RLX Technology (RLX) Stock Price, News & Analysis

Company Overview

RLX Technology Inc. (NYSE:RLX) is a China-based company specializing in electronic nicotine delivery systems. The company develops, manufactures and markets closed-pod vaping devices and prefilled cartridges, positioning its products as an alternative to traditional combustible tobacco. RLX emphasizes consistent nicotine delivery, flavor variety and convenience through its proprietary e-liquid formulations and device design.

RLX operates a vertically integrated business model that encompasses research and development, production, quality control and sales. Its product portfolio includes rechargeable pod devices paired with disposable cartridges available in multiple nicotine strengths and flavor profiles. The company has built an omnichannel distribution network combining self-owned retail outlets, third-party stores and e-commerce platforms to serve consumers in major urban markets across mainland China.

Founded in 2018 and headquartered in Shanghai, RLX Technology completed its initial public offering on the New York Stock Exchange in mid-2020. Since then, the company has focused on expanding its market share through product innovation, brand building and adherence to evolving regulatory standards for electronic nicotine delivery systems. RLX continues to invest in consumer insights and technical capabilities to navigate a dynamic regulatory environment.

RLX’s management team comprises seasoned professionals with expertise in consumer electronics, manufacturing and regulated industries, supported by specialists in chemistry, materials science and device engineering. The company aims to leverage its technological strengths and distribution infrastructure to address shifting consumer preferences and regulatory requirements in China’s vaping market.

Key Stats

• Today's Range: $2.58 to $2.68
• 50-Day Range: $2.13 to $2.73
• 52-Week Range: $1.57 to $2.84
• Volume: 2.86 million shs
• Average Volume: 4.32 million shs
• Market Capitalization: $4.11 billion
• P/E Ratio: 37.36
• Dividend Yield: 0.38%
• Price Target: $2.25
• Consensus Rating: Hold

RLX Technology Stock Analysis - MarketRank™

RLX Technology scored higher than 27% of companies evaluated by MarketBeat, and ranked 260th out of 301 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Hold

Consensus Rating

RLX Technology has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 1 hold rating, and no sell ratings.

Downside Risk

RLX Technology has a consensus price target of $2.25, representing about 14.0% downside from its current price of $2.62.

Amount of Analyst Coverage

RLX Technology has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of RLX Technology is 37.36, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 280.90.

Price to Earnings Ratio vs. Sector

The P/E ratio of RLX Technology is 37.36, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.47.

Price to Book Value per Share Ratio

RLX Technology has a P/B Ratio of 1.88. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.93% of the float of RLX Technology has been sold short.

Short Interest Ratio / Days to Cover

RLX Technology has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in RLX Technology has recently decreased by 2.50%, indicating that investor sentiment is improving.

Dividend

• Score: 0.8 / 5
• Dividend Strength: Weak

Dividend Yield

RLX Technology has a dividend yield of 0.31%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

RLX Technology does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of RLX Technology is 14.29%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.93% of the float of RLX Technology has been sold short.

Short Interest Ratio / Days to Cover

RLX Technology has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in RLX Technology has recently decreased by 2.50%, indicating that investor sentiment is improving.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 1.24

News Sentiment

RLX Technology has a news sentiment score of 1.24. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.93 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for RLX Technology this week, compared to 3 articles on an average week.

Search Interest

6 people have searched for RLX on MarketBeat in the last 30 days. This is an increase of 500% compared to the previous 30 days.

MarketBeat Follows

1 people have added RLX Technology to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, RLX Technology insiders have not sold or bought any company stock.

Percentage Held by Insiders

53.40% of the stock of RLX Technology is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 22.68% of the stock of RLX Technology is held by institutions.

RLX Stock Analysis - Frequently Asked Questions

How have RLX shares performed this year?

RLX Technology's stock was trading at $2.16 at the beginning of 2025. Since then, RLX stock has increased by 21.1% and is now trading at $2.6150.

How were RLX Technology's earnings last quarter?

RLX Technology Inc. Sponsored ADR (NYSE:RLX) posted its earnings results on Friday, August, 22nd. The company reported $0.02 EPS for the quarter, missing the consensus estimate of $0.18 by $0.16. The firm had revenue of $122.88 million for the quarter, compared to analysts' expectations of $725 million. RLX Technology had a trailing twelve-month return on equity of 4.54% and a net margin of 22.32%.
Read the conference call transcript.

When did RLX Technology IPO?

RLX Technology (RLX) raised $1 billion in an IPO on Thursday, January 21st 2021. The company issued 116,500,000 shares at $8.00-$10.00 per share. Citigroup served as the underwriter for the IPO and China Renaissance was co-manager.

Who are RLX Technology's major shareholders?

RLX Technology's top institutional shareholders include Jane Street Group LLC, Orland Properties Ltd (0.29%), Canada Pension Plan Investment Board (0.24%) and Nomura Holdings Inc. (0.16%).

How do I buy shares of RLX Technology?

Shares of RLX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of RLX Technology own?

Based on aggregate information from My MarketBeat watchlists, some other companies that RLX Technology investors own include Meta Platforms (META), Alibaba Group (BABA), Advanced Micro Devices (AMD), NVIDIA (NVDA), Tesla (TSLA), Salesforce (CRM) and PayPal (PYPL).

Company Calendar

• Last Earnings: 8/22/2025
• Record date for 9/26 Dividend: 9/12/2025
• Ex-Dividend for 9/26 Dividend: 9/12/2025
• Today: 9/15/2025
• Dividend Payable: 9/26/2025
• Next Earnings (Estimated): 11/14/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: CONSM PD - MISC DIS
• Sub-Industry: Tobacco Products
• Current Symbol: NYSE:RLX
• CIK: 1828365
• Web: www.relxtech.com
• Phone: 86-10-2173-7265
• Fax: N/A
• Employees: 1,240
• Year Founded: N/A

Price Target and Rating

• Average Price Target for RLX Technology: $2.25
• High Price Target: $2.25
• Low Price Target: $2.25
• Potential Upside/Downside: -14.0%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.07
• Trailing P/E Ratio: 37.36
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $75.60 million
• Net Margins: 22.32%
• Pretax Margin: 25.84%
• Return on Equity: 4.54%
• Return on Assets: 4.29%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 8.35
• Quick Ratio: 8.12

Sales & Book Value

• Annual Sales: $376.55 million
• Price / Sales: 10.91
• Cash Flow: $0.05 per share
• Price / Cash Flow: 50.54
• Book Value: $1.39 per share
• Price / Book: 1.88

Miscellaneous

• Outstanding Shares: 1,570,790,000
• Free Float: 731,989,000
• Market Cap: $4.11 billion
• Optionable: Optionable
• Beta: 1.10