System1 (SST) Stock Price, News & Analysis

Company Overview

System1, Inc. (NYSE: SST) is a technology-driven marketing company that leverages machine learning and first-party consumer intent data to connect advertisers with potential customers. Headquartered in Venice, California, System1 focuses on developing automated, data-powered solutions to drive performance marketing across digital channels. The company’s platform captures real-time consumer insights and applies predictive analytics to optimize ad delivery and improve campaign efficiency.

The business operates through two primary segments: Consumer Acquisition and Consumer Research. In the Consumer Acquisition segment, System1 provides targeted lead-generation and performance-based advertising services to clients in industries such as financial services, insurance, telecommunications and e-commerce. The Consumer Research segment offers an on-demand digital testing platform that enables brands to evaluate new product concepts, advertisements and user experiences with a panel of online consumers.

Founded by Lance Weaver, who serves as Chief Executive Officer, System1 completed its initial public offering via a special-purpose acquisition company in early 2021. The company serves clients across North America, Europe and Australia, partnering with both direct-to-consumer businesses and larger enterprises to enhance marketing ROI through its proprietary technology and data infrastructure. System1 continues to invest in AI and machine-learning capabilities to expand its suite of data-driven advertising and research services.

Key Stats

• Today's Range: $8.50 to $9.27
• 50-Day Range: $5.25 to $8.92
• 52-Week Range: $2.90 to $15.00
• Volume: 40,598 shs
• Average Volume: 76,774 shs
• Market Capitalization: $87.17 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $10.00
• Consensus Rating: Buy

System1 Stock Analysis - MarketRank™

System1 scored higher than 36% of companies evaluated by MarketBeat, and ranked 174th out of 323 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Buy

Consensus Rating

System1 has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Upside/Downside

The consensus price target for System1 is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

System1 has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of System1 is -0.95, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of System1 is -0.95, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

System1 has a P/B Ratio of 1.00. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.48% of the float of System1 has been sold short.

Short Interest Ratio / Days to Cover

System1 has a short interest ratio ("days to cover") of 1.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in System1 has recently increased by 8.21%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

System1 does not currently pay a dividend.

Dividend Growth

System1 does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

9.48% of the float of System1 has been sold short.

Short Interest Ratio / Days to Cover

System1 has a short interest ratio ("days to cover") of 1.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in System1 has recently increased by 8.21%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.5 / 5
• News Sentiment: N/A

News Sentiment

System1 has a news sentiment score of 0.78. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Business Services companies.

News Coverage This Week

MarketBeat has tracked 1 news article for System1 this week, compared to 1 article on an average week.

Company Ownership

• Score: 4.2 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, System1 insiders have bought more of their company's stock than they have sold. Specifically, they have bought $200,783.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

13.20% of the stock of System1 is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

87.50% of the stock of System1 is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SST Stock Analysis - Frequently Asked Questions

How have SST shares performed this year?

System1's stock was trading at $8.9830 on January 1st, 2025. Since then, SST stock has increased by 2.2% and is now trading at $9.18.

How were System1's earnings last quarter?

System1, Inc. (NYSE:SST) issued its quarterly earnings data on Thursday, August, 7th. The company reported ($2.23) earnings per share for the quarter. The firm had revenue of $78.11 million for the quarter. System1 had a negative net margin of 22.43% and a negative trailing twelve-month return on equity of 92.07%.
Read the conference call transcript.

When did System1's stock split?

System1 shares reverse split on the morning of Thursday, June 12th 2025.The 1-10 reverse split was announced on Tuesday, June 10th 2025. The number of shares owned by shareholders was adjusted after the market closes on Wednesday, June 11th 2025. An investor that had 100 shares of stock prior to the reverse split would have 10 shares after the split.

Who are System1's major shareholders?

System1's top institutional shareholders include Cannae Holdings Inc. (27.34%), Bank of America Corp DE (1.76%), Cerity Partners LLC (1.11%) and Jane Street Group LLC (0.32%). Insiders that own company stock include Cannae Holdings, Inc, Cee Holdings Trust, Stanley Blend, Lone Star Friends Trust, Tridivesh Kidambi, John Civantos and L Michael Blend.
View institutional ownership trends.

How do I buy shares of System1?

Shares of SST stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of System1 own?

Based on aggregate information from My MarketBeat watchlists, some other companies that System1 investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Broadcom (AVGO), Tesla (TSLA) and Palo Alto Networks (PANW).

Company Calendar

• Last Earnings: 8/07/2025
• Today: 9/18/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Business Services
• Industry: ADVERTISING/MKTG SVCS
• Sub-Industry: Computer Software
• Current Symbol: NYSE:SST
• CIK: 1805833
• Web: www.trebiaacqcorp.com
• Phone: 310-924-6037
• Fax: N/A
• Employees: 320
• Year Founded: 2013

Price Target and Rating

• Average Price Target for System1: $10.00
• High Price Target: $10.00
• Low Price Target: $10.00
• Potential Upside/Downside: +19.5%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): ($9.63)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$74.67 million
• Net Margins: -22.43%
• Pretax Margin: -29.06%
• Return on Equity: -92.07%
• Return on Assets: -15.92%

Debt

• Debt-to-Equity Ratio: 4.52
• Current Ratio: 1.18
• Quick Ratio: 1.18

Sales & Book Value

• Annual Sales: $343.92 million
• Price / Sales: 0.24
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $9.20 per share
• Price / Book: 0.91

Miscellaneous

• Outstanding Shares: 9,920,000
• Free Float: 8,606,000
• Market Cap: $82.98 million
• Optionable: Optionable
• Beta: 1.39