Similarweb (SMWB) Stock Price, News & Analysis

Company Overview

Similarweb Ltd. (NYSE: SMWB) is a digital intelligence company that provides insights into website and mobile app performance. Its cloud-based platform aggregates and analyzes data on global web traffic, user engagement, and referral sources, enabling businesses to benchmark their digital presence against competitors. The company’s core offering includes metrics on audience behavior, traffic acquisition channels, and industry trends, which are designed to inform strategic decisions in marketing, sales, and product development.

Similarweb’s platform delivers a suite of tools for market research, competitor analysis, and performance optimization. Users can access real-time and historical data on website visits, page views, bounce rates, and geographic distribution of users. The platform also maps out referral networks, tracking how audiences arrive at sites through search engines, social media, and paid advertising. Through customizable dashboards and API integrations, enterprises can embed these insights into existing business intelligence workflows and marketing automation systems.

Founded in 2007 and headquartered in Tel Aviv, Israel, Similarweb has expanded its footprint with offices in New York, London, San Francisco, and Singapore. The company’s services cater to a diverse clientele, including digital agencies, e-commerce firms, financial analysts, and media organizations across North America, Europe, and Asia-Pacific. Led by co-founder and CEO Or Offer, Similarweb continues to develop new analytics capabilities—such as mobile app intelligence and e-commerce category analysis—to support data-driven growth strategies for its global customer base.

Key Stats

• Today's Range: $8.75 to $8.97
• 50-Day Range: $6.87 to $10.38
• 52-Week Range: $6.36 to $17.64
• Volume: 245,522 shs
• Average Volume: 570,490 shs
• Market Capitalization: $752.29 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $14.88
• Consensus Rating: Moderate Buy

Similarweb Stock Analysis - MarketRank™

Similarweb scored higher than 63% of companies evaluated by MarketBeat, and ranked 328th out of 673 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Similarweb has received a consensus rating of Moderate Buy. The company's average rating score is 2.73, and is based on 9 buy ratings, 1 hold rating, and 1 sell rating.

Upside Potential

Similarweb has a consensus price target of $14.88, representing about 68.1% upside from its current price of $8.85.

Amount of Analyst Coverage

Similarweb has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Similarweb are expected to grow in the coming year, from ($0.24) to ($0.02) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Similarweb is -25.27, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Similarweb is -25.27, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Similarweb has a P/B Ratio of 26.82. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.78% of the float of Similarweb has been sold short.

Short Interest Ratio / Days to Cover

Similarweb has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Similarweb has recently decreased by 9.30%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Similarweb does not currently pay a dividend.

Dividend Growth

Similarweb does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.78% of the float of Similarweb has been sold short.

Short Interest Ratio / Days to Cover

Similarweb has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Similarweb has recently decreased by 9.30%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.3 / 5
• News Sentiment: 0.30

News Sentiment

Similarweb has a news sentiment score of 0.30. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.72 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for Similarweb this week, compared to 4 articles on an average week.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Similarweb insiders have not sold or bought any company stock.

Percentage Held by Institutions

57.59% of the stock of Similarweb is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SMWB Stock Analysis - Frequently Asked Questions

How have SMWB shares performed this year?

Similarweb's stock was trading at $14.17 at the beginning of 2025. Since then, SMWB stock has decreased by 37.5% and is now trading at $8.85.

How were Similarweb's earnings last quarter?

Similarweb Ltd. (NYSE:SMWB) released its quarterly earnings data on Tuesday, May, 13th. The company reported ($0.11) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.02) by $0.09. The company had revenue of $67.09 million for the quarter, compared to analyst estimates of $66.37 million. Similarweb had a negative net margin of 10.84% and a negative trailing twelve-month return on equity of 88.03%.
Read the conference call transcript.

When did Similarweb IPO?

Similarweb (SMWB) raised $160 million in an initial public offering on Wednesday, May 12th 2021. The company issued 8,000,000 shares at $19.00-$21.00 per share. J.P.Morgan, Citigroup, Barclays and Jefferies acted as the underwriters for the IPO and JMP Securities, Oppenheimer & Co. and William Blair were co-managers.

How do I buy shares of Similarweb?

Shares of SMWB stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Similarweb own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Similarweb investors own include Waste Connections (WCN), The RMR Group (RMR), iShares Micro-Cap ETF (IWC), AUO (AUOTY), DiamondRock Hospitality (DRH), American Water Works (AWK) and Triple Flag Precious Metals (TFPM).

Company Calendar

• Last Earnings: 5/13/2025
• Today: 10/15/2025
• Next Earnings (Estimated): 11/11/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: INTERNET CONTENT
• Sub-Industry: Computer Software
• Current Symbol: NYSE:SMWB
• CIK: 1842731
• Web: www.similarweb.com
• Phone: 972-73-320-4086
• Fax: N/A
• Employees: 1,085
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Similarweb: $14.88
• High Price Target: $23.00
• Low Price Target: $10.00
• Potential Upside/Downside: +68.4%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.73
• Research Coverage: 11 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.35)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$11.46 million
• Net Margins: -10.84%
• Pretax Margin: -9.68%
• Return on Equity: -88.03%
• Return on Assets: -9.36%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.73
• Quick Ratio: 0.73

Sales & Book Value

• Annual Sales: $249.91 million
• Price / Sales: 3.00
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.33 per share
• Price / Book: 26.77

Miscellaneous

• Outstanding Shares: 84,870,000
• Free Float: N/A
• Market Cap: $749.83 million
• Optionable: Optionable
• Beta: 1.10