RumbleON, Inc. (NASDAQ: RMBL) operates as an integrated powersports retailer and digital marketplace in the United States and Canada. The company’s core business focuses on the purchasing, refurbishment and resale of new and pre-owned powersports vehicles, including motorcycles, ATVs, side-by-sides and personal watercraft. Through its proprietary online platform, RumbleON connects individual sellers and buyers, offering end-to-end transaction services that span vehicle inspection, financing, shipping and delivery. The company’s retail network combines e-commerce capabilities with a growing number of physical dealerships, providing consumers with a seamless omnichannel experience for powersports retailing.
Since its founding in 2015 by Marshall Chesrown, RumbleON has pursued a growth strategy centered on digital innovation and strategic acquisitions. Early on, the company acquired CycleTrader, a leading online classified marketplace for powersports enthusiasts, laying the groundwork for its marketplace infrastructure. Over subsequent years, RumbleON expanded its dealership footprint through the purchase of established powersports dealerships under the RideNow and Dunlop & Keller banners, among others. These acquisitions have enabled the company to augment its service offerings—ranging from vehicle appraisals and consignment to parts, service and accessories—while broadening its geographic reach across more than 40 U.S. states and select Canadian provinces.
On the product and services front, RumbleON offers a comprehensive suite of solutions designed to simplify buying and selling powersports vehicles. In addition to its marketplace platform, the company provides direct purchasing programs, where RumbleON buys vehicles outright from consumers, handles all logistics and then prepares the units for resale. Financing partnerships and extended warranty options further support end-users, while a dedicated team of technicians ensures that all vehicles meet safety and performance standards before they are listed. This vertically integrated model allows RumbleON to control the customer experience at every stage of the transaction process.
RumbleON’s leadership team is spearheaded by CEO and founder Marshall Chesrown, whose background in online marketplaces has driven the company’s digital transformation. Under his direction, RumbleON continues to invest in technology solutions, data analytics and customer-facing innovations to capture a larger share of the powersports market. As consumer interest in recreational vehicles grows, the company’s integrated approach to buying, selling and servicing powersports units positions it as a notable player in the sector’s evolving retail landscape.
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