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Williams-Sonoma (WSM) Competitors

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$234.74 -3.04 (-1.28%)
Closing price 08/25/2026 03:59 PM Eastern
Extended Trading
$237.75 +3.01 (+1.28%)
As of 08/25/2026 05:41 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

WSM vs. LOVE, ETD, FND, RH, and W

Should you buy Williams-Sonoma stock or one of its competitors? Williams-Sonoma's main competitors and comparable companies include Lovesac (LOVE), Ethan Allen Interiors (ETD), Floor & Decor (FND), RH (RH), and Wayfair (W). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer discretionary" sector.

How does Williams-Sonoma compare to Lovesac?

Williams-Sonoma (NYSE:WSM) and Lovesac (NASDAQ:LOVE) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, earnings, media sentiment, institutional ownership, analyst recommendations, profitability, dividends and risk.

Williams-Sonoma has a beta of 1.5, indicating that its stock price is 50% more volatile than the broader market. Comparatively, Lovesac has a beta of 2.02, indicating that its stock price is 102% more volatile than the broader market.

Williams-Sonoma has higher revenue and earnings than Lovesac. Williams-Sonoma is trading at a lower price-to-earnings ratio than Lovesac, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Williams-Sonoma$7.81B3.54$1.09B$8.9326.29
Lovesac$697.11M0.33$4.07M$0.2661.23

Williams-Sonoma presently has a consensus target price of $234.11, indicating a potential downside of 0.27%. Lovesac has a consensus target price of $22.67, indicating a potential upside of 42.38%. Given Lovesac's stronger consensus rating and higher possible upside, analysts clearly believe Lovesac is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56
Lovesac
1 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.60

In the previous week, Williams-Sonoma had 30 more articles in the media than Lovesac. MarketBeat recorded 32 mentions for Williams-Sonoma and 2 mentions for Lovesac. Williams-Sonoma's average media sentiment score of 1.35 beat Lovesac's score of 0.50 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Williams-Sonoma
28 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Lovesac
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Williams-Sonoma has a net margin of 13.81% compared to Lovesac's net margin of 0.55%. Williams-Sonoma's return on equity of 53.29% beat Lovesac's return on equity.

Company Net Margins Return on Equity Return on Assets
Williams-Sonoma13.81% 53.29% 20.72%
Lovesac 0.55%1.88%0.75%

99.3% of Williams-Sonoma shares are held by institutional investors. Comparatively, 91.3% of Lovesac shares are held by institutional investors. 1.1% of Williams-Sonoma shares are held by company insiders. Comparatively, 7.8% of Lovesac shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Williams-Sonoma beats Lovesac on 12 of the 17 factors compared between the two stocks.

How does Williams-Sonoma compare to Ethan Allen Interiors?

Ethan Allen Interiors (NYSE:ETD) and Williams-Sonoma (NYSE:WSM) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, dividends, earnings, media sentiment, profitability, analyst recommendations, institutional ownership and valuation.

In the previous week, Williams-Sonoma had 28 more articles in the media than Ethan Allen Interiors. MarketBeat recorded 32 mentions for Williams-Sonoma and 4 mentions for Ethan Allen Interiors. Williams-Sonoma's average media sentiment score of 1.35 beat Ethan Allen Interiors' score of 0.70 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ethan Allen Interiors
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Williams-Sonoma
28 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ethan Allen Interiors pays an annual dividend of $1.56 per share and has a dividend yield of 6.5%. Williams-Sonoma pays an annual dividend of $3.04 per share and has a dividend yield of 1.3%. Ethan Allen Interiors pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Williams-Sonoma pays out 34.0% of its earnings in the form of a dividend. Ethan Allen Interiors has raised its dividend for 1 consecutive years and Williams-Sonoma has raised its dividend for 20 consecutive years.

Williams-Sonoma has a net margin of 13.81% compared to Ethan Allen Interiors' net margin of 6.88%. Williams-Sonoma's return on equity of 53.29% beat Ethan Allen Interiors' return on equity.

Company Net Margins Return on Equity Return on Assets
Ethan Allen Interiors6.88% 7.88% 5.17%
Williams-Sonoma 13.81%53.29%20.72%

Williams-Sonoma has higher revenue and earnings than Ethan Allen Interiors. Ethan Allen Interiors is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ethan Allen Interiors$579.49M1.05$39.88M$1.5615.28
Williams-Sonoma$7.81B3.54$1.09B$8.9326.29

Ethan Allen Interiors presently has a consensus price target of $22.00, suggesting a potential downside of 7.71%. Williams-Sonoma has a consensus price target of $234.11, suggesting a potential downside of 0.27%. Given Williams-Sonoma's stronger consensus rating and higher probable upside, analysts plainly believe Williams-Sonoma is more favorable than Ethan Allen Interiors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ethan Allen Interiors
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56

83.8% of Ethan Allen Interiors shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 9.9% of Ethan Allen Interiors shares are held by insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Ethan Allen Interiors has a beta of 1.02, meaning that its stock price is 2% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.5, meaning that its stock price is 50% more volatile than the broader market.

Summary

Williams-Sonoma beats Ethan Allen Interiors on 18 of the 20 factors compared between the two stocks.

How does Williams-Sonoma compare to Floor & Decor?

Williams-Sonoma (NYSE:WSM) and Floor & Decor (NYSE:FND) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, institutional ownership, media sentiment, earnings, profitability and dividends.

In the previous week, Williams-Sonoma had 28 more articles in the media than Floor & Decor. MarketBeat recorded 32 mentions for Williams-Sonoma and 4 mentions for Floor & Decor. Williams-Sonoma's average media sentiment score of 1.35 beat Floor & Decor's score of 1.08 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Williams-Sonoma
28 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Floor & Decor
3 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Williams-Sonoma currently has a consensus price target of $234.11, suggesting a potential downside of 0.27%. Floor & Decor has a consensus price target of $59.42, suggesting a potential upside of 8.80%. Given Floor & Decor's higher possible upside, analysts clearly believe Floor & Decor is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56
Floor & Decor
3 Sell rating(s)
12 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.10

Williams-Sonoma has a net margin of 13.81% compared to Floor & Decor's net margin of 4.93%. Williams-Sonoma's return on equity of 53.29% beat Floor & Decor's return on equity.

Company Net Margins Return on Equity Return on Assets
Williams-Sonoma13.81% 53.29% 20.72%
Floor & Decor 4.93%8.20%3.58%

99.3% of Williams-Sonoma shares are held by institutional investors. 1.1% of Williams-Sonoma shares are held by insiders. Comparatively, 1.8% of Floor & Decor shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Williams-Sonoma has higher revenue and earnings than Floor & Decor. Floor & Decor is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Williams-Sonoma$7.81B3.54$1.09B$8.9326.29
Floor & Decor$4.68B1.24$208.65M$2.1525.40

Williams-Sonoma has a beta of 1.5, suggesting that its stock price is 50% more volatile than the broader market. Comparatively, Floor & Decor has a beta of 1.57, suggesting that its stock price is 57% more volatile than the broader market.

Summary

Williams-Sonoma beats Floor & Decor on 14 of the 17 factors compared between the two stocks.

How does Williams-Sonoma compare to RH?

RH (NYSE:RH) and Williams-Sonoma (NYSE:WSM) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, institutional ownership, valuation, risk, analyst recommendations and earnings.

RH presently has a consensus price target of $173.36, indicating a potential upside of 22.63%. Williams-Sonoma has a consensus price target of $234.11, indicating a potential downside of 0.27%. Given RH's higher possible upside, research analysts plainly believe RH is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RH
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56

RH has a beta of 1.87, indicating that its stock price is 87% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.5, indicating that its stock price is 50% more volatile than the broader market.

In the previous week, RH had 2 more articles in the media than Williams-Sonoma. MarketBeat recorded 34 mentions for RH and 32 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 1.35 beat RH's score of 0.93 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
RH
20 Very Positive mention(s)
8 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Williams-Sonoma
28 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Williams-Sonoma has a net margin of 13.81% compared to RH's net margin of 3.01%. RH's return on equity of 423.79% beat Williams-Sonoma's return on equity.

Company Net Margins Return on Equity Return on Assets
RH3.01% 423.79% 1.76%
Williams-Sonoma 13.81%53.29%20.72%

90.2% of RH shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 26.9% of RH shares are held by company insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Williams-Sonoma has higher revenue and earnings than RH. Williams-Sonoma is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RH$3.44B0.78$124.79M$5.1827.29
Williams-Sonoma$7.81B3.54$1.09B$8.9326.29

Summary

Williams-Sonoma beats RH on 11 of the 17 factors compared between the two stocks.

How does Williams-Sonoma compare to Wayfair?

Williams-Sonoma (NYSE:WSM) and Wayfair (NYSE:W) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.

In the previous week, Williams-Sonoma had 3 more articles in the media than Wayfair. MarketBeat recorded 32 mentions for Williams-Sonoma and 29 mentions for Wayfair. Williams-Sonoma's average media sentiment score of 1.35 beat Wayfair's score of 0.62 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Williams-Sonoma
28 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
7 Very Positive mention(s)
11 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Williams-Sonoma has a beta of 1.5, meaning that its stock price is 50% more volatile than the broader market. Comparatively, Wayfair has a beta of 2.99, meaning that its stock price is 199% more volatile than the broader market.

Williams-Sonoma has a net margin of 13.81% compared to Wayfair's net margin of -2.49%. Williams-Sonoma's return on equity of 53.29% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Williams-Sonoma13.81% 53.29% 20.72%
Wayfair -2.49%-3.40%3.06%

Williams-Sonoma presently has a consensus target price of $234.11, indicating a potential downside of 0.27%. Wayfair has a consensus target price of $119.89, indicating a potential upside of 14.73%. Given Wayfair's stronger consensus rating and higher probable upside, analysts clearly believe Wayfair is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.66

Williams-Sonoma has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Williams-Sonoma$7.81B3.54$1.09B$8.9326.29
Wayfair$12.46B1.11-$313M-$2.46N/A

99.3% of Williams-Sonoma shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 1.1% of Williams-Sonoma shares are owned by company insiders. Comparatively, 18.4% of Wayfair shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Williams-Sonoma beats Wayfair on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WSM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WSM vs. The Competition

MetricWilliams-SonomaSpecialty Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$28.00B$11.54B$13.22B$24.28B
Dividend Yield1.28%119.46%56.30%3.70%
P/E Ratio26.2926.1846.6930.17
Price / Sales3.5418.7892.8121.52
Price / Cash21.5113.6329.1132.61
Price / Book13.465.656.027.73
Net Income$1.09B$438.66M$445.73M$1.07B
7 Day Performance-3.14%-1.48%-0.21%-0.07%
1 Month Performance3.68%1.58%2.13%3.04%
1 Year Performance18.49%-4.08%-1.91%14.87%

Williams-Sonoma Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WSM
Williams-Sonoma
4.5213 of 5 stars
$234.74
-1.3%
$234.11
-0.3%
+18.4%$28.00B$7.81B26.2919,800
LOVE
Lovesac
4.5199 of 5 stars
$16.27
-4.5%
$22.67
+39.3%
-12.1%$238.19M$697.11M62.581,882
ETD
Ethan Allen Interiors
1.769 of 5 stars
$22.88
+1.1%
$22.00
-3.8%
-21.0%$582.30M$579.49M14.673,211
FND
Floor & Decor
3.169 of 5 stars
$54.72
-4.7%
$59.42
+8.6%
-34.2%$5.83B$4.68B25.4513,723
RH
RH
4.5853 of 5 stars
$156.77
-7.8%
$173.36
+10.6%
-38.7%$2.96B$3.44B30.267,230

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This page (NYSE:WSM) was last updated on 8/26/2026 by MarketBeat.com Staff.
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