TSE:DFY Definity Financial (DFY) Stock Price, News & Analysis C$68.12 +0.89 (+1.32%) As of 10/9/2026 04:00 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsInsider TradesNews and Trends About Definity Financial Stock (TSE:DFY) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Definity Financial alerts:Sign Up Key Stats Today's RangeC$66.94▼C$68.2350-Day RangeC$66.27▼C$81.7852-Week RangeC$61.87▼C$82.59Volume188,767 shsAverage Volume180,290 shsMarket CapitalizationC$8.18 billionP/E Ratio17.69Dividend Yield1.18%Price TargetC$83.36Consensus RatingHold Company Overview Definity Financial Corp is a multi-channel, property, and casualty insurance company. It offers auto, property, liability, and pet insurance products to individual customers. Read More Definity Financial Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks70th Percentile Overall ScoreDFY MarketRank™: Definity Financial scored higher than 70% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.0 / 5Analyst RatingHold Consensus RatingDefinity Financial has received a consensus rating of Hold. The company's average rating score is 2.44, and is based on no strong buy ratings, 4 buy ratings, 5 hold ratings, and no sell ratings.Upside PotentialDefinity Financial has a consensus price target of C$83.36, representing about 22.4% upside from its current price of C$68.12.Amount of Analyst CoverageDefinity Financial has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Definity Financial's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of Definity Financial is 17.69, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.00.Price to Earnings Ratio vs. SectorThe P/E ratio of Definity Financial is 17.69, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 24.72.Price to Earnings Growth RatioDefinity Financial has a PEG Ratio of 2.63. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioDefinity Financial has a P/B Ratio of 1.84. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities. Short InterestN/AShort Interest LevelN/A Short InterestThere is no current short interest data available for DFY. Dividend1.7 / 5Dividend StrengthWeak Dividend YieldDefinity Financial pays a meaningful dividend of 1.30%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthDefinity Financial does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Definity Financial is 20.91%. This payout ratio is at a healthy, sustainable level, below 75%.Read more about Definity Financial's dividend. News and Social Media1.4 / 5News Sentiment-0.69 News SentimentDefinity Financial has a news sentiment score of -0.69. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.57 average news sentiment score of Finance companies.News Coverage This WeekMarketBeat has tracked 7 news articles for Definity Financial this week, compared to 1 article on an average week.Search Interest4 people have searched for DFY on MarketBeat in the last 30 days. This is an increase of 300% compared to the previous 30 days. Company Ownership1.4 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Definity Financial insiders have sold more of their company's stock than they have bought. Specifically, they have bought C$0.00 in company stock and sold C$1,101,345.00 in company stock.Percentage Held by Insiders0.50% of the stock of Definity Financial is held by insiders.Percentage Held by Institutions57.66% of the stock of Definity Financial is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Definity Financial's insider trading history. Receive DFY Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Definity Financial and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. DFY Stock News HeadlinesDefinity Financial (TSE:DFY) Stock Price Target Cut by ScotiaOctober 9 at 1:13 AM | americanbankingnews.comWhat Definity Financial (TSX:DFY)'s CA$190 Million Climate Catastrophe Hit Means For ShareholdersOctober 8 at 8:07 PM | finance.yahoo.comWhy I went to Mount RushmoreA small miner just hit on gold in the hills surrounding Mount Rushmore, thanks to a breakthrough new technology. This could be one of the biggest gold finds since the 1870s, yet the stock still trades around 6 dollars. BlackRock and Vanguard have been quietly loading up on shares while most investors have missed the story. The same technology is unlocking hidden resource wealth across America, driving stocks up 227 percent, 378 percent, and even 773 percent.October 10 at 1:00 AM | Stansberry Research (Ad)DEFINITY RELEASES ESTIMATE OF FINANCIAL IMPACT FROM CATASTROPHE LOSSES FOR THE THIRD QUARTER OF 2026October 6, 2026 | ca.finance.yahoo.comDefinity Financial Co. (TSE:DFY) Receives Average Rating of "Moderate Buy" from AnalystsSeptember 29, 2026 | americanbankingnews.comDEFINITY CHIEF EXECUTIVE OFFICER ROWAN SAUNDERS TO PARTICIPATE IN FIRESIDE CHAT AT 25TH ANNUAL CIBC EASTERN INSTITUTIONAL INVESTOR CONFERENCESeptember 22, 2026 | ca.finance.yahoo.comDEFINITY RELEASES ESTIMATE OF FINANCIAL IMPACT FROM CATASTROPHE LOSSES IN JULY AND AUGUSTSeptember 3, 2026 | finance.yahoo.comPublic market insider selling at Definity Financial (DFY)August 7, 2026 | theglobeandmail.comSee More Headlines DFY Stock Analysis - Frequently Asked Questions How have DFY shares performed this year? Definity Financial's stock was trading at C$75.93 on January 1st, 2026. Since then, DFY shares have decreased by 10.3% and is now trading at C$68.12. How were Definity Financial's earnings last quarter? Definity Financial Co. (TSE:DFY) announced its quarterly earnings results on Thursday, July, 30th. The company reported $0.97 earnings per share (EPS) for the quarter. The firm earned $2.05 billion during the quarter. Definity Financial had a net margin of 7.22% and a trailing twelve-month return on equity of 11.45%. Read the conference call transcript. How do I buy shares of Definity Financial? Shares of DFY stock and other Canadian stocks can be purchased through an online brokerage account. Popular online brokerages with access to the Canadian stock market include BMO InvestorLine, CIBC Investor's Edge, Desjardins Online Brokerage, HSBC InvestDirect, Laurentian Bank Discount Brokerage, National Bank Direct Brokerage, Qtrade Investor, Questrade, RBC Direct Investing, Scotia iTrade, TD Direct Investing, and Virtual Brokers. What other stocks do shareholders of Definity Financial own? Based on aggregate information from My MarketBeat watchlists, some other companies that Definity Financial investors own include Royal Bank of Canada (RY), Northland Power (NPI), Toronto-Dominion Bank (TD), AbbVie (ABBV), Bank of America (BAC), General Motors (GM) and Johnson & Johnson (JNJ). Company Calendar Last Earnings7/30/2026Today10/10/2026Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeTSE SectorFinance Industry Insurance Sub-IndustryProperty & Casualty Insurance Current SymbolTSE:DFY CIKN/A Webwww.definityfinancial.com Phone519-570-8200FaxN/AEmployees3,462Year FoundedN/APrice Target and Rating Average Price Target for Definity FinancialC$83.36 High Price TargetC$96.00 Low Price TargetC$73.00 Potential Upside/Downside+22.4%Consensus RatingHold Rating Score (0-4)2.44 Research Coverage9 Analysts Profitability EPS (Trailing Twelve Months)C$3.85 Trailing P/E Ratio17.69 Forward P/E Ratio21.79 P/E Growth2.63Net IncomeC$542.33 million Net Margins7.22% Pretax MarginN/A Return on Equity11.45% Return on Assets4.81% Debt Debt-to-Equity Ratio37.12 Current Ratio1.35 Quick Ratio0.31 Sales & Book Value Annual SalesC$6.23 billion Price / Sales1.31 Cash FlowC$5.54 per share Price / Cash Flow12.31 Book ValueC$37.04 per share Price / Book1.84Miscellaneous Outstanding Shares120,116,000Free FloatN/AMarket CapC$8.18 billion OptionableNot Optionable Beta0.10 10 Best Stocks to Own in Fall 2026AI spending is reshaping the market, and the opportunity extends far beyond the biggest chipmakers. 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