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MediaAlpha (MAX) Competitors

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$12.92 -0.25 (-1.90%)
As of 08/21/2026 03:58 PM Eastern

MAX vs. GRND, ATHM, DJT, ZD, and WB

Should you buy MediaAlpha stock or one of its competitors? MediaAlpha's main competitors and comparable companies include Grindr (GRND), Autohome (ATHM), Trump Media & Technology Group (DJT), Ziff Davis (ZD), and Weibo (WB). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does MediaAlpha compare to Grindr?

MediaAlpha (NYSE:MAX) and Grindr (NYSE:GRND) are both communication services companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, profitability, analyst recommendations, media sentiment and institutional ownership.

MediaAlpha has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market. Comparatively, Grindr has a beta of 0.2, meaning that its share price is 80% less volatile than the broader market.

Grindr has lower revenue, but higher earnings than MediaAlpha. MediaAlpha is trading at a lower price-to-earnings ratio than Grindr, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.11B0.71$25.62M$1.627.98
Grindr$439.90M6.16$94.75M$0.5031.18

MediaAlpha currently has a consensus price target of $13.86, indicating a potential upside of 7.25%. Grindr has a consensus price target of $20.00, indicating a potential upside of 28.29%. Given Grindr's stronger consensus rating and higher possible upside, analysts clearly believe Grindr is more favorable than MediaAlpha.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56
Grindr
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

64.4% of MediaAlpha shares are owned by institutional investors. Comparatively, 7.2% of Grindr shares are owned by institutional investors. 14.7% of MediaAlpha shares are owned by insiders. Comparatively, 60.9% of Grindr shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Grindr has a net margin of 18.75% compared to MediaAlpha's net margin of 7.94%. Grindr's return on equity of 357.13% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha7.94% -301.42% 28.23%
Grindr 18.75%357.13%20.08%

In the previous week, MediaAlpha had 5 more articles in the media than Grindr. MarketBeat recorded 12 mentions for MediaAlpha and 7 mentions for Grindr. Grindr's average media sentiment score of 0.96 beat MediaAlpha's score of 0.09 indicating that Grindr is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaAlpha
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Grindr
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Grindr beats MediaAlpha on 10 of the 17 factors compared between the two stocks.

How does MediaAlpha compare to Autohome?

Autohome (NYSE:ATHM) and MediaAlpha (NYSE:MAX) are both communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, analyst recommendations, risk, dividends, media sentiment and valuation.

Autohome has a net margin of 17.05% compared to MediaAlpha's net margin of 7.94%. Autohome's return on equity of 4.39% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
Autohome17.05% 4.39% 3.51%
MediaAlpha 7.94%-301.42%28.23%

Autohome has higher earnings, but lower revenue than MediaAlpha. MediaAlpha is trading at a lower price-to-earnings ratio than Autohome, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Autohome$922.63M2.77$225.19M$1.3116.94
MediaAlpha$1.11B0.71$25.62M$1.627.98

In the previous week, Autohome had 2 more articles in the media than MediaAlpha. MarketBeat recorded 14 mentions for Autohome and 12 mentions for MediaAlpha. Autohome's average media sentiment score of 0.18 beat MediaAlpha's score of 0.09 indicating that Autohome is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Autohome
2 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
MediaAlpha
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Autohome currently has a consensus target price of $17.77, indicating a potential downside of 19.93%. MediaAlpha has a consensus target price of $13.86, indicating a potential upside of 7.25%. Given MediaAlpha's stronger consensus rating and higher probable upside, analysts clearly believe MediaAlpha is more favorable than Autohome.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autohome
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
MediaAlpha
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56

63.1% of Autohome shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 5.7% of Autohome shares are held by company insiders. Comparatively, 14.7% of MediaAlpha shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Autohome has a beta of 0.23, indicating that its share price is 77% less volatile than the broader market. Comparatively, MediaAlpha has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market.

Summary

MediaAlpha beats Autohome on 10 of the 17 factors compared between the two stocks.

How does MediaAlpha compare to Trump Media & Technology Group?

Trump Media & Technology Group (NASDAQ:DJT) and MediaAlpha (NYSE:MAX) are both communication services companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, dividends, media sentiment and valuation.

MediaAlpha has a net margin of 7.94% compared to Trump Media & Technology Group's net margin of -28,860.39%. Trump Media & Technology Group's return on equity of -64.07% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
Trump Media & Technology Group-28,860.39% -64.07% -39.14%
MediaAlpha 7.94%-301.42%28.23%

MediaAlpha has a consensus price target of $13.86, indicating a potential upside of 7.25%. Given MediaAlpha's stronger consensus rating and higher probable upside, analysts clearly believe MediaAlpha is more favorable than Trump Media & Technology Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trump Media & Technology Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
MediaAlpha
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56

MediaAlpha has higher revenue and earnings than Trump Media & Technology Group. Trump Media & Technology Group is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Trump Media & Technology Group$3.68M687.30-$712.06M-$4.90N/A
MediaAlpha$1.11B0.71$25.62M$1.627.98

In the previous week, MediaAlpha had 5 more articles in the media than Trump Media & Technology Group. MarketBeat recorded 12 mentions for MediaAlpha and 7 mentions for Trump Media & Technology Group. Trump Media & Technology Group's average media sentiment score of 0.17 beat MediaAlpha's score of 0.09 indicating that Trump Media & Technology Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Trump Media & Technology Group
3 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
MediaAlpha
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

4.3% of Trump Media & Technology Group shares are owned by institutional investors. Comparatively, 64.4% of MediaAlpha shares are owned by institutional investors. 53.0% of Trump Media & Technology Group shares are owned by insiders. Comparatively, 14.7% of MediaAlpha shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Trump Media & Technology Group has a beta of 4.07, suggesting that its stock price is 307% more volatile than the broader market. Comparatively, MediaAlpha has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market.

Summary

MediaAlpha beats Trump Media & Technology Group on 12 of the 17 factors compared between the two stocks.

How does MediaAlpha compare to Ziff Davis?

Ziff Davis (NASDAQ:ZD) and MediaAlpha (NYSE:MAX) are both small-cap communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, institutional ownership, valuation, earnings, dividends and media sentiment.

Ziff Davis has a net margin of 48.57% compared to MediaAlpha's net margin of 7.94%. Ziff Davis' return on equity of 10.73% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
Ziff Davis48.57% 10.73% 5.54%
MediaAlpha 7.94%-301.42%28.23%

Ziff Davis presently has a consensus price target of $56.63, indicating a potential upside of 0.97%. MediaAlpha has a consensus price target of $13.86, indicating a potential upside of 7.25%. Given MediaAlpha's stronger consensus rating and higher possible upside, analysts clearly believe MediaAlpha is more favorable than Ziff Davis.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ziff Davis
1 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.22
MediaAlpha
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56

In the previous week, MediaAlpha had 4 more articles in the media than Ziff Davis. MarketBeat recorded 12 mentions for MediaAlpha and 8 mentions for Ziff Davis. Ziff Davis' average media sentiment score of 1.12 beat MediaAlpha's score of 0.09 indicating that Ziff Davis is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ziff Davis
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
MediaAlpha
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Ziff Davis has higher revenue and earnings than MediaAlpha. Ziff Davis is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ziff Davis$1.45B1.33$47.35M$17.673.17
MediaAlpha$1.11B0.71$25.62M$1.627.98

Ziff Davis has a beta of 1.08, meaning that its share price is 8% more volatile than the broader market. Comparatively, MediaAlpha has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market.

99.8% of Ziff Davis shares are owned by institutional investors. Comparatively, 64.4% of MediaAlpha shares are owned by institutional investors. 3.4% of Ziff Davis shares are owned by insiders. Comparatively, 14.7% of MediaAlpha shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

MediaAlpha beats Ziff Davis on 9 of the 17 factors compared between the two stocks.

How does MediaAlpha compare to Weibo?

MediaAlpha (NYSE:MAX) and Weibo (NASDAQ:WB) are both small-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, institutional ownership, valuation, analyst recommendations, risk and media sentiment.

64.4% of MediaAlpha shares are owned by institutional investors. Comparatively, 68.8% of Weibo shares are owned by institutional investors. 14.7% of MediaAlpha shares are owned by insiders. Comparatively, 41.3% of Weibo shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Weibo has higher revenue and earnings than MediaAlpha. Weibo is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.11B0.71$25.62M$1.627.98
Weibo$1.76B0.98$449.02M$1.215.81

MediaAlpha presently has a consensus target price of $13.86, suggesting a potential upside of 7.25%. Weibo has a consensus target price of $8.80, suggesting a potential upside of 25.18%. Given Weibo's higher possible upside, analysts plainly believe Weibo is more favorable than MediaAlpha.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56
Weibo
2 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83

Weibo has a net margin of 17.78% compared to MediaAlpha's net margin of 7.94%. Weibo's return on equity of 8.87% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha7.94% -301.42% 28.23%
Weibo 17.78%8.87%4.96%

In the previous week, Weibo had 2 more articles in the media than MediaAlpha. MarketBeat recorded 14 mentions for Weibo and 12 mentions for MediaAlpha. Weibo's average media sentiment score of 0.85 beat MediaAlpha's score of 0.09 indicating that Weibo is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaAlpha
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Weibo
6 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

MediaAlpha has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market. Comparatively, Weibo has a beta of 0.18, suggesting that its share price is 82% less volatile than the broader market.

Summary

Weibo beats MediaAlpha on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAX vs. The Competition

MetricMediaAlphaInteractive Media & Services IndustryCommunication Services SectorNYSE Exchange
Market Cap$792.76M$94.45B$33.00B$24.30B
Dividend YieldN/A3.73%5.36%3.70%
P/E Ratio7.98987.07232.3430.31
Price / Sales0.71119.2762.1819.89
Price / Cash12.2818.0820.7032.49
Price / Book-161.5027.0111.416.77
Net Income$25.62M$3.55B$1.10B$1.07B
7 Day Performance-1.78%-0.75%-1.15%-0.65%
1 Month Performance-1.64%2.89%2.43%3.38%
1 Year Performance24.09%-14.19%0.05%14.90%

MediaAlpha Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAX
MediaAlpha
3.7286 of 5 stars
$12.92
-1.9%
$13.86
+7.3%
+24.1%$792.76M$1.11B7.98160
GRND
Grindr
4.7304 of 5 stars
$15.68
-0.9%
$20.00
+27.6%
-1.4%$2.72B$439.90M31.35112
ATHM
Autohome
2.7149 of 5 stars
$21.84
-2.9%
$17.77
-18.6%
-24.3%$2.51B$6.05B16.674,242
DJT
Trump Media & Technology Group
0.261 of 5 stars
$8.10
-0.1%
N/A-49.1%$2.25B$4.52MN/A2
ZD
Ziff Davis
2.1811 of 5 stars
$55.44
+2.1%
$56.63
+2.1%
+46.8%$1.90B$1.44B3.143,900

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This page (NYSE:MAX) was last updated on 8/23/2026 by MarketBeat.com Staff.
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