Rollins (ROL) Stock Forecast & Price Target

$56.70 +0.63 (+1.12%)

Closing price 03:59 PM Eastern

Extended Trading

$56.61 -0.09 (-0.16%)

As of 07:37 PM Eastern

Rollins - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 7 Analyst Ratings

Sell
0

Hold
4

Buy
3

Based on 7 Wall Street analysts who have issued ratings for Rollins in the last 12 months, the stock has a consensus rating of "Hold." Out of the 7 analysts, 4 have given a hold rating, and 3 have given a buy rating for ROL.

Consensus Price Target

$55.57
-1.99% Downside

According to the 7 analysts' twelve-month price targets for Rollins, the average price target is $55.57. The highest price target for ROL is $62.00, while the lowest price target for ROL is $50.00. The average price target represents a forecasted downside of -1.99% from the current price of $56.70.

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ROL Analyst Ratings Over Time

Type	Current Forecast 5/2/24 to 5/2/25	1 Month Ago 4/2/24 to 4/2/25	3 Months Ago 2/2/24 to 2/1/25	1 Year Ago 5/3/23 to 5/2/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	3 Buy rating(s)	2 Buy rating(s)	2 Buy rating(s)	4 Buy rating(s)
Hold	4 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$55.57	$52.00	$51.50	$47.00
Forecasted Upside	-1.99% Downside	-5.06% Downside	4.11% Upside	5.05% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

ROL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ROL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Rollins Stock vs. The Competition

Type	Rollins	Construction Companies	S&P 500
Consensus Rating Score	2.43	2.65	2.54
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	-1.56% Downside	33.40% Upside	17.99% Upside
News Sentiment Rating	Neutral News See Recent ROL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
4/25/2025	Canaccord Genuity Group 2 of 5 stars	B. Mcnamara Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$49.00 ➝ $50.00	-10.04%
4/24/2025	The Goldman Sachs Group 3 of 5 stars	George Tong Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target	Buy ➝ Buy	$61.00	+9.75%
4/17/2025	Royal Bank of Canada 4 of 5 stars	Ashish Sabadra Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$52.00 ➝ $62.00	+11.12%
4/4/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	M. Patnaik Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$50.00 ➝ $55.00	-1.42%
2/14/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Toni Kaplan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$48.00 ➝ $50.00	-2.34%
1/17/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Joshua Chan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$52.00 ➝ $53.00	+9.33%
12/16/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Weber Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$56.00 ➝ $58.00	+18.93%
10/20/2023	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy	$40.00	+21.36%
7/5/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$49.00	+15.78%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 08:50 PM ET.

Should I Buy Rollins Stock? ROL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, April 21, 2025. Please send any questions or comments about these Rollins pros and cons to contact@marketbeat.com.

Rollins
Bull Case

Here are some ways that investors could benefit from investing in Rollins, Inc.:

The current stock price is around $55.80, reflecting a strong performance in the market.
Rollins, Inc. has a solid market capitalization of approximately $27.07 billion, indicating a well-established presence in the industry.
The company reported a net margin of 13.76%, showcasing its ability to maintain profitability after expenses.
With a return on equity of 37.94%, Rollins, Inc. demonstrates effective management of shareholder equity to generate profits.
The recent quarterly dividend of $0.165 per share, with an annualized yield of 1.18%, provides a steady income stream for investors.

Rollins
Bear Case

Investors should be bearish about investing in Rollins, Inc. for these reasons:

The price-to-earnings ratio of 58.13 suggests that the stock may be overvalued compared to its earnings, which could deter value-focused investors.
With a quick ratio of 0.62 and a current ratio of 0.69, the company may face challenges in meeting short-term liabilities, indicating potential liquidity concerns.
Insider selling activity, with over 20,000 shares sold recently, may raise concerns about the confidence of current management in the company's future performance.
The beta of 0.80 indicates lower volatility compared to the market, which may not appeal to investors seeking high-growth opportunities.
The debt-to-equity ratio of 0.30, while relatively low, still indicates some reliance on debt financing, which could pose risks in a rising interest rate environment.

ROL Forecast - Frequently Asked Questions

: According to the research reports of 7 Wall Street equities research analysts, the average twelve-month stock price forecast for Rollins is $55.57, with a high forecast of $62.00 and a low forecast of $50.00.
: 7 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Rollins in the last year. There are currently 4 hold ratings and 3 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" ROL shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ROL, but not buy additional shares or sell existing shares.
: According to analysts, Rollins's stock has a predicted downside of -1.99% based on their 12-month stock forecasts.
: Rollins has been rated by research analysts at Barclays, Canaccord Genuity Group, Morgan Stanley, Royal Bank of Canada, and The Goldman Sachs Group in the past 90 days.
: Analysts like Rollins less than other "construction" companies. The consensus rating for Rollins is Hold while the average consensus rating for "construction" companies is Moderate Buy. Learn more on how ROL compares to other companies.

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This page (NYSE:ROL) was last updated on 5/2/2025 by MarketBeat.com Staff

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Rollins (ROL) Stock Forecast & Price Target