefer MAX or CTOS?

Which has more risk and volatility, MAX or CTOS?

Which has preferable valuation & earnings, MAX or CTOS?

Do insiders and institutionals have more ownership in MAX or CTOS?

Do analysts rate MAX or CTOS?

Is MAX or CTOS more profitable?

Summary

How does MediaAlpha compare to First Advantage?

Does the media refer more to FA or MAX?

Do analysts rate FA or MAX?

Is FA or MAX more profitable?

Do insiders & institutionals hold more shares of FA or MAX?

Which has preferable earnings and valuation, FA or MAX?

Which has more risk & volatility, FA or MAX?

Summary

How does MediaAlpha compare to Autohome?

Which has preferable valuation and earnings, ATHM or MAX?

Does the media refer more to ATHM or MAX?

Do institutionals and insiders believe in ATHM or MAX?

Do analysts prefer ATHM or MAX?

Which has more volatility and risk, ATHM or MAX?

Is ATHM or MAX more profitable?

Summary

How does MediaAlpha compare to TIC Solutions?

Is MAX or TIC more profitable?

Does the media prefer MAX or TIC?

Do institutionals & insiders have more ownership in MAX or TIC?

Do analysts recommend MAX or TIC?

Which has more volatility and risk, MAX or TIC?

Which has higher valuation & earnings, MAX or TIC?

Summary

How does MediaAlpha compare to DXC Technology?

Does the media favor DXC or MAX?

Do institutionals and insiders hold more shares of DXC or MAX?

Do analysts prefer DXC or MAX?

Which has better earnings & valuation, DXC or MAX?

Is DXC or MAX more profitable?

Which has more volatility and risk, DXC or MAX?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

MAX vs. The Competition

MediaAlpha Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools