NYSEARCA:SFLR Innovator Equity Managed Floor ETF (SFLR) Price, Holdings, & News $35.85 +0.05 (+0.14%) Closing price 09/19/2025 04:10 PM EasternExtended Trading$35.85 0.00 (0.00%) As of 09/19/2025 05:19 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisChartDividendHoldingsOwnershipRatingsShort InterestBuy This Stock About Innovator Equity Managed Floor ETF (NYSEARCA:SFLR) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get SFLR alerts:Sign Up Key Stats Today's Range$35.70▼$35.8950-Day Range$33.81▼$35.8552-Week Range$29.14▼$35.89Volume66,295 shsAverage Volume193,325 shsMarket Capitalization$919.55 millionAssets Under Management$1.06 billionDividend Yield0.39%Net Expense Ratio0.89%Aggregate RatingModerate Buy ETF Overview The Innovator Equity Managed Floor ETF (SFLR) is an exchange-traded fund that mostly invests in large cap equity. The fund aims to provide capital appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk using a laddered options strategy. The fund utilizes four, one-year FLEX options packages with staggered 3-month expiration dates to target a maximum loss of approximately 10% on a rolling 12-month basis. SFLR was launched on Nov 8, 2022 and is managed by Innovator. Read More Innovator Equity Managed Floor ETF ExpensesTypeSFLRLarge Cap ETFsEquity ETFsNYSEARCA ETFsAll ETFsManagement Fee0.89%0.58%0.56%0.51%0.53%Other Expenses0.00%0.27%0.56%0.59%0.56%Total Expense0.89%0.65%0.76%0.74%0.73%Fee Waiver0.00%-0.23%-0.66%-0.71%-0.63%Net Expense0.89%0.62%0.63%0.58%0.60% Receive SFLR Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Innovator Equity Managed Floor ETF and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. 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Trusts may also provide shielding from creditors and lawsuits while offering potential tax advantages—especially with estate tax thresholds set to decrease in 2026. If you’re considering whether a family trust is right for you, speaking with a fiduciary financial advisor can help you decide the best path forward. We’ve created a free tool that matches you with vetted advisors in your area—each legally bound to act in your best interest. | SmartAsset (Ad)Innovator Equity Defined Protection ETF - 2 Yr To April 2026 (AAPR)October 20, 2024 | finance.yahoo.comQFLR: A Decent Hedge For A Bullish Portfolio, But There's A Better Option In SFLRSeptember 29, 2024 | seekingalpha.comInnovator Launches U.S. Small Cap Managed Floor ETF® (RFLR) in Expansion of Equity Managed Floor ETF® SuiteSeptember 17, 2024 | globenewswire.comSee More Headlines SFLR ETF - Frequently Asked Questions How have SFLR shares performed this year? Innovator Equity Managed Floor ETF's stock was trading at $32.65 at the beginning of the year. Since then, SFLR stock has increased by 9.8% and is now trading at $35.85. Who are Innovator Equity Managed Floor ETF's major shareholders? Innovator Equity Managed Floor ETF's top institutional shareholders include Commonwealth Equity Services LLC (7.20%), Kingsview Wealth Management LLC (6.59%), Chicago Partners Investment Group LLC (6.08%) and Delta Investment Management LLC (3.48%). How do I buy shares of Innovator Equity Managed Floor ETF? Shares of SFLR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Innovator Equity Managed Floor ETF own? Based on aggregate information from My MarketBeat watchlists, some other companies that Innovator Equity Managed Floor ETF investors own include Nuveen NASDAQ 100 Dynamic Overwrite Fund (QQQX), JPMorgan Nasdaq Equity Premium Income ETF (JEPQ), JPMorgan Equity Premium Income ETF (JEPI), Schwab US Dividend Equity ETF (SCHD), American Electric Power (AEP), Old Republic International (ORI) and Reaves Utility Income Fund (UTG). Fund Details IssuerInnovator Capital Management Fund NameInnovator Equity Managed Floor ETF Tax ClassificationRegulated Investment Company Stock ExchangeNYSEARCACurrent SymbolNYSEARCA:SFLR Inception Date11/9/2022 Fund ManagerThomas Seto, James Reber, Alex Zweber, Michael Zaslavsky, Larry Berman WebN/A PhoneN/AFund Focus Asset ClassEquity BenchmarkN/A CategorySize and Style FocusLarge Cap Development LevelDeveloped Markets RegionNorth America Number of Holdings419 Fund Statistics Assets Under Management$1.06 billion Average Daily Volume$0.00 Discount/Premium0.06% Administrator, Advisor and Custodian AdministratorU.S. Bancorp Fund Services, LLC AdvisorInnovator Capital Management, LLC CustodianU.S. Bank, N.A. DistributorForeside Fund Services, LLC Transfer AgentU.S. Bancorp Fund Services, LLC TrusteeN/A Lead Market MakerSusquehanna Options OptionableN/A Short Interest65,900 shs Miscellaneous Outstanding Shares25,650,000Beta-0.70 The 10 Best AI Stocks to Own in 2025Wondering where to start (or end) with AI stocks? These 10 simple stocks can help investors build long-term wealth as artificial intelligence continues to grow into the future.Get This Free Report Top 10 SFLR HoldingsNVIDIA (NASDAQ:NVDA)Holding Weight: 7.12%Microsoft (NASDAQ:MSFT)Holding Weight: 6.68%Apple (NASDAQ:AAPL)Holding Weight: 6.44%Amazon.com (NASDAQ:AMZN)Holding Weight: 4.05%Meta Platforms (NASDAQ:META)Holding Weight: 3.06%Broadcom (NASDAQ:AVGO)Holding Weight: 2.87%Alphabet (NASDAQ:GOOGL)Holding Weight: 2.35%Us Bank Mmda - Usbgfs 9Holding Weight: 2.34%Alphabet (NASDAQ:GOOG)Holding Weight: 2.01%JPMorgan Chase & Co. (NYSE:JPM)Holding Weight: 1.80%Full Holdings DetailsSFLR Sector ExposureSFLR Industry Exposure This page (NYSEARCA:SFLR) was last updated on 9/22/2025 by MarketBeat.com Staff From Our PartnersA New Way to Double Your Retirement Income?Bloomberg reports that a new class of investments is “entering a golden era,” with yields fueling a retail boo...Investors Alley | SponsoredWhy More Investors Are Using Family Trusts to Protect Their WealthFor many investors, a family trust can be an essential tool for protecting assets, avoiding probate, and ensur...SmartAsset | SponsoredOut of 18,347 Cryptocurrencies... This is the ONLY OneThis Crypto Could Thrive as Global Tensions Rise Right as capital begins to rotate back into crypto, my top...Crypto 101 Media | SponsoredPrepare for the “Mar-a-Lago Accord” Money ShockWhy Are Wall Street Insiders Moving Their Money to This ONE Asset? 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