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Williams-Sonoma (WSM) Competitors

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$248.94 +9.14 (+3.81%)
Closing price 08/4/2026 03:59 PM Eastern
Extended Trading
$249.69 +0.75 (+0.30%)
As of 08:41 AM Eastern
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WSM vs. LOVE, ETD, FND, RH, and W

Should you buy Williams-Sonoma stock or one of its competitors? MarketBeat compares Williams-Sonoma with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Williams-Sonoma include Lovesac (LOVE), Ethan Allen Interiors (ETD), Floor & Decor (FND), RH (RH), and Wayfair (W).

How does Williams-Sonoma compare to Lovesac?

Williams-Sonoma (NYSE:WSM) and Lovesac (NASDAQ:LOVE) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.

Williams-Sonoma has a net margin of 13.81% compared to Lovesac's net margin of 0.55%. Williams-Sonoma's return on equity of 53.29% beat Lovesac's return on equity.

Company Net Margins Return on Equity Return on Assets
Williams-Sonoma13.81% 53.29% 20.72%
Lovesac 0.55%1.88%0.75%

In the previous week, Williams-Sonoma had 14 more articles in the media than Lovesac. MarketBeat recorded 16 mentions for Williams-Sonoma and 2 mentions for Lovesac. Williams-Sonoma's average media sentiment score of 1.24 beat Lovesac's score of 0.85 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Williams-Sonoma
13 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Lovesac
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Williams-Sonoma presently has a consensus price target of $217.82, indicating a potential downside of 12.50%. Lovesac has a consensus price target of $22.67, indicating a potential upside of 24.82%. Given Lovesac's higher probable upside, analysts clearly believe Lovesac is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Williams-Sonoma
0 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.61
Lovesac
1 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.60

Williams-Sonoma has a beta of 1.5, suggesting that its stock price is 50% more volatile than the broader market. Comparatively, Lovesac has a beta of 2.02, suggesting that its stock price is 102% more volatile than the broader market.

Williams-Sonoma has higher revenue and earnings than Lovesac. Williams-Sonoma is trading at a lower price-to-earnings ratio than Lovesac, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Williams-Sonoma$7.81B3.75$1.09B$8.9327.88
Lovesac$697.11M0.38$4.07M$0.2669.85

99.3% of Williams-Sonoma shares are owned by institutional investors. Comparatively, 91.3% of Lovesac shares are owned by institutional investors. 1.1% of Williams-Sonoma shares are owned by insiders. Comparatively, 7.8% of Lovesac shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Williams-Sonoma beats Lovesac on 13 of the 17 factors compared between the two stocks.

How does Williams-Sonoma compare to Ethan Allen Interiors?

Williams-Sonoma (NYSE:WSM) and Ethan Allen Interiors (NYSE:ETD) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, media sentiment, earnings, risk and valuation.

In the previous week, Ethan Allen Interiors had 2 more articles in the media than Williams-Sonoma. MarketBeat recorded 18 mentions for Ethan Allen Interiors and 16 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 1.24 beat Ethan Allen Interiors' score of 0.50 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Williams-Sonoma
13 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Ethan Allen Interiors
4 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Neutral

Williams-Sonoma pays an annual dividend of $3.04 per share and has a dividend yield of 1.2%. Ethan Allen Interiors pays an annual dividend of $1.56 per share and has a dividend yield of 6.5%. Williams-Sonoma pays out 34.0% of its earnings in the form of a dividend. Ethan Allen Interiors pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Williams-Sonoma has raised its dividend for 20 consecutive years and Ethan Allen Interiors has raised its dividend for 1 consecutive years.

Williams-Sonoma has higher revenue and earnings than Ethan Allen Interiors. Ethan Allen Interiors is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Williams-Sonoma$7.81B3.75$1.09B$8.9327.88
Ethan Allen Interiors$579.49M1.05$39.88M$1.5615.30

99.3% of Williams-Sonoma shares are held by institutional investors. Comparatively, 83.8% of Ethan Allen Interiors shares are held by institutional investors. 1.1% of Williams-Sonoma shares are held by company insiders. Comparatively, 9.9% of Ethan Allen Interiors shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Williams-Sonoma has a net margin of 13.81% compared to Ethan Allen Interiors' net margin of 6.88%. Williams-Sonoma's return on equity of 53.29% beat Ethan Allen Interiors' return on equity.

Company Net Margins Return on Equity Return on Assets
Williams-Sonoma13.81% 53.29% 20.72%
Ethan Allen Interiors 6.88%7.88%5.17%

Williams-Sonoma has a beta of 1.5, indicating that its share price is 50% more volatile than the broader market. Comparatively, Ethan Allen Interiors has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market.

Williams-Sonoma currently has a consensus target price of $217.82, indicating a potential downside of 12.50%. Ethan Allen Interiors has a consensus target price of $22.00, indicating a potential downside of 7.81%. Given Ethan Allen Interiors' higher probable upside, analysts plainly believe Ethan Allen Interiors is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Williams-Sonoma
0 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.61
Ethan Allen Interiors
2 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.33

Summary

Williams-Sonoma beats Ethan Allen Interiors on 16 of the 20 factors compared between the two stocks.

How does Williams-Sonoma compare to Floor & Decor?

Williams-Sonoma (NYSE:WSM) and Floor & Decor (NYSE:FND) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, profitability, risk, earnings, dividends and valuation.

Williams-Sonoma has a net margin of 13.81% compared to Floor & Decor's net margin of 4.93%. Williams-Sonoma's return on equity of 53.29% beat Floor & Decor's return on equity.

Company Net Margins Return on Equity Return on Assets
Williams-Sonoma13.81% 53.29% 20.72%
Floor & Decor 4.93%8.20%3.58%

Williams-Sonoma presently has a consensus price target of $217.82, indicating a potential downside of 12.50%. Floor & Decor has a consensus price target of $59.42, indicating a potential downside of 2.12%. Given Floor & Decor's higher possible upside, analysts clearly believe Floor & Decor is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Williams-Sonoma
0 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.61
Floor & Decor
3 Sell rating(s)
12 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.10

In the previous week, Floor & Decor had 22 more articles in the media than Williams-Sonoma. MarketBeat recorded 38 mentions for Floor & Decor and 16 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 1.24 beat Floor & Decor's score of 0.85 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Williams-Sonoma
13 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Floor & Decor
16 Very Positive mention(s)
2 Positive mention(s)
15 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Williams-Sonoma has a beta of 1.5, suggesting that its share price is 50% more volatile than the broader market. Comparatively, Floor & Decor has a beta of 1.57, suggesting that its share price is 57% more volatile than the broader market.

99.3% of Williams-Sonoma shares are owned by institutional investors. 1.1% of Williams-Sonoma shares are owned by company insiders. Comparatively, 1.8% of Floor & Decor shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Williams-Sonoma has higher revenue and earnings than Floor & Decor. Williams-Sonoma is trading at a lower price-to-earnings ratio than Floor & Decor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Williams-Sonoma$7.81B3.75$1.09B$8.9327.88
Floor & Decor$4.68B1.40$208.65M$2.1528.23

Summary

Williams-Sonoma beats Floor & Decor on 12 of the 17 factors compared between the two stocks.

How does Williams-Sonoma compare to RH?

RH (NYSE:RH) and Williams-Sonoma (NYSE:WSM) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, earnings, analyst recommendations, media sentiment, dividends and profitability.

90.2% of RH shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 26.9% of RH shares are held by insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Williams-Sonoma has a net margin of 13.81% compared to RH's net margin of 3.01%. RH's return on equity of 423.79% beat Williams-Sonoma's return on equity.

Company Net Margins Return on Equity Return on Assets
RH3.01% 423.79% 1.76%
Williams-Sonoma 13.81%53.29%20.72%

Williams-Sonoma has higher revenue and earnings than RH. Williams-Sonoma is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
RH$3.44B1.04$124.79M$5.1836.37
Williams-Sonoma$7.81B3.75$1.09B$8.9327.88

In the previous week, RH had 35 more articles in the media than Williams-Sonoma. MarketBeat recorded 51 mentions for RH and 16 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 1.24 beat RH's score of 1.12 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
RH
33 Very Positive mention(s)
4 Positive mention(s)
10 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Williams-Sonoma
13 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

RH presently has a consensus target price of $170.71, suggesting a potential downside of 9.38%. Williams-Sonoma has a consensus target price of $217.82, suggesting a potential downside of 12.50%. Given RH's higher probable upside, research analysts plainly believe RH is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RH
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20
Williams-Sonoma
0 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.61

RH has a beta of 1.87, meaning that its stock price is 87% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.5, meaning that its stock price is 50% more volatile than the broader market.

Summary

Williams-Sonoma beats RH on 11 of the 17 factors compared between the two stocks.

How does Williams-Sonoma compare to Wayfair?

Wayfair (NYSE:W) and Williams-Sonoma (NYSE:WSM) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, risk, dividends, analyst recommendations, profitability, earnings and valuation.

89.7% of Wayfair shares are owned by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are owned by institutional investors. 18.4% of Wayfair shares are owned by company insiders. Comparatively, 1.1% of Williams-Sonoma shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Williams-Sonoma has lower revenue, but higher earnings than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wayfair$12.46B1.23-$313M-$2.34N/A
Williams-Sonoma$7.81B3.75$1.09B$8.9327.88

Wayfair has a beta of 2.99, meaning that its share price is 199% more volatile than the broader market. Comparatively, Williams-Sonoma has a beta of 1.5, meaning that its share price is 50% more volatile than the broader market.

Williams-Sonoma has a net margin of 13.81% compared to Wayfair's net margin of -2.41%. Williams-Sonoma's return on equity of 53.29% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
Wayfair-2.41% -2.20% 1.92%
Williams-Sonoma 13.81%53.29%20.72%

Wayfair presently has a consensus target price of $106.77, indicating a potential downside of 8.23%. Williams-Sonoma has a consensus target price of $217.82, indicating a potential downside of 12.50%. Given Wayfair's stronger consensus rating and higher probable upside, analysts plainly believe Wayfair is more favorable than Williams-Sonoma.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wayfair
1 Sell rating(s)
10 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.62
Williams-Sonoma
0 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.61

In the previous week, Wayfair had 14 more articles in the media than Williams-Sonoma. MarketBeat recorded 30 mentions for Wayfair and 16 mentions for Williams-Sonoma. Williams-Sonoma's average media sentiment score of 1.24 beat Wayfair's score of 0.70 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wayfair
12 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
3 Negative mention(s)
1 Very Negative mention(s)
Positive
Williams-Sonoma
13 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Williams-Sonoma beats Wayfair on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WSM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WSM vs. The Competition

MetricWilliams-SonomaSpecialty Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$28.24B$11.64B$13.37B$23.88B
Dividend Yield1.27%97.62%53.31%3.71%
P/E Ratio27.8831.7247.8032.20
Price / Sales3.7518.1087.6520.28
Price / Cash21.6913.4624.6931.77
Price / Book14.276.044.596.93
Net Income$1.09B$439.42M$444.55M$1.07B
7 Day Performance6.42%2.41%1.21%2.83%
1 Month Performance9.57%3.93%1.42%1.75%
1 Year Performance21.74%6.40%3.39%19.74%

Williams-Sonoma Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WSM
Williams-Sonoma
4.1563 of 5 stars
$248.94
+3.8%
$217.82
-12.5%
+24.0%$28.24B$7.81B27.8819,800
LOVE
Lovesac
4.3965 of 5 stars
$16.14
-2.5%
$22.67
+40.4%
-1.1%$236.29M$697.11M62.081,882
ETD
Ethan Allen Interiors
1.4605 of 5 stars
$23.00
-2.5%
$22.00
-4.3%
-18.3%$585.22M$614.65M14.553,211
FND
Floor & Decor
1.9783 of 5 stars
$55.37
-0.7%
$57.72
+4.3%
-25.4%$5.97B$4.68B30.0913,723
RH
RH
3.4711 of 5 stars
$166.24
-5.6%
$171.71
+3.3%
-13.2%$3.14B$3.44B32.097,230

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This page (NYSE:WSM) was last updated on 8/5/2026 by MarketBeat.com Staff.
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