Go Pro
OTCMKTS:PRDSY

Prada (PRDSY) Stock Price, News & Analysis

Prada logo
$9.57 -0.19 (-1.95%)
As of 10:15 AM Eastern

About Prada Stock (OTCMKTS:PRDSY)

Advanced

Key Stats

Today's Range
$9.57
$9.89
50-Day Range
$9.29
$11.41
52-Week Range
$8.90
$12.96
Volume
2,153 shs
Average Volume
20,240 shs
Market Capitalization
N/A
P/E Ratio
21.69
Dividend Yield
1.65%
Price Target
N/A
Consensus Rating
Moderate Buy

Company Overview

Prada S.p.A. is an Italian luxury fashion house renowned for its high-end leather goods, ready-to-wear collections and accessories. Founded in 1913 by Mario Prada in Milan, the company has built a reputation for craftsmanship and understated elegance. Its product portfolio spans handbags, small leather goods, footwear, eyewear and fragrances, all designed to reflect a blend of traditional techniques and contemporary sensibilities.

The company distributes its products through a network of directly operated boutiques, franchise stores and e-commerce platforms. Prada’s retail presence extends across Europe, North America and the Asia Pacific region, with a particularly strong footprint in key fashion capitals such as Milan, Paris, New York and Tokyo. In addition to its namesake brand, the company owns and operates subsidiary labels including Miu Miu, which focuses on youthful, experimental designs.

Prada’s modern identity is largely shaped by Miuccia Prada, the founder’s granddaughter, who assumed creative control in the late 1970s. Under her direction, the house introduced signature items like the nylon backpack and cemented its status as an innovator in luxury design. The company went public on the Hong Kong Stock Exchange in 2011 and later voluntarily delisted in 2021; it now trades in the United States on the over-the-counter market under the ticker PRDSY.

Leadership and strategic oversight are provided by Miuccia Prada in her role as head of design and by Patrizio Bertelli, the company’s CEO and chairman. Together, they continue to emphasize quality materials, artisanal production methods and a forward-looking approach to global expansion. Prada remains a key player in the luxury sector, balancing heritage craftsmanship with evolving consumer tastes and market trends.

AI Generated. May Contain Errors.

Prada Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
31st Percentile Overall Score

PRDSY MarketRank™: 

Prada scored higher than 31% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Prada has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on no strong buy ratings, 1 buy rating, 1 hold rating, and no sell ratings.

  • Amount of Analyst Coverage

    Prada has received no research coverage in the past 90 days.

  • Read more about Prada's stock forecast and price target.
  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Prada is 21.69, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.12.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Prada is 21.69, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.76.

  • Percentage of Shares Shorted

  • Short Interest Ratio / Days to Cover

    Prada has a short interest ratio ("days to cover") of 0.46, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Prada has recently increased by 49.36%, indicating that investor sentiment is decreasing significantly.
  • Dividend Yield

    Prada pays a meaningful dividend of 1.80%, higher than the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    Prada does not have a long track record of dividend growth.

  • Dividend Coverage

    The dividend payout ratio of Prada is 35.90%. This payout ratio is at a healthy, sustainable level, below 75%.

  • Read more about Prada's dividend.
  • News Sentiment

    Prada has a news sentiment score of 0.55. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.71 average news sentiment score of Consumer Discretionary companies.
  • News Coverage This Week

    MarketBeat has tracked 1 news article for Prada this week, compared to 0 articles on an average week.
  • Search Interest

    1 people have searched for PRDSY on MarketBeat in the last 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Prada insiders have not sold or bought any company stock.

  • Percentage Held by Institutions

    Prada has minimal institutional ownership at this time.

  • Read more about Prada's insider trading history.
Receive PRDSY Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Prada and its competitors with MarketBeat's FREE daily newsletter.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

PRDSY Stock News Headlines

Prada: Versace Dilution Creates A Mispriced Luxury Opportunity
Prada: Versace Is Weaker Than I Thought
How options let you do more with less capital
Would you rather spend $5,000 buying 100 shares of a $50 stock, or control those same 100 shares for a fraction of the cost? That's the core advantage options offer traders at every level. The Beginner's Guide to Options breaks down leverage, income strategies, and real trade examples in plain English — including a little-known approach many traders use to reduce costs and improve profit potential. Download your free copy before this offer expires.tc pixel
Prada S.p.A. (PRDSY) Q2 2026 Earnings Call Transcript
Prada's Sales Grow in Volatile Market
CICC Keeps Their Buy Rating on Prada SpA (PRDSF)
See More Headlines

PRDSY Stock Analysis - Frequently Asked Questions

Prada's stock was trading at $11.50 at the start of the year. Since then, PRDSY shares have decreased by 16.8% and is now trading at $9.5701.

Shares of PRDSY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Industry, Sector and Symbol

Stock Exchange
OTCMKTS
Industry
Textiles, Apparel & Luxury Goods
Sub-Industry
N/A
Current Symbol
OTCMKTS:PRDSY
CIK
1527249
Fax
N/A
Employees
13,100
Year Founded
N/A

Profitability

EPS (Trailing Twelve Months)
N/A
Trailing P/E Ratio
21.69
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
N/A
Net Margins
N/A
Pretax Margin
N/A
Return on Equity
N/A
Return on Assets
N/A

Debt

Debt-to-Equity Ratio
N/A
Current Ratio
N/A
Quick Ratio
N/A

Sales & Book Value

Annual Sales
N/A
Price / Sales
N/A
Cash Flow
N/A
Price / Cash Flow
N/A
Book Value
N/A
Price / Book
N/A

Miscellaneous

Outstanding Shares
N/A
Free Float
N/A
Market Cap
N/A
Optionable
Not Optionable
Beta
N/A
Don't Wait for the OpenAI IPO Cover

The AI wave will soon hit public markets with Anthropic and OpenAI set to go public later this year. However, you don't have to wait to invest. This report shows seven AI stocks that you can buy today while the big model providers get ready to go public.

Get This Free Report

This page (OTCMKTS:PRDSY) was last updated on 9/14/2026 by MarketBeat.com Staff.
From Our Partners