Unity Software (U) News Today $35.15 +0.43 (+1.24%) Closing price 10/17/2025 03:59 PM EasternExtended Trading$35.22 +0.07 (+0.20%) As of 10/17/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock Why Is Unity Software Up Today?Toggle Visibility of Why Is Unity Software Up Today?Unity Software, Inc. (U) — Shares are down today after a mix of analyst actions and market reaction, even as some structural positives emerged. The immediate selloff appears driven by analyst downgrades and profit-taking; offsetting factors include a large drop in short interest and an upcoming earnings catalyst that could swing sentiment. Positive Sentiment: Short interest fell sharply in late September (down ~30.9% to ~23.6M shares), reducing potential short pressure and lowering the likelihood of a short-induced squeeze; this reduction can support the stock if fundamentals stabilize. (Source: short-interest report) Positive Sentiment: Seeking Alpha published a bullish analysis outlining paths to double-digit growth and multiple upside drivers for Unity, which can attract long-term growth investors if management execution improves. SA article Neutral Sentiment: Unity set the date to report Q3 2025 results on Nov. 5 with a webcast — this is a near-term catalyst that will likely drive volatility as investors re-assess revenue and margin trends. Earnings date Neutral Sentiment: The Goldman Sachs team moved Unity to a "hold" rating — a lukewarm endorsement that may limit buying conviction but removes a more negative stance from that major shop. (Reported by Zacks/MarketBeat) Negative Sentiment: Arete downgraded Unity from "buy" to "neutral" and set a $36 target; the research note contributed to intraday selling and weaker momentum. Arete downgrade Negative Sentiment: Market reaction amplified selling: headlines show shares down ~6–7% and commentary that U “fell more steeply than the broader market,” signaling short-term technical weakness and investor caution. Zacks note Negative Sentiment: Insider sale: CAO Mark Barrysmith sold 802 shares (small stake reduction), a disclosed SEC Form 4 transaction; while modest in size, insider selling can add to near-term negative sentiment. SEC filing Investor takeaway: near-term negative pressure is coming from analyst downgrades and momentum selling, but the big drop in short interest and the upcoming Nov. 5 Q3 report are key items to watch — either could stabilize the stock or amplify the move depending on results and guidance. Technicals show U trading below its 50-day average, which may keep volatility elevated.Posted 17h agoAI Generated. May Contain Errors. U Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 Time Period Unity Software (NYSE:U) Upgraded to "Hold" at Arete Research3 hours ago | marketbeat.comInsider Selling: Unity Software (NYSE:U) CAO Sells 802 Shares of Stock4 hours ago | insidertrades.comUnity Software (NYSE:U) Earns Neutral Rating from Analysts at The Goldman Sachs GroupOctober 18 at 2:46 AM | americanbankingnews.comUnity Software (NYSE:U) Shares Down 6.3% on Analyst DowngradeOctober 18 at 2:21 AM | americanbankingnews.comUnity Software (NYSE:U) Shares Down 6.3% After Analyst DowngradeOctober 17 at 10:39 AM | marketbeat.comCallan Family Office LLC Purchases Shares of 12,592 Unity Software Inc. $UOctober 17 at 3:23 AM | marketbeat.comUnity Software: Double-Digit Growth Is Possible With Multiple Upside PotentialOctober 16 at 10:51 AM | seekingalpha.comUnity Announces Date of Third Quarter 2025 Financial Results WebcastOctober 16 at 9:09 AM | businesswire.comUnity Software (NYSE:U) Stock Rating Lowered by AreteOctober 16 at 8:51 AM | marketbeat.comUnity Software (NYSE:U) Upgraded to Hold at The Goldman Sachs GroupOctober 16 at 6:51 AM | marketbeat.comGoldman Sachs lifts price target on Unity on revenue growthOctober 15 at 2:22 PM | investing.comUnity Software (NYSE:U) Now Covered by Analysts at The Goldman Sachs GroupOctober 15 at 10:26 AM | marketbeat.comUnity Appoints Chris Feo as SVP Sales & Partnerships, Programmatic, to Accelerate Growth in Privacy-First Advertising Across Gaming and Connected TVOctober 14, 2025 | businesswire.comBroad Peak Investment Advisers Pte Ltd Sells 448,000 Shares of Unity Software Inc. $UOctober 14, 2025 | marketbeat.comBlair William & Co. IL Acquires 10,699 Shares of Unity Software Inc. $UOctober 14, 2025 | marketbeat.comExamining Unity's Recent Drop After Apple Vision Pro Integration NewsOctober 13, 2025 | finance.yahoo.comVontobel Holding Ltd. Sells 7,910 Shares of Unity Software Inc. $UOctober 13, 2025 | marketbeat.com2 Growth Stocks Down 20% and 82% to Buy Right NowOctober 12, 2025 | fool.comQRG Capital Management Inc. Purchases New Position in Unity Software Inc. $UOctober 12, 2025 | marketbeat.comUnity Software Inc. (NYSE:U) Receives Average Recommendation of "Hold" from AnalystsOctober 12, 2025 | americanbankingnews.comUnity Software Inc. (NYSE:U) Receives Consensus Rating of "Hold" from BrokeragesOctober 12, 2025 | marketbeat.comUnity Software (NYSE:U) Price Target Raised to $37.00October 10, 2025 | americanbankingnews.comUnpacking the Latest Options Trading Trends in Unity SoftwareOctober 8, 2025 | benzinga.comWeiss Ratings Reiterates "Sell (D-)" Rating for Unity Software (NYSE:U)October 8, 2025 | marketbeat.comShell Asset Management Co. Sells 9,221 Shares of Unity Software Inc. $UOctober 8, 2025 | marketbeat.comUnity Software (U) Receives a Buy from WedbushOctober 7, 2025 | theglobeandmail.comHow Might a Major Security Flaw Challenge Unity Software's (U) Reputation Among Developers?October 7, 2025 | finance.yahoo.comWedbush Maintains Unity Software (U) Outperform RecommendationOctober 7, 2025 | msn.comWells Fargo & Company Boosts Unity Software (NYSE:U) Price Target to $37.00October 7, 2025 | marketbeat.comEmpirical Financial Services LLC d.b.a. Empirical Wealth Management Buys New Shares in Unity Software Inc. $UOctober 7, 2025 | marketbeat.comWedbush Forecasts Strong Price Appreciation for Unity Software (NYSE:U) StockOctober 7, 2025 | americanbankingnews.comUnity Software (NYSE:U) Given New $42.00 Price Target at WedbushOctober 6, 2025 | marketbeat.comUnity Technology fixes Android mobile bug, denies exploitOctober 6, 2025 | msn.comFallout Shelter, Pentiment, and other Unity games have been delisted on Steam thanks to Unity's security vulnerabilityOctober 5, 2025 | msn.comUnity has found a security vulnerability that has sat dormant for almost a decade: 'Take immediate action to protect your games & apps'October 3, 2025 | msn.comTomer Bar-Zeev Sells 250,000 Shares of Unity Software (NYSE:U) StockOctober 3, 2025 | insidertrades.comUnity Software (NYSE:U) Director Tomer Bar-Zeev Sells 250,000 SharesOctober 2, 2025 | marketbeat.comFengHe Fund Management Pte. Ltd. Buys 742,102 Shares of Unity Software Inc. $UOctober 2, 2025 | marketbeat.comUnity Software (U) Ends Run as HSBC Downgrades RatingOctober 2, 2025 | insidermonkey.comUnity Software (NYSE:U) Price Target Raised to $50.00 at CitigroupOctober 1, 2025 | marketbeat.comHSBC Downgrades Unity Software (U)October 1, 2025 | msn.comForecasting The Future: 14 Analyst Projections For Unity SoftwareOctober 1, 2025 | benzinga.comHsbc Global Res Downgrades Unity Software (NYSE:U) to HoldOctober 1, 2025 | marketbeat.comWhy Unity (U) Stock Is Trading Lower TodaySeptember 30, 2025 | finance.yahoo.comUnity Software (NYSE:U) Trading Down 7.7% After Analyst DowngradeSeptember 30, 2025 | marketbeat.comUnity Software (NYSE:U) Stock Rating Lowered by HSBCSeptember 30, 2025 | marketbeat.comPrediction: Unity Software Will Soar Over the Next 5 Years. Here's 1 Reason Why.September 30, 2025 | fool.comNorden Group LLC Acquires Shares of 8,380 Unity Software Inc. $USeptember 28, 2025 | marketbeat.comUnity Software Inc. (U) Dips More Than Broader Market: What You Should KnowSeptember 24, 2025 | msn.comWhat Are the 2 Best Bargain Artificial Intelligence (AI) Stocks to Buy Right Now?September 23, 2025 | fool.com Get Unity Software News Delivered to You Automatically Sign up to receive the latest news and ratings for U and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. 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This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. U Articles This Week▼2415▲U Articles Average Week Get the Latest News and Ratings for U and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Unity Software and its competitors. Sign Up View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. 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