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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
C$95.85 +1.06 (+1.12%)
As of 05/8/2026 04:00 PM Eastern

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
4
Buy
6

Based on 11 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 11 analysts, 1 has given a sell rating, 4 have given a hold rating, 5 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

C$101.60
6.00% Upside
According to the 11 analysts' twelve-month price targets for Sun Life Financial, the average price target is C$101.60. The highest price target for SLF is C$115.00, while the lowest price target for SLF is C$85.00. The average price target represents a forecasted upside of 6.00% from the current price of C$95.85.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SLF Analyst Ratings Over Time

TypeCurrent Forecast
5/10/25 to 5/10/26
1 Month Ago
4/10/25 to 4/10/26
3 Months Ago
2/9/25 to 2/9/26
1 Year Ago
5/10/24 to 5/10/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
3 Buy rating(s)
2 Buy rating(s)
7 Buy rating(s)
Hold
4 Hold rating(s)
5 Hold rating(s)
5 Hold rating(s)
2 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetC$101.60C$96.67C$93.22C$85.50
Forecasted Upside6.00% Upside7.09% Upside6.61% Upside-1.20% Downside
Consensus RatingModerate BuyHoldHoldModerate Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinancial Services Companies
Consensus Rating Score
2.55
2.07
Consensus RatingModerate BuyHold
News Sentiment Rating
Positive News

See Recent SLF News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
5/8/2026 Boost TargetC$95.00 ➝ C$102.00+6.85%
5/8/2026 Boost TargetC$99.00 ➝ C$105.00+9.99%
5/7/2026 Lower TargetOutperformC$109.00 ➝ C$108.00+13.39%
5/7/2026 Boost TargetBuyC$102.00 ➝ C$107.00+12.34%
5/1/2026 Boost TargetC$103.00 ➝ C$115.00+16.82%
4/17/2026 Set TargetBuyC$101.00+4.88%
4/8/2026 Boost TargetC$84.00 ➝ C$85.00-6.85%
2/13/2026 Boost TargetSector PerformC$83.00 ➝ C$95.00+1.24%
2/13/2026 Boost TargetSector PerformC$93.00 ➝ C$96.00+2.30%
2/12/2026 Lower TargetBuyC$104.00 ➝ C$102.00+9.36%
10/16/2025 UpgradeHold
9/4/2025 UpgradeStrong-Buy
2/13/2025UpgradeHoldModerate Buy
7/11/2024 Lower TargetC$76.00 ➝ C$75.00+9.92%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 10:10 AM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, May 4, 2026. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • The stock recently reached a new 52-week high, indicating strong market performance and investor confidence.
  • Analysts have raised their price targets for Sun Life Financial Inc., with the latest target set at C$115.00, suggesting potential for further growth.
  • The current stock price is around C$98.54, reflecting a solid position in the market and potential for appreciation.
  • Sun Life Financial Inc. reported a net margin of 9.74% and a return on equity of 14.68%, showcasing effective management and profitability.
  • Multiple research firms have given the stock a "Moderate Buy" rating, indicating positive sentiment among analysts.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • Despite recent upgrades, some analysts have issued a "Sell" rating, indicating potential concerns about the stock's future performance.
  • The stock has shown volatility, with fluctuations in price that may deter risk-averse investors.
  • Current market conditions could impact the financial services sector, potentially affecting Sun Life Financial Inc.'s performance.
  • The company's debt-to-equity ratio is relatively high, which may raise concerns about financial stability and risk management.
  • There is a consensus target price of C$99.78, which is only slightly above the current stock price, suggesting limited upside potential in the near term.

SLF Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is C$101.60, with a high forecast of C$115.00 and a low forecast of C$85.00.

11 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There is currently 1 sell rating, 4 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 6.00% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 1 upgrade by analysts.

Analysts like Sun Life Financial more than other "financial services" companies. The consensus rating for Sun Life Financial is Moderate Buy while the average consensus rating for "financial services" companies is Hold. Learn more on how SLF compares to other companies.


This page (TSE:SLF) was last updated on 5/10/2026 by MarketBeat.com Staff.
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