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Fujifilm (FUJIY) Stock Forecast & Price Target

Fujifilm logo
$10.64 -0.31 (-2.83%)
As of 09/28/2026 03:58 PM Eastern
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Fujifilm - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold
Based on 1 Analyst Ratings
Sell
0
Hold
1
Buy
0

Based on 1 Wall Street analysts who have issued ratings for Fujifilm in the last 12 months, the stock has a consensus rating of "Hold." Out of the 1 analysts, 1 has given a hold rating for FUJIY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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FUJIY Analyst Ratings Over Time

TypeCurrent Forecast
9/29/25 to 9/29/26		1 Month Ago
8/30/25 to 8/30/26		3 Months Ago
7/1/25 to 7/1/26		1 Year Ago
9/29/24 to 9/29/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
 N/A
Buy
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
 N/A
Hold
1 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
 N/A
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
 N/A
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingHoldHoldHoldN/A

FUJIY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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FUJIY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Fujifilm Stock vs. The Competition

TypeFujifilmTechnology CompaniesBroader Market
Consensus Rating Score
2.00
2.24
2.53
Consensus RatingHoldHoldModerate Buy
Predicted UpsideN/A384.96% Upside19.95% Upside
News Sentiment Rating
Neutral News

See Recent FUJIY News
Positive News
Positive News
Export
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
1/16/2026
Zacks Research logo
Zacks Research
4 of 5 stars
 DowngradeStrong-Buy ➝ Hold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 01:57 AM ET.


Should I Buy Fujifilm Stock? FUJIY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, September 28, 2026. Please send any questions or comments about these Fujifilm pros and cons to contact@marketbeat.com.

Fujifilm
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in FUJIFILM Holdings Co.:

  • The stock is currently trading at $10.64, which is significantly below its 52-week high of $12.99, offering a potential entry point for value-oriented investors who believe the recent pullback has created an opportunity to buy the company at a discount relative to its recent peak performance.
  • FUJIFILM Holdings Co. recently received a Zacks Rank #2 (Buy) upgrade, a rating that reflects growing optimism among analysts regarding the company's earnings prospects and suggests that the stock may be positioned to outperform the broader market in the near term.
  • The company demonstrated strong revenue performance in its most recent earnings report on August 6, 2026, where actual revenue of $5,247.74 million exceeded the consensus estimate of $4,969.95 million, indicating that the company is successfully driving top-line growth despite mixed earnings per share results.
  • Short interest in the stock has decreased significantly, dropping 60.0% in September to 36,976 shares, which suggests that bearish sentiment is fading and that investors are increasingly confident in the company's future direction, potentially reducing downward pressure on the stock price.
  • FUJIFILM Holdings Co. is expanding its presence in the semiconductor materials sector with a planned investment of ₹800 crore in a new plant in Dholera, positioning the company to benefit from the growing demand for advanced materials in the high-tech and semiconductor industries.

Fujifilm
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in FUJIFILM Holdings Co. for these reasons:

  • The company recently missed its earnings per share expectations, reporting an actual EPS of $0.10 against a consensus estimate of $0.16 for the period ending August 6, 2026, which led to a significant gap down in the stock price and raised concerns about profitability margins.
  • FUJIFILM Holdings Co. has revised its full-year 2026 earnings guidance downward, with the latest preannouncement of $0.735 per share falling below the previous consensus estimate of $0.700, signaling potential challenges in maintaining profit growth throughout the fiscal year.
  • The stock has experienced a decline of $0.31 from its previous close of $10.95 to its current price of $10.64, reflecting recent negative market sentiment and a lack of immediate momentum following the recent earnings miss and guidance revision.
  • Despite the recent drop in short interest, the company's ownership score is rated at 0, which may indicate a lack of strong institutional backing or insider confidence, potentially limiting the stock's ability to sustain long-term growth without significant new catalysts.
  • The company's sustainability score is also rated at 0, which could be a concern for environmentally, socially, and governance (ESG) focused investors who prioritize companies with strong environmental and social responsibility practices in their investment portfolios.

FUJIY Forecast - Frequently Asked Questions

1 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Fujifilm in the last twelve months. There is currently 1 hold rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" FUJIY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in FUJIY, but not buy additional shares or sell existing shares.

According to analysts, Fujifilm's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Analysts like Fujifilm less than other "technology" companies. The consensus rating score for Fujifilm is 2.00 while the average consensus rating score for "technology" companies is 2.24. Learn more on how FUJIY compares to other companies.

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MarketBeat monitors more than a dozen sources for Fujifilm analyst ratings, with the most recent rating issued on 1/16/2026.
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