Sun Life Financial (SLF) Stock Forecast & Price Target

C$116.00 0.00 (0.00%)

As of 07/24/2026 04:00 PM Eastern

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Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 13 Analyst Ratings

Sell
1

Hold
5

Buy
7

Based on 13 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 13 analysts, 1 has given a sell rating, 5 have given a hold rating, 6 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

C$109.36
-5.72% Downside

According to the 13 analysts' twelve-month price targets for Sun Life Financial, the average price target is C$109.36. The highest price target for SLF is C$131.00, while the lowest price target for SLF is C$85.00. The average price target represents a forecasted downside of -5.72% from the current price of C$116.00.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SLF Analyst Ratings Over Time

Type	Current Forecast 7/27/25 to 7/27/26	1 Month Ago 6/27/25 to 6/27/26	3 Months Ago 4/28/25 to 4/28/26	1 Year Ago 7/27/24 to 7/27/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	6 Buy rating(s)	5 Buy rating(s)	4 Buy rating(s)	5 Buy rating(s)
Hold	5 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	1 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	C$109.36	C$101.60	C$98.44	C$88.38
Forecasted Upside	-5.72% Downside	-8.09% Downside	1.10% Upside	3.24% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sun Life Financial Stock vs. The Competition

Type	Sun Life Financial	Financial Services Companies
Consensus Rating Score	2.54	2.09
Consensus Rating	Moderate Buy	Hold
News Sentiment Rating	Positive News See Recent SLF News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
7/23/2026	National Bank Financial 4 of 5 stars		Boost Target	Outperform	C$108.00 ➝ C$125.00	+9.38%
7/21/2026	Jefferies Financial Group 2 of 5 stars		Boost Target	Buy	C$115.00 ➝ C$131.00	+14.90%
7/21/2026	TD Not Rated		Boost Target	Buy	C$107.00 ➝ C$121.00	+6.13%
7/15/2026	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Sector Perform	C$98.00 ➝ C$111.00	-2.71%
7/15/2026	Canadian Imperial Bank of Commerce Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		C$102.00 ➝ C$116.00	+1.67%
7/13/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Outperform ➝ Hold	C$111.00	+0.10%
5/8/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		C$99.00 ➝ C$105.00	+9.99%
4/17/2026	Desjardins Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Buy	C$101.00	+4.88%
4/8/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		C$84.00 ➝ C$85.00	-6.85%
2/13/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Sector Perform	C$83.00 ➝ C$95.00	+1.24%
Get the Latest News and Ratings for SLF and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Sun Life Financial and its competitors with MarketBeat's FREE daily newsletter.
2/12/2026	TD Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	C$104.00 ➝ C$102.00	+9.36%
10/16/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold
9/4/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
2/13/2025	Cormark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	L. Persaud Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Moderate Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 07:14 AM ET.

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, July 20, 2026. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

The company recently reported strong earnings, with earnings per share (EPS) of C$1.89 for the quarter, indicating solid profitability.
Sun Life Financial Inc. has a return on equity of 12.89%, which suggests effective management and a strong ability to generate profits from shareholders' equity.
The firm has increased its quarterly dividend to $0.96 per share, reflecting a commitment to returning value to shareholders. This translates to an annualized dividend of $3.84, providing a yield of 3.4%.
With a revenue of C$8.73 billion for the quarter, the company demonstrates robust financial health and operational scale, which can be attractive to investors.
The current stock price is around C$101, which may present a favorable entry point for investors looking to capitalize on the company's growth potential.

Sun Life Financial
Bear Case

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

Insider selling has been significant, with over 380,000 shares sold recently, which may raise concerns about the confidence of insiders in the company's future performance.
The company's payout ratio is currently at 67.04%, indicating that a substantial portion of earnings is being distributed as dividends, which could limit reinvestment in growth opportunities.
Despite the recent dividend increase, the previous quarterly dividend was lower at $0.92, suggesting that the company may be cautious about future dividend sustainability.
Sun Life Financial Inc. operates in a competitive market with other major players, which could impact its market share and profitability in the long term.
Market volatility and economic uncertainties could affect the financial services sector, potentially impacting Sun Life Financial Inc.'s performance and stock price.

SLF Forecast - Frequently Asked Questions

According to the research reports of 13 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is C$109.36, with a high forecast of C$131.00 and a low forecast of C$85.00.

13 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last twelve months. There is currently 1 sell rating, 5 hold ratings, 6 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted downside of -5.72% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 1 downgrade by analysts.

Sun Life Financial has been rated by research analysts at BMO Capital Markets, Canadian Imperial Bank of Commerce, Evercore, Jefferies Financial Group, National Bank Financial, Scotiabank, and TD in the past 90 days.

Analysts like Sun Life Financial more than other "financial services" companies. The consensus rating for Sun Life Financial is Moderate Buy while the average consensus rating for "financial services" companies is Hold. Learn more on how SLF compares to other companies.

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This page (TSE:SLF) was last updated on 7/27/2026 by MarketBeat.com Staff.

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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

SLF Analyst Ratings Over Time

SLF Analyst Recommendations By Month

SLF Price Targets by Month

Sun Life Financial Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

Sun Life Financial
Bull Case

Sun Life Financial
Bear Case

SLF Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Sun Life Financial Recommendations

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Stock Ideas and Recommendations

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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

SLF Analyst Ratings Over Time

SLF Analyst Recommendations By Month

SLF Price Targets by Month

Sun Life Financial Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

Sun Life Financial Bull Case

Sun Life Financial Bear Case

SLF Forecast - Frequently Asked Questions

What is Sun Life Financial's forecast for 2026?

Should I buy or sell Sun Life Financial stock right now?

Does Sun Life Financial's stock price have much downside?

Has Sun Life Financial been downgraded by Wall Street analysts recently?

What analysts cover Sun Life Financial?

Do Wall Street analysts like Sun Life Financial more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Sun Life Financial Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Sun Life Financial
Bull Case

Sun Life Financial
Bear Case