Victoria’s Secret & Co. is a leading designer, manufacturer and marketer of intimate apparel, beauty products and accessories for women. The company operates a portfolio of brands that includes Victoria’s Secret, renowned for its lingerie, bras and sleepwear; PINK, a line targeting younger consumers with activewear and lifestyle products; and Victoria’s Secret Beauty, offering fragrances, cosmetics and personal care items. Products are sold through retail stores as well as direct-to-consumer channels, including e-commerce platforms and mobile applications.
The origins of Victoria’s Secret date back to 1977, when founders Roy and Gaye Raymond opened the first store in San Francisco. In 1982, the brand was acquired by L Brands (formerly The Limited, Inc.), which expanded its footprint across the United States and internationally. In August 2021, Victoria’s Secret & Co. was spun off as an independent, publicly traded company, marking a new chapter focused on brand repositioning, product innovation and omnichannel growth.
Victoria’s Secret & Co. designs, sources and distributes products from its headquarters in Columbus, Ohio. Its core apparel offerings encompass bras, panties, lingerie, loungewear and activewear, complemented by beauty and personal care lines. The company emphasizes fit, innovation and experiential retail, investing in store remodels, digital enhancements and loyalty programs to deepen consumer engagement.
Serving primarily the North American market, Victoria’s Secret has also expanded its reach through online sales in Europe, Asia and Latin America. The company is led by an executive leadership team reporting to a board of directors and continues to pursue strategic partnerships and international distribution agreements to fuel its global growth ambitions.
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