NYSEARCA:SFLR Innovator Equity Managed Floor ETF (SFLR) Price, Holdings, & News $35.07 +0.45 (+1.30%) Closing price 08/22/2025 04:10 PM EasternExtended Trading$35.08 +0.01 (+0.03%) As of 08/22/2025 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisChartDividendHoldingsOwnershipRatingsShort InterestBuy This Stock About Innovator Equity Managed Floor ETF (NYSEARCA:SFLR) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get SFLR alerts:Sign Up Key Stats Today's Range$34.62▼$35.1950-Day Range$32.85▼$35.0752-Week Range$29.14▼$35.62Volume70,215 shsAverage Volume190,754 shsMarket Capitalization$899.55 millionAssets Under Management$961.32 millionDividend Yield0.40%Net Expense Ratio0.89%Aggregate RatingModerate Buy ETF Overview The Innovator Equity Managed Floor ETF (SFLR) is an exchange-traded fund that mostly invests in large cap equity. The fund aims to provide capital appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk using a laddered options strategy. The fund utilizes four, one-year FLEX options packages with staggered 3-month expiration dates to target a maximum loss of approximately 10% on a rolling 12-month basis. SFLR was launched on Nov 8, 2022 and is managed by Innovator. Read More Innovator Equity Managed Floor ETF ExpensesTypeSFLRLarge Cap ETFsEquity ETFsNYSEARCA ETFsAll ETFsManagement Fee0.89%0.58%0.56%0.51%0.53%Other Expenses0.00%0.27%0.56%0.59%0.56%Total Expense0.89%0.65%0.76%0.74%0.73%Fee Waiver0.00%-0.23%-0.66%-0.71%-0.63%Net Expense0.89%0.62%0.63%0.58%0.60% Receive SFLR Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Innovator Equity Managed Floor ETF and its competitors with MarketBeat's FREE daily newsletter. Email Address SFLR ETF News HeadlinesInnovator Equity Managed Floor ETF (SFLR) - Investing.comJuly 11, 2025 | investing.comDisappointed investors are the 'biggest risk' to 2025: StrategistNovember 29, 2024 | uk.finance.yahoo.comThe Coin That Could Define Trump’s Crypto PresidencyWhen Trump returned to office, one of his first moves was to tap PayPal’s former COO, David Sacks, as a top advisor on crypto and AI. That alone signaled a shift. But insiders close to D.C. aren’t just talking crypto policy—they’re quietly buying something most retail investors have missed. While the crowd chases Bitcoin to $150,000, Weiss Ratings expert Juan Villaverde believes a different coin—already backed by giants like Google, Visa, and PayPal—could soon become crypto’s “Third Giant.”August 23 at 2:00 AM | Weiss Ratings (Ad)Innovator Equity Defined Protection ETF - 2 Yr To April 2026 (AAPR)October 20, 2024 | finance.yahoo.comQFLR: A Decent Hedge For A Bullish Portfolio, But There's A Better Option In SFLRSeptember 29, 2024 | seekingalpha.comInnovator Launches U.S. Small Cap Managed Floor ETF® (RFLR) in Expansion of Equity Managed Floor ETF® SuiteSeptember 17, 2024 | globenewswire.comSee More Headlines SFLR ETF - Frequently Asked Questions How have SFLR shares performed this year? Innovator Equity Managed Floor ETF's stock was trading at $32.65 at the beginning of 2025. Since then, SFLR shares have increased by 7.4% and is now trading at $35.07. Who are Innovator Equity Managed Floor ETF's major shareholders? Top institutional investors of Innovator Equity Managed Floor ETF include Commonwealth Equity Services LLC (7.20%), Kingsview Wealth Management LLC (6.59%), Chicago Partners Investment Group LLC (6.08%) and Delta Investment Management LLC (3.48%). How do I buy shares of Innovator Equity Managed Floor ETF? Shares of SFLR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Innovator Equity Managed Floor ETF own? Based on aggregate information from My MarketBeat watchlists, some other companies that Innovator Equity Managed Floor ETF investors own include Nuveen NASDAQ 100 Dynamic Overwrite Fund (QQQX), JPMorgan Nasdaq Equity Premium Income ETF (JEPQ), JPMorgan Equity Premium Income ETF (JEPI), Schwab US Dividend Equity ETF (SCHD), American Electric Power (AEP), Old Republic International (ORI) and Reaves Utility Income Fund (UTG). Fund Details IssuerInnovator Capital Management Fund NameInnovator Equity Managed Floor ETF Tax ClassificationRegulated Investment Company Stock ExchangeNYSEARCACurrent SymbolNYSEARCA:SFLR Inception Date11/9/2022 Fund ManagerThomas Seto, James Reber, Alex Zweber, Michael Zaslavsky, Larry Berman WebN/A PhoneN/AFund Focus Asset ClassEquity BenchmarkN/A CategorySize and Style FocusLarge Cap Development LevelDeveloped Markets RegionNorth America Number of Holdings419 Fund Statistics Assets Under Management$961.32 million Average Daily Volume$0.00 Discount/Premium0.04% Administrator, Advisor and Custodian AdministratorU.S. Bancorp Fund Services, LLC AdvisorInnovator Capital Management, LLC CustodianU.S. Bank, N.A. DistributorForeside Fund Services, LLC Transfer AgentU.S. Bancorp Fund Services, LLC TrusteeN/A Lead Market MakerSusquehanna Options OptionableN/A Short Interest72,600 shs Miscellaneous Outstanding Shares25,650,000Beta-0.70 Metaverse Stocks And Why You Can't Ignore ThemThinking about investing in Meta, Roblox, or Unity? Enter your email to learn what streetwise investors need to know about the metaverse and public markets before making an investment.Get This Free Report Top 10 SFLR HoldingsNVIDIA (NASDAQ:NVDA)Holding Weight: 7.91%Microsoft (NASDAQ:MSFT)Holding Weight: 7.18%Apple (NASDAQ:AAPL)Holding Weight: 6.23%Amazon.com (NASDAQ:AMZN)Holding Weight: 3.93%Meta Platforms (NASDAQ:META)Holding Weight: 3.18%Broadcom (NASDAQ:AVGO)Holding Weight: 2.66%Alphabet (NASDAQ:GOOGL)Holding Weight: 2.05%Us Bank Mmda - Usbgfs 9Holding Weight: 1.96%JPMorgan Chase & Co. (NYSE:JPM)Holding Weight: 1.81%Alphabet (NASDAQ:GOOG)Holding Weight: 1.76%Full Holdings DetailsSFLR Sector ExposureSFLR Industry Exposure This page (NYSEARCA:SFLR) was last updated on 8/23/2025 by MarketBeat.com Staff From Our PartnersBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. Economist ...Goldco Precious Metals | SponsoredGENIUS Act: Cancel Your Money?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. B...Priority Gold | SponsoredAlex’s “Next Magnificent Seven” stocksThe original “Magnificent Seven” turned $7K into $1.18 million. Now, Alex Green has identified AI’s Next Ma...The Oxford Club | SponsoredThe $7 company helping Nvidia build the world’s first trillion-dollar robot …Michael Robinson has been at the forefront of the technology market for over 40 years. 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