PROS (PRO) Stock Price, News & Analysis

Company Overview

PROS Holdings, Inc. (NYSE:PRO) is a software company specializing in AI-powered solutions for price optimization, revenue management and digital commerce. Since its founding in 1985, PROS has focused on helping B2B and B2C organizations modernize their selling processes by transforming complex pricing and quoting challenges into automated, data-driven workflows. The company’s cloud-native platform leverages machine learning to deliver dynamic pricing guidance, real-time revenue insights and streamlined configure-price-quote (CPQ) capabilities.

PROS’s flagship product suite includes price optimization and management, CPQ, sales analytics, e-commerce and revenue management applications. Each module is designed to integrate seamlessly with leading ERP and CRM systems, enabling sales and revenue teams to make smarter decisions at the point of transaction. Professional services, consulting and training offerings support customers through implementation, change management and ongoing optimization.

With headquarters in Houston, Texas and additional offices in North America, Europe, Asia-Pacific and Latin America, PROS serves a diverse customer base spanning industries such as manufacturing, distribution, high technology, travel and hospitality. The company partners with global system integrators, technology vendors and channel partners to deliver tailored solutions that address regional market dynamics and industry-specific requirements.

PROS is led by a seasoned executive team with deep expertise in enterprise software and revenue-management disciplines. Chief Executive Officer Andrés Reiner brings over two decades of experience in data-driven decision platforms, having held previous leadership roles at FICO and Salesforce. Under Reiner’s direction, the company continues to invest in AI research and global expansion to help organizations capture revenue opportunities and enhance customer experiences.

Key Stats

• Today's Range: $15.83 to $16.25
• 50-Day Range: $14.00 to $20.07
• 52-Week Range: $13.61 to $29.84
• Volume: 703,330 shs
• Average Volume: 615,235 shs
• Market Capitalization: $761.53 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $27.50
• Consensus Rating: Moderate Buy

PROS Stock Analysis - MarketRank™

PROS scored higher than 56% of companies evaluated by MarketBeat, and ranked 363rd out of 663 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

PROS has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on 6 buy ratings, 3 hold ratings, and no sell ratings.

Amount of Analyst Coverage

PROS has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for PROS are expected to grow in the coming year, from ($0.20) to $0.04 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PROS is -56.84, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of PROS is -56.84, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

8.57% of the float of PROS has been sold short.

Short Interest Ratio / Days to Cover

PROS has a short interest ratio ("days to cover") of 4.7.

Change versus previous month

Short interest in PROS has recently increased by 38.81%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

PROS does not currently pay a dividend.

Dividend Growth

PROS does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

8.57% of the float of PROS has been sold short.

Short Interest Ratio / Days to Cover

PROS has a short interest ratio ("days to cover") of 4.7.

Change versus previous month

Short interest in PROS has recently increased by 38.81%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.3 / 5
• News Sentiment: 0.14

News Sentiment

PROS has a news sentiment score of 0.14. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.86 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 48 news articles for PROS this week, compared to 22 articles on an average week.

MarketBeat Follows

3 people have added PROS to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, PROS insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 4.00% of the stock of PROS is held by insiders.

Percentage Held by Institutions

94.27% of the stock of PROS is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

PRO Stock Analysis - Frequently Asked Questions

How have PRO shares performed this year?

PROS's stock was trading at $21.96 at the beginning of the year. Since then, PRO stock has decreased by 27.5% and is now trading at $15.9150.

How were PROS's earnings last quarter?

PROS Holdings, Inc. (NYSE:PRO) posted its quarterly earnings results on Thursday, May, 1st. The software maker reported $0.13 EPS for the quarter, beating the consensus estimate of $0.12 by $0.01. The business's revenue for the quarter was up 7.0% compared to the same quarter last year.
Read the conference call transcript.

Does PROS have any subsidiaries?

PROS subsidiaries include these companies: EveryMundo, Travelaer SAS, Vayant Travel Technologies, SignalDemand, Cameleon Software, EveryMundo LLC, EveryMundo Pte. Ltd., and others.

Who are PROS's major shareholders?

PROS's top institutional shareholders include Kopion Asset Management LLC (1.35%), Assenagon Asset Management S.A. (0.20%), NorthCrest Asset Manangement LLC (0.03%) and Diversified Trust Co (0.03%). Insiders that own company stock include Andres Reiner, Stefan B Schulz, Timothy V Williams, Scott William Cook and Leland Jourdan.
View institutional ownership trends.

How do I buy shares of PROS?

Shares of PRO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of PROS own?

Based on aggregate information from My MarketBeat watchlists, some other companies that PROS investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Tesla (TSLA), Broadcom (AVGO), Netflix (NFLX) and JPMorgan Chase & Co. (JPM).

Company Calendar

• Last Earnings: 5/01/2025
• Today: 7/13/2025
• Next Earnings (Estimated): 7/31/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: COMP - SOFTWARE
• Sub-Industry: Application Software
• Current Symbol: NYSE:PRO
• CIK: 1392972
• Web: www.pros.com
• Phone: (713) 335-5151
• Fax: 713-335-8144
• Employees: 1,501
• Year Founded: 1985

Price Target and Rating

• Average Price Target for PROS: $27.50
• High Price Target: $39.00
• Low Price Target: $18.00
• Potential Upside/Downside: +72.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.67
• Research Coverage: 9 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.28)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$20.48 million
• Net Margins: -3.81%
• Pretax Margin: -3.32%
• Return on Equity: N/A
• Return on Assets: -2.35%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.29
• Quick Ratio: 1.29

Sales & Book Value

• Annual Sales: $330.37 million
• Price / Sales: 2.31
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($1.45) per share
• Price / Book: -10.98

Miscellaneous

• Outstanding Shares: 47,850,000
• Free Float: 45,938,000
• Market Cap: $761.53 million
• Optionable: Optionable
• Beta: 0.98