Douglas Dynamics (PLOW) Stock Price, News & Analysis

Company Overview

Douglas Dynamics, Inc. is a leading designer, manufacturer and distributor of snow and ice removal equipment for commercial, municipal and residential markets. The company’s product portfolio encompasses a wide range of truck-mounted plows, spreaders, salt brine systems and related accessories engineered to perform in challenging winter conditions. Its offerings cater to professional snow contractors, government agencies and retail customers seeking reliable solutions for snow and ice management.

Douglas Dynamics markets its products under several well-known brands, including Fisher Engineering, Western Products, Hiniker Company and Buyers Products. Each brand brings decades of industry heritage and specialized expertise, allowing the company to address diverse customer requirements. In addition to complete systems, Douglas Dynamics supplies replacement parts, wear components and aftermarket upgrades designed to extend equipment life and enhance performance.

Headquartered in Milwaukee, Wisconsin, Douglas Dynamics operates manufacturing facilities across North America, with plants in Utah, Minnesota and Pennsylvania. Its products are sold through an extensive network of independent distributors, equipment dealers and retail outlets throughout the United States and Canada. The company also provides technical support, training and warranty services aimed at maximizing uptime and efficiency for its end users.

Douglas Dynamics was established as an independent, publicly traded company following a spin-off from Blount International in October 2018. Since its separation, the company has remained focused on product innovation, operational excellence and expanding its distribution channels. By leveraging its established brands and engineering capabilities, Douglas Dynamics continues to strengthen its position in the snow and ice control industry.

Key Stats

• Today's Range: $44.41 to $46.64
• 50-Day Range: $40.42 to $50.82
• 52-Week Range: $26.75 to $52.33
• Volume: 135,816 shs
• Average Volume: 236,553 shs
• Market Capitalization: $1.06 billion
• P/E Ratio: 20.60
• Dividend Yield: 2.58%
• Price Target: $54.67
• Consensus Rating: Hold

Douglas Dynamics Stock Analysis - MarketRank™

Douglas Dynamics scored higher than 99% of companies evaluated by MarketBeat, and ranked 2nd out of 85 stocks in the auto/tires/trucks sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Hold

Consensus Rating

Douglas Dynamics has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 1 buy rating, 3 hold ratings, and no sell ratings.

Upside Potential

Douglas Dynamics has a consensus price target of $54.67, representing about 19.6% upside from its current price of $45.73.

Amount of Analyst Coverage

Douglas Dynamics has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.8 / 5
• Proj. Earnings Growth: 11.15%

Earnings Growth

Earnings for Douglas Dynamics are expected to grow by 11.15% in the coming year, from $2.69 to $2.99 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Douglas Dynamics is 20.60, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.44.

Price to Earnings Ratio vs. Sector

The P/E ratio of Douglas Dynamics is 20.60, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 24.53.

Price to Earnings Growth Ratio

Douglas Dynamics has a PEG Ratio of 0.94. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Douglas Dynamics has a P/B Ratio of 3.74. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.07% of the float of Douglas Dynamics has been sold short.

Short Interest Ratio / Days to Cover

Douglas Dynamics has a short interest ratio ("days to cover") of 2.58, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Douglas Dynamics has recently decreased by 6.01%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Douglas Dynamics pays a meaningful dividend of 2.61%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Douglas Dynamics does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Douglas Dynamics is 53.15%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Douglas Dynamics will have a dividend payout ratio of 39.46% next year. This indicates that Douglas Dynamics will be able to sustain or increase its dividend.

News and Social Media

• Score: 4.3 / 5
• News Sentiment: 0.91

News Sentiment

Douglas Dynamics has a news sentiment score of 0.91. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.41 average news sentiment score of Auto/Tires/Trucks companies.

News Coverage This Week

MarketBeat has tracked 31 news articles for Douglas Dynamics this week, compared to 3 articles on an average week.

Search Interest

3 people have searched for PLOW on MarketBeat in the last 30 days. This is an increase of 50% compared to the previous 30 days.

MarketBeat Follows

5 people have added Douglas Dynamics to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Douglas Dynamics insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $78,658.00 in company stock.

Percentage Held by Insiders

1.54% of the stock of Douglas Dynamics is held by insiders.

Percentage Held by Institutions

91.85% of the stock of Douglas Dynamics is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 3/31 Dividend: 3/17/2026
• Ex-Dividend for 3/31 Dividend: 3/17/2026
• Dividend Payable: 3/31/2026
• Last Earnings: 5/04/2026
• Today: 5/11/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Auto/Tires/Trucks
• Industry: AUTO/TRUCK - REPL
• Sub-Industry: Construction & Farm Machinery & Heavy Trucks
• Current Symbol: NYSE:PLOW
• CIK: 1287213
• Web: www.douglasdynamics.com
• Phone: (414) 354-2310
• Fax: 414-354-2310
• Employees: 1,764
• Year Founded: 1995

Price Target and Rating

• Average Price Target for Douglas Dynamics: $54.67
• High Price Target: $60.00
• Low Price Target: $48.00
• Potential Upside/Downside: +20.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.22
• Trailing P/E Ratio: 20.51
• Forward P/E Ratio: 16.93
• P/E Growth: 0.94
• Net Income: $46.90 million
• Net Margins: 7.83%
• Pretax Margin: 10.15%
• Return on Equity: 19.72%
• Return on Assets: 8.34%

Debt

• Debt-to-Equity Ratio: 0.48
• Current Ratio: 2.65
• Quick Ratio: 0.77

Sales & Book Value

• Annual Sales: $656.05 million
• Price / Sales: 1.60
• Cash Flow: $2.81 per share
• Price / Cash Flow: 16.20
• Book Value: $12.22 per share
• Price / Book: 3.73

Miscellaneous

• Outstanding Shares: 23,120,000
• Free Float: 22,769,000
• Market Cap: $1.05 billion
• Optionable: Optionable
• Beta: 1.24