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NIQ Global Intelligence (NIQ) Competitors

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$17.43 +0.57 (+3.39%)
Closing price 08/14/2026 03:59 PM Eastern
Extended Trading
$17.40 -0.04 (-0.21%)
As of 08/14/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

NIQ vs. TTD, QMMM, WPP, LFTO, and MGNI

Should you buy NIQ Global Intelligence stock or one of its competitors? NIQ Global Intelligence's main competitors and comparable companies include Trade Desk (TTD), QMMM (QMMM), WPP (WPP), Liftoff Mobile (LFTO), and Magnite (MGNI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does NIQ Global Intelligence compare to Trade Desk?

NIQ Global Intelligence (NYSE:NIQ) and Trade Desk (NASDAQ:TTD) are both mid-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, dividends, risk, earnings, analyst recommendations and valuation.

67.8% of Trade Desk shares are held by institutional investors. 3.8% of NIQ Global Intelligence shares are held by company insiders. Comparatively, 11.4% of Trade Desk shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Trade Desk had 25 more articles in the media than NIQ Global Intelligence. MarketBeat recorded 52 mentions for Trade Desk and 27 mentions for NIQ Global Intelligence. NIQ Global Intelligence's average media sentiment score of 1.29 beat Trade Desk's score of -0.17 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIQ Global Intelligence
19 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Trade Desk
11 Very Positive mention(s)
10 Positive mention(s)
10 Neutral mention(s)
12 Negative mention(s)
3 Very Negative mention(s)
Neutral

Trade Desk has lower revenue, but higher earnings than NIQ Global Intelligence. NIQ Global Intelligence is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.22-$353.30M-$1.22N/A
Trade Desk$2.90B2.30$443.30M$0.8416.83

NIQ Global Intelligence currently has a consensus price target of $18.23, suggesting a potential upside of 4.59%. Trade Desk has a consensus price target of $19.33, suggesting a potential upside of 36.71%. Given Trade Desk's higher possible upside, analysts plainly believe Trade Desk is more favorable than NIQ Global Intelligence.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.69
Trade Desk
10 Sell rating(s)
25 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
1.85

Trade Desk has a net margin of 13.61% compared to NIQ Global Intelligence's net margin of -8.01%. Trade Desk's return on equity of 16.09% beat NIQ Global Intelligence's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
Trade Desk 13.61%16.09%6.90%

Summary

Trade Desk beats NIQ Global Intelligence on 11 of the 15 factors compared between the two stocks.

How does NIQ Global Intelligence compare to QMMM?

NIQ Global Intelligence (NYSE:NIQ) and QMMM (NASDAQ:QMMM) are both mid-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, media sentiment, institutional ownership, risk, valuation, dividends, earnings and analyst recommendations.

NIQ Global Intelligence currently has a consensus price target of $18.23, suggesting a potential upside of 4.59%. Given NIQ Global Intelligence's stronger consensus rating and higher possible upside, analysts plainly believe NIQ Global Intelligence is more favorable than QMMM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.69
QMMM
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

QMMM has lower revenue, but higher earnings than NIQ Global Intelligence.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.22-$353.30M-$1.22N/A
QMMM$2.70M2,529.95-$1.58MN/AN/A

QMMM has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat QMMM's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
QMMM N/A N/A N/A

In the previous week, NIQ Global Intelligence had 26 more articles in the media than QMMM. MarketBeat recorded 27 mentions for NIQ Global Intelligence and 1 mentions for QMMM. QMMM's average media sentiment score of 1.87 beat NIQ Global Intelligence's score of 1.29 indicating that QMMM is being referred to more favorably in the news media.

Company Overall Sentiment
NIQ Global Intelligence Positive
QMMM Very Positive

Summary

NIQ Global Intelligence beats QMMM on 7 of the 11 factors compared between the two stocks.

How does NIQ Global Intelligence compare to WPP?

NIQ Global Intelligence (NYSE:NIQ) and WPP (NYSE:WPP) are both mid-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, institutional ownership, earnings, analyst recommendations, valuation and risk.

NIQ Global Intelligence currently has a consensus target price of $18.23, indicating a potential upside of 4.59%. Given NIQ Global Intelligence's stronger consensus rating and higher probable upside, research analysts clearly believe NIQ Global Intelligence is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.69
WPP
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, NIQ Global Intelligence had 17 more articles in the media than WPP. MarketBeat recorded 27 mentions for NIQ Global Intelligence and 10 mentions for WPP. NIQ Global Intelligence's average media sentiment score of 1.29 beat WPP's score of 0.65 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIQ Global Intelligence
19 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
WPP
8 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

WPP has higher revenue and earnings than NIQ Global Intelligence.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.22-$353.30M-$1.22N/A
WPP$17.87B0.32-$283.52MN/AN/A

WPP has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
WPP N/A N/A N/A

4.3% of WPP shares are owned by institutional investors. 3.8% of NIQ Global Intelligence shares are owned by company insiders. Comparatively, 1.0% of WPP shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

NIQ Global Intelligence beats WPP on 9 of the 13 factors compared between the two stocks.

How does NIQ Global Intelligence compare to Liftoff Mobile?

NIQ Global Intelligence (NYSE:NIQ) and Liftoff Mobile (NASDAQ:LFTO) are both mid-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, media sentiment, risk, valuation and profitability.

In the previous week, NIQ Global Intelligence had 8 more articles in the media than Liftoff Mobile. MarketBeat recorded 27 mentions for NIQ Global Intelligence and 19 mentions for Liftoff Mobile. NIQ Global Intelligence's average media sentiment score of 1.29 beat Liftoff Mobile's score of 0.49 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIQ Global Intelligence
19 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Liftoff Mobile
4 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

NIQ Global Intelligence currently has a consensus target price of $18.23, suggesting a potential upside of 4.59%. Liftoff Mobile has a consensus target price of $35.69, suggesting a potential upside of 65.17%. Given Liftoff Mobile's stronger consensus rating and higher probable upside, analysts plainly believe Liftoff Mobile is more favorable than NIQ Global Intelligence.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.69
Liftoff Mobile
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.76

Liftoff Mobile has a net margin of 0.00% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat Liftoff Mobile's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
Liftoff Mobile N/A N/A N/A

Liftoff Mobile has lower revenue, but higher earnings than NIQ Global Intelligence.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.22-$353.30M-$1.22N/A
Liftoff MobileN/AN/AN/AN/AN/A

Summary

NIQ Global Intelligence beats Liftoff Mobile on 5 of the 9 factors compared between the two stocks.

How does NIQ Global Intelligence compare to Magnite?

NIQ Global Intelligence (NYSE:NIQ) and Magnite (NASDAQ:MGNI) are both mid-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, valuation, risk, earnings and media sentiment.

In the previous week, NIQ Global Intelligence had 4 more articles in the media than Magnite. MarketBeat recorded 27 mentions for NIQ Global Intelligence and 23 mentions for Magnite. NIQ Global Intelligence's average media sentiment score of 1.29 beat Magnite's score of 0.39 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIQ Global Intelligence
19 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Magnite
9 Very Positive mention(s)
1 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

73.4% of Magnite shares are owned by institutional investors. 3.8% of NIQ Global Intelligence shares are owned by company insiders. Comparatively, 3.2% of Magnite shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Magnite has lower revenue, but higher earnings than NIQ Global Intelligence. NIQ Global Intelligence is trading at a lower price-to-earnings ratio than Magnite, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B1.22-$353.30M-$1.22N/A
Magnite$713.95M4.97$144.61M$1.0922.69

Magnite has a net margin of 22.49% compared to NIQ Global Intelligence's net margin of -8.01%. NIQ Global Intelligence's return on equity of 14.84% beat Magnite's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-8.01% 14.84% 2.60%
Magnite 22.49%9.33%2.77%

NIQ Global Intelligence presently has a consensus target price of $18.23, suggesting a potential upside of 4.59%. Magnite has a consensus target price of $28.30, suggesting a potential upside of 14.44%. Given Magnite's stronger consensus rating and higher probable upside, analysts plainly believe Magnite is more favorable than NIQ Global Intelligence.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.69
Magnite
0 Sell rating(s)
2 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.82

Summary

Magnite beats NIQ Global Intelligence on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NIQ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NIQ vs. The Competition

MetricNIQ Global IntelligenceMedia IndustryCommunication Services SectorNYSE Exchange
Market Cap$4.97B$3.22B$33.06B$24.33B
Dividend YieldN/A5.34%5.33%3.68%
P/E Ratio-14.2933.31230.5930.78
Price / Sales1.2227.8661.5220.36
Price / Cash6.8621.0122.2732.80
Price / Book4.488.6011.266.82
Net Income-$353.30M-$45.65M$1.09B$1.06B
7 Day Performance49.87%1.41%0.57%0.54%
1 Month Performance58.45%2.02%0.77%2.89%
1 Year Performance0.12%15.99%3.38%19.08%

NIQ Global Intelligence Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NIQ
NIQ Global Intelligence
4.0773 of 5 stars
$17.43
+3.4%
$18.23
+4.6%
-4.8%$4.97B$4.20BN/A38,760
TTD
Trade Desk
4.3431 of 5 stars
$18.96
-2.0%
$31.50
+66.2%
-72.1%$9.09B$2.90B21.553,843
QMMM
QMMM
0.2432 of 5 stars
$119.40
flat
N/AN/A$6.83B$2.70MN/AN/A
WPP
WPP
2.1721 of 5 stars
$20.62
+0.1%
N/A+5.1%$4.44B$17.87BN/A98,655
LFTO
Liftoff Mobile
4.6012 of 5 stars
$25.69
+0.7%
$35.46
+38.0%
N/A$4.28B$741.42MN/AN/A

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This page (NYSE:NIQ) was last updated on 8/15/2026 by MarketBeat.com Staff.
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