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Rollins (ROL) Stock Forecast & Price Target

Rollins logo
$58.12 +0.14 (+0.24%)
Closing price 10/8/2025 03:59 PM Eastern
Extended Trading
$58.16 +0.04 (+0.06%)
As of 10/8/2025 06:53 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Rollins - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
0
Hold
5
Buy
8

Based on 13 Wall Street analysts who have issued ratings for Rollins in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 13 analysts, 5 have given a hold rating, and 8 have given a buy rating for ROL.

Consensus Price Target

$62.18
6.99% Upside
According to the 13 analysts' twelve-month price targets for Rollins, the average price target is $62.18. The highest price target for ROL is $72.00, while the lowest price target for ROL is $50.00. The average price target represents a forecasted upside of 6.99% from the current price of $58.12.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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ROL Analyst Ratings Over Time

TypeCurrent Forecast
10/9/24 to 10/9/25
1 Month Ago
9/9/24 to 9/9/25
3 Months Ago
7/11/24 to 7/11/25
1 Year Ago
10/10/23 to 10/9/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
8 Buy rating(s)
6 Buy rating(s)
6 Buy rating(s)
4 Buy rating(s)
Hold
5 Hold rating(s)
5 Hold rating(s)
4 Hold rating(s)
2 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$62.18$61.40$60.50$47.83
Forecasted Upside6.99% Upside7.18% Upside9.56% Upside-4.01% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

ROL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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ROL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Rollins Stock vs. The Competition

TypeRollinsConstruction CompaniesS&P 500
Consensus Rating Score
2.62
2.34
2.51
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside6.99% Upside16.39% Upside170.76% Upside
News Sentiment Rating
Positive News

See Recent ROL News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/27/2025Weiss Ratings
0 of 5 stars
 Reiterated RatingBuy (B-)
9/26/2025JPMorgan Chase & Co.
2 of 5 stars
Tomohiko Sano
Not Rated
Initiated CoverageOverweight$70.00+23.99%
8/13/2025Zacks Research
0 of 5 stars
 DowngradeStrong-BuyHold
7/25/2025UBS Group
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Boost TargetNeutral$59.00 ➝ $61.00+5.08%
7/25/2025Barclays
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Boost TargetEqual Weight$55.00 ➝ $60.00+3.23%
7/25/2025Piper Sandler
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Boost TargetOverweight$70.00 ➝ $72.00+24.02%
6/25/2025Wells Fargo & Company
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Reiterated RatingOverweight$63.00 ➝ $65.00+13.43%
6/18/2025Argus
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 Initiated CoverageBuy$68.00+20.57%
6/2/2025Jefferies Financial Group
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UpgradeHoldBuy$55.00 ➝ $65.00+13.54%
4/25/2025Canaccord Genuity Group
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Boost TargetHold$49.00 ➝ $50.00-10.04%
4/24/2025The Goldman Sachs Group
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Set TargetBuy$61.00+9.75%
4/17/2025Royal Bank Of Canada
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Boost TargetOutperform$52.00 ➝ $62.00+11.12%
2/14/2025Morgan Stanley
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Boost TargetEqual Weight$48.00 ➝ $50.00-2.34%
10/20/2023Stifel Nicolaus
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 UpgradeHoldBuy$40.00+21.36%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 04:40 AM ET.


Should I Buy Rollins Stock? ROL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 6, 2025. Please send any questions or comments about these Rollins pros and cons to contact@marketbeat.com.

Rollins
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Rollins, Inc.:

  • The company has shown strong revenue growth, with a quarterly revenue increase of over 12% compared to the same period last year, indicating robust demand for its services.
  • Rollins, Inc. reported earnings per share (EPS) of $0.30, surpassing analysts' expectations, which reflects effective management and operational efficiency.
  • The current stock price is around $55.35, which may present a buying opportunity for investors looking for growth in the pest control sector.
  • With a return on equity of nearly 37%, Rollins, Inc. demonstrates effective use of shareholder equity to generate profits, which is a positive indicator for potential investors.
  • The company maintains a relatively low debt-to-equity ratio of 0.34, suggesting a conservative approach to leveraging, which can be appealing to risk-averse investors.

Rollins
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Rollins, Inc. for these reasons:

  • The stock has a high price-to-earnings (P/E) ratio of 55.90, which may indicate that the stock is overvalued compared to its earnings, potentially leading to a price correction.
  • Rollins, Inc. has a current ratio of 0.68, which is below the ideal benchmark of 1.0, suggesting potential liquidity issues in meeting short-term obligations.
  • Insider selling activity, such as the recent sale of 30,000 shares by the chairman, could signal a lack of confidence in the company's short-term prospects.
  • The stock's beta of 0.69 indicates lower volatility compared to the market, which may limit potential gains during bullish market conditions.
  • Institutional ownership is at 51.79%, which, while significant, may indicate that the stock is heavily influenced by a few large investors, potentially leading to volatility based on their trading decisions.

ROL Forecast - Frequently Asked Questions

According to the research reports of 13 Wall Street equities research analysts, the average twelve-month stock price forecast for Rollins is $62.18, with a high forecast of $72.00 and a low forecast of $50.00.

13 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Rollins in the last twelve months. There are currently 5 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ROL shares.

According to analysts, Rollins's stock has a predicted upside of 6.99% based on their 12-month stock forecasts.

Over the previous 90 days, Rollins's stock had 1 downgrade by analysts.

Rollins has been rated by research analysts at Barclays, JPMorgan Chase & Co., Piper Sandler, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Rollins more than other "construction" companies. The consensus rating for Rollins is Moderate Buy while the average consensus rating for "construction" companies is Hold. Learn more on how ROL compares to other companies.


This page (NYSE:ROL) was last updated on 10/9/2025 by MarketBeat.com Staff
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