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BRP (DOO) Competitors

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C$69.96 +0.32 (+0.46%)
As of 01:36 PM Eastern

DOO vs. CCL.B, MG, CTC, CTC.A, ATZ, GIL, BYD.UN, LNR, BYD, and GC

Should you be buying BRP stock or one of its competitors? The main competitors of BRP include CCL Industries (CCL.B), Magna International (MG), Canadian Tire (CTC), Canadian Tire (CTC.A), Aritzia (ATZ), Gildan Activewear (GIL), Boyd Group Income Fund (BYD.UN), Linamar (LNR), Boyd Group Services (BYD), and Great Canadian Gaming (GC). These companies are all part of the "consumer cyclical" sector.

BRP vs. Its Competitors

CCL Industries (TSE:CCL.B) and BRP (TSE:DOO) are both consumer cyclical companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations.

CCL Industries pays an annual dividend of C$1.16 per share and has a dividend yield of 1.4%. BRP pays an annual dividend of C$0.84 per share and has a dividend yield of 1.2%. CCL Industries pays out 30.9% of its earnings in the form of a dividend. BRP pays out 31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CCL Industries is clearly the better dividend stock, given its higher yield and lower payout ratio.

CCL Industries has higher earnings, but lower revenue than BRP. CCL Industries is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CCL IndustriesC$6.94B1.93C$679.50MC$3.7621.32
BRPC$8.58B0.60C$196.05MC$2.6526.37

40.2% of CCL Industries shares are held by institutional investors. Comparatively, 96.7% of BRP shares are held by institutional investors. 11.2% of CCL Industries shares are held by company insiders. Comparatively, 2.9% of BRP shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

CCL Industries has a net margin of 9.80% compared to BRP's net margin of 2.28%. BRP's return on equity of 30.69% beat CCL Industries' return on equity.

Company Net Margins Return on Equity Return on Assets
CCL Industries9.80% 14.28% 6.87%
BRP 2.28%30.69%8.04%

CCL Industries currently has a consensus price target of C$89.25, indicating a potential upside of 11.33%. BRP has a consensus price target of C$69.79, indicating a potential downside of 0.25%. Given CCL Industries' stronger consensus rating and higher possible upside, equities analysts plainly believe CCL Industries is more favorable than BRP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CCL Industries
0 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
3.00
BRP
0 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
2 Strong Buy rating(s)
2.42

CCL Industries has a beta of 0.57, indicating that its share price is 43% less volatile than the S&P 500. Comparatively, BRP has a beta of 2.28, indicating that its share price is 128% more volatile than the S&P 500.

In the previous week, CCL Industries and CCL Industries both had 1 articles in the media. CCL Industries' average media sentiment score of 0.22 beat BRP's score of 0.00 indicating that CCL Industries is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CCL Industries
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
BRP
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

CCL Industries beats BRP on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DOO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DOO vs. The Competition

MetricBRPRecreational Vehicles IndustryCyclical SectorTSE Exchange
Market CapC$5.15BC$2.58BC$3.36BC$6.17B
Dividend Yield1.39%2.88%3.53%6.72%
P/E Ratio26.375.2774.0955.61
Price / Sales0.6027.5571.651,104.29
Price / Cash137.60137.6031.1683.29
Price / Book9.525.083.754.68
Net IncomeC$196.05MC$96.40MC$264.31MC$301.20M
7 Day Performance5.84%4.34%0.46%1.75%
1 Month Performance9.33%10.56%2.55%4.30%
1 Year Performance-17.44%-12.99%2,624.35%27.00%

BRP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DOO
BRP
N/AC$69.96
+0.5%
C$69.79
-0.2%
-19.1%C$5.15BC$8.58B26.3720,000
CCL.B
CCL Industries
3.3413 of 5 stars
C$79.72
-0.8%
C$89.25
+12.0%
+13.3%C$13.32BC$6.94B21.2021,000
MG
Magna International
1.7094 of 5 stars
C$55.88
+0.3%
C$61.00
+9.2%
-3.0%C$11.30BC$30.04B10.49165,000
CTC
Canadian Tire
1.7739 of 5 stars
C$265.00
+4.7%
C$140.00
-47.2%
N/AC$10.14BC$11.21B15.2114,322
CTC.A
Canadian Tire
1.404 of 5 stars
C$185.12
-0.2%
C$171.25
-7.5%
+35.8%C$9.66BC$16.35B27.0213,735
ATZ
Aritzia
1.5763 of 5 stars
C$74.15
+0.2%
C$70.40
-5.1%
+89.4%C$8.85BC$2.67B65.158,300News Coverage
Analyst Forecast
GIL
Gildan Activewear
1.9146 of 5 stars
C$69.53
+0.7%
C$64.00
-8.0%
+33.1%C$7.55BC$2.18B18.6447,000News Coverage
Positive News
BYD.UN
Boyd Group Income Fund
N/AN/AN/AN/AC$4.01BC$2.19B53.30N/AHigh Trading Volume
LNR
Linamar
1.5528 of 5 stars
C$65.19
-1.1%
C$64.40
-1.2%
+0.1%C$3.99BC$10.59B6.8132,000
BYD
Boyd Group Services
1.8088 of 5 stars
C$214.03
+0.3%
C$264.83
+23.7%
-15.9%C$3.25BC$2.16B78.8315,800
GC
Great Canadian Gaming
N/AN/AN/AN/AC$2.59BC$228.70M-21.287,900High Trading Volume

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This page (TSE:DOO) was last updated on 7/8/2025 by MarketBeat.com Staff
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