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Swatch Group (SWGAY) Stock Forecast & Price Target

Swatch Group logo
$11.08 -0.44 (-3.78%)
As of 11:06 AM Eastern

Swatch Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
4
Buy
1

Based on 6 Wall Street analysts who have issued ratings for Swatch Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 6 analysts, 1 has given a sell rating, 4 have given a hold rating, and 1 has given a buy rating for SWGAY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SWGAY Analyst Ratings Over Time

TypeCurrent Forecast
11/5/25 to 11/5/26
1 Month Ago
10/6/25 to 10/6/26
3 Months Ago
8/7/25 to 8/7/26
1 Year Ago
11/5/24 to 11/5/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
1 Buy rating(s)
1 Buy rating(s)
1 Buy rating(s)
0 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
4 Hold rating(s)
0 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
1 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingHoldHoldHoldStrong Sell

SWGAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SWGAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Swatch Group Stock vs. The Competition

TypeSwatch GroupConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.00
2.20
2.52
Consensus RatingHoldHoldModerate Buy
Predicted UpsideN/A34.26% Upside13.00% Upside
News Sentiment Rating
Neutral News

See Recent SWGAY News
Neutral News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/4/2026 Initiated CoverageSell
7/29/2026 UpgradeReduce ➝ Buy
6/25/2026 DowngradeOutperform ➝ Market Perform
6/18/2026 Reiterated RatingNeutral
5/13/2026 UpgradeUnderperform ➝ Sector Perform
5/8/2026 UpgradeHold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 11:32 AM ET.


Should I Buy Swatch Group Stock? SWGAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, November 2, 2026. Please send any questions or comments about these Swatch Group pros and cons to contact@marketbeat.com.

Swatch Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Swatch Group AG:

  • The Swatch Group AG is currently trading at $11.04, a price that sits near the lower end of its 52-week range between $9.85 and $13.97, potentially offering an entry point for investors looking to capitalize on a recovery from recent volatility.
  • The company's recent "Royal Pop" collaboration with Audemars Piguet generated significant consumer demand and cultural buzz, demonstrating the brand's ability to attract younger demographics and create high-profile product drops that drive sales and media attention.
  • Legal victories, such as the UK court ordering Samsung Electronics to pay $11.6 million over copycat apps, highlight the company's strong intellectual property position and its capacity to protect its brand value against competitors in the technology and watch space.
  • With a dividend yield of 1.23%, The Swatch Group AG provides a steady income stream for investors, which can help offset market volatility and provide a return on investment even during periods of flat stock price performance.
  • The company operates a diverse portfolio of luxury and mid-range brands, including Omega, Breguet, and Swatch, which allows it to capture market share across different consumer segments and price points, reducing reliance on any single product line.

Swatch Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Swatch Group AG for these reasons:

  • The stock has experienced significant downward pressure recently, including a gap down to $10.20 in late October and multiple instances of crossing below its 50-day moving average, indicating potential weakness in short-term momentum and investor sentiment.
  • Analyst consensus remains at "Hold" with no specific price target, suggesting that sell-side firms see limited near-term upside potential and are cautious about the company's growth trajectory relative to its current valuation.
  • Short interest has fluctuated significantly, with a 45.9% drop in October following a 48.0% increase in September, indicating uncertainty among traders and potential for volatility as market participants adjust their positions.
  • The company faces governance challenges, as evidenced by the rejection of an activist investor's bid for a board seat, which may signal internal conflicts or resistance to change that could impact strategic decision-making and long-term value creation.
  • With a beta of 0.87, the stock is slightly less volatile than the broader market, but the recent price action and lack of a clear upward trend suggest that investors may face prolonged periods of stagnation or decline before any significant recovery occurs.

SWGAY Forecast - Frequently Asked Questions

6 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Swatch Group in the last twelve months. There is currently 1 sell rating, 4 hold ratings and 1 buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" SWGAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SWGAY, but not buy additional shares or sell existing shares.

According to analysts, Swatch Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Swatch Group has been rated by research analysts at The Goldman Sachs Group in the past 90 days.

Analysts like Swatch Group less than other "consumer discretionary" companies. The consensus rating score for Swatch Group is 2.00 while the average consensus rating score for "consumer discretionary" companies is 2.19. Learn more on how SWGAY compares to other companies.


MarketBeat monitors more than a dozen sources for Swatch Group analyst ratings, with the most recent rating issued on 10/4/2026.
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