Rollins (ROL) Stock Forecast & Price Target

$58.97 +0.46 (+0.79%)

As of 10:35 AM Eastern

Rollins - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 10 Analyst Ratings

Sell
0

Hold
4

Buy
6

Based on 10 Wall Street analysts who have issued ratings for Rollins in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 10 analysts, 4 have given a hold rating, and 6 have given a buy rating for ROL.

Consensus Price Target

$61.40
4.12% Upside

According to the 10 analysts' twelve-month price targets for Rollins, the average price target is $61.40. The highest price target for ROL is $72.00, while the lowest price target for ROL is $50.00. The average price target represents a forecasted upside of 4.12% from the current price of $58.97.

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ROL Analyst Ratings Over Time

Type	Current Forecast 8/8/24 to 8/8/25	1 Month Ago 7/9/24 to 7/9/25	3 Months Ago 5/10/24 to 5/10/25	1 Year Ago 8/9/23 to 8/8/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	6 Buy rating(s)	6 Buy rating(s)	3 Buy rating(s)	3 Buy rating(s)
Hold	4 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$61.40	$60.50	$55.57	$46.60
Forecasted Upside	4.12% Upside	8.44% Upside	-1.99% Downside	-2.12% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Hold	Moderate Buy

ROL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ROL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Rollins Stock vs. The Competition

Type	Rollins	Construction Companies	S&P 500
Consensus Rating Score	2.60	2.64	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	4.99% Upside	20.34% Upside	14.05% Upside
News Sentiment Rating	Neutral News See Recent ROL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
7/25/2025	UBS Group 3 of 5 stars	Joshua Chan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$59.00 ➝ $61.00	+5.08%
7/25/2025	Barclays 3 of 5 stars	Manav Patnaik Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$55.00 ➝ $60.00	+3.23%
7/25/2025	Piper Sandler 2 of 5 stars	Peter Keith Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$70.00 ➝ $72.00	+24.02%
6/25/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jason Haas Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Overweight	$63.00 ➝ $65.00	+13.43%
6/18/2025	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$68.00	+20.57%
6/2/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Stephanie Moore Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Buy	$55.00 ➝ $65.00	+13.54%
4/25/2025	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Mcnamara Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$49.00 ➝ $50.00	-10.04%
4/24/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	George Tong Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target	Buy ➝ Buy	$61.00	+9.75%
4/17/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ashish Sabadra Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$52.00 ➝ $62.00	+11.12%
2/14/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Toni Kaplan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$48.00 ➝ $50.00	-2.34%
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10/20/2023	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy	$40.00	+21.36%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 10:35 AM ET.

Should I Buy Rollins Stock? ROL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, August 3, 2025. Please send any questions or comments about these Rollins pros and cons to contact@marketbeat.com.

Rollins
Bull Case

Here are some ways that investors could benefit from investing in Rollins, Inc.:

Recent upgrades from multiple analysts, including a shift from "hold" to "buy" ratings, indicate strong confidence in Rollins, Inc.'s future performance.
The stock price is currently around $57.70, reflecting a positive trend and potential for further growth.
Analysts have set an average price target of approximately $61.40, suggesting a favorable upside for investors.
Rollins, Inc. has a solid market capitalization of nearly $28 billion, indicating a stable and established presence in the market.
The company has shown resilience with a low debt-to-equity ratio, which suggests a strong financial position and lower risk for investors.

Rollins
Bear Case

Investors should be bearish about investing in Rollins, Inc. for these reasons:

The stock has a high price-to-earnings (P/E) ratio, which may indicate that it is overvalued compared to its earnings, potentially leading to a price correction.
Insider selling activity has been noted, with significant shares sold recently, which could signal a lack of confidence from those within the company.
Despite recent upgrades, four analysts still maintain a "hold" rating, suggesting that not all market experts are convinced of the stock's potential.
The stock's performance has shown volatility, with fluctuations in trading volume that could indicate uncertainty among investors.
Rollins, Inc. operates in a competitive market, which may pose challenges in maintaining its growth trajectory against rivals.

ROL Forecast - Frequently Asked Questions

: According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Rollins is $61.40, with a high forecast of $72.00 and a low forecast of $50.00.
: 10 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Rollins in the last year. There are currently 4 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" ROL shares.
: According to analysts, Rollins's stock has a predicted upside of 4.12% based on their 12-month stock forecasts.
: Over the previous 90 days, Rollins's stock had 1 upgrade by analysts.
: Rollins has been rated by research analysts at Argus, Barclays, Jefferies Financial Group, Piper Sandler, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Rollins less than other "construction" companies. The consensus rating score for Rollins is 2.60 while the average consensus rating score for "construction" companies is 2.64. Learn more on how ROL compares to other companies.

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This page (NYSE:ROL) was last updated on 8/8/2025 by MarketBeat.com Staff

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Rollins (ROL) Stock Forecast & Price Target