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NIQ Global Intelligence (NIQ) Competitors

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$18.21 -0.10 (-0.54%)
Closing price 10/14/2026 03:59 PM Eastern
Extended Trading
$17.86 -0.35 (-1.92%)
As of 07:00 AM Eastern
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NIQ vs. OMC, QMMM, TTD, WPP, and MGNI

Should you buy NIQ Global Intelligence stock or one of its competitors? NIQ Global Intelligence's main competitors and comparable companies include Omnicom Group (OMC), QMMM (QMMM), Trade Desk (TTD), WPP (WPP), and Magnite (MGNI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does NIQ Global Intelligence compare to Omnicom Group?

NIQ Global Intelligence (NYSE:NIQ) and Omnicom Group (NYSE:OMC) are both communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, profitability, earnings, risk, analyst recommendations, institutional ownership, media sentiment and dividends.

Omnicom Group has a net margin of 1.74% compared to NIQ Global Intelligence's net margin of -8.01%. Omnicom Group's return on equity of 24.73% beat NIQ Global Intelligence's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
Omnicom Group 1.74%24.73%5.15%

Omnicom Group has higher revenue and earnings than NIQ Global Intelligence. NIQ Global Intelligence is trading at a lower price-to-earnings ratio than Omnicom Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.28-$353.30M-$1.22N/A
Omnicom Group$17.27B1.24-$54.50M$1.1667.50

NIQ Global Intelligence has a beta of -0.08, suggesting that its stock price is 108% less volatile than the broader market. Comparatively, Omnicom Group has a beta of 0.68, suggesting that its stock price is 32% less volatile than the broader market.

NIQ Global Intelligence currently has a consensus price target of $19.17, indicating a potential upside of 5.25%. Omnicom Group has a consensus price target of $98.75, indicating a potential upside of 26.12%. Given Omnicom Group's higher probable upside, analysts plainly believe Omnicom Group is more favorable than NIQ Global Intelligence.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73
Omnicom Group
1 Sell rating(s)
6 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.27

92.0% of Omnicom Group shares are held by institutional investors. 3.8% of NIQ Global Intelligence shares are held by insiders. Comparatively, 1.2% of Omnicom Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Omnicom Group had 5 more articles in the media than NIQ Global Intelligence. MarketBeat recorded 10 mentions for Omnicom Group and 5 mentions for NIQ Global Intelligence. NIQ Global Intelligence's average media sentiment score of 0.93 beat Omnicom Group's score of -0.19 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIQ Global Intelligence
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Omnicom Group
0 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Omnicom Group beats NIQ Global Intelligence on 10 of the 17 factors compared between the two stocks.

How does NIQ Global Intelligence compare to QMMM?

QMMM (NASDAQ:QMMM) and NIQ Global Intelligence (NYSE:NIQ) are both mid-cap communication services companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, dividends, institutional ownership, profitability, earnings, media sentiment, analyst recommendations and risk.

In the previous week, NIQ Global Intelligence had 5 more articles in the media than QMMM. MarketBeat recorded 5 mentions for NIQ Global Intelligence and 0 mentions for QMMM. NIQ Global Intelligence's average media sentiment score of 0.93 beat QMMM's score of 0.00 indicating that NIQ Global Intelligence is being referred to more favorably in the news media.

Company Overall Sentiment
QMMM Neutral
NIQ Global Intelligence Positive

NIQ Global Intelligence has a consensus price target of $19.17, suggesting a potential upside of 5.25%. Given NIQ Global Intelligence's stronger consensus rating and higher probable upside, analysts clearly believe NIQ Global Intelligence is more favorable than QMMM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
QMMM
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73

QMMM has a beta of -1.36, meaning that its share price is 236% less volatile than the broader market. Comparatively, NIQ Global Intelligence has a beta of -0.08, meaning that its share price is 108% less volatile than the broader market.

QMMM has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat QMMM's return on equity.

Company Net Margins Return on Equity Return on Assets
QMMMN/A N/A N/A
NIQ Global Intelligence -8.01%14.84%2.60%

QMMM has higher earnings, but lower revenue than NIQ Global Intelligence.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
QMMM$1.25M5,470.34-$1.58MN/AN/A
NIQ Global Intelligence$4.20B1.28-$353.30M-$1.22N/A

Summary

NIQ Global Intelligence beats QMMM on 10 of the 13 factors compared between the two stocks.

How does NIQ Global Intelligence compare to Trade Desk?

NIQ Global Intelligence (NYSE:NIQ) and Trade Desk (NASDAQ:TTD) are both mid-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, earnings, analyst recommendations, profitability and valuation.

NIQ Global Intelligence has a beta of -0.08, indicating that its stock price is 108% less volatile than the broader market. Comparatively, Trade Desk has a beta of 1, indicating that its stock price has a similar volatility profile to the broader market.

Trade Desk has lower revenue, but higher earnings than NIQ Global Intelligence. NIQ Global Intelligence is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.28-$353.30M-$1.22N/A
Trade Desk$2.99B1.91$443.30M$0.8414.50

Trade Desk has a net margin of 13.61% compared to NIQ Global Intelligence's net margin of -8.01%. Trade Desk's return on equity of 16.09% beat NIQ Global Intelligence's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
Trade Desk 13.61%16.09%6.90%

NIQ Global Intelligence currently has a consensus price target of $19.17, indicating a potential upside of 5.25%. Trade Desk has a consensus price target of $18.16, indicating a potential upside of 49.14%. Given Trade Desk's higher possible upside, analysts clearly believe Trade Desk is more favorable than NIQ Global Intelligence.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73
Trade Desk
9 Sell rating(s)
26 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
1.87

In the previous week, Trade Desk had 13 more articles in the media than NIQ Global Intelligence. MarketBeat recorded 18 mentions for Trade Desk and 5 mentions for NIQ Global Intelligence. NIQ Global Intelligence's average media sentiment score of 0.93 beat Trade Desk's score of 0.18 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIQ Global Intelligence
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Trade Desk
2 Very Positive mention(s)
6 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

67.8% of Trade Desk shares are owned by institutional investors. 3.8% of NIQ Global Intelligence shares are owned by insiders. Comparatively, 11.7% of Trade Desk shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Trade Desk beats NIQ Global Intelligence on 11 of the 17 factors compared between the two stocks.

How does NIQ Global Intelligence compare to WPP?

WPP (NYSE:WPP) and NIQ Global Intelligence (NYSE:NIQ) are both mid-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, valuation, institutional ownership, analyst recommendations, earnings and risk.

In the previous week, WPP had 6 more articles in the media than NIQ Global Intelligence. MarketBeat recorded 11 mentions for WPP and 5 mentions for NIQ Global Intelligence. NIQ Global Intelligence's average media sentiment score of 0.93 beat WPP's score of 0.36 indicating that NIQ Global Intelligence is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
1 Very Positive mention(s)
4 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
NIQ Global Intelligence
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

WPP has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market. Comparatively, NIQ Global Intelligence has a beta of -0.08, meaning that its stock price is 108% less volatile than the broader market.

4.3% of WPP shares are owned by institutional investors. 1.0% of WPP shares are owned by company insiders. Comparatively, 3.8% of NIQ Global Intelligence shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

WPP has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPPN/A N/A N/A
NIQ Global Intelligence -8.01%14.84%2.60%

WPP has higher revenue and earnings than NIQ Global Intelligence.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP$17.87B0.31-$283.52MN/AN/A
NIQ Global Intelligence$4.20B1.28-$353.30M-$1.22N/A

NIQ Global Intelligence has a consensus price target of $19.17, indicating a potential upside of 5.25%. Given NIQ Global Intelligence's stronger consensus rating and higher possible upside, analysts clearly believe NIQ Global Intelligence is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
2 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.13
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73

Summary

NIQ Global Intelligence beats WPP on 9 of the 15 factors compared between the two stocks.

How does NIQ Global Intelligence compare to Magnite?

NIQ Global Intelligence (NYSE:NIQ) and Magnite (NASDAQ:MGNI) are both mid-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, institutional ownership, media sentiment and earnings.

Magnite has a net margin of 22.49% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat Magnite's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
Magnite 22.49%9.33%2.77%

NIQ Global Intelligence currently has a consensus target price of $19.17, indicating a potential upside of 5.25%. Magnite has a consensus target price of $29.36, indicating a potential upside of 23.01%. Given Magnite's stronger consensus rating and higher probable upside, analysts plainly believe Magnite is more favorable than NIQ Global Intelligence.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.73
Magnite
0 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.83

73.4% of Magnite shares are held by institutional investors. 3.8% of NIQ Global Intelligence shares are held by insiders. Comparatively, 3.2% of Magnite shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

NIQ Global Intelligence has a beta of -0.08, suggesting that its share price is 108% less volatile than the broader market. Comparatively, Magnite has a beta of 2.33, suggesting that its share price is 133% more volatile than the broader market.

Magnite has lower revenue, but higher earnings than NIQ Global Intelligence. NIQ Global Intelligence is trading at a lower price-to-earnings ratio than Magnite, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.28-$353.30M-$1.22N/A
Magnite$713.95M4.80$144.61M$1.0921.90

In the previous week, Magnite had 2 more articles in the media than NIQ Global Intelligence. MarketBeat recorded 7 mentions for Magnite and 5 mentions for NIQ Global Intelligence. NIQ Global Intelligence's average media sentiment score of 0.93 beat Magnite's score of 0.93 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIQ Global Intelligence
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Magnite
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Magnite beats NIQ Global Intelligence on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NIQ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NIQ vs. The Competition

MetricNIQ Global IntelligenceMedia IndustryCommunication Services SectorNYSE Exchange
Market Cap$5.40B$2.91B$34.48B$23.11B
Dividend YieldN/A5.69%5.41%3.70%
P/E Ratio31.0314.0617.0824.74
Price / Sales1.2847.9565.9021.40
Price / Cash7.4517.7620.6736.37
Price / Book4.3912.8912.324.66
Net Income-$353.30M$34.87M$1.11B$1.07B
7 Day Performance1.83%-1.89%-1.14%-1.40%
1 Month Performance-1.96%-5.31%-4.82%-3.92%
1 Year Performance28.34%-8.36%-8.77%4.77%

NIQ Global Intelligence Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NIQ
NIQ Global Intelligence
3.1801 of 5 stars
$18.21
-0.5%
$19.17
+5.2%
+28.9%$5.40B$4.20B31.0338,760
OMC
Omnicom Group
4.8869 of 5 stars
$78.30
-0.2%
$98.75
+26.1%
-0.4%$21.53B$17.27B8.37120,000
QMMM
QMMM
N/A$119.40
flat
N/AN/A$6.83B$1.25MN/AN/A
TTD
Trade Desk
3.6719 of 5 stars
$12.18
+0.1%
$18.16
+49.1%
-76.0%$5.72B$2.99B14.503,843
WPP
WPP
1.2699 of 5 stars
$25.59
-1.3%
N/A+11.8%$5.59B$17.87BN/A98,655

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This page (NYSE:NIQ) was last updated on 10/15/2026 by MarketBeat.com Staff.
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