Swatch Group (SWGAY) Stock Forecast & Price Target

$8.95 +0.30 (+3.47%)

As of 08/22/2025 03:58 PM Eastern

Swatch Group - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Strong Sell

Based on 4 Analyst Ratings

Sell
4

Hold
0

Buy
0

Based on 4 Wall Street analysts who have issued ratings for Swatch Group in the last 12 months, the stock has a consensus rating of "Strong Sell." Out of the 4 analysts, 4 have given a sell rating for SWGAY.

Consensus Price Target

N/A

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SWGAY Analyst Ratings Over Time

Type	Current Forecast 8/23/24 to 8/23/25	1 Month Ago 7/24/24 to 7/24/25	3 Months Ago 5/25/24 to 5/25/25	1 Year Ago 8/24/23 to 8/23/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	0 Buy rating(s)	0 Buy rating(s)	0 Buy rating(s)	0 Buy rating(s)
Hold	0 Hold rating(s)	0 Hold rating(s)	0 Hold rating(s)	2 Hold rating(s)
Sell	4 Sell rating(s)	4 Sell rating(s)	4 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	N/A	N/A	N/A	N/A
Forecasted Upside	N/A	N/A	N/A	N/A
Consensus Rating	Strong Sell	Strong Sell	Strong Sell	Hold

SWGAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SWGAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Swatch Group Stock vs. The Competition

Type	Swatch Group	Consumer Staples Companies	S&P 500
Consensus Rating Score	1.00	2.54	2.53
Consensus Rating	Strong Sell	Moderate Buy	Moderate Buy
Predicted Upside	N/A	112.10% Upside	9.65% Upside
News Sentiment Rating	Positive News See Recent SWGAY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating
1/9/2025	Royal Bank Of Canada 3 of 5 stars	P. Dadhania Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Hold ➝ Strong Sell
10/30/2024	Berenberg Bank 2 of 5 stars	N. Anderson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong Sell
9/23/2024	UBS Group 3 of 5 stars	Z. Pusz Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong Sell
9/20/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Hold ➝ Underperform
12/7/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 01:44 PM ET.

Should I Buy Swatch Group Stock? SWGAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, August 19, 2025. Please send any questions or comments about these Swatch Group pros and cons to contact@marketbeat.com.

Swatch Group
Bull Case

Here are some ways that investors could benefit from investing in The Swatch Group AG:

The current stock price is around $8.73, which may present a buying opportunity for investors looking for value in the watch and jewelry sector.
The company has recently experienced a significant increase in short interest, indicating that some investors are betting against the stock, which could lead to a short squeeze if the stock price rises.
The Swatch Group AG has a diverse portfolio of well-known brands, including Omega and Longines, which can attract a wide range of consumers and help maintain steady revenue streams.
With a recent dividend yield of 134.0%, the company offers attractive returns for income-focused investors, making it appealing for those seeking regular income from their investments.
The company operates in both the Watches & Jewelry and Electronic Systems segments, providing a balanced approach to market fluctuations and opportunities for growth in different sectors.

Swatch Group
Bear Case

Investors should be bearish about investing in The Swatch Group AG for these reasons:

The recent cut in dividends may signal financial strain or a shift in company strategy, which could concern investors about the company's future profitability.
Despite a strong brand portfolio, the luxury watch market can be volatile, and economic downturns may negatively impact sales, making it a risky investment.
The stock has shown fluctuations in trading volume, with recent trading volumes lower than average, which may indicate reduced investor interest or confidence.
Short interest has increased significantly, which could lead to increased volatility in the stock price, posing risks for investors who prefer stability.
The company faces competition from both established luxury brands and emerging smartwatch technologies, which could impact its market share and growth potential.

SWGAY Forecast - Frequently Asked Questions

: 4 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Swatch Group in the last twelve months. There are currently 4 sell ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "strong sell" SWGAY shares.
: According to analysts, Swatch Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.
: Analysts like Swatch Group less than other "consumer staples" companies. The consensus rating for Swatch Group is Strong Sell while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how SWGAY compares to other companies.

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This page (OTCMKTS:SWGAY) was last updated on 8/23/2025 by MarketBeat.com Staff

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Swatch Group (SWGAY) Stock Forecast & Price Target