Swatch Group AG is a Swiss watchmaking company headquartered in Biel/Bienne, Switzerland. It develops, manufactures and markets watches, watch movements, components and related systems, with activities spanning product design, production, distribution and retail.
The group’s brand portfolio covers a broad range of price segments and styles. Its brands include Swatch, Omega, Longines, Tissot, Rado, Mido, Hamilton, Certina, Breguet, Blancpain, Glashütte Original, Harry Winston, Union Glashütte and Flik Flak. Swatch Group also supplies movements and components to the watch industry through businesses such as ETA, which supports its vertically integrated manufacturing model.
Swatch Group traces its origins to the 1983 merger of Swiss watchmaking groups ASUAG and SSIH, formed during a period of significant change in Switzerland’s watch industry. The company serves customers internationally through a network of subsidiaries, retail stores, distributors and e-commerce operations. Its brands are sold across Europe, Asia, the Americas and other global markets.
The group is led by Chief Executive Officer Nick Hayek Jr., while Nayla Hayek serves as chairwoman of the board. Its operations combine traditional Swiss mechanical watchmaking with quartz technology, contemporary product design and in-house manufacturing.
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