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Swatch Group (SWGAY) Stock Forecast & Price Target

Swatch Group logo
$9.65 +0.20 (+2.13%)
As of 03:58 PM Eastern

Swatch Group - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
2
Hold
0
Buy
0

Based on 2 Wall Street analysts who have issued ratings for Swatch Group in the last 12 months, the stock has a consensus rating of "Sell." Out of the 2 analysts, 2 have given a sell rating for SWGAY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SWGAY Analyst Ratings Over Time

TypeCurrent Forecast
10/7/24 to 10/7/25
1 Month Ago
9/7/24 to 9/7/25
3 Months Ago
7/9/24 to 7/9/25
1 Year Ago
10/8/23 to 10/7/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
1 Hold rating(s)
Sell
2 Sell rating(s)
4 Sell rating(s)
4 Sell rating(s)
2 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingStrong SellStrong SellStrong SellSell

SWGAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

SWGAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Swatch Group Stock vs. The Competition

TypeSwatch GroupConsumer Staples CompaniesS&P 500
Consensus Rating Score
1.00
2.15
2.51
Consensus RatingSellHoldModerate Buy
Predicted UpsideN/A102.04% Upside170.00% Upside
News Sentiment Rating
Neutral News

See Recent SWGAY News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
1/9/2025Royal Bank Of Canada
3 of 5 stars
P. Dadhania
Not Rated
DowngradeHoldStrong Sell
10/30/2024Berenberg Bank
2 of 5 stars
N. Anderson
Not Rated
UpgradeStrong Sell
9/23/2024UBS Group
4 of 5 stars
Z. Pusz
Not Rated
UpgradeStrong Sell
9/20/2024Jefferies Financial Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 DowngradeHoldUnderperform
12/7/2023Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 DowngradeBuyHold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 06:43 PM ET.


Should I Buy Swatch Group Stock? SWGAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, October 5, 2025. Please send any questions or comments about these Swatch Group pros and cons to contact@marketbeat.com.

Swatch Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Swatch Group AG:

  • The current stock price is around $8.55, which may present a buying opportunity for investors looking for value in the luxury watch market.
  • The Swatch Group AG has a diverse portfolio of well-known brands, including Omega and Breguet, which can attract a wide range of consumers and enhance brand loyalty.
  • The company operates in both the Watches & Jewelry and Electronic Systems segments, allowing it to capitalize on trends in both traditional luxury goods and modern technology.
  • Recent performance metrics indicate a stable average daily trading volume, suggesting consistent investor interest and liquidity in the stock.
  • The Swatch Group AG's involvement in various sectors, including retail and real estate, provides additional revenue streams that can mitigate risks associated with market fluctuations in the watch industry.

Swatch Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Swatch Group AG for these reasons:

  • The company has a relatively low institutional ownership percentage, which may indicate a lack of confidence from larger investors.
  • Recent short selling activity shows a slight increase, suggesting that some investors are betting against the stock, which could indicate potential concerns about future performance.
  • The float size is reported as zero, which can lead to volatility in stock price movements and may deter some investors.
  • With a month-to-month change in shares shorted showing a decrease, it may reflect uncertainty in the market regarding the company's future prospects.
  • The Swatch Group AG's performance over the past year has been flat, which may not meet the growth expectations of investors looking for high returns.

SWGAY Forecast - Frequently Asked Questions

2 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Swatch Group in the last year. There are currently 2 sell ratings for the stock. The consensus among Wall Street analysts is that investors should "sell" SWGAY shares.

According to analysts, Swatch Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Analysts like Swatch Group less than other "consumer staples" companies. The consensus rating for Swatch Group is Sell while the average consensus rating for "consumer staples" companies is Hold. Learn more on how SWGAY compares to other companies.


This page (OTCMKTS:SWGAY) was last updated on 10/7/2025 by MarketBeat.com Staff
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