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Sun Life Financial (SLF) Competitors

Sun Life Financial logo
C$113.18 -0.63 (-0.55%)
As of 07/10/2026 04:00 PM Eastern

SLF vs. MFC, GWO, L, PRU, and ALS

Should you buy Sun Life Financial stock or one of its competitors? MarketBeat compares Sun Life Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sun Life Financial include Manulife Financial (MFC), Great-West Lifeco (GWO), Loblaw Companies (L), Perseus Mining (PRU), and Altius Minerals (ALS). These companies are all part of the "insurance" industry.

How does Sun Life Financial compare to Manulife Financial?

Sun Life Financial (TSE:SLF) and Manulife Financial (TSE:MFC) are both large-cap financial services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, risk, valuation, dividends, earnings, profitability, media sentiment and institutional ownership.

In the previous week, Sun Life Financial had 2 more articles in the media than Manulife Financial. MarketBeat recorded 2 mentions for Sun Life Financial and 0 mentions for Manulife Financial. Sun Life Financial's average media sentiment score of 0.10 beat Manulife Financial's score of 0.00 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Overall Sentiment
Sun Life Financial Neutral
Manulife Financial Neutral

31.7% of Sun Life Financial shares are owned by institutional investors. Comparatively, 33.5% of Manulife Financial shares are owned by institutional investors. 0.0% of Sun Life Financial shares are owned by company insiders. Comparatively, 0.0% of Manulife Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.2%. Manulife Financial pays an annual dividend of C$1.81 per share and has a dividend yield of 3.1%. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Manulife Financial pays out 52.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$35.87B1.75C$3.76BC$5.3721.08
Manulife FinancialC$53.19B1.83C$5.64BC$3.4716.86

Sun Life Financial has a beta of 0.786093, indicating that its share price is 21% less volatile than the broader market. Comparatively, Manulife Financial has a beta of 0.712019, indicating that its share price is 29% less volatile than the broader market.

Sun Life Financial currently has a consensus target price of C$101.60, indicating a potential downside of 10.23%. Manulife Financial has a consensus target price of C$57.00, indicating a potential downside of 2.60%. Given Manulife Financial's stronger consensus rating and higher possible upside, analysts clearly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55
Manulife Financial
0 Sell rating(s)
1 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
3.00

Manulife Financial has a net margin of 11.97% compared to Sun Life Financial's net margin of 9.12%. Sun Life Financial's return on equity of 12.89% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial9.12% 12.89% 0.81%
Manulife Financial 11.97%12.60%0.55%

Summary

Manulife Financial beats Sun Life Financial on 9 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Great-West Lifeco?

Sun Life Financial (TSE:SLF) and Great-West Lifeco (TSE:GWO) are both large-cap financial services companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, media sentiment, analyst recommendations, dividends, valuation, risk, institutional ownership and earnings.

Sun Life Financial has a beta of 0.786093, meaning that its stock price is 21% less volatile than the broader market. Comparatively, Great-West Lifeco has a beta of 0.673322, meaning that its stock price is 33% less volatile than the broader market.

Great-West Lifeco has higher revenue and earnings than Sun Life Financial. Great-West Lifeco is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$35.87B1.75C$3.76BC$5.3721.08
Great-West LifecoC$36.28B2.28C$4.07BC$4.6519.77

Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.2%. Great-West Lifeco pays an annual dividend of C$2.50 per share and has a dividend yield of 2.7%. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Great-West Lifeco pays out 53.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Sun Life Financial and Sun Life Financial both had 2 articles in the media. Sun Life Financial's average media sentiment score of 0.10 beat Great-West Lifeco's score of 0.00 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Great-West Lifeco
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Great-West Lifeco has a net margin of 12.86% compared to Sun Life Financial's net margin of 9.12%. Great-West Lifeco's return on equity of 15.17% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial9.12% 12.89% 0.81%
Great-West Lifeco 12.86%15.17%0.73%

31.7% of Sun Life Financial shares are held by institutional investors. Comparatively, 9.7% of Great-West Lifeco shares are held by institutional investors. 0.0% of Sun Life Financial shares are held by insiders. Comparatively, 70.7% of Great-West Lifeco shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Sun Life Financial currently has a consensus price target of C$101.60, suggesting a potential downside of 10.23%. Great-West Lifeco has a consensus price target of C$77.18, suggesting a potential downside of 16.05%. Given Sun Life Financial's higher probable upside, equities analysts plainly believe Sun Life Financial is more favorable than Great-West Lifeco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55
Great-West Lifeco
0 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.75

Summary

Great-West Lifeco beats Sun Life Financial on 9 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Loblaw Companies?

Loblaw Companies (TSE:L) and Sun Life Financial (TSE:SLF) are both large-cap insurance companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, dividends, profitability, valuation, earnings, risk and institutional ownership.

Sun Life Financial has lower revenue, but higher earnings than Loblaw Companies. Sun Life Financial is trading at a lower price-to-earnings ratio than Loblaw Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Loblaw CompaniesC$64.48B1.16C$2.23BC$2.3027.90
Sun Life FinancialC$35.87B1.75C$3.76BC$5.3721.08

Loblaw Companies presently has a consensus price target of C$69.25, indicating a potential upside of 7.90%. Sun Life Financial has a consensus price target of C$101.60, indicating a potential downside of 10.23%. Given Loblaw Companies' stronger consensus rating and higher possible upside, equities analysts clearly believe Loblaw Companies is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Loblaw Companies
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55

In the previous week, Sun Life Financial had 1 more articles in the media than Loblaw Companies. MarketBeat recorded 2 mentions for Sun Life Financial and 1 mentions for Loblaw Companies. Sun Life Financial's average media sentiment score of 0.10 beat Loblaw Companies' score of 0.00 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Loblaw Companies
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sun Life Financial
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Loblaw Companies has a beta of 0.129619, suggesting that its share price is 87% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.786093, suggesting that its share price is 21% less volatile than the broader market.

Sun Life Financial has a net margin of 9.12% compared to Loblaw Companies' net margin of 4.29%. Loblaw Companies' return on equity of 24.88% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Loblaw Companies4.29% 24.88% 5.89%
Sun Life Financial 9.12%12.89%0.81%

Loblaw Companies pays an annual dividend of C$0.56 per share and has a dividend yield of 0.9%. Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.2%. Loblaw Companies pays out 24.5% of its earnings in the form of a dividend. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

20.3% of Loblaw Companies shares are owned by institutional investors. Comparatively, 31.7% of Sun Life Financial shares are owned by institutional investors. 53.8% of Loblaw Companies shares are owned by company insiders. Comparatively, 0.0% of Sun Life Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Sun Life Financial beats Loblaw Companies on 11 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Perseus Mining?

Perseus Mining (TSE:PRU) and Sun Life Financial (TSE:SLF) are both insurance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, profitability, dividends, valuation, analyst recommendations, earnings and media sentiment.

Sun Life Financial has a consensus target price of C$101.60, indicating a potential downside of 10.23%. Given Sun Life Financial's higher probable upside, analysts clearly believe Sun Life Financial is more favorable than Perseus Mining.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Perseus Mining
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
2 Strong Buy rating(s)
3.67
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55

Perseus Mining pays an annual dividend of C$0.05 per share and has a dividend yield of 1.0%. Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.2%. Perseus Mining pays out 18.7% of its earnings in the form of a dividend. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Sun Life Financial had 1 more articles in the media than Perseus Mining. MarketBeat recorded 2 mentions for Sun Life Financial and 1 mentions for Perseus Mining. Sun Life Financial's average media sentiment score of 0.10 beat Perseus Mining's score of 0.00 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Perseus Mining
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sun Life Financial
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sun Life Financial has higher revenue and earnings than Perseus Mining. Perseus Mining is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Perseus MiningC$1.27B5.02C$546.57MC$0.2618.55
Sun Life FinancialC$35.87B1.75C$3.76BC$5.3721.08

Perseus Mining has a net margin of 27.92% compared to Sun Life Financial's net margin of 9.12%. Perseus Mining's return on equity of 16.92% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Perseus Mining27.92% 16.92% 16.07%
Sun Life Financial 9.12%12.89%0.81%

Perseus Mining has a beta of 1.807927, indicating that its share price is 81% more volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.786093, indicating that its share price is 21% less volatile than the broader market.

50.4% of Perseus Mining shares are owned by institutional investors. Comparatively, 31.7% of Sun Life Financial shares are owned by institutional investors. 0.8% of Perseus Mining shares are owned by company insiders. Comparatively, 0.0% of Sun Life Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Perseus Mining beats Sun Life Financial on 10 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Altius Minerals?

Sun Life Financial (TSE:SLF) and Altius Minerals (TSE:ALS) are both insurance companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, earnings, valuation, institutional ownership, risk and dividends.

Sun Life Financial has a beta of 0.786093, meaning that its stock price is 21% less volatile than the broader market. Comparatively, Altius Minerals has a beta of 0.398754, meaning that its stock price is 60% less volatile than the broader market.

In the previous week, Altius Minerals had 2 more articles in the media than Sun Life Financial. MarketBeat recorded 4 mentions for Altius Minerals and 2 mentions for Sun Life Financial. Altius Minerals' average media sentiment score of 0.67 beat Sun Life Financial's score of 0.10 indicating that Altius Minerals is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Altius Minerals
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Altius Minerals has a net margin of 543.91% compared to Sun Life Financial's net margin of 9.12%. Altius Minerals' return on equity of 32.43% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial9.12% 12.89% 0.81%
Altius Minerals 543.91%32.43%2.60%

31.7% of Sun Life Financial shares are owned by institutional investors. Comparatively, 25.5% of Altius Minerals shares are owned by institutional investors. 0.0% of Sun Life Financial shares are owned by insiders. Comparatively, 19.0% of Altius Minerals shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Sun Life Financial presently has a consensus target price of C$101.60, suggesting a potential downside of 10.23%. Altius Minerals has a consensus target price of C$56.36, suggesting a potential downside of 10.17%. Given Altius Minerals' higher possible upside, analysts plainly believe Altius Minerals is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55
Altius Minerals
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

Sun Life Financial has higher revenue and earnings than Altius Minerals. Altius Minerals is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$35.87B1.75C$3.76BC$5.3721.08
Altius MineralsC$63.30M55.25C$13.64MC$6.2610.02

Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.2%. Altius Minerals pays an annual dividend of C$0.39 per share and has a dividend yield of 0.6%. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Altius Minerals pays out 6.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Altius Minerals beats Sun Life Financial on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinancial SectorTSE Exchange
Market CapC$62.74BC$26.98BC$6.20BC$13.03B
Dividend Yield3.24%5.06%5.23%6.17%
P/E Ratio21.0832.6629.8436.15
Price / Sales1.7537.791,182.699.97
Price / Cash0.441.8488.8382.29
Price / Book2.42260.356.594.46
Net IncomeC$3.76BC$1.57BC$1.13BC$299.09M
7 Day Performance0.16%0.96%-0.05%-0.76%
1 Month Performance6.93%4.95%1.02%0.83%
1 Year Performance33.15%25.00%15.68%33.02%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
1.842 of 5 stars
C$113.18
-0.6%
C$101.60
-10.2%
+33.5%C$62.74BC$35.87B21.0829,200
MFC
Manulife Financial
1.9781 of 5 stars
C$58.81
0.0%
C$57.00
-3.1%
+39.4%C$97.96BC$53.19B16.9540,000
GWO
Great-West Lifeco
1.6741 of 5 stars
C$91.80
+0.5%
C$77.18
-15.9%
+76.5%C$82.44BC$36.28B19.7433,500
L
Loblaw Companies
1.3229 of 5 stars
C$61.69
-1.2%
C$69.25
+12.3%
-71.2%C$71.80BC$64.48B26.8212,000
PRU
Perseus Mining
1.2408 of 5 stars
C$5.07
-0.8%
N/A+50.2%C$6.73BC$1.27B19.5239,900

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This page (TSE:SLF) was last updated on 7/11/2026 by MarketBeat.com Staff.
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