BRP (DOO) Competitors

C$78.07 +1.49 (+1.95%)

As of 05/25/2026 04:00 PM Eastern

DOO vs. ATZ, CCL.A, CCL.B, GIL, and CTC

Should you buy BRP stock or one of its competitors? MarketBeat compares BRP with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with BRP include Aritzia (ATZ), CCL Industries (CCL.A), CCL Industries (CCL.B), Gildan Activewear (GIL), and Canadian Tire (CTC). These companies are all part of the "consumer cyclical" sector.

How does BRP compare to Aritzia?

Aritzia (TSE:ATZ) and BRP (TSE:DOO) are both consumer cyclical companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, earnings, dividends, media sentiment, valuation, profitability and institutional ownership.

BRP has higher revenue and earnings than Aritzia. BRP is trading at a lower price-to-earnings ratio than Aritzia, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aritzia	C$3.70B	4.50	C$140.00M	C$3.20	45.43
BRP	C$8.44B	0.68	C$196.05M	C$3.95	19.76

Aritzia has a net margin of 10.31% compared to BRP's net margin of 3.45%. BRP's return on equity of 54.95% beat Aritzia's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aritzia	10.31%	30.33%	5.67%
BRP	3.45%	54.95%	8.04%

Aritzia currently has a consensus target price of C$174.08, suggesting a potential upside of 19.75%. BRP has a consensus target price of C$103.33, suggesting a potential upside of 32.36%. Given BRP's higher possible upside, analysts plainly believe BRP is more favorable than Aritzia.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aritzia	0 Sell rating(s)	1 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	3.00
BRP	0 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.63

Aritzia has a beta of 2.106766, suggesting that its stock price is 111% more volatile than the broader market. Comparatively, BRP has a beta of 1.028653, suggesting that its stock price is 3% more volatile than the broader market.

40.6% of Aritzia shares are held by institutional investors. Comparatively, 32.4% of BRP shares are held by institutional investors. 0.9% of Aritzia shares are held by insiders. Comparatively, 2.9% of BRP shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, BRP had 2 more articles in the media than Aritzia. MarketBeat recorded 2 mentions for BRP and 0 mentions for Aritzia. Aritzia's average media sentiment score of 0.00 beat BRP's score of -0.50 indicating that Aritzia is being referred to more favorably in the media.

Company	Overall Sentiment
Aritzia	Neutral
BRP	Negative

Summary

Aritzia and BRP tied by winning 8 of the 16 factors compared between the two stocks.

How does BRP compare to CCL Industries?

CCL Industries (TSE:CCL.A) and BRP (TSE:DOO) are both consumer cyclical companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, risk, dividends, valuation, media sentiment and earnings.

CCL Industries has a beta of 0.50492, suggesting that its share price is 50% less volatile than the broader market. Comparatively, BRP has a beta of 1.028653, suggesting that its share price is 3% more volatile than the broader market.

CCL Industries pays an annual dividend of C$1.31 per share and has a dividend yield of 1.4%. BRP pays an annual dividend of C$0.86 per share and has a dividend yield of 1.1%. CCL Industries pays out 28.7% of its earnings in the form of a dividend. BRP pays out 21.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

CCL Industries has a net margin of 9.80% compared to BRP's net margin of 3.45%. BRP's return on equity of 54.95% beat CCL Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
CCL Industries	9.80%	14.28%	6.87%
BRP	3.45%	54.95%	8.04%

CCL Industries has higher earnings, but lower revenue than BRP. BRP is trading at a lower price-to-earnings ratio than CCL Industries, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CCL Industries	C$7.72B	2.03	C$679.50M	C$4.57	19.91
BRP	C$8.44B	0.68	C$196.05M	C$3.95	19.76

3.1% of CCL Industries shares are owned by institutional investors. Comparatively, 32.4% of BRP shares are owned by institutional investors. 95.4% of CCL Industries shares are owned by company insiders. Comparatively, 2.9% of BRP shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

BRP has a consensus price target of C$103.33, suggesting a potential upside of 32.36%. Given BRP's stronger consensus rating and higher probable upside, analysts plainly believe BRP is more favorable than CCL Industries.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CCL Industries	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
BRP	0 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.63

In the previous week, BRP had 2 more articles in the media than CCL Industries. MarketBeat recorded 2 mentions for BRP and 0 mentions for CCL Industries. CCL Industries' average media sentiment score of 0.00 beat BRP's score of -0.50 indicating that CCL Industries is being referred to more favorably in the media.

Company	Overall Sentiment
CCL Industries	Neutral
BRP	Negative

Summary

BRP beats CCL Industries on 11 of the 19 factors compared between the two stocks.

How does BRP compare to CCL Industries?

BRP (TSE:DOO) and CCL Industries (TSE:CCL.B) are both consumer cyclical companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, risk, valuation and media sentiment.

In the previous week, CCL Industries had 1 more articles in the media than BRP. MarketBeat recorded 3 mentions for CCL Industries and 2 mentions for BRP. CCL Industries' average media sentiment score of 0.43 beat BRP's score of -0.50 indicating that CCL Industries is being referred to more favorably in the news media.

Company	Overall Sentiment
BRP	Negative
CCL Industries	Neutral

BRP presently has a consensus price target of C$103.33, indicating a potential upside of 32.36%. CCL Industries has a consensus price target of C$101.80, indicating a potential upside of 12.18%. Given BRP's higher probable upside, research analysts plainly believe BRP is more favorable than CCL Industries.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BRP	0 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.63
CCL Industries	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83

CCL Industries has lower revenue, but higher earnings than BRP. BRP is trading at a lower price-to-earnings ratio than CCL Industries, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BRP	C$8.44B	0.68	C$196.05M	C$3.95	19.76
CCL Industries	C$7.72B	2.02	C$679.50M	C$4.57	19.86

CCL Industries has a net margin of 9.80% compared to BRP's net margin of 3.45%. BRP's return on equity of 54.95% beat CCL Industries' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
BRP	3.45%	54.95%	8.04%
CCL Industries	9.80%	14.28%	6.87%

32.4% of BRP shares are owned by institutional investors. Comparatively, 36.4% of CCL Industries shares are owned by institutional investors. 2.9% of BRP shares are owned by insiders. Comparatively, 11.2% of CCL Industries shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

BRP pays an annual dividend of C$0.86 per share and has a dividend yield of 1.1%. CCL Industries pays an annual dividend of C$1.32 per share and has a dividend yield of 1.5%. BRP pays out 21.8% of its earnings in the form of a dividend. CCL Industries pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

BRP has a beta of 1.028653, indicating that its stock price is 3% more volatile than the broader market. Comparatively, CCL Industries has a beta of 0.900365, indicating that its stock price is 10% less volatile than the broader market.

Summary

CCL Industries beats BRP on 11 of the 19 factors compared between the two stocks.

How does BRP compare to Gildan Activewear?

BRP (TSE:DOO) and Gildan Activewear (TSE:GIL) are both consumer cyclical companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, earnings, profitability, media sentiment and institutional ownership.

Gildan Activewear has a net margin of 6.14% compared to BRP's net margin of 3.45%. BRP's return on equity of 54.95% beat Gildan Activewear's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
BRP	3.45%	54.95%	8.04%
Gildan Activewear	6.14%	10.08%	9.32%

BRP has a beta of 1.028653, indicating that its stock price is 3% more volatile than the broader market. Comparatively, Gildan Activewear has a beta of 1.617626, indicating that its stock price is 62% more volatile than the broader market.

BRP pays an annual dividend of C$0.86 per share and has a dividend yield of 1.1%. Gildan Activewear pays an annual dividend of C$0.93 per share and has a dividend yield of 1.1%. BRP pays out 21.8% of its earnings in the form of a dividend. Gildan Activewear pays out 54.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

32.4% of BRP shares are owned by institutional investors. Comparatively, 54.2% of Gildan Activewear shares are owned by institutional investors. 2.9% of BRP shares are owned by company insiders. Comparatively, 2.3% of Gildan Activewear shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Gildan Activewear has lower revenue, but higher earnings than BRP. BRP is trading at a lower price-to-earnings ratio than Gildan Activewear, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BRP	C$8.44B	0.68	C$196.05M	C$3.95	19.76
Gildan Activewear	C$4.07B	3.75	C$284.77M	C$1.69	48.76

BRP presently has a consensus target price of C$103.33, suggesting a potential upside of 32.36%. Gildan Activewear has a consensus target price of C$88.00, suggesting a potential upside of 6.78%. Given BRP's higher possible upside, equities analysts clearly believe BRP is more favorable than Gildan Activewear.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BRP	0 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.63
Gildan Activewear	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.83

In the previous week, BRP and BRP both had 2 articles in the media. Gildan Activewear's average media sentiment score of 0.00 beat BRP's score of -0.50 indicating that Gildan Activewear is being referred to more favorably in the news media.

Company	Overall Sentiment
BRP	Negative
Gildan Activewear	Neutral

Summary

Gildan Activewear beats BRP on 10 of the 17 factors compared between the two stocks.

How does BRP compare to Canadian Tire?

Canadian Tire (TSE:CTC) and BRP (TSE:DOO) are both consumer cyclical companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership.

Canadian Tire has a beta of 0.518772, suggesting that its stock price is 48% less volatile than the broader market. Comparatively, BRP has a beta of 1.028653, suggesting that its stock price is 3% more volatile than the broader market.

0.5% of Canadian Tire shares are held by institutional investors. Comparatively, 32.4% of BRP shares are held by institutional investors. 81.9% of Canadian Tire shares are held by company insiders. Comparatively, 2.9% of BRP shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Canadian Tire	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
BRP	0 Sell rating(s)	7 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.63

Canadian Tire has a net margin of 3.65% compared to BRP's net margin of 3.45%. BRP's return on equity of 54.95% beat Canadian Tire's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Canadian Tire	3.65%	10.24%	3.90%
BRP	3.45%	54.95%	8.04%

Canadian Tire pays an annual dividend of C$7.13 per share and has a dividend yield of 3.3%. BRP pays an annual dividend of C$0.86 per share and has a dividend yield of 1.1%. Canadian Tire pays out 64.7% of its earnings in the form of a dividend. BRP pays out 21.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Canadian Tire has higher revenue and earnings than BRP. Canadian Tire is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Canadian Tire	C$16.43B	0.69	C$446.23M	C$11.02	19.51
BRP	C$8.44B	0.68	C$196.05M	C$3.95	19.76

In the previous week, BRP had 2 more articles in the media than Canadian Tire. MarketBeat recorded 2 mentions for BRP and 0 mentions for Canadian Tire. Canadian Tire's average media sentiment score of 0.00 beat BRP's score of -0.50 indicating that Canadian Tire is being referred to more favorably in the media.

Company	Overall Sentiment
Canadian Tire	Neutral
BRP	Negative

Summary

BRP beats Canadian Tire on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DOO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

DOO vs. The Competition

Export

Metric	BRP	Recreational Vehicles Industry	Cyclical Sector	TSE Exchange
Market Cap	C$5.76B	C$2.89B	C$3.98B	C$12.16B
Dividend Yield	1.17%	5.20%	3.54%	6.20%
P/E Ratio	19.76	227.29	77.77	37.64
Price / Sales	0.68	17.89	326.89	11.68
Price / Cash	137.60	137.60	30.87	82.29
Price / Book	9.37	4.92	3.25	4.50
Net Income	C$196.05M	C$96.40M	C$247.50M	C$299.09M
7 Day Performance	4.88%	1.19%	1.15%	2.48%
1 Month Performance	0.48%	1.35%	1.00%	1.47%
1 Year Performance	52.06%	12.84%	2.19%	53.55%

BRP Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
DOO BRP	3.4138 of 5 stars	C$78.07 +1.9%	C$103.33 +32.4%	+58.5%	C$5.76B	C$8.44B	19.76	20,000
ATZ Aritzia	1.9649 of 5 stars	C$147.20 +1.3%	C$174.08 +18.3%	+127.1%	C$16.86B	C$3.70B	46.00	8,300
CCL.A CCL Industries	N/A	C$85.82 flat	N/A	N/A	C$14.86B	C$7.66B	18.78	21,000	Gap Up
CCL.B CCL Industries	3.9763 of 5 stars	C$84.10 +0.8%	C$99.50 +18.3%	+15.5%	C$14.56B	C$7.66B	18.40	21,000
GIL Gildan Activewear	1.9982 of 5 stars	C$77.71 -1.5%	C$88.00 +13.2%	+22.5%	C$14.39B	C$4.07B	45.98	47,000	Dividend Announcement

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This page (TSE:DOO) was last updated on 5/26/2026 by MarketBeat.com Staff.

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BRP (DOO) Competitors

DOO vs. ATZ, CCL.A, CCL.B, GIL, and CTC

How does BRP compare to Aritzia?

Summary

How does BRP compare to CCL Industries?

Summary

How does BRP compare to CCL Industries?

Summary

How does BRP compare to Gildan Activewear?

Summary

How does BRP compare to Canadian Tire?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DOO vs. The Competition

BRP Competitors List

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BRP (DOO) Competitors

DOO vs. ATZ, CCL.A, CCL.B, GIL, and CTC

How does BRP compare to Aritzia?

Which has better earnings & valuation, ATZ or DOO?

Is ATZ or DOO more profitable?

Do analysts rate ATZ or DOO?

Which has more risk and volatility, ATZ or DOO?

Do institutionals and insiders have more ownership in ATZ or DOO?

Does the media refer more to ATZ or DOO?

Summary

How does BRP compare to CCL Industries?

Which has more volatility and risk, CCL.A or DOO?

Is CCL.A or DOO a better dividend stock?

Is CCL.A or DOO more profitable?

Which has better valuation and earnings, CCL.A or DOO?

Do insiders & institutionals have more ownership in CCL.A or DOO?

Do analysts recommend CCL.A or DOO?

Does the media favor CCL.A or DOO?

Summary

How does BRP compare to CCL Industries?

Does the media favor DOO or CCL.B?

Do analysts rate DOO or CCL.B?

Which has higher valuation and earnings, DOO or CCL.B?

Is DOO or CCL.B more profitable?

Do insiders & institutionals have more ownership in DOO or CCL.B?

Is DOO or CCL.B a better dividend stock?

Which has more risk & volatility, DOO or CCL.B?

Summary

How does BRP compare to Gildan Activewear?

Is DOO or GIL more profitable?

Which has more volatility and risk, DOO or GIL?

Is DOO or GIL a better dividend stock?

Do institutionals and insiders believe in DOO or GIL?

Which has better earnings & valuation, DOO or GIL?

Do analysts recommend DOO or GIL?

Does the media refer more to DOO or GIL?

Summary

How does BRP compare to Canadian Tire?

Which has more volatility & risk, CTC or DOO?

Do institutionals and insiders believe in CTC or DOO?

Do analysts prefer CTC or DOO?

Is CTC or DOO more profitable?

Is CTC or DOO a better dividend stock?

Which has higher earnings and valuation, CTC or DOO?

Does the media favor CTC or DOO?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

DOO vs. The Competition

BRP Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools