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Swatch Group (SWGAY) Stock Forecast & Price Target

Swatch Group logo
$10.94 -0.20 (-1.80%)
As of 09/9/2026 03:59 PM Eastern
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Swatch Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold
Based on 5 Analyst Ratings
Sell
0
Hold
4
Buy
1

Based on 5 Wall Street analysts who have issued ratings for Swatch Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 5 analysts, 4 have given a hold rating, and 1 has given a buy rating for SWGAY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SWGAY Analyst Ratings Over Time

TypeCurrent Forecast
9/10/25 to 9/10/26		1 Month Ago
8/11/25 to 8/11/26		3 Months Ago
6/12/25 to 6/12/26		1 Year Ago
9/10/24 to 9/10/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
1 Buy rating(s)
1 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
3 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
4 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingHoldHoldHoldStrong Sell

SWGAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SWGAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Swatch Group Stock vs. The Competition

TypeSwatch GroupConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.20
2.20
2.53
Consensus RatingHoldHoldModerate Buy
Predicted UpsideN/A190.20% Upside16.48% Upside
News Sentiment Rating
Neutral News

See Recent SWGAY News
Positive News
Positive News
Export
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
7/29/2026
Kepler Capital Markets logo
Kepler Capital Markets
2 of 5 stars
 UpgradeReduce ➝ Buy
6/25/2026
Sanford C. Bernstein logo
Sanford C. Bernstein
3 of 5 stars
 DowngradeOutperform ➝ Market Perform
6/18/2026
Citigroup Inc. logo
Citigroup
4 of 5 stars
 Reiterated RatingNeutral
5/13/2026
Royal Bank Of Canada logo
Royal Bank Of Canada
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 UpgradeUnderperform ➝ Sector Perform
5/8/2026
Zacks Research logo
Zacks Research
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 UpgradeHold
10/30/2024
Berenberg Bank logo
Berenberg Bank
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Nick Anderson
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UpgradeStrong Sell
9/23/2024
UBS Group AG logo
UBS Group
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Zuzanna Pusz
Zuzanna Pusz
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UpgradeStrong Sell
9/20/2024
Jefferies Financial Group Inc. logo
Jefferies Financial Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 DowngradeHold ➝ Underperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 07:05 AM ET.


Should I Buy Swatch Group Stock? SWGAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 9, 2026. Please send any questions or comments about these Swatch Group pros and cons to contact@marketbeat.com.

Swatch Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Swatch Group AG:

  • The Swatch Group AG is currently trading at $10.94, which is near its 52-week low of $9.07, potentially offering a value entry point for investors looking to capitalize on a recovery from recent price declines.
  • The company's recent AP x Swatch 'Royal Pop' collaboration has generated significant consumer demand and cultural buzz, with reports of crowd trouble and resale price surges, indicating strong brand equity and potential for new revenue streams in the fashion watch category.
  • Kepler Capital Markets upgraded The Swatch Group AG from "reduce" to "buy" in late July 2026, suggesting that institutional analysts see improved fundamentals or a positive outlook for the company's future performance.
  • The company boasts luxury-level gross margins of over 82%, which provides a strong financial cushion and indicates high profitability per unit sold, a key advantage in the competitive luxury goods sector.
  • Short interest in The Swatch Group AG decreased significantly in July 2026, dropping 70.1% from the previous month, which may signal that bearish traders are exiting positions and could contribute to upward price pressure.

Swatch Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Swatch Group AG for these reasons:

  • The Swatch Group AG recently crossed below its 50-day moving average in August 2026, a technical indicator that often signals a shift from an uptrend to a downtrend, suggesting potential continued price weakness.
  • Shareholders rejected a bid by activist investor Steven Wood for a board seat in May 2026, highlighting ongoing governance conflicts and potential instability in corporate leadership that could distract management from operational goals.
  • Bernstein reaffirmed a "Hold" rating on The Swatch Group AG in September 2026, indicating that some analysts believe the stock is fairly valued and may not offer significant upside potential in the near term.
  • The company's P/E ratio is listed as 0.00, which may indicate that the company is not currently profitable or that earnings data is unavailable, raising concerns about its financial health and ability to generate consistent profits.
  • The Swatch Group AG has experienced multiple gap-down events and price declines in 2026, including a significant drop in July, reflecting heightened volatility and potential market skepticism about the company's recent performance and strategic direction.

SWGAY Forecast - Frequently Asked Questions

5 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Swatch Group in the last twelve months. There are currently 4 hold ratings and 1 buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" SWGAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SWGAY, but not buy additional shares or sell existing shares.

According to analysts, Swatch Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Over the previous 90 days, Swatch Group's stock had 1 upgrade and 1 downgrade by analysts.

Swatch Group has been rated by research analysts at Citigroup, Kepler Capital Markets, and Sanford C. Bernstein in the past 90 days.

Analysts like Swatch Group more than other "consumer discretionary" companies. The consensus rating score for Swatch Group is 2.20 while the average consensus rating score for "consumer discretionary" companies is 2.20. Learn more on how SWGAY compares to other companies.

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MarketBeat monitors more than a dozen sources for Swatch Group analyst ratings, with the most recent rating issued on 7/29/2026.
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