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Sun Life Financial (SLF) Competitors

Sun Life Financial logo
C$109.43 -2.19 (-1.96%)
As of 06/19/2026 04:00 PM Eastern
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SLF vs. MFC, GWO, L, PRU, and ALS

Should you buy Sun Life Financial stock or one of its competitors? MarketBeat compares Sun Life Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sun Life Financial include Manulife Financial (MFC), Great-West Lifeco (GWO), Loblaw Companies (L), Perseus Mining (PRU), and Altius Minerals (ALS). These companies are all part of the "insurance" industry.

How does Sun Life Financial compare to Manulife Financial?

Manulife Financial (TSE:MFC) and Sun Life Financial (TSE:SLF) are both large-cap financial services companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, risk, profitability, media sentiment, valuation, dividends, institutional ownership and analyst recommendations.

Manulife Financial pays an annual dividend of C$1.81 per share and has a dividend yield of 3.2%. Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.3%. Manulife Financial pays out 52.0% of its earnings in the form of a dividend. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

32.8% of Manulife Financial shares are owned by institutional investors. Comparatively, 33.1% of Sun Life Financial shares are owned by institutional investors. 0.0% of Manulife Financial shares are owned by company insiders. Comparatively, 0.0% of Sun Life Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Manulife Financial has a beta of 0.734573, indicating that its share price is 27% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.844836, indicating that its share price is 16% less volatile than the broader market.

Manulife Financial currently has a consensus price target of C$57.00, suggesting a potential downside of 0.05%. Sun Life Financial has a consensus price target of C$101.60, suggesting a potential downside of 7.16%. Given Manulife Financial's stronger consensus rating and higher probable upside, research analysts plainly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manulife Financial
0 Sell rating(s)
1 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
3.00
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55

Manulife Financial has a net margin of 11.97% compared to Sun Life Financial's net margin of 9.12%. Sun Life Financial's return on equity of 12.98% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Manulife Financial11.97% 12.60% 0.55%
Sun Life Financial 9.12%12.98%0.81%

In the previous week, Manulife Financial had 1 more articles in the media than Sun Life Financial. MarketBeat recorded 2 mentions for Manulife Financial and 1 mentions for Sun Life Financial. Manulife Financial's average media sentiment score of 0.00 equaled Sun Life Financial'saverage media sentiment score.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Manulife Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sun Life Financial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Manulife FinancialC$53.19B1.79C$5.64BC$3.4716.44
Sun Life FinancialC$35.87B1.69C$3.76BC$5.3720.38

Summary

Manulife Financial beats Sun Life Financial on 9 of the 16 factors compared between the two stocks.

How does Sun Life Financial compare to Great-West Lifeco?

Sun Life Financial (TSE:SLF) and Great-West Lifeco (TSE:GWO) are both large-cap financial services companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, analyst recommendations, earnings, profitability, dividends and valuation.

Great-West Lifeco has higher revenue and earnings than Sun Life Financial. Great-West Lifeco is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$35.87B1.69C$3.76BC$5.3720.38
Great-West LifecoC$36.28B2.18C$4.07BC$4.6518.96

Sun Life Financial has a beta of 0.844836, indicating that its stock price is 16% less volatile than the broader market. Comparatively, Great-West Lifeco has a beta of 0.690435, indicating that its stock price is 31% less volatile than the broader market.

Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.3%. Great-West Lifeco pays an annual dividend of C$2.50 per share and has a dividend yield of 2.8%. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Great-West Lifeco pays out 53.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Great-West Lifeco had 7 more articles in the media than Sun Life Financial. MarketBeat recorded 8 mentions for Great-West Lifeco and 1 mentions for Sun Life Financial. Great-West Lifeco's average media sentiment score of 0.12 beat Sun Life Financial's score of 0.00 indicating that Great-West Lifeco is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Great-West Lifeco
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Great-West Lifeco has a net margin of 12.86% compared to Sun Life Financial's net margin of 9.12%. Great-West Lifeco's return on equity of 15.17% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial9.12% 12.98% 0.81%
Great-West Lifeco 12.86%15.17%0.73%

Sun Life Financial currently has a consensus target price of C$101.60, suggesting a potential downside of 7.16%. Great-West Lifeco has a consensus target price of C$77.18, suggesting a potential downside of 12.47%. Given Sun Life Financial's higher possible upside, equities analysts clearly believe Sun Life Financial is more favorable than Great-West Lifeco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55
Great-West Lifeco
0 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.75

33.1% of Sun Life Financial shares are owned by institutional investors. Comparatively, 9.8% of Great-West Lifeco shares are owned by institutional investors. 0.0% of Sun Life Financial shares are owned by company insiders. Comparatively, 70.7% of Great-West Lifeco shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Great-West Lifeco beats Sun Life Financial on 11 of the 18 factors compared between the two stocks.

How does Sun Life Financial compare to Loblaw Companies?

Sun Life Financial (TSE:SLF) and Loblaw Companies (TSE:L) are both large-cap insurance companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, dividends, valuation, analyst recommendations, media sentiment, earnings, profitability and institutional ownership.

In the previous week, Loblaw Companies had 5 more articles in the media than Sun Life Financial. MarketBeat recorded 6 mentions for Loblaw Companies and 1 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 0.00 beat Loblaw Companies' score of -0.27 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Loblaw Companies
1 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.3%. Loblaw Companies pays an annual dividend of C$0.56 per share and has a dividend yield of 0.9%. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Loblaw Companies pays out 24.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Sun Life Financial has a net margin of 9.12% compared to Loblaw Companies' net margin of 4.29%. Loblaw Companies' return on equity of 24.88% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial9.12% 12.98% 0.81%
Loblaw Companies 4.29%24.88%5.89%

Sun Life Financial has higher earnings, but lower revenue than Loblaw Companies. Sun Life Financial is trading at a lower price-to-earnings ratio than Loblaw Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$35.87B1.69C$3.76BC$5.3720.38
Loblaw CompaniesC$64.48B1.16C$2.23BC$2.3027.87

Sun Life Financial presently has a consensus target price of C$101.60, suggesting a potential downside of 7.16%. Loblaw Companies has a consensus target price of C$69.25, suggesting a potential upside of 8.05%. Given Loblaw Companies' stronger consensus rating and higher possible upside, analysts clearly believe Loblaw Companies is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55
Loblaw Companies
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

33.1% of Sun Life Financial shares are owned by institutional investors. Comparatively, 20.3% of Loblaw Companies shares are owned by institutional investors. 0.0% of Sun Life Financial shares are owned by insiders. Comparatively, 53.8% of Loblaw Companies shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Sun Life Financial has a beta of 0.844836, suggesting that its stock price is 16% less volatile than the broader market. Comparatively, Loblaw Companies has a beta of 0.148973, suggesting that its stock price is 85% less volatile than the broader market.

Summary

Sun Life Financial beats Loblaw Companies on 10 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Perseus Mining?

Sun Life Financial (TSE:SLF) and Perseus Mining (TSE:PRU) are both insurance companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, analyst recommendations, risk, profitability, institutional ownership and earnings.

Perseus Mining has a net margin of 27.92% compared to Sun Life Financial's net margin of 9.12%. Perseus Mining's return on equity of 16.92% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial9.12% 12.98% 0.81%
Perseus Mining 27.92%16.92%16.07%

33.1% of Sun Life Financial shares are owned by institutional investors. Comparatively, 50.4% of Perseus Mining shares are owned by institutional investors. 0.0% of Sun Life Financial shares are owned by insiders. Comparatively, 0.8% of Perseus Mining shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Sun Life Financial has a beta of 0.844836, indicating that its share price is 16% less volatile than the broader market. Comparatively, Perseus Mining has a beta of 1.724568, indicating that its share price is 72% more volatile than the broader market.

Sun Life Financial presently has a consensus target price of C$101.60, suggesting a potential downside of 7.16%. Given Sun Life Financial's higher possible upside, equities analysts clearly believe Sun Life Financial is more favorable than Perseus Mining.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55
Perseus Mining
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
2 Strong Buy rating(s)
3.67

Sun Life Financial has higher revenue and earnings than Perseus Mining. Perseus Mining is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$35.87B1.69C$3.76BC$5.3720.38
Perseus MiningC$1.27B5.50C$546.57MC$0.2620.05

Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.3%. Perseus Mining pays an annual dividend of C$0.05 per share and has a dividend yield of 0.9%. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Perseus Mining pays out 18.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Perseus Mining had 1 more articles in the media than Sun Life Financial. MarketBeat recorded 2 mentions for Perseus Mining and 1 mentions for Sun Life Financial. Perseus Mining's average media sentiment score of 0.70 beat Sun Life Financial's score of 0.00 indicating that Perseus Mining is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Perseus Mining
0 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Perseus Mining beats Sun Life Financial on 12 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Altius Minerals?

Sun Life Financial (TSE:SLF) and Altius Minerals (TSE:ALS) are both insurance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, risk, analyst recommendations, dividends, profitability, valuation, institutional ownership and earnings.

Sun Life Financial has a beta of 0.844836, indicating that its share price is 16% less volatile than the broader market. Comparatively, Altius Minerals has a beta of 0.386456, indicating that its share price is 61% less volatile than the broader market.

Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.3%. Altius Minerals pays an annual dividend of C$0.39 per share and has a dividend yield of 0.6%. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Altius Minerals pays out 6.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Altius Minerals has a net margin of 543.91% compared to Sun Life Financial's net margin of 9.12%. Altius Minerals' return on equity of 32.43% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial9.12% 12.98% 0.81%
Altius Minerals 543.91%32.43%2.60%

Sun Life Financial has higher revenue and earnings than Altius Minerals. Altius Minerals is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$35.87B1.69C$3.76BC$5.3720.38
Altius MineralsC$63.30M53.06C$13.64MC$6.269.63

33.1% of Sun Life Financial shares are held by institutional investors. Comparatively, 23.6% of Altius Minerals shares are held by institutional investors. 0.0% of Sun Life Financial shares are held by company insiders. Comparatively, 19.0% of Altius Minerals shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Sun Life Financial presently has a consensus target price of C$101.60, suggesting a potential downside of 7.16%. Altius Minerals has a consensus target price of C$56.36, suggesting a potential downside of 6.48%. Given Altius Minerals' higher possible upside, analysts plainly believe Altius Minerals is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55
Altius Minerals
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

In the previous week, Altius Minerals had 4 more articles in the media than Sun Life Financial. MarketBeat recorded 5 mentions for Altius Minerals and 1 mentions for Sun Life Financial. Altius Minerals' average media sentiment score of 0.60 beat Sun Life Financial's score of 0.00 indicating that Altius Minerals is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Altius Minerals
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Altius Minerals beats Sun Life Financial on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

Export
MetricSun Life FinancialInsurance IndustryFinancial SectorTSE Exchange
Market CapC$60.66BC$24.55BC$6.03BC$12.40B
Dividend Yield3.36%5.08%5.26%6.19%
P/E Ratio20.3829.6916.3935.97
Price / Sales1.6934.451,472.9410.78
Price / Cash0.441.8486.6782.29
Price / Book2.34248.266.644.50
Net IncomeC$3.76BC$1.57BC$1.13BC$299.09M
7 Day Performance2.23%1.05%0.33%0.09%
1 Month Performance8.45%0.49%1.40%-0.20%
1 Year Performance24.28%22.17%21.02%41.57%

Sun Life Financial Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
1.2698 of 5 stars		C$109.43
-2.0%		C$101.60
-7.2%		+24.3%C$60.66BC$35.87B20.3829,200
MFC
Manulife Financial
1.5515 of 5 stars		C$56.97
+1.2%		C$57.00
+0.1%		+35.4%C$94.89BC$53.19B16.4240,000
GWO
Great-West Lifeco
1.8755 of 5 stars		C$85.30
+2.3%		C$77.18
-9.5%		+74.5%C$76.60BC$36.28B18.3433,500
L
Loblaw Companies
1.7421 of 5 stars		C$64.59
-0.6%		C$69.25
+7.2%		-71.2%C$75.18BC$64.48B28.0812,000
PRU
Perseus Mining
1.7783 of 5 stars		C$5.21
+7.0%		N/A+66.5%C$7.01BC$1.27B20.0539,900

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This page (TSE:SLF) was last updated on 6/21/2026 by MarketBeat.com Staff.
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