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Swatch Group (SWGAY) Stock Forecast & Price Target

Swatch Group logo
$9.35 -0.01 (-0.11%)
As of 09/12/2025 03:58 PM Eastern
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Swatch Group - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Strong Sell
Based on 4 Analyst Ratings
Sell
4
Hold
0
Buy
0

Based on 4 Wall Street analysts who have issued ratings for Swatch Group in the last 12 months, the stock has a consensus rating of "Strong Sell." Out of the 4 analysts, 4 have given a sell rating for SWGAY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SWGAY Analyst Ratings Over Time

TypeCurrent Forecast
9/13/24 to 9/13/25		1 Month Ago
8/14/24 to 8/14/25		3 Months Ago
6/15/24 to 6/15/25		1 Year Ago
9/14/23 to 9/13/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
2 Hold rating(s)
Sell
4 Sell rating(s)
4 Sell rating(s)
4 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingStrong SellStrong SellStrong SellHold

SWGAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SWGAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Swatch Group Stock vs. The Competition

TypeSwatch GroupConsumer Staples CompaniesS&P 500
Consensus Rating Score
1.00
2.53
2.53
Consensus RatingStrong SellModerate BuyModerate Buy
Predicted UpsideN/A113.40% Upside10.72% Upside
News Sentiment Rating
Positive News

See Recent SWGAY News
Positive News
Positive News
Export to Excel
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
1/9/2025Royal Bank Of Canada
3 of 5 stars
P. Dadhania
Not Rated
DowngradeHold ➝ Strong Sell
10/30/2024Berenberg Bank
2 of 5 stars
N. Anderson
Not Rated
UpgradeStrong Sell
9/23/2024UBS Group
4 of 5 stars
Z. Pusz
Not Rated
UpgradeStrong Sell
9/20/2024Jefferies Financial Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeHold ➝ Underperform
12/7/2023Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeBuy ➝ Hold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 05:29 AM ET.


Should I Buy Swatch Group Stock? SWGAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, September 8, 2025. Please send any questions or comments about these Swatch Group pros and cons to contact@marketbeat.com.

Swatch Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Swatch Group AG:

  • The current stock price is around $9.22, reflecting a recent increase, which may indicate positive market sentiment towards the company.
  • The Swatch Group AG has a diverse portfolio of well-known brands, including Omega and Breguet, which can attract a wide range of consumers and enhance brand loyalty.
  • The company operates in both the Watches & Jewelry and Electronic Systems segments, providing a balanced revenue stream and reducing dependency on a single market.
  • Recent developments in the luxury watch market show a growing demand, particularly for high-end timepieces, which could lead to increased sales for The Swatch Group AG.
  • The Swatch Group AG's commitment to innovation in watch technology and design positions it well to capture emerging trends in the luxury goods sector.

Swatch Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Swatch Group AG for these reasons:

  • The stock has shown volatility, with fluctuations in trading volume, which may indicate uncertainty among investors.
  • Competition in the luxury watch market is intense, with many brands vying for market share, potentially impacting The Swatch Group AG's sales and profitability.
  • Economic downturns can affect consumer spending on luxury items, which may lead to decreased demand for The Swatch Group AG's products.
  • The company is also involved in various sectors such as real estate and finance, which may dilute its focus on its core watch and jewelry business.
  • Recent trends show a shift towards smartwatches, which could pose a challenge for traditional watchmakers like The Swatch Group AG if they do not adapt quickly.

SWGAY Forecast - Frequently Asked Questions

4 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Swatch Group in the last year. There are currently 4 sell ratings for the stock. The consensus among Wall Street research analysts is that investors should "strong sell" SWGAY shares.

According to analysts, Swatch Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Analysts like Swatch Group less than other "consumer staples" companies. The consensus rating for Swatch Group is Strong Sell while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how SWGAY compares to other companies.

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This page (OTCMKTS:SWGAY) was last updated on 9/13/2025 by MarketBeat.com Staff
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