Williams-Sonoma (WSM) Competitors

$173.73 +1.67 (+0.97%)

Closing price 05/14/2026 03:59 PM Eastern

Extended Trading

$173.68 -0.04 (-0.02%)

As of 05/14/2026 05:44 PM Eastern

WSM vs. LOVE, ETD, FND, RH, and W

Should you buy Williams-Sonoma stock or one of its competitors? MarketBeat compares Williams-Sonoma with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Williams-Sonoma include Lovesac (LOVE), Ethan Allen Interiors (ETD), Floor & Decor (FND), RH (RH), and Wayfair (W).

How does Williams-Sonoma compare to Lovesac?

Lovesac (NASDAQ:LOVE) and Williams-Sonoma (NYSE:WSM) are both retail/wholesale companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, media sentiment, institutional ownership, earnings and profitability.

Williams-Sonoma has higher revenue and earnings than Lovesac. Williams-Sonoma is trading at a lower price-to-earnings ratio than Lovesac, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lovesac	$697.11M	0.32	$4.07M	$0.29	52.83
Williams-Sonoma	$7.81B	2.62	$1.09B	$8.85	19.63

Lovesac currently has a consensus target price of $22.67, suggesting a potential upside of 47.95%. Williams-Sonoma has a consensus target price of $207.81, suggesting a potential upside of 19.62%. Given Lovesac's stronger consensus rating and higher possible upside, equities analysts plainly believe Lovesac is more favorable than Williams-Sonoma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lovesac	1 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.60
Williams-Sonoma	0 Sell rating(s)	8 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.59

In the previous week, Williams-Sonoma had 9 more articles in the media than Lovesac. MarketBeat recorded 11 mentions for Williams-Sonoma and 2 mentions for Lovesac. Lovesac's average media sentiment score of 0.55 beat Williams-Sonoma's score of 0.48 indicating that Lovesac is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lovesac	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Williams-Sonoma	5 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Lovesac has a beta of 2.04, indicating that its stock price is 104% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.49, indicating that its stock price is 49% more volatile than the broader market.

Williams-Sonoma has a net margin of 13.94% compared to Lovesac's net margin of 0.58%. Williams-Sonoma's return on equity of 51.45% beat Lovesac's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lovesac	0.58%	2.02%	0.81%
Williams-Sonoma	13.94%	51.45%	20.62%

91.3% of Lovesac shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 12.5% of Lovesac shares are held by insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Williams-Sonoma beats Lovesac on 11 of the 17 factors compared between the two stocks.

How does Williams-Sonoma compare to Ethan Allen Interiors?

Ethan Allen Interiors (NYSE:ETD) and Williams-Sonoma (NYSE:WSM) are both retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, profitability, valuation, institutional ownership, dividends, risk and earnings.

Williams-Sonoma has higher revenue and earnings than Ethan Allen Interiors. Ethan Allen Interiors is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ethan Allen Interiors	$593.09M	0.81	$51.60M	$1.58	12.00
Williams-Sonoma	$7.81B	2.62	$1.09B	$8.85	19.63

Ethan Allen Interiors pays an annual dividend of $1.56 per share and has a dividend yield of 8.2%. Williams-Sonoma pays an annual dividend of $2.64 per share and has a dividend yield of 1.5%. Ethan Allen Interiors pays out 98.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Williams-Sonoma pays out 29.8% of its earnings in the form of a dividend. Ethan Allen Interiors has increased its dividend for 1 consecutive years and Williams-Sonoma has increased its dividend for 20 consecutive years.

Ethan Allen Interiors currently has a consensus target price of $24.00, suggesting a potential upside of 26.58%. Williams-Sonoma has a consensus target price of $207.81, suggesting a potential upside of 19.62%. Given Ethan Allen Interiors' higher probable upside, equities analysts clearly believe Ethan Allen Interiors is more favorable than Williams-Sonoma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ethan Allen Interiors	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Williams-Sonoma	0 Sell rating(s)	8 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.59

Ethan Allen Interiors has a beta of 1.04, meaning that its stock price is 4% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.49, meaning that its stock price is 49% more volatile than the broader market.

Williams-Sonoma has a net margin of 13.94% compared to Ethan Allen Interiors' net margin of 6.81%. Williams-Sonoma's return on equity of 51.45% beat Ethan Allen Interiors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ethan Allen Interiors	6.81%	8.54%	5.60%
Williams-Sonoma	13.94%	51.45%	20.62%

83.8% of Ethan Allen Interiors shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 9.9% of Ethan Allen Interiors shares are held by company insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Williams-Sonoma had 10 more articles in the media than Ethan Allen Interiors. MarketBeat recorded 11 mentions for Williams-Sonoma and 1 mentions for Ethan Allen Interiors. Williams-Sonoma's average media sentiment score of 0.48 beat Ethan Allen Interiors' score of 0.00 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ethan Allen Interiors	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Williams-Sonoma	5 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Williams-Sonoma beats Ethan Allen Interiors on 17 of the 20 factors compared between the two stocks.

How does Williams-Sonoma compare to Floor & Decor?

Floor & Decor (NYSE:FND) and Williams-Sonoma (NYSE:WSM) are both retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, profitability, valuation, institutional ownership, dividends, risk and earnings.

Williams-Sonoma has higher revenue and earnings than Floor & Decor. Williams-Sonoma is trading at a lower price-to-earnings ratio than Floor & Decor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Floor & Decor	$4.68B	1.05	$208.65M	$1.84	24.87
Williams-Sonoma	$7.81B	2.62	$1.09B	$8.85	19.63

Floor & Decor currently has a consensus target price of $59.17, suggesting a potential upside of 29.31%. Williams-Sonoma has a consensus target price of $207.81, suggesting a potential upside of 19.62%. Given Floor & Decor's higher probable upside, equities analysts clearly believe Floor & Decor is more favorable than Williams-Sonoma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Floor & Decor	4 Sell rating(s)	10 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.05
Williams-Sonoma	0 Sell rating(s)	8 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.59

Floor & Decor has a beta of 1.63, suggesting that its stock price is 63% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.49, suggesting that its stock price is 49% more volatile than the broader market.

Williams-Sonoma has a net margin of 13.94% compared to Floor & Decor's net margin of 4.27%. Williams-Sonoma's return on equity of 51.45% beat Floor & Decor's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Floor & Decor	4.27%	8.38%	3.63%
Williams-Sonoma	13.94%	51.45%	20.62%

99.3% of Williams-Sonoma shares are owned by institutional investors. 1.8% of Floor & Decor shares are owned by insiders. Comparatively, 1.1% of Williams-Sonoma shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Floor & Decor had 2 more articles in the media than Williams-Sonoma. MarketBeat recorded 13 mentions for Floor & Decor and 11 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 0.48 beat Floor & Decor's score of 0.06 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Floor & Decor	3 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Williams-Sonoma	5 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Williams-Sonoma beats Floor & Decor on 12 of the 17 factors compared between the two stocks.

How does Williams-Sonoma compare to RH?

RH (NYSE:RH) and Williams-Sonoma (NYSE:WSM) are both homefurnishing retail companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, earnings, dividends, profitability and risk.

Williams-Sonoma has a net margin of 13.94% compared to RH's net margin of 3.63%. Williams-Sonoma's return on equity of 51.45% beat RH's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RH	3.63%	-567.82%	2.62%
Williams-Sonoma	13.94%	51.45%	20.62%

RH has a beta of 1.89, indicating that its stock price is 89% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.49, indicating that its stock price is 49% more volatile than the broader market.

Williams-Sonoma has higher revenue and earnings than RH. Williams-Sonoma is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RH	$3.44B	0.70	$124.79M	$6.31	20.23
Williams-Sonoma	$7.81B	2.62	$1.09B	$8.85	19.63

In the previous week, RH had 14 more articles in the media than Williams-Sonoma. MarketBeat recorded 25 mentions for RH and 11 mentions for Williams-Sonoma. RH's average media sentiment score of 0.98 beat Williams-Sonoma's score of 0.48 indicating that RH is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RH	15 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Positive
Williams-Sonoma	5 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

90.2% of RH shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 26.9% of RH shares are held by company insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

RH presently has a consensus target price of $175.13, indicating a potential upside of 37.17%. Williams-Sonoma has a consensus target price of $207.81, indicating a potential upside of 19.62%. Given RH's higher probable upside, analysts clearly believe RH is more favorable than Williams-Sonoma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RH	5 Sell rating(s)	8 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.10
Williams-Sonoma	0 Sell rating(s)	8 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.59

Summary

Williams-Sonoma beats RH on 11 of the 17 factors compared between the two stocks.

How does Williams-Sonoma compare to Wayfair?

Wayfair (NYSE:W) and Williams-Sonoma (NYSE:WSM) are both retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, earnings, dividends, profitability and risk.

Williams-Sonoma has a net margin of 13.94% compared to Wayfair's net margin of -2.41%. Williams-Sonoma's return on equity of 51.45% beat Wayfair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Wayfair	-2.41%	-2.20%	1.92%
Williams-Sonoma	13.94%	51.45%	20.62%

Wayfair has a beta of 3.02, indicating that its stock price is 202% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.49, indicating that its stock price is 49% more volatile than the broader market.

Williams-Sonoma has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Wayfair	$12.46B	0.66	-$313M	-$2.34	N/A
Williams-Sonoma	$7.81B	2.62	$1.09B	$8.85	19.63

In the previous week, Wayfair had 14 more articles in the media than Williams-Sonoma. MarketBeat recorded 25 mentions for Wayfair and 11 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 0.48 beat Wayfair's score of 0.39 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Wayfair	6 Very Positive mention(s)	5 Positive mention(s)	12 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Williams-Sonoma	5 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

89.7% of Wayfair shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 18.4% of Wayfair shares are held by company insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Wayfair presently has a consensus target price of $100.43, indicating a potential upside of 62.38%. Williams-Sonoma has a consensus target price of $207.81, indicating a potential upside of 19.62%. Given Wayfair's stronger consensus rating and higher probable upside, analysts clearly believe Wayfair is more favorable than Williams-Sonoma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Wayfair	1 Sell rating(s)	10 Hold rating(s)	18 Buy rating(s)	1 Strong Buy rating(s)	2.63
Williams-Sonoma	0 Sell rating(s)	8 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.59

Summary

Williams-Sonoma beats Wayfair on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WSM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

WSM vs. The Competition

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Metric	Williams-Sonoma	RETAIL Industry	Retail Sector	NYSE Exchange
Market Cap	$20.26B	$35.08B	$27.68B	$22.90B
Dividend Yield	1.53%	4.21%	178.42%	4.09%
P/E Ratio	19.63	18.45	16.69	30.78
Price / Sales	2.62	7.92	2.25	95.02
Price / Cash	15.56	13.54	14.59	25.31
Price / Book	9.96	4.93	5.89	4.67
Net Income	$1.09B	$1.87B	$964.03M	$1.06B
7 Day Performance	-4.46%	-0.25%	-3.08%	-0.89%
1 Month Performance	-9.91%	-4.34%	-3.59%	1.42%
1 Year Performance	1.12%	-13.74%	-1.60%	24.64%

Williams-Sonoma Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
WSM Williams-Sonoma	4.5112 of 5 stars	$173.73 +1.0%	$207.81 +19.6%	+1.3%	$20.26B	$7.81B	19.63	19,800	Dividend Announcement Analyst Forecast
LOVE Lovesac	4.4772 of 5 stars	$15.62 -1.0%	$22.67 +45.1%	-24.8%	$230.86M	$697.11M	53.86	1,882
ETD Ethan Allen Interiors	3.0601 of 5 stars	$20.42 -0.4%	$24.00 +17.5%	-29.8%	$519.77M	$614.65M	12.93	3,211
FND Floor & Decor	3.9161 of 5 stars	$51.51 +1.0%	$59.94 +16.4%	-42.7%	$5.56B	$4.68B	27.99	13,723
RH RH	4.5919 of 5 stars	$133.48 +1.3%	$176.47 +32.2%	-40.8%	$2.52B	$3.44B	21.15	7,230	Trending News Analyst Forecast

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This page (NYSE:WSM) was last updated on 5/15/2026 by MarketBeat.com Staff.

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Williams-Sonoma (WSM) Competitors

WSM vs. LOVE, ETD, FND, RH, and W

How does Williams-Sonoma compare to Lovesac?

Summary

How does Williams-Sonoma compare to Ethan Allen Interiors?

Summary

How does Williams-Sonoma compare to Floor & Decor?

Summary

How does Williams-Sonoma compare to RH?

Summary

How does Williams-Sonoma compare to Wayfair?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

WSM vs. The Competition

Williams-Sonoma Competitors List

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Stock Ideas and Recommendations

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Williams-Sonoma (WSM) Competitors

WSM vs. LOVE, ETD, FND, RH, and W

How does Williams-Sonoma compare to Lovesac?

Which has higher valuation and earnings, LOVE or WSM?

Do analysts prefer LOVE or WSM?

Does the media prefer LOVE or WSM?

Which has more volatility & risk, LOVE or WSM?

Is LOVE or WSM more profitable?

Do insiders & institutionals hold more shares of LOVE or WSM?

Summary

How does Williams-Sonoma compare to Ethan Allen Interiors?

Which has preferable earnings & valuation, ETD or WSM?

Is ETD or WSM a better dividend stock?

Do analysts recommend ETD or WSM?

Which has more risk & volatility, ETD or WSM?

Is ETD or WSM more profitable?

Do insiders and institutionals have more ownership in ETD or WSM?

Does the media favor ETD or WSM?

Summary

How does Williams-Sonoma compare to Floor & Decor?

Which has stronger valuation and earnings, FND or WSM?

Do analysts recommend FND or WSM?

Which has more risk and volatility, FND or WSM?

Is FND or WSM more profitable?

Do institutionals & insiders hold more shares of FND or WSM?

Does the media refer more to FND or WSM?

Summary

How does Williams-Sonoma compare to RH?

Is RH or WSM more profitable?

Which has more volatility and risk, RH or WSM?

Which has preferable earnings & valuation, RH or WSM?

Does the media favor RH or WSM?

Do insiders and institutionals believe in RH or WSM?

Do analysts prefer RH or WSM?

Summary

How does Williams-Sonoma compare to Wayfair?

Is W or WSM more profitable?

Which has more volatility and risk, W or WSM?

Which has preferable earnings & valuation, W or WSM?

Does the media favor W or WSM?

Do insiders and institutionals believe in W or WSM?

Do analysts prefer W or WSM?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

WSM vs. The Competition

Williams-Sonoma Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools