ON (NYSE:ONON) is a Swiss-based performance sportswear company specializing in the design, development and marketing of premium athletic footwear, apparel and accessories. The company’s product portfolio is centered around its proprietary CloudTec® cushioning technology, which aims to deliver a soft landing followed by an explosive takeoff for runners, fitness enthusiasts and casual athletes. ON’s offerings include running shoes, trail shoes, sports bras, jackets, shorts and lifestyle apparel, catering to a diverse consumer base that values both performance and style.
Leveraging cutting-edge materials and engineering, ON’s footwear lines span a range of categories from neutral road running to high-grip trail running and lightweight racing flats. The company also markets a collection of training gear and lifestyle sneakers designed for everyday comfort. In addition to its core apparel and footwear business, ON has expanded into accessories such as socks, hats and hydration solutions, reinforcing its position as a one-stop destination for active consumers seeking high-quality performance products.
Founded in 2010 in Zurich by former professional triathlete Olivier Bernhard together with entrepreneurs David Allemann and Caspar Coppetti, ON has experienced rapid growth driven by innovative product design and a strong brand narrative. The company officially launched its first CloudTec® shoe in 2011, and has since introduced several iterations and collaborative models, including partnerships with high-profile athletes and design studios. ON’s direct-to-consumer strategy, through its e-commerce platform and owned retail stores, has complemented its wholesale distribution across specialty retailers.
ON serves customers in over 50 countries, with significant market penetration in Europe, North America and Asia-Pacific. Its global footprint is supported by regional distribution centers and a growing network of flagship stores in major cities. Leadership at ON includes co-founders Olivier Bernhard, who oversees product and athlete relations, David Allemann in an executive role focused on global operations, and Caspar Coppetti leading corporate strategy. The company’s board and management team continue to emphasize sustainable manufacturing and environmentally conscious initiatives as part of ON’s long-term growth objectives.
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