comScore (SCOR) Stock Price, News & Analysis

Company Overview

comScore, Inc. is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics. These tools combine panel-based measurement with census-level data to deliver both granular and broad-scale insights, allowing organizations to assess cross-platform consumption, audience demographics and competitive performance.

In 2016, comScore significantly expanded its TV measurement capabilities through the acquisition of Rentrak, enabling the integration of box office and television viewership data with digital analytics. This convergence of data sources supports a comprehensive approach to audience measurement, bridging the gap between online and traditional media consumption.

comScore serves clients in more than 75 countries across North America, Latin America, Europe, the Middle East, Africa and Asia-Pacific. Its solutions are utilized by broadcasters, publishers, advertisers and agencies seeking to make data-driven decisions on content strategy, media buying and audience engagement across multiple platforms.

Key Stats

• Today's Range: $6.15 to $6.32
• 50-Day Range: $4.87 to $7.12
• 52-Week Range: $4.39 to $8.99
• Volume: 5,295 shs
• Average Volume: 4,439 shs
• Market Capitalization: $30.79 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

comScore Stock Analysis - MarketRank™

comScore scored higher than 21% of companies evaluated by MarketBeat, and ranked 247th out of 316 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for comScore.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for comScore are expected to grow in the coming year, from ($2.49) to ($1.11) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of comScore is -0.35, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of comScore is -0.35, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.98% of the float of comScore has been sold short.

Short Interest Ratio / Days to Cover

comScore has a short interest ratio ("days to cover") of 1.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in comScore has recently decreased by 7.90%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

comScore does not currently pay a dividend.

Dividend Growth

comScore does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.98% of the float of comScore has been sold short.

Short Interest Ratio / Days to Cover

comScore has a short interest ratio ("days to cover") of 1.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in comScore has recently decreased by 7.90%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.3 / 5
• News Sentiment: 0.34

News Sentiment

comScore has a news sentiment score of 0.34. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.75 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for comScore this week, compared to 6 articles on an average week.

Search Interest

Only 1 people have searched for SCOR on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, comScore insiders have not sold or bought any company stock.

Percentage Held by Insiders

11.10% of the stock of comScore is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

42.15% of the stock of comScore is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SCOR Stock Analysis - Frequently Asked Questions

How have SCOR shares performed this year?

comScore's stock was trading at $5.84 at the beginning of the year. Since then, SCOR shares have increased by 5.2% and is now trading at $6.1460.

How were comScore's earnings last quarter?

comScore, Inc. (NASDAQ:SCOR) posted its earnings results on Tuesday, March, 4th. The company reported ($0.27) earnings per share for the quarter, missing the consensus estimate of $0.36 by $0.63. The business had revenue of $94.94 million for the quarter, compared to analysts' expectations of $91.66 million. comScore had a negative net margin of 19.80% and a negative trailing twelve-month return on equity of 1,124.27%.
Read the conference call transcript.

When did comScore's stock split?

comScore shares reverse split on the morning of Wednesday, December 20th 2023.The 1-20 reverse split was announced on Wednesday, December 20th 2023. The number of shares owned by shareholders was adjusted after the closing bell on Wednesday, December 20th 2023. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split.

Who are comScore's major shareholders?

Top institutional investors of comScore include Westerly Capital Management LLC (7.98%). Insiders that own company stock include William Paul Livek, Cerberus Capital Management, L, 180 Degree Capital Corp /Ny/, David Algranati, Martin Edward Patterson, Jonathan Carpenter and Mary Margaret Curry.
View institutional ownership trends.

How do I buy shares of comScore?

Shares of SCOR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of comScore own?

Based on aggregate information from My MarketBeat watchlists, some other companies that comScore investors own include Costco Wholesale (COST), Sandstorm Gold (SAND), CRISPR Therapeutics (CRSP), Radius Recycling (RDUS), Meta Platforms (META), Avino Silver & Gold Mines (ASM) and Phillips 66 (PSX).

Company Calendar

• Last Earnings: 3/04/2025
• Today: 9/24/2025
• Next Earnings (Estimated): 11/11/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: BUSINESS SVCS
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:SCOR
• CIK: 1158172
• Web: www.comscore.com
• Phone: (703) 438-2000
• Fax: 703-438-2051
• Employees: 1,200
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): ($17.45)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$60.25 million
• Net Margins: -19.80%
• Pretax Margin: -19.10%
• Return on Equity: -1,124.27%
• Return on Assets: -14.92%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.69
• Quick Ratio: 0.69

Sales & Book Value

• Annual Sales: $356.05 million
• Price / Sales: 0.09
• Cash Flow: $6.40 per share
• Price / Cash Flow: 0.96
• Book Value: ($1.69) per share
• Price / Book: -3.64

Miscellaneous

• Outstanding Shares: 5,010,000
• Free Float: 4,458,000
• Market Cap: $30.79 million
• Optionable: No Data
• Beta: 1.20