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NIQ Global Intelligence (NIQ) Competitors

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$18.15 +0.44 (+2.47%)
Closing price 03:59 PM Eastern
Extended Trading
$18.14 -0.01 (-0.07%)
As of 07:30 PM Eastern
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NIQ vs. TTD, QMMM, WPP, MGNI, and LFTO

Should you buy NIQ Global Intelligence stock or one of its competitors? NIQ Global Intelligence's main competitors and comparable companies include Trade Desk (TTD), QMMM (QMMM), WPP (WPP), Magnite (MGNI), and Liftoff Mobile (LFTO). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does NIQ Global Intelligence compare to Trade Desk?

NIQ Global Intelligence (NYSE:NIQ) and Trade Desk (NASDAQ:TTD) are both mid-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

67.8% of Trade Desk shares are held by institutional investors. 3.8% of NIQ Global Intelligence shares are held by insiders. Comparatively, 11.4% of Trade Desk shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Trade Desk has a net margin of 13.61% compared to NIQ Global Intelligence's net margin of -8.01%. Trade Desk's return on equity of 16.09% beat NIQ Global Intelligence's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
Trade Desk 13.61%16.09%6.90%

Trade Desk has lower revenue, but higher earnings than NIQ Global Intelligence. NIQ Global Intelligence is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.27-$353.30M-$1.22N/A
Trade Desk$2.90B2.05$443.30M$0.8415.04

NIQ Global Intelligence presently has a consensus price target of $18.50, suggesting a potential upside of 1.95%. Trade Desk has a consensus price target of $19.39, suggesting a potential upside of 53.51%. Given Trade Desk's higher probable upside, analysts clearly believe Trade Desk is more favorable than NIQ Global Intelligence.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73
Trade Desk
10 Sell rating(s)
25 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
1.85

NIQ Global Intelligence has a beta of -0.24, suggesting that its share price is 124% less volatile than the broader market. Comparatively, Trade Desk has a beta of 1.01, suggesting that its share price is 1% more volatile than the broader market.

In the previous week, Trade Desk had 17 more articles in the media than NIQ Global Intelligence. MarketBeat recorded 29 mentions for Trade Desk and 12 mentions for NIQ Global Intelligence. NIQ Global Intelligence's average media sentiment score of 0.98 beat Trade Desk's score of 0.09 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIQ Global Intelligence
4 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Trade Desk
3 Very Positive mention(s)
3 Positive mention(s)
9 Neutral mention(s)
8 Negative mention(s)
5 Very Negative mention(s)
Neutral

Summary

Trade Desk beats NIQ Global Intelligence on 12 of the 17 factors compared between the two stocks.

How does NIQ Global Intelligence compare to QMMM?

NIQ Global Intelligence (NYSE:NIQ) and QMMM (NASDAQ:QMMM) are both mid-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, risk, analyst recommendations, valuation, dividends, profitability and media sentiment.

QMMM has lower revenue, but higher earnings than NIQ Global Intelligence.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.27-$353.30M-$1.22N/A
QMMM$1.95M3,493.85-$1.58MN/AN/A

NIQ Global Intelligence has a beta of -0.24, meaning that its stock price is 124% less volatile than the broader market. Comparatively, QMMM has a beta of -1.36, meaning that its stock price is 236% less volatile than the broader market.

NIQ Global Intelligence presently has a consensus target price of $18.50, indicating a potential upside of 1.95%. Given NIQ Global Intelligence's stronger consensus rating and higher possible upside, equities research analysts plainly believe NIQ Global Intelligence is more favorable than QMMM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73
QMMM
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

QMMM has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat QMMM's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
QMMM N/A N/A N/A

In the previous week, NIQ Global Intelligence had 12 more articles in the media than QMMM. MarketBeat recorded 12 mentions for NIQ Global Intelligence and 0 mentions for QMMM. NIQ Global Intelligence's average media sentiment score of 0.98 beat QMMM's score of 0.00 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Overall Sentiment
NIQ Global Intelligence Positive
QMMM Neutral

Summary

NIQ Global Intelligence beats QMMM on 10 of the 13 factors compared between the two stocks.

How does NIQ Global Intelligence compare to WPP?

NIQ Global Intelligence (NYSE:NIQ) and WPP (NYSE:WPP) are both mid-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, media sentiment, analyst recommendations, risk and dividends.

4.3% of WPP shares are held by institutional investors. 3.8% of NIQ Global Intelligence shares are held by insiders. Comparatively, 1.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

NIQ Global Intelligence has a beta of -0.24, meaning that its share price is 124% less volatile than the broader market. Comparatively, WPP has a beta of 0.92, meaning that its share price is 8% less volatile than the broader market.

WPP has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
WPP N/A N/A N/A

In the previous week, NIQ Global Intelligence had 3 more articles in the media than WPP. MarketBeat recorded 12 mentions for NIQ Global Intelligence and 9 mentions for WPP. NIQ Global Intelligence's average media sentiment score of 0.98 beat WPP's score of 0.24 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIQ Global Intelligence
4 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
WPP
1 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

NIQ Global Intelligence presently has a consensus price target of $18.50, suggesting a potential upside of 1.95%. Given NIQ Global Intelligence's stronger consensus rating and higher probable upside, research analysts plainly believe NIQ Global Intelligence is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73
WPP
2 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.13

WPP has higher revenue and earnings than NIQ Global Intelligence.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.27-$353.30M-$1.22N/A
WPP$17.87B0.31-$283.52MN/AN/A

Summary

NIQ Global Intelligence beats WPP on 10 of the 15 factors compared between the two stocks.

How does NIQ Global Intelligence compare to Magnite?

NIQ Global Intelligence (NYSE:NIQ) and Magnite (NASDAQ:MGNI) are both mid-cap communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, risk, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

NIQ Global Intelligence has a beta of -0.24, indicating that its stock price is 124% less volatile than the broader market. Comparatively, Magnite has a beta of 2.3, indicating that its stock price is 130% more volatile than the broader market.

Magnite has lower revenue, but higher earnings than NIQ Global Intelligence. NIQ Global Intelligence is trading at a lower price-to-earnings ratio than Magnite, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.27-$353.30M-$1.22N/A
Magnite$713.95M4.84$144.61M$1.0922.08

Magnite has a net margin of 22.49% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat Magnite's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
Magnite 22.49%9.33%2.77%

NIQ Global Intelligence currently has a consensus target price of $18.50, suggesting a potential upside of 1.95%. Magnite has a consensus target price of $29.36, suggesting a potential upside of 21.99%. Given Magnite's stronger consensus rating and higher probable upside, analysts plainly believe Magnite is more favorable than NIQ Global Intelligence.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73
Magnite
0 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.83

In the previous week, Magnite had 7 more articles in the media than NIQ Global Intelligence. MarketBeat recorded 19 mentions for Magnite and 12 mentions for NIQ Global Intelligence. NIQ Global Intelligence's average media sentiment score of 0.98 beat Magnite's score of 0.18 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIQ Global Intelligence
4 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Magnite
4 Very Positive mention(s)
2 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

73.4% of Magnite shares are owned by institutional investors. 3.8% of NIQ Global Intelligence shares are owned by company insiders. Comparatively, 3.2% of Magnite shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Magnite beats NIQ Global Intelligence on 12 of the 17 factors compared between the two stocks.

How does NIQ Global Intelligence compare to Liftoff Mobile?

Liftoff Mobile (NASDAQ:LFTO) and NIQ Global Intelligence (NYSE:NIQ) are both mid-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, media sentiment, dividends, analyst recommendations, profitability and earnings.

Liftoff Mobile has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat Liftoff Mobile's return on equity.

Company Net Margins Return on Equity Return on Assets
Liftoff MobileN/A N/A N/A
NIQ Global Intelligence -8.01%14.84%2.60%

Liftoff Mobile has higher earnings, but lower revenue than NIQ Global Intelligence.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Liftoff MobileN/AN/AN/AN/AN/A
NIQ Global Intelligence$4.20B1.27-$353.30M-$1.22N/A

In the previous week, NIQ Global Intelligence had 5 more articles in the media than Liftoff Mobile. MarketBeat recorded 12 mentions for NIQ Global Intelligence and 7 mentions for Liftoff Mobile. NIQ Global Intelligence's average media sentiment score of 0.98 beat Liftoff Mobile's score of 0.25 indicating that NIQ Global Intelligence is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Liftoff Mobile
0 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
NIQ Global Intelligence
4 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Liftoff Mobile currently has a consensus target price of $34.64, suggesting a potential upside of 117.61%. NIQ Global Intelligence has a consensus target price of $18.50, suggesting a potential upside of 1.95%. Given Liftoff Mobile's higher possible upside, analysts plainly believe Liftoff Mobile is more favorable than NIQ Global Intelligence.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Liftoff Mobile
1 Sell rating(s)
6 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.65
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73

Summary

NIQ Global Intelligence beats Liftoff Mobile on 6 of the 9 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NIQ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NIQ vs. The Competition

MetricNIQ Global IntelligenceMedia IndustryCommunication Services SectorNYSE Exchange
Market Cap$5.30B$2.86B$33.89B$22.83B
Dividend YieldN/A5.60%5.42%3.63%
P/E Ratio-14.8729.1122.9227.94
Price / Sales1.2734.16110.0485.19
Price / Cash7.3118.6721.1038.70
Price / Book4.3712.7912.344.65
Net Income-$353.30M-$11.83M$1.11B$1.07B
7 Day Performance1.51%-0.27%-1.02%-1.85%
1 Month Performance-5.33%-2.58%-2.34%-5.27%
1 Year Performance8.66%-9.05%-8.39%6.83%

NIQ Global Intelligence Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NIQ
NIQ Global Intelligence
3.2166 of 5 stars
$18.15
+2.5%
$18.50
+1.9%
+4.3%$5.30B$4.20BN/A38,760
TTD
Trade Desk
2.9268 of 5 stars
$14.49
-3.4%
$19.36
+33.6%
-72.9%$7.05B$2.90B17.253,843
QMMM
QMMM
N/A$119.40
flat
N/AN/A$6.83B$1.95MN/AN/A
WPP
WPP
1.5053 of 5 stars
$25.36
-1.8%
N/A+4.5%$5.57B$17.87BN/A98,655
MGNI
Magnite
4.2106 of 5 stars
$23.78
+0.3%
$28.80
+21.1%
+2.6%$3.40B$713.95M21.82971

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This page (NYSE:NIQ) was last updated on 9/24/2026 by MarketBeat.com Staff.
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