Sally Beauty (SBH) Stock Price, News & Analysis

Company Overview

Sally Beauty Holdings, Inc. is a leading global specialty retailer and distributor of professional beauty supplies, serving both retail customers and salon professionals. The company operates two primary channels: Sally Beauty Supply, which offers a broad assortment of hair color, hair care, styling, and skincare products; and Beauty Systems Group (BSG), which provides salon-quality products and supplies to professional stylists and salon owners. With a focus on catering to diverse customer needs, Sally Beauty offers well-known brands alongside private label lines, positioning itself as a one-stop source for beauty professionals and enthusiasts alike.

Founded in 1964 and headquartered in Denton, Texas, Sally Beauty has grown through a combination of organic expansion and strategic acquisitions. Over its history, the company has built a robust retail footprint in North America and expanded internationally to key markets in Europe and the Asia-Pacific region. Sally Beauty's distribution network supports a wide variety of sales channels, including more than 2,500 company-owned stores, partner-operated franchises and an e-commerce platform that extends its reach to customers around the world.

Product offerings span hair color systems, shampoos, conditioners, styling tools, skin and nail care products, and professional salon equipment. Sally Beauty emphasizes education and support for its professional customers by providing training programs, trend insights and product demonstrations. This commitment to professional development helps salon partners stay current with industry trends and strengthens the company’s relationships within the beauty community.

The company’s leadership team is headed by Chief Executive Officer Denise Paulonis, who joined Sally Beauty in 2018 and was appointed CEO in 2020. Under her direction, the company has focused on enhancing its digital capabilities, streamlining supply chain operations and refining its product assortment to meet evolving consumer preferences. With a presence in the United States, Canada, Mexico, the United Kingdom, France, Spain, Belgium, the Netherlands, Australia and New Zealand, Sally Beauty continues to leverage its global infrastructure to serve both professional and retail markets.

Key Stats

• Today's Range: $14.91 to $15.26
• 50-Day Range: $11.87 to $16.65
• 52-Week Range: $7.54 to $16.82
• Volume: 743,139 shs
• Average Volume: 2.15 million shs
• Market Capitalization: $1.48 billion
• P/E Ratio: 8.07
• Dividend Yield: N/A
• Price Target: $13.88
• Consensus Rating: Moderate Buy

Sally Beauty Stock Analysis - MarketRank™

Sally Beauty scored higher than 75% of companies evaluated by MarketBeat, and ranked 99th out of 215 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Sally Beauty has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 3 buy ratings, 3 hold ratings, and 1 sell rating.

Downside Risk

Sally Beauty has a consensus price target of $13.88, representing about 7.9% downside from its current price of $15.07.

Amount of Analyst Coverage

Sally Beauty has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 8.84%

Earnings Growth

Earnings for Sally Beauty are expected to grow by 8.84% in the coming year, from $1.81 to $1.97 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sally Beauty is 8.11, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.23.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sally Beauty is 8.11, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 18.78.

Price to Book Value per Share Ratio

Sally Beauty has a P/B Ratio of 2.46. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

19.30% of the float of Sally Beauty has been sold short.

Short Interest Ratio / Days to Cover

Sally Beauty has a short interest ratio ("days to cover") of 8.9.

Change versus previous month

Short interest in Sally Beauty has recently decreased by 2.42%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sally Beauty does not currently pay a dividend.

Dividend Growth

Sally Beauty does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 2.6 / 5
• Environmental Score: -1.75

Percentage of Shares Shorted

19.30% of the float of Sally Beauty has been sold short.

Short Interest Ratio / Days to Cover

Sally Beauty has a short interest ratio ("days to cover") of 8.9.

Change versus previous month

Short interest in Sally Beauty has recently decreased by 2.42%, indicating that investor sentiment is improving.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 1.22

News Sentiment

Sally Beauty has a news sentiment score of 1.22. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.65 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Sally Beauty this week, compared to 6 articles on an average week.

Search Interest

13 people have searched for SBH on MarketBeat in the last 30 days. This is an increase of 550% compared to the previous 30 days.

MarketBeat Follows

3 people have added Sally Beauty to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Sally Beauty insiders have bought more of their company's stock than they have sold. Specifically, they have bought $132,125.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

Only 1.56% of the stock of Sally Beauty is held by insiders.

SBH Stock Analysis - Frequently Asked Questions

How have SBH shares performed this year?

Sally Beauty's stock was trading at $10.45 at the start of the year. Since then, SBH stock has increased by 44.2% and is now trading at $15.0650.

How were Sally Beauty's earnings last quarter?

Sally Beauty Holdings, Inc. (NYSE:SBH) posted its quarterly earnings results on Tuesday, August, 5th. The specialty retailer reported $0.51 earnings per share for the quarter, beating the consensus estimate of $0.42 by $0.09. The company's revenue for the quarter was down 1.0% compared to the same quarter last year.
Read the conference call transcript.

Who are Sally Beauty's major shareholders?

Top institutional investors of Sally Beauty include Profit Investment Management LLC (0.15%), Exchange Traded Concepts LLC (0.09%), Voya Investment Management LLC (0.06%) and Yousif Capital Management LLC (0.03%). Insiders that own company stock include Denise Paulonis, Scott C Sherman, Mark Gregory Spinks, Kim Mcintosh, Diana Sue Ferguson and Max R Rangel.
View institutional ownership trends.

How do I buy shares of Sally Beauty?

Shares of SBH stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sally Beauty own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sally Beauty investors own include Xtrackers California Municipal Bond ETF (CA), Endologix (ELGX), BlackRock (BLK), Hawkins (HWKN), Chipotle Mexican Grill (CMG), Aegean Marine Petroleum Network (ANW) and Athabasca Oil (ATH).

Company Calendar

• Last Earnings: 8/05/2025
• Today: 10/20/2025
• Next Earnings (Estimated): 11/13/2025
• Fiscal Year End: 9/30/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: RETAIL - MISC/DIV
• Sub-Industry: Specialty Stores
• Current Symbol: NYSE:SBH
• CIK: 1368458
• Web: www.sallybeautyholdings.com
• Phone: (800) 777-5706
• Fax: 940-297-4990
• Employees: 27,000
• Year Founded: 1964

Price Target and Rating

• Average Price Target for Sally Beauty: $13.88
• High Price Target: $19.00
• Low Price Target: $10.00
• Potential Upside/Downside: -5.9%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 8 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.86
• Trailing P/E Ratio: 7.93
• Forward P/E Ratio: 8.15
• P/E Growth: N/A
• Net Income: $153.41 million
• Net Margins: 5.26%
• Pretax Margin: 7.12%
• Return on Equity: 28.11%
• Return on Assets: 7.05%

Debt

• Debt-to-Equity Ratio: 1.16
• Current Ratio: 2.41
• Quick Ratio: 0.49

Sales & Book Value

• Annual Sales: $3.72 billion
• Price / Sales: 0.39
• Cash Flow: $2.85 per share
• Price / Cash Flow: 5.17
• Book Value: $6.12 per share
• Price / Book: 2.41

Miscellaneous

• Outstanding Shares: 98,940,000
• Free Float: 97,401,000
• Market Cap: $1.46 billion
• Optionable: Optionable
• Beta: 1.34