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BRP (DOO) Competitors

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C$70.04 -0.80 (-1.13%)
As of 07/4/2025 04:00 PM Eastern

DOO vs. CCL.B, MG, CTC.A, CTC, ATZ, GIL, BYD.UN, LNR, BYD, and GC

Should you be buying BRP stock or one of its competitors? The main competitors of BRP include CCL Industries (CCL.B), Magna International (MG), Canadian Tire (CTC.A), Canadian Tire (CTC), Aritzia (ATZ), Gildan Activewear (GIL), Boyd Group Income Fund (BYD.UN), Linamar (LNR), Boyd Group Services (BYD), and Great Canadian Gaming (GC). These companies are all part of the "consumer cyclical" sector.

BRP vs. Its Competitors

BRP (TSE:DOO) and CCL Industries (TSE:CCL.B) are both consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, earnings, media sentiment, risk, profitability, analyst recommendations and dividends.

CCL Industries has a net margin of 9.80% compared to BRP's net margin of 2.28%. BRP's return on equity of 30.69% beat CCL Industries' return on equity.

Company Net Margins Return on Equity Return on Assets
BRP2.28% 30.69% 8.04%
CCL Industries 9.80%14.28%6.87%

BRP has a beta of 2.28, indicating that its stock price is 128% more volatile than the S&P 500. Comparatively, CCL Industries has a beta of 0.57, indicating that its stock price is 43% less volatile than the S&P 500.

In the previous week, CCL Industries had 3 more articles in the media than BRP. MarketBeat recorded 4 mentions for CCL Industries and 1 mentions for BRP. CCL Industries' average media sentiment score of 0.17 beat BRP's score of 0.00 indicating that CCL Industries is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
BRP
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
CCL Industries
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

96.7% of BRP shares are owned by institutional investors. Comparatively, 40.2% of CCL Industries shares are owned by institutional investors. 2.9% of BRP shares are owned by insiders. Comparatively, 11.2% of CCL Industries shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

CCL Industries has lower revenue, but higher earnings than BRP. CCL Industries is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BRPC$8.58B0.60C$196.05MC$2.6526.40
CCL IndustriesC$6.94B1.93C$679.50MC$3.7621.38

BRP currently has a consensus price target of C$69.79, indicating a potential downside of 0.36%. CCL Industries has a consensus price target of C$89.25, indicating a potential upside of 11.05%. Given CCL Industries' stronger consensus rating and higher probable upside, analysts plainly believe CCL Industries is more favorable than BRP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BRP
0 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
2 Strong Buy rating(s)
2.42
CCL Industries
0 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
3.00

BRP pays an annual dividend of C$0.84 per share and has a dividend yield of 1.2%. CCL Industries pays an annual dividend of C$1.16 per share and has a dividend yield of 1.4%. BRP pays out 31.7% of its earnings in the form of a dividend. CCL Industries pays out 30.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CCL Industries is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

CCL Industries beats BRP on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DOO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DOO vs. The Competition

MetricBRPRecreational Vehicles IndustryCyclical SectorTSE Exchange
Market CapC$5.15BC$2.59BC$3.36BC$6.19B
Dividend Yield1.39%2.88%3.53%6.72%
P/E Ratio26.405.2871.3650.85
Price / Sales0.6026.4870.991,194.54
Price / Cash137.60137.6031.1683.29
Price / Book9.535.083.764.69
Net IncomeC$196.05MC$96.40MC$262.42MC$301.20M
7 Day Performance5.74%7.36%0.66%2.29%
1 Month Performance9.45%9.59%2.47%4.22%
1 Year Performance-18.62%-13.12%2,651.87%26.94%

BRP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DOO
BRP
1.0446 of 5 stars
C$70.04
-1.1%
C$69.79
-0.4%
-18.6%C$5.15BC$8.58B26.4020,000
CCL.B
CCL Industries
3.5039 of 5 stars
C$79.41
+0.1%
C$89.25
+12.4%
+14.2%C$13.27BC$6.94B21.1221,000
MG
Magna International
1.702 of 5 stars
C$52.64
-0.1%
C$61.00
+15.9%
-3.3%C$10.65BC$30.04B9.88165,000
CTC.A
Canadian Tire
1.422 of 5 stars
C$185.39
+1.4%
C$171.25
-7.6%
+36.2%C$9.68BC$16.35B27.0613,735
CTC
Canadian Tire
1.7686 of 5 stars
C$250.00
-4.2%
C$140.00
-44.0%
N/AC$9.57BC$11.21B14.3514,322High Trading Volume
ATZ
Aritzia
0.9342 of 5 stars
C$70.55
+1.7%
C$68.70
-2.6%
+89.1%C$8.42BC$2.67B61.998,300
GIL
Gildan Activewear
N/AC$67.10
+0.4%
C$64.00
-4.6%
+32.2%C$7.29BC$2.18B17.9947,000
BYD.UN
Boyd Group Income Fund
N/AN/AN/AN/AC$4.01BC$2.19B53.30N/AHigh Trading Volume
LNR
Linamar
1.5533 of 5 stars
C$64.80
+1.6%
C$64.40
-0.6%
+1.2%C$3.97BC$10.59B6.7632,000News Coverage
BYD
Boyd Group Services
1.8059 of 5 stars
C$213.90
+1.7%
C$264.83
+23.8%
-16.2%C$3.24BC$2.16B78.7815,800
GC
Great Canadian Gaming
N/AN/AN/AN/AC$2.59BC$228.70M-21.287,900High Trading Volume

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This page (TSE:DOO) was last updated on 7/6/2025 by MarketBeat.com Staff
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