Williams-Sonoma (WSM) Stock Price, News & Analysis

Company Overview

Williams-Sonoma, Inc. (NYSE: WSM) is a specialty retailer and innovator in the home furnishings and cookware markets. The company operates a family of leading brands—Williams Sonoma®, West Elm®, Pottery Barn®, Pottery Barn Kids®, Pottery Barn Teen®, Rejuvenation®, and Mark and Graham®—offering a broad range of kitchenware, tabletop items, furniture, home décor, lighting, textiles, and personalized gifts. Through an integrated multi-channel approach, Williams-Sonoma delivers design inspiration and premium product assortments to its customers.

Founded in 1956 by Chuck Williams in Sonoma, California, the company pioneered the direct-to-consumer catalog business for high-quality kitchen tools and cookware. It went public in 1983 and expanded its portfolio through strategic brand launches and acquisitions, including Pottery Barn in the mid-1980s and West Elm in the early 2000s. Over the decades, Williams-Sonoma has built a reputation for curated assortments, exclusive product collaborations, and a focus on craftsmanship.

Williams-Sonoma serves both retail and wholesale customers through more than 600 physical stores across North America, Europe, and Australia, complemented by robust e-commerce platforms. Its direct channels enable personalized shopping experiences, while partnerships with select third-party retailers and design professionals extend the reach of its brands. The company continues to invest in digital capabilities, supply-chain optimization, and sustainability initiatives, such as responsibly sourced materials and energy-efficient operations.

Headquartered in San Francisco, California, Williams-Sonoma is led by Chief Executive Officer Laura Alber, who has steered the company’s growth since 2010, and Executive Chairman W. Gary Friedman. The company’s leadership team emphasizes innovation, customer engagement, and brand-building discipline, positioning Williams-Sonoma to capture long-term opportunities in the global home furnishings market.

Key Stats

• Today's Range: $174.40 to $176.39
• 50-Day Range: $153.93 to $176.63
• 52-Week Range: $125.33 to $219.98
• Volume: 837,573 shs
• Average Volume: 1.97 million shs
• Market Capitalization: $21.52 billion
• P/E Ratio: 19.82
• Dividend Yield: 1.51%
• Price Target: $176.75
• Consensus Rating: Hold

Williams-Sonoma Stock Analysis - MarketRank™

Williams-Sonoma scored higher than 93% of companies evaluated by MarketBeat, and ranked 23rd out of 213 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

Williams-Sonoma has received a consensus rating of Hold. The company's average rating score is 2.37, and is based on 6 buy ratings, 11 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Williams-Sonoma has been the subject of 9 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 1.79%

Earnings Growth

Earnings for Williams-Sonoma are expected to grow by 1.79% in the coming year, from $8.36 to $8.51 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Williams-Sonoma is 19.82, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.84.

Price to Earnings Ratio vs. Sector

The P/E ratio of Williams-Sonoma is 19.82, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 29.04.

Price to Earnings Growth Ratio

Williams-Sonoma has a PEG Ratio of 2.85. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Williams-Sonoma has a P/B Ratio of 10.06. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.34% of the float of Williams-Sonoma has been sold short.

Short Interest Ratio / Days to Cover

Williams-Sonoma has a short interest ratio ("days to cover") of 3.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Williams-Sonoma has recently decreased by 77.06%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 4.2 / 5
• Dividend Strength: Strong

Dividend Yield

Williams-Sonoma pays a meaningful dividend of 1.50%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Williams-Sonoma has been increasing its dividend for 20 years.

Dividend Coverage

The dividend payout ratio of Williams-Sonoma is 29.90%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Williams-Sonoma will have a dividend payout ratio of 31.02% next year. This indicates that Williams-Sonoma will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.8 / 5
• Environmental Score: -1.80

Percentage of Shares Shorted

2.34% of the float of Williams-Sonoma has been sold short.

Short Interest Ratio / Days to Cover

Williams-Sonoma has a short interest ratio ("days to cover") of 3.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Williams-Sonoma has recently decreased by 77.06%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.3 / 5
• News Sentiment: 1.13

News Sentiment

Williams-Sonoma has a news sentiment score of 1.13. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.85 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 20 news articles for Williams-Sonoma this week, compared to 21 articles on an average week.

Search Interest

Only 7 people have searched for WSM on MarketBeat in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Williams-Sonoma insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $6,990,946.00 in company stock.

Percentage Held by Insiders

Only 1.10% of the stock of Williams-Sonoma is held by insiders.

Percentage Held by Institutions

99.29% of the stock of Williams-Sonoma is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

WSM Stock Analysis - Frequently Asked Questions

How have WSM shares performed this year?

Williams-Sonoma's stock was trading at $185.18 on January 1st, 2025. Since then, WSM stock has decreased by 5.5% and is now trading at $174.97.

How were Williams-Sonoma's earnings last quarter?

Williams-Sonoma, Inc. (NYSE:WSM) announced its earnings results on Thursday, May, 22nd. The specialty retailer reported $1.85 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.76 by $0.09. The business's revenue for the quarter was up 4.2% on a year-over-year basis.
Read the conference call transcript.

When did Williams-Sonoma's stock split?

Williams-Sonoma shares split on Tuesday, July 9th 2024.The 2-1 split was announced on Tuesday, July 9th 2024. The newly minted shares were distributed to shareholders after the closing bell on Tuesday, July 9th 2024. An investor that had 100 shares of stock prior to the split would have 200 shares after the split.

Who are Williams-Sonoma's major shareholders?

Top institutional investors of Williams-Sonoma include Wealth Enhancement Advisory Services LLC (0.05%), Mn Services Vermogensbeheer B.V. (0.04%), Radnor Capital Management LLC (0.04%) and Goelzer Investment Management Inc. (0.03%). Insiders that own company stock include Laura Alber, Julie Whalen, Marta Benson, David Randolph King, Jeffrey Howie, Karalyn Yearout, Karalyn Smith and Monica Bhargava.
View institutional ownership trends.

How do I buy shares of Williams-Sonoma?

Shares of WSM stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Williams-Sonoma own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Williams-Sonoma investors own include Humana (HUM), American Water Works (AWK), Waste Connections (WCN), Voyager Therapeutics (VYGR), The RMR Group (RMR), TotalEnergies (TTE) and DiamondRock Hospitality (DRH).

Company Calendar

• Record date for 5/24 Dividend: 4/17/2025
• Ex-Dividend for 5/24 Dividend: 4/17/2025
• Last Earnings: 5/22/2025
• Dividend Payable: 5/24/2025
• Today: 7/12/2025
• Record date for 8/22 Dividend: 7/18/2025
• Ex-Dividend for 8/22 Dividend: 7/18/2025
• Next Earnings (Estimated): 8/20/2025
• Dividend Payable: 8/22/2025
• Fiscal Year End: 1/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: RETAIL - HOME FRN
• Sub-Industry: Homefurnishing Retail
• Current Symbol: NYSE:WSM
• CIK: 719955
• Web: www.williams-sonomainc.com
• Phone: (415) 421-7900
• Fax: 415-434-0881
• Employees: 19,600
• Year Founded: 1956

Price Target and Rating

• Average Price Target for Williams-Sonoma: $176.75
• High Price Target: $215.00
• Low Price Target: $134.00
• Potential Upside/Downside: +1.0%
• Consensus Rating: Hold
• Rating Score (0-4): 2.37
• Research Coverage: 19 Analysts

Profitability

• EPS (Trailing Twelve Months): $8.83
• Trailing P/E Ratio: 19.82
• Forward P/E Ratio: 20.93
• P/E Growth: 2.85
• Net Income: $1.13 billion
• Net Margins: 14.35%
• Pretax Margin: 18.67%
• Return on Equity: 52.79%
• Return on Assets: 21.64%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.51
• Quick Ratio: 0.73

Sales & Book Value

• Annual Sales: $7.71 billion
• Price / Sales: 2.79
• Cash Flow: $10.92 per share
• Price / Cash Flow: 16.03
• Book Value: $17.40 per share
• Price / Book: 10.06

Miscellaneous

• Outstanding Shares: 123,000,000
• Free Float: 121,645,000
• Market Cap: $21.52 billion
• Optionable: Optionable
• Beta: 1.45