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Fujifilm (FUJIY) Stock Forecast & Price Target

Fujifilm logo
$11.23 +0.19 (+1.72%)
As of 11/12/2026 04:00 PM Eastern

Fujifilm - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
1
Buy
0

Based on 1 Wall Street analysts who have issued ratings for Fujifilm in the last 12 months, the stock has a consensus rating of "Hold." Out of the 1 analysts, 1 has given a hold rating for FUJIY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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FUJIY Analyst Ratings Over Time

TypeCurrent Forecast
11/13/25 to 11/13/26
1 Month Ago
10/14/25 to 10/14/26
3 Months Ago
8/15/25 to 8/15/26
1 Year Ago
11/13/24 to 11/13/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
N/A
Buy
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
N/A
Hold
1 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
N/A
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
N/A
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingHoldHoldHoldN/A

FUJIY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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FUJIY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Fujifilm Stock vs. The Competition

TypeFujifilmTechnology CompaniesBroader Market
Consensus Rating Score
2.00
2.22
2.52
Consensus RatingHoldHoldModerate Buy
Predicted UpsideN/A69.99% Upside13.83% Upside
News Sentiment Rating
Positive News

See Recent FUJIY News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
1/16/2026
Zacks Research logo
Zacks Research
4 of 5 stars
 DowngradeStrong-Buy ➝ Hold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 06:02 AM ET.


Should I Buy Fujifilm Stock? FUJIY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, November 10, 2026. Please send any questions or comments about these Fujifilm pros and cons to contact@marketbeat.com.

Fujifilm
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in FUJIFILM Holdings Co.:

  • The company recently beat analyst expectations for its most recent quarter, reporting earnings per share of $0.18 against a consensus estimate of $0.17, while also generating revenue of $5.59 billion which exceeded the projected $5.45 billion, demonstrating strong operational performance and profitability with a net margin of 7.61%.
  • FUJIFILM Holdings Co. has significantly raised its full-year 2026 revenue guidance to $22.6 billion, surpassing the previous consensus estimate of $22.5 billion, and provided an earnings per share guidance of 0.735 which is higher than the consensus estimate of 0.700, indicating management confidence in future growth.
  • The company is aggressively expanding its data storage capabilities by planning to increase magnetic tape production capacity fivefold to meet surging demand driven by artificial intelligence, positioning itself as a key player in the high-growth data archiving and storage market.
  • With a current stock price of $10.81, the stock trades at a price-to-earnings ratio of 15.59, which is relatively modest for a diversified technology and healthcare conglomerate, and offers a dividend yield of 1.08% for income-focused investors.
  • The company continues to innovate in the consumer imaging sector with the recent launch of the instax mini Evo 2 hybrid instant camera and the instax SQUARE 2, maintaining its brand relevance and market share in the popular instant photography niche.

Fujifilm
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in FUJIFILM Holdings Co. for these reasons:

  • Despite the recent revenue beat, the company reported a decline in income for the first half of the fiscal year, suggesting that profit margins may be under pressure even as top-line sales grow, which could impact overall shareholder returns.
  • Short interest in the stock increased significantly in September, with shares shorted rising to 183,494 from 36,976 in the previous month, a growth of 396.3%, indicating that a notable portion of the market is betting against the stock's future performance.
  • The stock has experienced volatility around earnings announcements, such as the gap down of $0.515 on November 9, 2026, and a previous gap down of $1.37 on August 6, 2026, suggesting that the market may be sensitive to any slight deviations in financial results.
  • The company's return on equity stands at 6.91%, which is relatively low compared to many other technology and healthcare firms, potentially indicating that the company is not generating high returns on the capital invested by shareholders.
  • The stock's beta of 0.75 suggests it is less volatile than the broader market, but this also means it may underperform during strong market rallies, and its price has fluctuated between a 52-week low of $8.93 and a high of $12.18, showing a wide range of price uncertainty.

FUJIY Forecast - Frequently Asked Questions

1 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Fujifilm in the last year. There is currently 1 hold rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" FUJIY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in FUJIY, but not buy additional shares or sell existing shares.

According to analysts, Fujifilm's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Analysts like Fujifilm less than other "technology" companies. The consensus rating score for Fujifilm is 2.00 while the average consensus rating score for "technology" companies is 2.22. Learn more on how FUJIY compares to other companies.

Brokerages With Fujifilm Recommendations


MarketBeat monitors more than a dozen sources for Fujifilm analyst ratings, with the most recent rating issued on 1/16/2026.
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