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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
C$109.72 -2.37 (-2.11%)
As of 04:00 PM Eastern

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
6
Buy
6

Based on 13 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Hold." Out of the 13 analysts, 1 has given a sell rating, 6 have given a hold rating, and 6 have given a buy rating for SLF.

Consensus Price Target

C$116.00
5.72% Upside
According to the 13 analysts' twelve-month price targets for Sun Life Financial, the average price target is C$116.00. The highest price target for SLF is C$141.00, while the lowest price target for SLF is C$98.00. The average price target represents a forecasted upside of 5.72% from the current price of C$109.72.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SLF Analyst Ratings Over Time

TypeCurrent Forecast
9/8/25 to 9/8/26
1 Month Ago
8/9/25 to 8/9/26
3 Months Ago
6/10/25 to 6/10/26
1 Year Ago
9/8/24 to 9/8/25
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
6 Buy rating(s)
6 Buy rating(s)
5 Buy rating(s)
4 Buy rating(s)
Hold
6 Hold rating(s)
5 Hold rating(s)
4 Hold rating(s)
3 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price TargetC$116.00C$110.82C$101.60C$86.67
Forecasted Upside5.72% Upside-3.00% Downside-2.75% Downside7.35% Upside
Consensus RatingHoldModerate BuyModerate BuyModerate Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinance Companies
Consensus Rating Score
2.38
2.28
Consensus RatingHoldHold
News Sentiment Rating
Neutral News

See Recent SLF News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/10/2026
Scotia logo
Scotia
Not Rated
 Boost TargetSector PerformC$110.00 ➝ C$118.00+2.60%
8/10/2026
Desjardins logo
Desjardins
4 of 5 stars
 Boost TargetBuyC$120.00 ➝ C$122.00+6.08%
8/10/2026 Boost TargetSector PerformC$98.00 ➝ C$119.00+3.47%
8/10/2026 Boost TargetC$131.00 ➝ C$141.00+22.60%
8/7/2026 Boost TargetBuyC$121.00 ➝ C$124.00+9.08%
8/7/2026 Boost TargetC$96.00 ➝ C$98.00-13.79%
7/23/2026 Boost TargetOutperformC$108.00 ➝ C$125.00+9.38%
7/15/2026 Boost TargetSector PerformC$98.00 ➝ C$111.00-2.71%
7/15/2026 Boost TargetC$102.00 ➝ C$116.00+1.67%
7/13/2026 DowngradeOutperformHoldC$111.00+0.10%
5/8/2026 Boost TargetC$99.00 ➝ C$105.00+9.99%
2/12/2026 Lower TargetBuyC$104.00 ➝ C$102.00+9.36%
10/16/2025 UpgradeHold
9/4/2025 UpgradeStrong-Buy
2/13/2025UpgradeHoldModerate Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 06:13 PM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 6, 2026. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • The stock is currently trading at $112.09, which is significantly above its 200-day moving average of $101.49, indicating strong recent momentum and a positive technical trend that often attracts long-term investors.
  • Sun Life Financial Inc. offers a dividend yield of 3.38%, providing a steady income stream for investors, with a recent quarterly dividend of $0.96 per share declared for payment on September 29th.
  • The company demonstrated strong financial performance in its most recent quarter, reporting earnings per share of $2.02 and revenue of $9.05 billion, which supports a return on equity of 13.89% and a net margin of 8.81%.
  • Analyst sentiment has improved recently, with the consensus rating shifting to "Moderate Buy" and the average price target rising to $116.00, reflecting increased confidence in the company's future growth potential.
  • Sun Life Financial Inc. maintains a low beta of 0.70, suggesting that the stock is less volatile than the overall market, which can be appealing to investors seeking stability in their portfolio.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • Recent insider activity has been predominantly negative, with significant share sales by insiders such as Jacques Jr. Goulet and Kevin Strain in September 2026, which may signal a lack of confidence from company leadership.
  • The company's debt-to-equity ratio stands at 34.34, indicating a relatively high level of leverage that could pose financial risks if economic conditions deteriorate or interest rates remain elevated.
  • Despite recent gains, the stock is trading near its 52-week high of $118.99, which may limit short-term upside potential and increase the risk of a pullback if market sentiment shifts.
  • The dividend payout ratio is 62.37%, which is relatively high and may limit the company's ability to reinvest in growth initiatives or absorb unexpected financial shocks.

SLF Forecast - Frequently Asked Questions

According to the research reports of 13 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is C$116.00, with a high forecast of C$141.00 and a low forecast of C$98.00.

13 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last twelve months. There is currently 1 sell rating, 6 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" SLF shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SLF, but not buy additional shares or sell existing shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 5.72% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 1 downgrade by analysts.

Sun Life Financial has been rated by research analysts at Barclays, Canadian Imperial Bank of Commerce, Desjardins, Evercore, Jefferies Financial Group, National Bank Financial, Royal Bank Of Canada, Scotia, Scotiabank, and TD in the past 90 days.

Analysts like Sun Life Financial more than other "finance" companies. The consensus rating score for Sun Life Financial is 2.38 while the average consensus rating score for "finance" companies is 2.28. Learn more on how SLF compares to other companies.


MarketBeat monitors more than a dozen sources for Sun Life Financial analyst ratings, with the most recent rating issued on 8/10/2026.
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