Noah Holdings Limited is a China-based wealth and asset management firm specializing in serving high-net-worth individuals and small-to-medium enterprises. Through its independent advisory platform, the company designs and distributes a broad range of investment solutions, including fixed-income products, equity and hedge fund portfolios, private equity co-investment funds and structured credit offerings. These services aim to help clients diversify risk, optimize returns and access both domestic and international markets.
The company’s product lineup spans discretionary portfolio management, customized family office services and multi‐manager fund‐of‐funds vehicles that target pre-IPO opportunities and alternative investments. Noah also provides fixed-term and open-ended liquidity solutions, insurance planning and trust arrangements, leveraging partnerships with major global asset managers to deliver cross-border allocation strategies. Its digital platform supports client onboarding, portfolio monitoring and performance reporting, blending online convenience with in-person advisory across regional offices.
Founded in 2005 and headquartered in Shanghai, Noah has expanded its footprint throughout Mainland China with offices in Beijing, Shenzhen and other key cities. The firm has established an international presence in Hong Kong and Singapore, enabling seamless access to offshore markets for clients seeking global diversification. Over the years, it has built a strong distribution network and regulatory track record, adapting its business model to evolving capital markets and regulatory environments both onshore and offshore.
The leadership team is led by founder and chairman Ma Ji, a former investment banker with extensive experience in securities and wealth management. Under his guidance, Noah has maintained a focus on compliance, product innovation and client service standards. Supported by a senior management group with backgrounds in finance, risk management and technology, the company continues to pursue growth opportunities in China’s expanding private wealth sector while enhancing its service capabilities for a sophisticated client base.
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