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NIQ Global Intelligence (NIQ) Competitors

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$18.85 +0.50 (+2.72%)
Closing price 09/3/2026 03:58 PM Eastern
Extended Trading
$18.91 +0.06 (+0.30%)
As of 07:01 AM Eastern
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NIQ vs. QMMM, TTD, WPP, MGNI, and LFTO

Should you buy NIQ Global Intelligence stock or one of its competitors? NIQ Global Intelligence's main competitors and comparable companies include QMMM (QMMM), Trade Desk (TTD), WPP (WPP), Magnite (MGNI), and Liftoff Mobile (LFTO). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does NIQ Global Intelligence compare to QMMM?

QMMM (NASDAQ:QMMM) and NIQ Global Intelligence (NYSE:NIQ) are both mid-cap communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, risk, valuation, profitability, institutional ownership and dividends.

QMMM has a beta of -1.36, suggesting that its share price is 236% less volatile than the broader market. Comparatively, NIQ Global Intelligence has a beta of -0.24, suggesting that its share price is 124% less volatile than the broader market.

QMMM has higher earnings, but lower revenue than NIQ Global Intelligence.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
QMMM$1.88M3,640.45-$1.58MN/AN/A
NIQ Global Intelligence$4.20B1.32-$353.30M-$1.22N/A

QMMM has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat QMMM's return on equity.

Company Net Margins Return on Equity Return on Assets
QMMMN/A N/A N/A
NIQ Global Intelligence -8.01%14.84%2.60%

In the previous week, NIQ Global Intelligence had 10 more articles in the media than QMMM. MarketBeat recorded 10 mentions for NIQ Global Intelligence and 0 mentions for QMMM. NIQ Global Intelligence's average media sentiment score of 0.81 beat QMMM's score of 0.00 indicating that NIQ Global Intelligence is being referred to more favorably in the news media.

Company Overall Sentiment
QMMM Neutral
NIQ Global Intelligence Positive

NIQ Global Intelligence has a consensus price target of $18.50, indicating a potential downside of 1.86%. Given NIQ Global Intelligence's stronger consensus rating and higher possible upside, analysts clearly believe NIQ Global Intelligence is more favorable than QMMM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
QMMM
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73

Summary

NIQ Global Intelligence beats QMMM on 10 of the 13 factors compared between the two stocks.

How does NIQ Global Intelligence compare to Trade Desk?

Trade Desk (NASDAQ:TTD) and NIQ Global Intelligence (NYSE:NIQ) are both mid-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their dividends, institutional ownership, profitability, media sentiment, analyst recommendations, earnings, valuation and risk.

Trade Desk currently has a consensus price target of $19.33, suggesting a potential upside of 28.11%. NIQ Global Intelligence has a consensus price target of $18.50, suggesting a potential downside of 1.86%. Given Trade Desk's higher possible upside, analysts clearly believe Trade Desk is more favorable than NIQ Global Intelligence.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trade Desk
10 Sell rating(s)
25 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
1.85
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73

Trade Desk has a beta of 1.01, suggesting that its share price is 1% more volatile than the broader market. Comparatively, NIQ Global Intelligence has a beta of -0.24, suggesting that its share price is 124% less volatile than the broader market.

Trade Desk has higher earnings, but lower revenue than NIQ Global Intelligence. NIQ Global Intelligence is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Trade Desk$2.90B2.45$443.30M$0.8417.96
NIQ Global Intelligence$4.20B1.32-$353.30M-$1.22N/A

Trade Desk has a net margin of 13.61% compared to NIQ Global Intelligence's net margin of -8.01%. Trade Desk's return on equity of 16.09% beat NIQ Global Intelligence's return on equity.

Company Net Margins Return on Equity Return on Assets
Trade Desk13.61% 16.09% 6.90%
NIQ Global Intelligence -8.01%14.84%2.60%

67.8% of Trade Desk shares are owned by institutional investors. 11.4% of Trade Desk shares are owned by insiders. Comparatively, 3.8% of NIQ Global Intelligence shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Trade Desk had 10 more articles in the media than NIQ Global Intelligence. MarketBeat recorded 20 mentions for Trade Desk and 10 mentions for NIQ Global Intelligence. NIQ Global Intelligence's average media sentiment score of 0.81 beat Trade Desk's score of 0.53 indicating that NIQ Global Intelligence is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Trade Desk
6 Very Positive mention(s)
7 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
NIQ Global Intelligence
5 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Trade Desk beats NIQ Global Intelligence on 12 of the 17 factors compared between the two stocks.

How does NIQ Global Intelligence compare to WPP?

NIQ Global Intelligence (NYSE:NIQ) and WPP (NYSE:WPP) are both mid-cap communication services companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, analyst recommendations, risk, media sentiment, institutional ownership, dividends, valuation and earnings.

NIQ Global Intelligence has a beta of -0.24, meaning that its share price is 124% less volatile than the broader market. Comparatively, WPP has a beta of 0.92, meaning that its share price is 8% less volatile than the broader market.

NIQ Global Intelligence currently has a consensus price target of $18.50, indicating a potential downside of 1.86%. Given NIQ Global Intelligence's stronger consensus rating and higher probable upside, research analysts clearly believe NIQ Global Intelligence is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73
WPP
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

WPP has higher revenue and earnings than NIQ Global Intelligence.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.32-$353.30M-$1.22N/A
WPP$17.87B0.31-$283.52MN/AN/A

WPP has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
WPP N/A N/A N/A

In the previous week, NIQ Global Intelligence had 2 more articles in the media than WPP. MarketBeat recorded 10 mentions for NIQ Global Intelligence and 8 mentions for WPP. NIQ Global Intelligence's average media sentiment score of 0.81 beat WPP's score of 0.13 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIQ Global Intelligence
5 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
WPP
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

4.3% of WPP shares are held by institutional investors. 3.8% of NIQ Global Intelligence shares are held by company insiders. Comparatively, 1.0% of WPP shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

NIQ Global Intelligence beats WPP on 10 of the 15 factors compared between the two stocks.

How does NIQ Global Intelligence compare to Magnite?

Magnite (NASDAQ:MGNI) and NIQ Global Intelligence (NYSE:NIQ) are both mid-cap communication services companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, valuation, earnings, dividends and media sentiment.

Magnite has a beta of 2.3, suggesting that its share price is 130% more volatile than the broader market. Comparatively, NIQ Global Intelligence has a beta of -0.24, suggesting that its share price is 124% less volatile than the broader market.

Magnite has higher earnings, but lower revenue than NIQ Global Intelligence. NIQ Global Intelligence is trading at a lower price-to-earnings ratio than Magnite, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Magnite$713.95M4.95$144.61M$1.0922.60
NIQ Global Intelligence$4.20B1.32-$353.30M-$1.22N/A

Magnite has a net margin of 22.49% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat Magnite's return on equity.

Company Net Margins Return on Equity Return on Assets
Magnite22.49% 9.33% 2.77%
NIQ Global Intelligence -8.01%14.84%2.60%

In the previous week, Magnite had 12 more articles in the media than NIQ Global Intelligence. MarketBeat recorded 22 mentions for Magnite and 10 mentions for NIQ Global Intelligence. Magnite's average media sentiment score of 0.81 beat NIQ Global Intelligence's score of 0.81 indicating that Magnite is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Magnite
12 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
NIQ Global Intelligence
5 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

73.4% of Magnite shares are held by institutional investors. 3.2% of Magnite shares are held by insiders. Comparatively, 3.8% of NIQ Global Intelligence shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Magnite presently has a consensus price target of $28.80, suggesting a potential upside of 16.93%. NIQ Global Intelligence has a consensus price target of $18.50, suggesting a potential downside of 1.86%. Given Magnite's stronger consensus rating and higher possible upside, research analysts plainly believe Magnite is more favorable than NIQ Global Intelligence.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Magnite
0 Sell rating(s)
2 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.82
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73

Summary

Magnite beats NIQ Global Intelligence on 13 of the 17 factors compared between the two stocks.

How does NIQ Global Intelligence compare to Liftoff Mobile?

Liftoff Mobile (NASDAQ:LFTO) and NIQ Global Intelligence (NYSE:NIQ) are both mid-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, risk, earnings, analyst recommendations, institutional ownership, profitability, valuation and dividends.

Liftoff Mobile has higher earnings, but lower revenue than NIQ Global Intelligence.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Liftoff MobileN/AN/AN/AN/AN/A
NIQ Global Intelligence$4.20B1.32-$353.30M-$1.22N/A

Liftoff Mobile presently has a consensus target price of $35.85, suggesting a potential upside of 91.49%. NIQ Global Intelligence has a consensus target price of $18.50, suggesting a potential downside of 1.86%. Given Liftoff Mobile's stronger consensus rating and higher probable upside, research analysts plainly believe Liftoff Mobile is more favorable than NIQ Global Intelligence.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Liftoff Mobile
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.76
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73

Liftoff Mobile has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat Liftoff Mobile's return on equity.

Company Net Margins Return on Equity Return on Assets
Liftoff MobileN/A N/A N/A
NIQ Global Intelligence -8.01%14.84%2.60%

In the previous week, NIQ Global Intelligence had 3 more articles in the media than Liftoff Mobile. MarketBeat recorded 10 mentions for NIQ Global Intelligence and 7 mentions for Liftoff Mobile. NIQ Global Intelligence's average media sentiment score of 0.81 beat Liftoff Mobile's score of 0.67 indicating that NIQ Global Intelligence is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Liftoff Mobile
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
NIQ Global Intelligence
5 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

NIQ Global Intelligence beats Liftoff Mobile on 5 of the 9 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NIQ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NIQ vs. The Competition

MetricNIQ Global IntelligenceMedia IndustryCommunication Services SectorNYSE Exchange
Market Cap$5.41B$3.15B$32.88B$23.50B
Dividend YieldN/A5.47%5.33%3.73%
P/E Ratio-15.4532.2724.3229.39
Price / Sales1.3235.3262.6120.98
Price / Cash7.4715.9220.4132.15
Price / Book4.859.4911.607.63
Net Income-$353.30M-$45.84M$1.10B$1.07B
7 Day Performance-2.03%-0.18%-0.09%-0.16%
1 Month Performance61.18%4.06%0.65%-0.46%
1 Year Performance11.14%0.72%-2.93%13.09%

NIQ Global Intelligence Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NIQ
NIQ Global Intelligence
3.216 of 5 stars
$18.85
+2.7%
$18.50
-1.9%
+13.1%$5.41B$4.20BN/A38,760
QMMM
QMMM
N/A$119.40
flat
N/AN/A$6.83B$2.70MN/AN/A
TTD
Trade Desk
3.3189 of 5 stars
$13.03
-1.7%
$19.33
+48.4%
-71.9%$6.23B$2.90B15.513,843
WPP
WPP
2.1715 of 5 stars
$25.92
-2.8%
N/A-2.4%$5.75B$17.87BN/A98,655
MGNI
Magnite
4.5402 of 5 stars
$23.38
-2.1%
$28.30
+21.0%
+0.4%$3.43B$713.95M21.45950

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This page (NYSE:NIQ) was last updated on 9/4/2026 by MarketBeat.com Staff.
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