BRP (DOO) Stock Price, News & Analysis

Company Overview

BRP designs, develops, manufactures, distributes, and markets snowmobiles, all-terrain vehicles, and personal watercraft under the Ski-Doo, Sea-Doo, Can-Am, and Lynx brand names. It also builds engines under the Rotax brand (after discontinuing the Evinrude outboard engine business in 2020) and offers clothing, parts, and accessories that cater to its core consumers. In 2018, BRP created a marine group, acquiring boat manufacturers Alumacraft, Triton (which makes Manitou pontoon boats), and Telwater (in Australia). At the end of fiscal 2022, the company marketed its products through a network of more than 2,800 independent dealers and 170 distributors in about 120 countries.

Key Stats

• Today's Range: C$74.45 to C$76.13
• 50-Day Range: C$69.83 to C$108.04
• 52-Week Range: C$45.67 to C$112.26
• Volume: 59,849 shs
• Average Volume: 298,597 shs
• Market Capitalization: C$5.57 billion
• P/E Ratio: 19.12
• Dividend Yield: 1.14%
• Price Target: C$105.20
• Consensus Rating: Moderate Buy

BRP Stock Analysis - MarketRank™

BRP scored higher than 76% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

BRP has received a consensus rating of Moderate Buy. The company's average rating score is 2.63, and is based on 1 strong buy rating, 8 buy ratings, 7 hold ratings, and no sell ratings.

Upside Potential

BRP has a consensus price target of C$105.20, representing about 39.3% upside from its current price of C$75.51.

Amount of Analyst Coverage

BRP has been the subject of 12 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of BRP is 19.12, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.31.

Price to Earnings Ratio vs. Sector

The P/E ratio of BRP is 19.12, which means that it is trading at a less expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 70.21.

Price to Earnings Growth Ratio

BRP has a PEG Ratio of 2.05. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

BRP has a P/B Ratio of 9.06. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for DOO.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

BRP pays a meaningful dividend of 1.23%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

BRP does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of BRP is 21.77%. This payout ratio is at a healthy, sustainable level, below 75%.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.22

News Sentiment

BRP has a news sentiment score of 0.22. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.45 average news sentiment score of Consumer Cyclical companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for BRP this week, compared to 3 articles on an average week.

Search Interest

27 people have searched for DOO on MarketBeat in the last 30 days. This is an increase of 800% compared to the previous 30 days.

MarketBeat Follows

3 people have added BRP to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.5 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, BRP insiders have not sold or bought any company stock.

Percentage Held by Insiders

2.93% of the stock of BRP is held by insiders.

Percentage Held by Institutions

32.53% of the stock of BRP is held by institutions.

DOO Stock Analysis - Frequently Asked Questions

How have DOO shares performed this year?

BRP's stock was trading at C$97.05 on January 1st, 2026. Since then, DOO stock has decreased by 22.2% and is now trading at C$75.51.

How were BRP's earnings last quarter?

BRP Inc. (TSE:DOO) released its quarterly earnings results on Thursday, March, 26th. The company reported $2.21 EPS for the quarter. The company earned $2.46 billion during the quarter. BRP had a trailing twelve-month return on equity of 54.95% and a net margin of 3.45%.

How do I buy shares of BRP?

Shares of DOO stock and other Canadian stocks can be purchased through an online brokerage account. Popular online brokerages with access to the Canadian stock market include BMO InvestorLine, CIBC Investor's Edge, Desjardins Online Brokerage, HSBC InvestDirect, Laurentian Bank Discount Brokerage, National Bank Direct Brokerage, Qtrade Investor, Questrade, RBC Direct Investing, Scotia iTrade, TD Direct Investing, and Virtual Brokers.

What other stocks do shareholders of BRP own?

Based on aggregate information from My MarketBeat watchlists, some other companies that BRP investors own include Toronto-Dominion Bank (TD), NVIDIA (NVDA), Meta Platforms (META), Shopify (SHOP), Suncor Energy (SU), Enbridge (ENB) and PayPal (PYPL).

Company Calendar

• Last Earnings: 3/26/2026
• Ex-Dividend for 4/24 Dividend: 4/10/2026
• Record date for 4/24 Dividend: 4/24/2026
• Dividend Payable: 4/24/2026
• Today: 5/06/2026

Industry, Sector and Symbol

• Stock Exchange: TSE
• Sector: Consumer Cyclical
• Industry: Recreational Vehicles
• Sub-Industry: N/A
• Current Symbol: TSE:DOO
• CIK: N/A
• Web: www.brp.com
• Phone: +1-450-5322211
• Fax: N/A
• Employees: 20,000
• Year Founded: N/A

Price Target and Rating

• Average Price Target for BRP: C$105.20
• High Price Target: C$120.00
• Low Price Target: C$80.00
• Potential Upside/Downside: +39.3%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.63
• Research Coverage: 16 Analysts

Profitability

• EPS (Trailing Twelve Months): C$3.95
• Trailing P/E Ratio: 19.12
• Forward P/E Ratio: 10.96
• P/E Growth: 2.05
• Net Income: C$196.05 million
• Net Margins: 3.45%
• Pretax Margin: N/A
• Return on Equity: 54.95%
• Return on Assets: 8.04%

Debt

• Debt-to-Equity Ratio: 443.59
• Current Ratio: 1.27
• Quick Ratio: 0.20

Sales & Book Value

• Annual Sales: C$8.44 billion
• Price / Sales: 0.66
• Cash Flow: C$0.55 per share
• Price / Cash Flow: 137.60
• Book Value: C$8.33 per share
• Price / Book: 9.06

Miscellaneous

• Outstanding Shares: 73,738,000
• Free Float: N/A
• Market Cap: C$5.57 billion
• Optionable: Not Optionable
• Beta: 1.03