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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
C$104.29 +0.26 (+0.25%)
As of 09:53 AM Eastern

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
6
Buy
5

Based on 11 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Hold." Out of the 11 analysts, 6 have given a hold rating, and 5 have given a buy rating for SLF.

Consensus Price Target

C$116.50
11.71% Upside
According to the 11 analysts' twelve-month price targets for Sun Life Financial, the average price target is C$116.50. The highest price target for SLF is C$141.00, while the lowest price target for SLF is C$98.00. The average price target represents a forecasted upside of 11.71% from the current price of C$104.29.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SLF Analyst Ratings Over Time

TypeCurrent Forecast
11/13/25 to 11/13/26
1 Month Ago
10/14/25 to 10/14/26
3 Months Ago
8/15/25 to 8/15/26
1 Year Ago
11/13/24 to 11/13/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
5 Buy rating(s)
6 Buy rating(s)
6 Buy rating(s)
2 Buy rating(s)
Hold
6 Hold rating(s)
6 Hold rating(s)
6 Hold rating(s)
5 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price TargetC$116.50C$116.00C$116.00C$91.44
Forecasted Upside11.71% Upside4.31% Upside2.76% Upside10.63% Upside
Consensus RatingHoldModerate BuyModerate BuyHold

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinance Companies
Consensus Rating Score
2.45
2.27
Consensus RatingHoldHold
News Sentiment Rating
Neutral News

See Recent SLF News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
11/5/2026
TD Securities logo
TD Securities
4 of 5 stars
 DowngradeStrong-Buy ➝ Hold
11/5/2026 DowngradeOutperform ➝ HoldC$124.00 ➝ C$120.00+15.74%
10/28/2026
Scotiabank logo
Scotiabank
4 of 5 stars
 UpgradeHold ➝ Sector OutperformC$122.00+7.89%
8/10/2026 Boost TargetSector PerformC$110.00 ➝ C$118.00+2.60%
8/10/2026 Boost TargetBuyC$120.00 ➝ C$122.00+6.08%
8/10/2026 Boost TargetSector PerformC$98.00 ➝ C$119.00+3.47%
8/10/2026 Boost TargetC$131.00 ➝ C$141.00+22.60%
8/7/2026 Boost TargetBuyC$121.00 ➝ C$124.00+9.08%
8/7/2026 Boost TargetC$96.00 ➝ C$98.00-13.79%
7/15/2026 Boost TargetC$102.00 ➝ C$116.00+1.67%
7/13/2026 DowngradeOutperform ➝ HoldC$111.00+0.10%
5/8/2026 Boost TargetC$99.00 ➝ C$105.00+9.99%
10/16/2025 UpgradeHold
9/4/2025 UpgradeStrong-Buy
2/13/2025UpgradeHold ➝ Moderate Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 10:12 AM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, November 10, 2026. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • Sun Life Financial Inc. offers a compelling income opportunity with a current dividend yield of 3.96%, which is attractive for income-focused investors. The company recently paid a quarterly dividend of $0.96 per share, representing an annualized payout of $3.84. This consistent cash flow is supported by a dividend payout ratio of 62.37%, indicating that the company retains a significant portion of its earnings to fund future growth while still returning capital to shareholders.
  • The stock is currently trading at $104.44, which is below the consensus price target of C$116.50 set by analysts. This suggests that the market may be undervaluing the company relative to its fundamental performance. With a P/E ratio of 19.56, the valuation is reasonable for a financial services provider with a stable earnings profile, offering potential upside as the stock recovers from recent technical weakness.
  • Sun Life Financial Inc. demonstrated strong financial performance in its most recent quarter, reporting an EPS of C$2.05 and revenue of C$8.79 billion. The company achieved a return on equity of 13.89% and a net margin of 8.81%, indicating efficient use of capital and solid profitability. These metrics suggest that the company is well-positioned to maintain its earnings trajectory, which is a key driver of long-term shareholder value.
  • The company has a low beta of 0.67, meaning it is less volatile than the overall market. This makes Sun Life Financial Inc. a suitable addition to a diversified portfolio, as it may provide stability during periods of market turbulence. The lower volatility is particularly appealing to conservative investors who prioritize capital preservation while still seeking growth and income.
  • Sun Life Financial Inc. operates as a leading international financial services organization with a diversified business model spanning asset management, wealth, insurance, and health solutions. With total assets under management of $1.55 trillion as of March 31, 2025, the company has a significant scale and global presence, which provides a competitive advantage and resilience against regional economic fluctuations.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • Recent analyst sentiment has turned cautious, with TD Securities downgrading the stock from a "strong-buy" to a "hold" rating. This downgrade, along with similar actions by other firms, reflects concerns about the company's near-term growth prospects. The consensus rating has shifted to "Hold," indicating that analysts believe the stock is fairly valued and may not offer significant upside in the near term.
  • The stock has recently crossed below its 200-day moving average, a technical indicator that often signals a bearish trend. This move, combined with a 10% drop in share price following the analyst downgrades, suggests that investor confidence has waned. The stock is currently trading near its 52-week low of $79.99, which could indicate further downside risk if the negative momentum continues.
  • Insider selling activity has been notable, with several executives and directors reducing their holdings. For example, Jacques Jr. Goulet sold 36,805 shares, and Melissa Jane Kennedy sold 11,740 shares in recent transactions. While insider sales can be attributed to personal financial needs, a pattern of selling may signal a lack of confidence in the company's future performance, which could weigh on investor sentiment.
  • The company faces headwinds from outflows in its asset management segment, as highlighted by recent reports. This could impact its revenue growth and profitability, particularly if the trend continues. The asset management business is a key driver of Sun Life Financial Inc.'s earnings, and any sustained outflows could erode its competitive position and reduce its ability to generate returns for shareholders.
  • The stock's recent performance has been volatile, with significant price swings driven by analyst ratings and market sentiment. This volatility can make it difficult for investors to time their entry and exit points, increasing the risk of short-term losses. The combination of technical weakness and negative analyst sentiment creates a challenging environment for investors seeking stable returns.

SLF Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is C$116.50, with a high forecast of C$141.00 and a low forecast of C$98.00.

11 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There are currently 6 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" SLF shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SLF, but not buy additional shares or sell existing shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 11.71% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 2 downgrades and 1 upgrade by analysts.

Sun Life Financial has been rated by research analysts at National Bank Financial, Scotiabank, and TD Securities in the past 90 days.

Analysts like Sun Life Financial more than other "finance" companies. The consensus rating score for Sun Life Financial is 2.45 while the average consensus rating score for "finance" companies is 2.27. Learn more on how SLF compares to other companies.


MarketBeat monitors more than a dozen sources for Sun Life Financial analyst ratings, with the most recent rating issued on 11/5/2026.
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