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Rollins (ROL) Stock Forecast & Price Target

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$56.14 -0.53 (-0.94%)
As of 02:46 PM Eastern
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Rollins - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy
Based on 11 Analyst Ratings
Sell
0
Hold
5
Buy
6

Based on 11 Wall Street analysts who have issued ratings for Rollins in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 11 analysts, 5 have given a hold rating, and 6 have given a buy rating for ROL.

Consensus Price Target

$61.40
9.38% Upside
According to the 11 analysts' twelve-month price targets for Rollins, the average price target is $61.40. The highest price target for ROL is $72.00, while the lowest price target for ROL is $50.00. The average price target represents a forecasted upside of 9.38% from the current price of $56.14.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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ROL Analyst Ratings Over Time

TypeCurrent Forecast
8/28/24 to 8/28/25		1 Month Ago
7/29/24 to 7/29/25		3 Months Ago
5/30/24 to 5/30/25		1 Year Ago
8/29/23 to 8/28/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
6 Buy rating(s)
6 Buy rating(s)
3 Buy rating(s)
4 Buy rating(s)
Hold
5 Hold rating(s)
4 Hold rating(s)
4 Hold rating(s)
2 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$61.40$61.40$55.57$47.83
Forecasted Upside9.38% Upside7.19% Upside-2.93% Downside-4.81% Downside
Consensus Rating
Moderate Buy
Moderate Buy
Hold
Moderate Buy

ROL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

ROL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Rollins Stock vs. The Competition

TypeRollinsConstruction CompaniesS&P 500
Consensus Rating Score
2.55
2.65
2.53
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside9.34% Upside14.40% Upside10.50% Upside
News Sentiment Rating
Positive News

See Recent ROL News
Positive News
Positive News
Export to Excel
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/13/2025Zacks Research
0 of 5 stars		 DowngradeStrong-Buy ➝ Hold
7/25/2025UBS Group
3 of 5 stars		Joshua Chan
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$59.00 ➝ $61.00+5.08%
7/25/2025Barclays
3 of 5 stars		Manav Patnaik
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetEqual Weight ➝ Equal Weight$55.00 ➝ $60.00+3.23%
7/25/2025Piper Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Peter Keith
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOverweight ➝ Overweight$70.00 ➝ $72.00+24.02%
6/25/2025Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Jason Haas
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingOverweight ➝ Overweight$63.00 ➝ $65.00+13.43%
6/18/2025Argus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Initiated CoverageBuy$68.00+20.57%
6/2/2025Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Stephanie Moore
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeHold ➝ Buy$55.00 ➝ $65.00+13.54%
4/25/2025Canaccord Genuity Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		B. Mcnamara
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetHold ➝ Hold$49.00 ➝ $50.00-10.04%
4/24/2025The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		George Tong
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set TargetBuy ➝ Buy$61.00+9.75%
4/17/2025Royal Bank Of Canada
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Ashish Sabadra
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOutperform ➝ Outperform$52.00 ➝ $62.00+11.12%
2/14/2025Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Toni Kaplan
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetEqual Weight ➝ Equal Weight$48.00 ➝ $50.00-2.34%
10/20/2023Stifel Nicolaus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 UpgradeHold ➝ Buy$40.00+21.36%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 02:35 PM ET.


Should I Buy Rollins Stock? ROL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, August 25, 2025. Please send any questions or comments about these Rollins pros and cons to contact@marketbeat.com.

Rollins
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Rollins, Inc.:

  • The current stock price is around $57.56, reflecting a stable market position and potential for growth.
  • Recent institutional investments, such as Vestmark Advisory Solutions Inc. increasing its stake by over 100%, indicate strong confidence in the company's future performance.
  • Rollins, Inc. has a solid market capitalization of approximately $27.90 billion, suggesting it is a well-established player in the business services sector.
  • The company has shown resilience with a low debt-to-equity ratio, which indicates a conservative approach to leveraging and financial stability.
  • With a P/E ratio of around 57.03, Rollins, Inc. is positioned for growth, as this suggests that investors are willing to pay a premium for its earnings potential.

Rollins
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Rollins, Inc. for these reasons:

  • The stock has experienced fluctuations, with a recent trading volume lower than its average, which may indicate reduced investor interest.
  • Insider selling, such as the chairman selling shares recently, could signal a lack of confidence in the company's short-term prospects.
  • The company's current ratio of 0.68 suggests potential liquidity issues, meaning it may struggle to cover short-term liabilities with its current assets.
  • Despite a strong market cap, the high P/E ratio may indicate that the stock is overvalued, which could lead to corrections in the future.
  • With 51.79% of the stock owned by institutional investors, any significant sell-off by these entities could negatively impact the stock price.

ROL Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Rollins is $61.40, with a high forecast of $72.00 and a low forecast of $50.00.

11 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Rollins in the last twelve months. There are currently 5 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ROL shares.

According to analysts, Rollins's stock has a predicted upside of 9.38% based on their 12-month stock forecasts.

Over the previous 90 days, Rollins's stock had 1 upgrade and 1 downgrade by analysts.

Rollins has been rated by research analysts at Argus, Barclays, Jefferies Financial Group, Piper Sandler, UBS Group, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Rollins less than other "construction" companies. The consensus rating score for Rollins is 2.55 while the average consensus rating score for "construction" companies is 2.65. Learn more on how ROL compares to other companies.

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This page (NYSE:ROL) was last updated on 8/28/2025 by MarketBeat.com Staff
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