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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
C$111.90 -0.98 (-0.87%)
As of 01:16 PM Eastern

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
6
Buy
7

Based on 14 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 14 analysts, 1 has given a sell rating, 6 have given a hold rating, 6 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

C$116.00
3.66% Upside
According to the 14 analysts' twelve-month price targets for Sun Life Financial, the average price target is C$116.00. The highest price target for SLF is C$141.00, while the lowest price target for SLF is C$98.00. The average price target represents a forecasted upside of 3.66% from the current price of C$111.90.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SLF Analyst Ratings Over Time

TypeCurrent Forecast
8/17/25 to 8/17/26
1 Month Ago
7/18/25 to 7/18/26
3 Months Ago
5/19/25 to 5/19/26
1 Year Ago
8/17/24 to 8/17/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
6 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
4 Buy rating(s)
Hold
6 Hold rating(s)
5 Hold rating(s)
4 Hold rating(s)
3 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price TargetC$116.00C$105.09C$101.60C$86.67
Forecasted Upside3.66% Upside-8.41% Downside3.24% Upside8.00% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyHold

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinance Companies
Consensus Rating Score
2.50
2.28
Consensus RatingModerate BuyHold
News Sentiment Rating
Positive News

See Recent SLF News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/10/2026
Scotia logo
Scotia
Not Rated
 Boost TargetSector PerformC$110.00 ➝ C$118.00+2.60%
8/10/2026
Desjardins logo
Desjardins
4 of 5 stars
 Boost TargetBuyC$120.00 ➝ C$122.00+6.08%
8/10/2026 Boost TargetSector PerformC$98.00 ➝ C$119.00+3.47%
8/10/2026 Boost TargetC$131.00 ➝ C$141.00+22.60%
8/7/2026 Boost TargetBuyC$121.00 ➝ C$124.00+9.08%
8/7/2026 Boost TargetC$96.00 ➝ C$98.00-13.79%
7/23/2026 Boost TargetOutperformC$108.00 ➝ C$125.00+9.38%
7/15/2026 Boost TargetSector PerformC$98.00 ➝ C$111.00-2.71%
7/15/2026 Boost TargetC$102.00 ➝ C$116.00+1.67%
7/13/2026 DowngradeOutperformHoldC$111.00+0.10%
5/8/2026 Boost TargetC$99.00 ➝ C$105.00+9.99%
2/12/2026 Lower TargetBuyC$104.00 ➝ C$102.00+9.36%
10/16/2025 UpgradeHold
9/4/2025 UpgradeStrong-Buy
2/13/2025UpgradeHoldModerate Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 01:33 PM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, August 11, 2026. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • The company recently reported strong quarterly earnings, with earnings per share of C$1.89, indicating solid profitability.
  • Sun Life Financial Inc. has a robust revenue stream, generating approximately C$8.73 billion during the latest quarter, showcasing its strong market position.
  • The current stock price is around C$101, reflecting a stable valuation in the financial services sector.
  • Sun Life Financial Inc. has increased its quarterly dividend to C$0.96, which translates to an annualized dividend yield of 3.4%, appealing to income-focused investors.
  • The company boasts a return on equity of 12.89%, indicating effective management and a strong ability to generate profits from shareholders' equity.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • Insider selling has been significant, with a total of 380,998 shares sold recently, which may raise concerns about the company's future prospects.
  • The company's net margin of 9.12% suggests that while it is profitable, there may be room for improvement in cost management.
  • Insiders now own only 0.03% of the company's stock, indicating a potential lack of confidence from those closest to the company.
  • Despite the recent dividend increase, the payout ratio stands at 67.04%, which may limit future dividend growth if earnings do not increase significantly.
  • Market analysts project earnings per share of approximately 6.92 for the current fiscal year, which may not meet investor expectations for growth.

SLF Forecast - Frequently Asked Questions

According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is C$116.00, with a high forecast of C$141.00 and a low forecast of C$98.00.

14 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There is currently 1 sell rating, 6 hold ratings, 6 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 3.66% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 1 downgrade by analysts.

Sun Life Financial has been rated by research analysts at Barclays, Canadian Imperial Bank of Commerce, Desjardins, Evercore, Jefferies Financial Group, National Bank Financial, Royal Bank Of Canada, Scotia, Scotiabank, and TD in the past 90 days.

Analysts like Sun Life Financial more than other "finance" companies. The consensus rating for Sun Life Financial is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how SLF compares to other companies.


This page (TSE:SLF) was last updated on 8/17/2026 by MarketBeat.com Staff.
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