NYSEARCA:SFLR Innovator Equity Managed Floor ETF (SFLR) Price, Holdings, & News $36.28 -0.04 (-0.11%) Closing price 04:10 PM EasternExtended Trading$36.27 -0.01 (-0.03%) As of 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisChartDividendHoldingsOwnershipRatingsShort InterestBuy This Stock About Innovator Equity Managed Floor ETF (NYSEARCA:SFLR) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get SFLR alerts:Sign Up Key Stats Today's Range$36.14▼$36.4150-Day Range$33.96▼$36.3252-Week Range$29.14▼$36.41Volume78,085 shsAverage Volume198,620 shsMarket Capitalization$1.15 billionAssets Under Management$1.15 billionDividend Yield0.36%Net Expense Ratio0.89%Aggregate RatingModerate Buy ETF Overview The Innovator Equity Managed Floor ETF (SFLR) is an exchange-traded fund that mostly invests in large cap equity. The fund aims to provide capital appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk using a laddered options strategy. The fund utilizes four, one-year FLEX options packages with staggered 3-month expiration dates to target a maximum loss of approximately 10% on a rolling 12-month basis. SFLR was launched on Nov 8, 2022 and is managed by Innovator. Read More Innovator Equity Managed Floor ETF ExpensesTypeSFLRLarge Cap ETFsEquity ETFsNYSEARCA ETFsAll ETFsManagement Fee0.89%0.58%0.56%0.51%0.53%Other Expenses0.00%0.27%0.56%0.59%0.56%Total Expense0.89%0.65%0.76%0.74%0.73%Fee Waiver0.00%-0.23%-0.66%-0.71%-0.63%Net Expense0.89%0.62%0.63%0.58%0.60% Receive SFLR Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Innovator Equity Managed Floor ETF and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. 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This is the ONLY OneThe Single Most Undervalued DeFi Protocol You've Never Heard Of If there's one cryptocurrency you should buy in this market, this token might just be it.October 9 at 2:00 AM | Crypto 101 Media (Ad)Disappointed investors are the 'biggest risk' to 2025: StrategistNovember 29, 2024 | uk.finance.yahoo.comInnovator Equity Defined Protection ETF - 2 Yr To April 2026 (AAPR)October 20, 2024 | finance.yahoo.comQFLR: A Decent Hedge For A Bullish Portfolio, But There's A Better Option In SFLRSeptember 29, 2024 | seekingalpha.comSee More Headlines SFLR ETF - Frequently Asked Questions How have SFLR shares performed this year? Innovator Equity Managed Floor ETF's stock was trading at $32.65 at the beginning of the year. Since then, SFLR shares have increased by 11.1% and is now trading at $36.28. Who are Innovator Equity Managed Floor ETF's major shareholders? Innovator Equity Managed Floor ETF's top institutional investors include HFG Wealth Management LLC (0.58%), Pinnacle Wealth Management Group Inc. (0.55%), Beacon Financial Group (0.39%) and Gradient Investments LLC (0.03%). How do I buy shares of Innovator Equity Managed Floor ETF? Shares of SFLR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Innovator Equity Managed Floor ETF own? Based on aggregate information from My MarketBeat watchlists, some other companies that Innovator Equity Managed Floor ETF investors own include Nuveen NASDAQ 100 Dynamic Overwrite Fund (QQQX), JPMorgan Nasdaq Equity Premium Income ETF (JEPQ), JPMorgan Equity Premium Income ETF (JEPI), Schwab US Dividend Equity ETF (SCHD), American Electric Power (AEP), Old Republic International (ORI) and Reaves Utility Income Fund (UTG). Fund Details IssuerInnovator Capital Management Fund NameInnovator Equity Managed Floor ETF Tax ClassificationRegulated Investment Company Stock ExchangeNYSEARCACurrent SymbolNYSEARCA:SFLR Inception Date11/9/2022 Fund ManagerThomas Seto, James Reber, Alex Zweber, Michael Zaslavsky, Larry Berman WebN/A PhoneN/AFund Focus Asset ClassEquity BenchmarkN/A CategorySize and Style FocusLarge Cap Development LevelDeveloped Markets RegionNorth America Number of Holdings210 Fund Statistics Assets Under Management$1.14 billion Average Daily Volume$0.00 Discount/Premium0.05% Administrator, Advisor and Custodian AdministratorU.S. Bancorp Fund Services, LLC AdvisorInnovator Capital Management, LLC CustodianU.S. Bank, N.A. DistributorForeside Fund Services, LLC Transfer AgentU.S. Bancorp Fund Services, LLC TrusteeN/A Lead Market MakerSusquehanna Options OptionableN/A Short Interest57,800 shs Miscellaneous Outstanding Shares29,800,000Beta-0.70 A Guide To High-Short-Interest StocksMarketBeat's analysts have just released their top five short plays for October 2025. Learn which stocks have the most short interest and how to trade them. Enter your email address to see which companies made the list.Get This Free Report Top 10 SFLR HoldingsNVIDIA (NASDAQ:NVDA)Holding Weight: 7.49%Apple (NASDAQ:AAPL)Holding Weight: 6.83%Microsoft (NASDAQ:MSFT)Holding Weight: 6.76%Amazon.com (NASDAQ:AMZN)Holding Weight: 3.76%Meta Platforms (NASDAQ:META)Holding Weight: 3.01%Broadcom (NASDAQ:AVGO)Holding Weight: 2.85%Alphabet (NASDAQ:GOOGL)Holding Weight: 2.43%Alphabet (NASDAQ:GOOG)Holding Weight: 2.09%Tesla (NASDAQ:TSLA)Holding Weight: 2.01%JPMorgan Chase & Co. (NYSE:JPM)Holding Weight: 1.89%Full Holdings DetailsSFLR Sector ExposureSFLR Industry Exposure This page (NYSEARCA:SFLR) was last updated on 10/9/2025 by MarketBeat.com Staff From Our PartnersBuilding The Infrastructure for the Coming Financial ResetWhile China pushes nearly $1 trillion through its new digital currency, one emerging company is quietly buildi...Intellistake | SponsoredBitcoin grabs headlines, but smart money likes this tokenBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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