NIQ Global Intelligence, formerly known as NielsenIQ, is a global consumer intelligence and market measurement company. It provides retailers, consumer packaged goods manufacturers and other businesses with data and analytics intended to help them understand consumer behavior, evaluate product performance and make decisions about pricing, assortment, distribution and marketing.
The company collects and analyzes retail sales, consumer purchasing and market data across categories such as food, beverages, household products, health and beauty, and other consumer goods. Its offerings include retail measurement, consumer panel research, market and category analysis, forecasting, business intelligence tools and consulting services. NIQ also provides software and analytics platforms that allow customers to examine trends and performance across products, brands, retailers and geographies.
NIQ was created from Nielsen’s former Global Connect business after its separation from Nielsen and was subsequently combined with GfK, a German market research and data company, in 2023. The combined business operates across numerous international markets, serving clients in North America, Europe, Asia-Pacific, Latin America, the Middle East and Africa. Jim Peck serves as the company’s president and chief executive officer.
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