Futu Holdings Ltd is a technology-driven financial services company that operates an online brokerage and wealth management platform catering primarily to retail investors. Through its proprietary digital ecosystem, Futu provides trading access to global securities markets, including Hong Kong, U.S., and Chinese A-share markets. The company’s platform combines order execution, real-time market data, research tools, and community features to deliver an integrated investment experience.
On its flagship trading platform—known under the “Futu” and “Moomoo” brands—clients can execute equity, exchange-traded fund, and fractional share transactions. The platform also offers margin financing, cash management services, and tailored financial solutions such as robo-advisory products. Futu’s social community, where users share insights and market commentary, enhances engagement and supports informed decision-making among individual investors.
Founded by Leaf Hua Li, a former engineer involved in a leading messaging service in China, the company launched its services in Hong Kong before expanding into mainland China, Singapore, and the United States. Futu’s headquarters in Hong Kong is complemented by regional offices that support local customer service, regulatory compliance, and platform development. Since its public listing, Futu has continued to invest in technology upgrades, including mobile trading interfaces and advanced analytical tools.
Under the leadership of its founding executive team, Futu seeks to deepen its footprint in international markets while navigating evolving regulatory landscapes. The company remains focused on enhancing its product suite, expanding its client base through digital marketing and partnerships, and developing innovative fintech solutions to meet the growing demand for user-friendly, transparent online brokerage services.
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