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Reckitt Benckiser Group (RBGLY) Stock Forecast & Price Target

Reckitt Benckiser Group logo
$14.11 -0.08 (-0.56%)
As of 08/26/2026 03:59 PM Eastern

Reckitt Benckiser Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
2
Buy
5

Based on 8 Wall Street analysts who have issued ratings for Reckitt Benckiser Group in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 8 analysts, 1 has given a sell rating, 2 have given a hold rating, 3 have given a buy rating, and 2 have given a strong buy rating for RBGLY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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RBGLY Analyst Ratings Over Time

TypeCurrent Forecast
8/27/25 to 8/27/26
1 Month Ago
7/28/25 to 7/28/26
3 Months Ago
5/29/25 to 5/29/26
1 Year Ago
8/27/24 to 8/27/25
Strong Buy
2 Strong Buy rating(s)
2 Strong Buy rating(s)
3 Strong Buy rating(s)
3 Strong Buy rating(s)
Buy
3 Buy rating(s)
3 Buy rating(s)
2 Buy rating(s)
2 Buy rating(s)
Hold
2 Hold rating(s)
3 Hold rating(s)
3 Hold rating(s)
2 Hold rating(s)
Sell
1 Sell rating(s)
0 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingModerate BuyModerate BuyModerate BuyBuy

RBGLY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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RBGLY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Reckitt Benckiser Group Stock vs. The Competition

TypeReckitt Benckiser GroupConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.75
2.23
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted UpsideN/A138.90% Upside12.19% Upside
News Sentiment Rating
Negative News

See Recent RBGLY News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
7/30/2026
Zacks Research logo
Zacks Research
5 of 5 stars
 DowngradeHoldStrong Sell
7/21/2026 UpgradeHoldBuy
6/30/2026 Reiterated RatingHold
4/17/2026 UpgradeHoldStrong-Buy
3/16/2026 UpgradeEqual WeightOverweight
1/14/2026 DowngradeOutperformSector Perform
1/14/2026 Initiated CoverageBuy
12/1/2025 UpgradeHoldStrong-Buy
6/5/2025UpgradeHoldStrong-Buy
12/11/2024 UpgradeHoldBuy
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9/18/2024UpgradeStrong-Buy
8/29/2024 DowngradeOverweightNeutral

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 06:48 AM ET.


Should I Buy Reckitt Benckiser Group Stock? RBGLY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 21, 2026. Please send any questions or comments about these Reckitt Benckiser Group pros and cons to contact@marketbeat.com.

Reckitt Benckiser Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Reckitt Benckiser Group plc:

  • The company has a diverse portfolio of well-known global brands, including Lysol, Dettol, and Durex, which can provide stability and growth potential in various market conditions.
  • Reckitt Benckiser Group plc has a strong presence in multiple regions, including North America, Europe, and Asia, allowing it to tap into different consumer markets and mitigate risks associated with regional downturns.
  • The current stock price is around $15, which may present an attractive entry point for investors looking for value in the consumer goods sector.
  • Recent innovations in product formulations and marketing strategies have positioned the company to better meet evolving consumer preferences, particularly in health and hygiene products.
  • The firm has demonstrated resilience during economic fluctuations, often maintaining steady revenue streams from essential health and hygiene products, which can be appealing during uncertain times.

Reckitt Benckiser Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Reckitt Benckiser Group plc for these reasons:

  • Increased competition in the consumer goods sector, particularly from emerging brands, could pressure market share and profit margins for Reckitt Benckiser Group plc.
  • Fluctuations in raw material costs can impact profitability, as the company relies on various ingredients for its product formulations, which may lead to higher production costs.
  • Recent changes in consumer behavior, especially post-pandemic, may affect demand for certain products, potentially leading to revenue volatility.
  • The company faces regulatory challenges in different markets, which can result in increased compliance costs and impact operational efficiency.
  • Market sentiment can be influenced by broader economic conditions, and any downturn could negatively affect the stock price and investor confidence in Reckitt Benckiser Group plc.

RBGLY Forecast - Frequently Asked Questions

8 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Reckitt Benckiser Group in the last twelve months. There is currently 1 sell rating, 2 hold ratings, 3 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" RBGLY shares.

According to analysts, Reckitt Benckiser Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Over the previous 90 days, Reckitt Benckiser Group's stock had 2 upgrades and 1 downgrade by analysts.

Reckitt Benckiser Group has been rated by research analysts at Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, and Zacks Research in the past 90 days.

Analysts like Reckitt Benckiser Group more than other "consumer staples" companies. The consensus rating for Reckitt Benckiser Group is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how RBGLY compares to other companies.


MarketBeat monitors more than a dozen sources for Reckitt Benckiser Group analyst ratings, with the most recent rating issued on 7/30/2026.
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