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Williams-Sonoma (WSM) Competitors

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$220.64 +3.99 (+1.84%)
Closing price 07/14/2026 03:59 PM Eastern
Extended Trading
$220.32 -0.31 (-0.14%)
As of 07/14/2026 06:21 PM Eastern
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WSM vs. LOVE, ETD, FND, RH, and W

Should you buy Williams-Sonoma stock or one of its competitors? MarketBeat compares Williams-Sonoma with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Williams-Sonoma include Lovesac (LOVE), Ethan Allen Interiors (ETD), Floor & Decor (FND), RH (RH), and Wayfair (W).

How does Williams-Sonoma compare to Lovesac?

Lovesac (NASDAQ:LOVE) and Williams-Sonoma (NYSE:WSM) are both retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, earnings, institutional ownership, media sentiment and dividends.

Lovesac currently has a consensus target price of $22.67, indicating a potential upside of 29.23%. Williams-Sonoma has a consensus target price of $212.65, indicating a potential downside of 3.62%. Given Lovesac's stronger consensus rating and higher probable upside, analysts plainly believe Lovesac is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lovesac
1 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.60
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56

91.3% of Lovesac shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 7.8% of Lovesac shares are held by insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

In the previous week, Williams-Sonoma had 6 more articles in the media than Lovesac. MarketBeat recorded 7 mentions for Williams-Sonoma and 1 mentions for Lovesac. Williams-Sonoma's average media sentiment score of 1.03 beat Lovesac's score of 0.93 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company Overall Sentiment
Lovesac Positive
Williams-Sonoma Positive

Williams-Sonoma has a net margin of 13.81% compared to Lovesac's net margin of 0.55%. Williams-Sonoma's return on equity of 53.29% beat Lovesac's return on equity.

Company Net Margins Return on Equity Return on Assets
Lovesac0.55% 1.88% 0.75%
Williams-Sonoma 13.81%53.29%20.72%

Williams-Sonoma has higher revenue and earnings than Lovesac. Williams-Sonoma is trading at a lower price-to-earnings ratio than Lovesac, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lovesac$697.11M0.37$4.07M$0.2667.46
Williams-Sonoma$7.81B3.33$1.09B$8.9324.71

Lovesac has a beta of 2, indicating that its share price is 100% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.49, indicating that its share price is 49% more volatile than the broader market.

Summary

Williams-Sonoma beats Lovesac on 12 of the 17 factors compared between the two stocks.

How does Williams-Sonoma compare to Ethan Allen Interiors?

Williams-Sonoma (NYSE:WSM) and Ethan Allen Interiors (NYSE:ETD) are both retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, profitability, earnings, media sentiment, institutional ownership and valuation.

99.3% of Williams-Sonoma shares are owned by institutional investors. Comparatively, 83.8% of Ethan Allen Interiors shares are owned by institutional investors. 1.1% of Williams-Sonoma shares are owned by company insiders. Comparatively, 9.9% of Ethan Allen Interiors shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Williams-Sonoma currently has a consensus price target of $212.65, indicating a potential downside of 3.62%. Ethan Allen Interiors has a consensus price target of $24.00, indicating a potential upside of 8.08%. Given Ethan Allen Interiors' higher possible upside, analysts clearly believe Ethan Allen Interiors is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56
Ethan Allen Interiors
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Williams-Sonoma pays an annual dividend of $1.98 per share and has a dividend yield of 0.9%. Ethan Allen Interiors pays an annual dividend of $1.56 per share and has a dividend yield of 7.0%. Williams-Sonoma pays out 22.2% of its earnings in the form of a dividend. Ethan Allen Interiors pays out 98.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Williams-Sonoma has increased its dividend for 20 consecutive years and Ethan Allen Interiors has increased its dividend for 1 consecutive years.

Williams-Sonoma has a beta of 1.49, meaning that its stock price is 49% more volatile than the broader market. Comparatively, Ethan Allen Interiors has a beta of 1.01, meaning that its stock price is 1% more volatile than the broader market.

Williams-Sonoma has higher revenue and earnings than Ethan Allen Interiors. Ethan Allen Interiors is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Williams-Sonoma$7.81B3.33$1.09B$8.9324.71
Ethan Allen Interiors$614.65M0.92$51.60M$1.5814.05

In the previous week, Williams-Sonoma had 6 more articles in the media than Ethan Allen Interiors. MarketBeat recorded 7 mentions for Williams-Sonoma and 1 mentions for Ethan Allen Interiors. Williams-Sonoma's average media sentiment score of 1.03 beat Ethan Allen Interiors' score of 0.00 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Williams-Sonoma
5 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ethan Allen Interiors
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Williams-Sonoma has a net margin of 13.81% compared to Ethan Allen Interiors' net margin of 6.81%. Williams-Sonoma's return on equity of 53.29% beat Ethan Allen Interiors' return on equity.

Company Net Margins Return on Equity Return on Assets
Williams-Sonoma13.81% 53.29% 20.72%
Ethan Allen Interiors 6.81%8.54%5.60%

Summary

Williams-Sonoma beats Ethan Allen Interiors on 17 of the 20 factors compared between the two stocks.

How does Williams-Sonoma compare to Floor & Decor?

Floor & Decor (NYSE:FND) and Williams-Sonoma (NYSE:WSM) are both retail/wholesale companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, media sentiment, dividends, earnings, risk, analyst recommendations, profitability and valuation.

Williams-Sonoma has a net margin of 13.81% compared to Floor & Decor's net margin of 4.27%. Williams-Sonoma's return on equity of 53.29% beat Floor & Decor's return on equity.

Company Net Margins Return on Equity Return on Assets
Floor & Decor4.27% 8.38% 3.63%
Williams-Sonoma 13.81%53.29%20.72%

Floor & Decor has a beta of 1.58, suggesting that its share price is 58% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.49, suggesting that its share price is 49% more volatile than the broader market.

99.3% of Williams-Sonoma shares are held by institutional investors. 1.8% of Floor & Decor shares are held by company insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Floor & Decor presently has a consensus target price of $59.67, indicating a potential upside of 6.30%. Williams-Sonoma has a consensus target price of $212.65, indicating a potential downside of 3.62%. Given Floor & Decor's higher probable upside, equities analysts plainly believe Floor & Decor is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Floor & Decor
3 Sell rating(s)
11 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.11
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56

Williams-Sonoma has higher revenue and earnings than Floor & Decor. Williams-Sonoma is trading at a lower price-to-earnings ratio than Floor & Decor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Floor & Decor$4.68B1.29$208.65M$1.8430.51
Williams-Sonoma$7.81B3.33$1.09B$8.9324.71

In the previous week, Floor & Decor had 1 more articles in the media than Williams-Sonoma. MarketBeat recorded 8 mentions for Floor & Decor and 7 mentions for Williams-Sonoma. Floor & Decor's average media sentiment score of 1.17 beat Williams-Sonoma's score of 1.03 indicating that Floor & Decor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Floor & Decor
6 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Williams-Sonoma
5 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Williams-Sonoma beats Floor & Decor on 11 of the 17 factors compared between the two stocks.

How does Williams-Sonoma compare to RH?

RH (NYSE:RH) and Williams-Sonoma (NYSE:WSM) are both homefurnishing retail companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, valuation, media sentiment, analyst recommendations, institutional ownership, profitability and earnings.

RH presently has a consensus price target of $171.71, suggesting a potential downside of 1.40%. Williams-Sonoma has a consensus price target of $212.65, suggesting a potential downside of 3.62%. Given RH's higher probable upside, equities research analysts clearly believe RH is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RH
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56

In the previous week, RH had 35 more articles in the media than Williams-Sonoma. MarketBeat recorded 42 mentions for RH and 7 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 1.03 beat RH's score of 0.77 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
RH
25 Very Positive mention(s)
6 Positive mention(s)
4 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Williams-Sonoma
5 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

90.2% of RH shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 26.9% of RH shares are held by insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Williams-Sonoma has higher revenue and earnings than RH. Williams-Sonoma is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RH$3.44B0.96$124.79M$5.1833.62
Williams-Sonoma$7.81B3.33$1.09B$8.9324.71

Williams-Sonoma has a net margin of 13.81% compared to RH's net margin of 3.01%. RH's return on equity of 423.79% beat Williams-Sonoma's return on equity.

Company Net Margins Return on Equity Return on Assets
RH3.01% 423.79% 1.76%
Williams-Sonoma 13.81%53.29%20.72%

RH has a beta of 1.88, meaning that its stock price is 88% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.49, meaning that its stock price is 49% more volatile than the broader market.

Summary

Williams-Sonoma beats RH on 11 of the 17 factors compared between the two stocks.

How does Williams-Sonoma compare to Wayfair?

Williams-Sonoma (NYSE:WSM) and Wayfair (NYSE:W) are both large-cap retail/wholesale companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, risk, profitability, institutional ownership, media sentiment, earnings and dividends.

Williams-Sonoma has a net margin of 13.81% compared to Wayfair's net margin of -2.41%. Williams-Sonoma's return on equity of 53.29% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Williams-Sonoma13.81% 53.29% 20.72%
Wayfair -2.41%-2.20%1.92%

Williams-Sonoma currently has a consensus price target of $212.65, suggesting a potential downside of 3.62%. Wayfair has a consensus price target of $99.68, suggesting a potential upside of 12.31%. Given Wayfair's stronger consensus rating and higher possible upside, analysts clearly believe Wayfair is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Williams-Sonoma
0 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.56
Wayfair
1 Sell rating(s)
10 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.68

Williams-Sonoma has a beta of 1.49, indicating that its share price is 49% more volatile than the broader market. Comparatively, Wayfair has a beta of 2.96, indicating that its share price is 196% more volatile than the broader market.

In the previous week, Wayfair had 10 more articles in the media than Williams-Sonoma. MarketBeat recorded 17 mentions for Wayfair and 7 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 1.03 beat Wayfair's score of 0.53 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Williams-Sonoma
5 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Wayfair
5 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Williams-Sonoma has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Williams-Sonoma$7.81B3.33$1.09B$8.9324.71
Wayfair$12.46B0.94-$313M-$2.34N/A

99.3% of Williams-Sonoma shares are owned by institutional investors. Comparatively, 89.7% of Wayfair shares are owned by institutional investors. 1.1% of Williams-Sonoma shares are owned by insiders. Comparatively, 18.4% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Williams-Sonoma beats Wayfair on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WSM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WSM vs. The Competition

MetricWilliams-SonomaRETAIL IndustryRetail SectorNYSE Exchange
Market Cap$25.51B$37.84B$27.15B$23.45B
Dividend Yield0.91%3.52%175.39%4.02%
P/E Ratio24.7122.3320.8831.16
Price / Sales3.336.013.4519.75
Price / Cash19.6014.3817.4024.88
Price / Book12.655.406.374.78
Net Income$1.09B$1.87B$951.67M$1.07B
7 Day Performance0.79%4.03%0.42%0.78%
1 Month Performance-0.99%2.15%-1.28%0.21%
1 Year Performance34.83%-5.83%-2.16%18.52%

Williams-Sonoma Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WSM
Williams-Sonoma
3.6759 of 5 stars
$220.64
+1.8%
$212.65
-3.6%
+29.3%$25.51B$7.81B24.7119,800
LOVE
Lovesac
4.3386 of 5 stars
$17.06
+1.8%
$22.67
+32.9%
-3.0%$249.76M$697.11M65.621,882
ETD
Ethan Allen Interiors
2.1844 of 5 stars
$21.41
+0.9%
$24.00
+12.1%
-25.2%$544.70M$593.09M13.553,211
FND
Floor & Decor
3.0956 of 5 stars
$55.59
+3.0%
$59.67
+7.3%
-31.8%$6.00B$4.68B30.2113,723
RH
RH
2.7803 of 5 stars
$168.80
+3.8%
$171.71
+1.7%
-14.1%$3.19B$3.43B32.597,230

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This page (NYSE:WSM) was last updated on 7/15/2026 by MarketBeat.com Staff.
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