Boardriders is a global action-sports and lifestyle company that develops, markets and sells apparel, footwear and accessories. Its products are designed primarily for surfing, skateboarding, snowboarding and related outdoor activities, and are distributed through branded retail stores, e-commerce platforms and wholesale partners.
The company’s brand portfolio has included Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element and VonZipper. These brands serve consumers in the surf, skate, snow and youth-culture markets, with operations and sales spanning North America, Europe, the Asia-Pacific region and other international markets.
Boardriders was formed after Quiksilver emerged from bankruptcy in 2016 and subsequently expanded its portfolio through acquisitions, including Billabong International. In 2023, Authentic Brands Group acquired Boardriders, bringing its brands under Authentic’s ownership and global brand-management platform.
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