Go Pro

MediaAlpha (MAX) Competitors

MediaAlpha logo
$11.65 -0.09 (-0.77%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$11.64 -0.01 (-0.04%)
As of 09/11/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

MAX vs. GRND, DJT, ATHM, ZD, and OPRA

Should you buy MediaAlpha stock or one of its competitors? MediaAlpha's main competitors and comparable companies include Grindr (GRND), Trump Media & Technology Group (DJT), Autohome (ATHM), Ziff Davis (ZD), and Opera (OPRA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does MediaAlpha compare to Grindr?

MediaAlpha (NYSE:MAX) and Grindr (NYSE:GRND) are both communication services companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, profitability, media sentiment, institutional ownership and earnings.

Grindr has lower revenue, but higher earnings than MediaAlpha. MediaAlpha is trading at a lower price-to-earnings ratio than Grindr, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.22B0.58$25.62M$1.627.19
Grindr$509.82M5.21$94.75M$0.5030.59

MediaAlpha currently has a consensus target price of $14.29, indicating a potential upside of 22.62%. Grindr has a consensus target price of $20.00, indicating a potential upside of 30.76%. Given Grindr's stronger consensus rating and higher possible upside, analysts clearly believe Grindr is more favorable than MediaAlpha.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.56
Grindr
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

In the previous week, MediaAlpha had 4 more articles in the media than Grindr. MarketBeat recorded 11 mentions for MediaAlpha and 7 mentions for Grindr. Grindr's average media sentiment score of 0.61 beat MediaAlpha's score of -0.03 indicating that Grindr is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaAlpha
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Grindr
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

MediaAlpha has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market. Comparatively, Grindr has a beta of 0.19, suggesting that its stock price is 81% less volatile than the broader market.

64.4% of MediaAlpha shares are owned by institutional investors. Comparatively, 7.2% of Grindr shares are owned by institutional investors. 14.7% of MediaAlpha shares are owned by insiders. Comparatively, 60.9% of Grindr shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Grindr has a net margin of 18.75% compared to MediaAlpha's net margin of 7.94%. Grindr's return on equity of 357.13% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha7.94% -301.42% 28.23%
Grindr 18.75%357.13%20.08%

Summary

Grindr beats MediaAlpha on 10 of the 17 factors compared between the two stocks.

How does MediaAlpha compare to Trump Media & Technology Group?

MediaAlpha (NYSE:MAX) and Trump Media & Technology Group (NASDAQ:DJT) are both communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, earnings, profitability, media sentiment, analyst recommendations, risk and institutional ownership.

MediaAlpha has a net margin of 7.94% compared to Trump Media & Technology Group's net margin of -28,860.39%. Trump Media & Technology Group's return on equity of -64.07% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha7.94% -301.42% 28.23%
Trump Media & Technology Group -28,860.39%-64.07%-39.14%

MediaAlpha has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market. Comparatively, Trump Media & Technology Group has a beta of 4.05, meaning that its stock price is 305% more volatile than the broader market.

MediaAlpha has higher revenue and earnings than Trump Media & Technology Group. Trump Media & Technology Group is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.22B0.58$25.62M$1.627.19
Trump Media & Technology Group$4.52M532.63-$712.06M-$4.90N/A

MediaAlpha currently has a consensus price target of $14.29, indicating a potential upside of 22.62%. Given MediaAlpha's stronger consensus rating and higher possible upside, equities analysts plainly believe MediaAlpha is more favorable than Trump Media & Technology Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.56
Trump Media & Technology Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 4.3% of Trump Media & Technology Group shares are held by institutional investors. 14.7% of MediaAlpha shares are held by company insiders. Comparatively, 53.0% of Trump Media & Technology Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, MediaAlpha had 8 more articles in the media than Trump Media & Technology Group. MarketBeat recorded 11 mentions for MediaAlpha and 3 mentions for Trump Media & Technology Group. Trump Media & Technology Group's average media sentiment score of 0.84 beat MediaAlpha's score of -0.03 indicating that Trump Media & Technology Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaAlpha
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Trump Media & Technology Group
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

MediaAlpha beats Trump Media & Technology Group on 12 of the 17 factors compared between the two stocks.

How does MediaAlpha compare to Autohome?

Autohome (NYSE:ATHM) and MediaAlpha (NYSE:MAX) are both communication services companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, media sentiment, institutional ownership, analyst recommendations, profitability, valuation, earnings and risk.

Autohome has a net margin of 17.05% compared to MediaAlpha's net margin of 7.94%. Autohome's return on equity of 4.44% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
Autohome17.05% 4.44% 3.53%
MediaAlpha 7.94%-301.42%28.23%

Autohome currently has a consensus target price of $17.77, suggesting a potential downside of 18.26%. MediaAlpha has a consensus target price of $14.29, suggesting a potential upside of 22.62%. Given MediaAlpha's stronger consensus rating and higher possible upside, analysts plainly believe MediaAlpha is more favorable than Autohome.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autohome
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
MediaAlpha
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.56

63.1% of Autohome shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 5.7% of Autohome shares are held by company insiders. Comparatively, 14.7% of MediaAlpha shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Autohome has higher earnings, but lower revenue than MediaAlpha. MediaAlpha is trading at a lower price-to-earnings ratio than Autohome, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Autohome$922.63M2.71$225.19M$1.1618.74
MediaAlpha$1.22B0.58$25.62M$1.627.19

In the previous week, MediaAlpha had 11 more articles in the media than Autohome. MarketBeat recorded 11 mentions for MediaAlpha and 0 mentions for Autohome. Autohome's average media sentiment score of 0.00 beat MediaAlpha's score of -0.03 indicating that Autohome is being referred to more favorably in the media.

Company Overall Sentiment
Autohome Neutral
MediaAlpha Neutral

Autohome has a beta of 0.23, meaning that its stock price is 77% less volatile than the broader market. Comparatively, MediaAlpha has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market.

Summary

MediaAlpha beats Autohome on 11 of the 17 factors compared between the two stocks.

How does MediaAlpha compare to Ziff Davis?

Ziff Davis (NASDAQ:ZD) and MediaAlpha (NYSE:MAX) are both small-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, media sentiment, risk, earnings and valuation.

Ziff Davis presently has a consensus price target of $59.75, indicating a potential upside of 6.28%. MediaAlpha has a consensus price target of $14.29, indicating a potential upside of 22.62%. Given MediaAlpha's stronger consensus rating and higher probable upside, analysts clearly believe MediaAlpha is more favorable than Ziff Davis.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ziff Davis
1 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.22
MediaAlpha
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.56

Ziff Davis has a beta of 1.09, meaning that its stock price is 9% more volatile than the broader market. Comparatively, MediaAlpha has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market.

In the previous week, MediaAlpha had 6 more articles in the media than Ziff Davis. MarketBeat recorded 11 mentions for MediaAlpha and 5 mentions for Ziff Davis. Ziff Davis' average media sentiment score of 1.08 beat MediaAlpha's score of -0.03 indicating that Ziff Davis is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ziff Davis
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
MediaAlpha
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

99.8% of Ziff Davis shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 3.4% of Ziff Davis shares are held by insiders. Comparatively, 14.7% of MediaAlpha shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Ziff Davis has a net margin of 48.57% compared to MediaAlpha's net margin of 7.94%. Ziff Davis' return on equity of 10.73% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
Ziff Davis48.57% 10.73% 5.54%
MediaAlpha 7.94%-301.42%28.23%

Ziff Davis has higher revenue and earnings than MediaAlpha. Ziff Davis is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ziff Davis$1.44B1.34$47.35M$17.673.18
MediaAlpha$1.22B0.58$25.62M$1.627.19

Summary

Ziff Davis and MediaAlpha tied by winning 8 of the 16 factors compared between the two stocks.

How does MediaAlpha compare to Opera?

MediaAlpha (NYSE:MAX) and Opera (NASDAQ:OPRA) are both small-cap communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, profitability, dividends, earnings, analyst recommendations, valuation and risk.

In the previous week, MediaAlpha had 1 more articles in the media than Opera. MarketBeat recorded 11 mentions for MediaAlpha and 10 mentions for Opera. Opera's average media sentiment score of 0.27 beat MediaAlpha's score of -0.03 indicating that Opera is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MediaAlpha
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Opera
1 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

MediaAlpha presently has a consensus price target of $14.29, indicating a potential upside of 22.62%. Opera has a consensus price target of $24.75, indicating a potential upside of 35.25%. Given Opera's stronger consensus rating and higher possible upside, analysts clearly believe Opera is more favorable than MediaAlpha.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.56
Opera
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Opera has a net margin of 18.55% compared to MediaAlpha's net margin of 7.94%. Opera's return on equity of 9.14% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha7.94% -301.42% 28.23%
Opera 18.55%9.14%8.03%

64.4% of MediaAlpha shares are owned by institutional investors. Comparatively, 10.2% of Opera shares are owned by institutional investors. 14.7% of MediaAlpha shares are owned by company insiders. Comparatively, 84.4% of Opera shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

MediaAlpha has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market. Comparatively, Opera has a beta of 1.31, suggesting that its share price is 31% more volatile than the broader market.

Opera has lower revenue, but higher earnings than MediaAlpha. MediaAlpha is trading at a lower price-to-earnings ratio than Opera, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.22B0.58$25.62M$1.627.19
Opera$682.99M2.38$108.28M$1.3913.17

Summary

Opera beats MediaAlpha on 10 of the 16 factors compared between the two stocks.

Get MediaAlpha News Delivered to You Automatically

Sign up to receive the latest news and ratings for MAX and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MAX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

MAX vs. The Competition

MetricMediaAlphaInteractive Media & Services IndustryCommunication Services SectorNYSE Exchange
Market Cap$719.24M$94.42B$33.22B$23.18B
Dividend YieldN/A3.79%5.37%3.56%
P/E Ratio7.1929.1624.0228.71
Price / Sales0.58429.42129.0494.44
Price / Cash11.1417.6120.6933.82
Price / Book-25.8927.2711.514.74
Net Income$25.62M$3.59B$1.11B$1.07B
7 Day Performance-3.08%-2.18%-0.52%-2.00%
1 Month Performance-8.91%-1.90%-0.52%-2.69%
1 Year Performance-10.25%-18.30%-7.70%10.45%

MediaAlpha Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAX
MediaAlpha
3.5502 of 5 stars
$11.65
-0.8%
$14.29
+22.6%
-9.7%$719.24M$1.22B7.19160
GRND
Grindr
4.2952 of 5 stars
$15.40
+1.0%
$20.00
+29.9%
-4.4%$2.68B$439.90M30.80112
DJT
Trump Media & Technology Group
0.5665 of 5 stars
$9.22
+2.2%
N/A-48.8%$2.56B$3.68MN/A2
ATHM
Autohome
2.503 of 5 stars
$21.70
-1.5%
$17.77
-18.1%
-26.3%$2.50B$922.63M18.704,242
ZD
Ziff Davis
1.7368 of 5 stars
$55.31
-0.7%
$56.63
+2.4%
+49.2%$1.90B$1.45B3.133,900

Related Companies and Tools


This page (NYSE:MAX) was last updated on 9/12/2026 by MarketBeat.com Staff.
From Our Partners