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Swatch Group (SWGAY) Stock Forecast & Price Target

Swatch Group logo
$12.96 -0.05 (-0.38%)
As of 03:58 PM Eastern
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Swatch Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold
Based on 3 Analyst Ratings
Sell
0
Hold
3
Buy
0

Based on 3 Wall Street analysts who have issued ratings for Swatch Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 3 analysts, 3 have given a hold rating for SWGAY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SWGAY Analyst Ratings Over Time

TypeCurrent Forecast
5/18/25 to 5/18/26		1 Month Ago
4/18/25 to 4/18/26		3 Months Ago
2/17/25 to 2/17/26		1 Year Ago
5/18/24 to 5/18/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
Hold
3 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
4 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingHoldHoldHoldStrong Sell

SWGAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SWGAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Swatch Group Stock vs. The Competition

TypeSwatch GroupConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.00
2.12
2.52
Consensus RatingHoldHoldModerate Buy
Predicted UpsideN/A84.64% Upside17.07% Upside
News Sentiment Rating
Positive News

See Recent SWGAY News
Positive News
Positive News
Export
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
5/13/2026
Royal Bank Of Canada logo
Royal Bank Of Canada
3 of 5 stars
 UpgradeUnderperform ➝ Sector Perform
5/8/2026
Zacks Research logo
Zacks Research
Not Rated
 UpgradeHold
2/6/2026
Citigroup Inc. logo
Citigroup
4 of 5 stars
 Reiterated RatingNeutral
10/30/2024
Berenberg Bank logo
Berenberg Bank
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Nick Anderson
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating
UpgradeStrong Sell
9/23/2024
UBS Group AG logo
UBS Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
Zuzanna Pusz
Zuzanna Pusz
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating
UpgradeStrong Sell
9/20/2024
Jefferies Financial Group Inc. logo
Jefferies Financial Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 DowngradeHold ➝ Underperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 11:27 PM ET.


Should I Buy Swatch Group Stock? SWGAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, May 14, 2026. Please send any questions or comments about these Swatch Group pros and cons to contact@marketbeat.com.

Swatch Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Swatch Group AG:

  • The current stock price is around $13.20, reflecting a recent increase and indicating positive market sentiment towards the company.
  • The Swatch Group AG has a diverse portfolio of brands, catering to various market segments from entry-level fashion watches to high-end mechanical timepieces, which can attract a wide range of consumers.
  • Recent trading activity shows that the stock reached a new 52-week high, suggesting strong investor interest and potential for further growth.
  • Analysts have maintained a "Hold" rating, indicating that while there may not be immediate growth expectations, the stock is considered stable and worth monitoring.
  • The company has a solid manufacturing and technical competence, which is crucial for maintaining quality and innovation in the competitive watchmaking industry.

Swatch Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Swatch Group AG for these reasons:

  • The stock price recently gapped down, indicating potential volatility and uncertainty in the market, which could deter risk-averse investors.
  • Despite a diverse brand portfolio, the company faces intense competition in the watchmaking industry, which could impact market share and profitability.
  • Analysts have only reaffirmed a "neutral" rating, suggesting that there may not be strong growth prospects in the near term.
  • The stock has shown fluctuations, with a recent decline in price, which may raise concerns about its stability and long-term performance.
  • Market conditions can be unpredictable, and external factors such as economic downturns could adversely affect consumer spending on luxury items like watches.

SWGAY Forecast - Frequently Asked Questions

3 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Swatch Group in the last year. There are currently 3 hold ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" SWGAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SWGAY, but not buy additional shares or sell existing shares.

According to analysts, Swatch Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Over the previous 90 days, Swatch Group's stock had 2 upgrades by analysts.

Swatch Group has been rated by research analysts at Royal Bank Of Canada, and Zacks Research in the past 90 days.

Analysts like Swatch Group less than other "consumer staples" companies. The consensus rating score for Swatch Group is 2.00 while the average consensus rating score for "consumer staples" companies is 2.12. Learn more on how SWGAY compares to other companies.

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This page (OTCMKTS:SWGAY) was last updated on 5/18/2026 by MarketBeat.com Staff.
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