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Sun Life Financial (SLF) Competitors

Sun Life Financial logo
C$85.98 +0.98 (+1.15%)
As of 07/14/2025 04:00 PM Eastern

SLF vs. MFC, L, GWO, PRU, CIA, ALS, STC, CNC, PIH, and ROOT

Should you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Manulife Financial (MFC), Loblaw Companies (L), Great-West Lifeco (GWO), Perseus Mining (PRU), Champion Iron (CIA), Altius Minerals (ALS), Sangoma Technologies (STC), Canada Nickel (CNC), 8002 (PIH.TO) (PIH), and Roots (ROOT). These companies are all part of the "insurance" industry.

Sun Life Financial vs. Its Competitors

Sun Life Financial (TSE:SLF) and Manulife Financial (TSE:MFC) are both large-cap financial services companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, institutional ownership, valuation, dividends, earnings, profitability and media sentiment.

Sun Life Financial has a beta of 0.94, suggesting that its share price is 6% less volatile than the S&P 500. Comparatively, Manulife Financial has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500.

Sun Life Financial pays an annual dividend of C$3.24 per share and has a dividend yield of 3.8%. Manulife Financial pays an annual dividend of C$1.60 per share and has a dividend yield of 3.8%. Sun Life Financial pays out 48.9% of its earnings in the form of a dividend. Manulife Financial pays out 49.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Manulife Financial has a net margin of 12.52% compared to Sun Life Financial's net margin of 7.58%. Sun Life Financial's return on equity of 15.69% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.58% 15.69% 0.81%
Manulife Financial 12.52%11.75%0.55%

In the previous week, Sun Life Financial and Sun Life Financial both had 12 articles in the media. Sun Life Financial's average media sentiment score of 0.43 beat Manulife Financial's score of -0.10 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
2 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Manulife Financial
2 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Manulife Financial has lower revenue, but higher earnings than Sun Life Financial. Sun Life Financial is trading at a lower price-to-earnings ratio than Manulife Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$49.53B0.99C$3.76BC$6.6312.97
Manulife FinancialC$45.06B1.62C$5.64BC$3.2112.99

56.5% of Sun Life Financial shares are held by institutional investors. Comparatively, 60.2% of Manulife Financial shares are held by institutional investors. 0.0% of Sun Life Financial shares are held by insiders. Comparatively, 0.0% of Manulife Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Sun Life Financial presently has a consensus target price of C$88.38, indicating a potential upside of 2.79%. Manulife Financial has a consensus target price of C$47.88, indicating a potential upside of 14.70%. Given Manulife Financial's stronger consensus rating and higher possible upside, analysts clearly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.75
Manulife Financial
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88

Summary

Manulife Financial beats Sun Life Financial on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinancial SectorTSE Exchange
Market CapC$49.11BC$188.65BC$6.16BC$6.24B
Dividend Yield4.20%5.17%4.20%6.72%
P/E Ratio12.9716.2713.4053.51
Price / Sales0.9913.601,743.311,203.37
Price / Cash0.441.8449.5283.29
Price / Book1.921.861.934.72
Net IncomeC$3.76BC$1.57BC$1.23BC$301.20M
7 Day Performance0.99%0.94%4.51%1.31%
1 Month Performance-1.50%2.21%7.54%4.50%
1 Year Performance24.59%38.93%16.97%25.30%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
1.7614 of 5 stars
C$85.98
+1.2%
C$88.38
+2.8%
+25.4%C$49.11BC$49.53B12.9729,200Analyst Revision
MFC
Manulife Financial
3.3627 of 5 stars
C$41.85
-2.2%
C$48.00
+14.7%
+12.8%C$73.41BC$45.06B13.0240,000News Coverage
Analyst Revision
L
Loblaw Companies
1.5744 of 5 stars
C$224.20
+0.0%
C$236.88
+5.7%
+34.7%C$67.79BC$60.23B30.4312,000
GWO
Great-West Lifeco
1.5503 of 5 stars
C$51.79
+3.1%
C$55.56
+7.3%
+30.2%C$48.22BC$25.31B11.8533,500News Coverage
Analyst Revision
PRU
Perseus Mining
0.4068 of 5 stars
C$3.10
+1.3%
C$2.70
-12.9%
+27.6%C$4.74BC$1.73B9.6739,900Positive News
CIA
Champion Iron
3.0302 of 5 stars
C$3.88
-2.0%
C$7.06
+82.0%
-32.0%C$2.01BC$1.51B15.52220
ALS
Altius Minerals
1.419 of 5 stars
C$27.74
+2.8%
C$30.75
+10.9%
+31.7%C$1.28BC$43.80M93.8919News Coverage
STC
Sangoma Technologies
1.6679 of 5 stars
C$8.74
flat
C$11.50
+31.6%
+105.3%C$209.71MC$174.58M-30.591,342
CNC
Canada Nickel
N/AC$0.88
-1.1%
N/A-24.6%C$159.16MN/A-17.9274,300
PIH
8002 (PIH.TO)
N/AN/AN/AN/AC$127.03MN/A0.009
ROOT
Roots
1.2763 of 5 stars
C$2.99
-2.6%
C$3.75
+25.4%
+49.3%C$120.94MC$261.62M41.79760

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This page (TSE:SLF) was last updated on 7/15/2025 by MarketBeat.com Staff
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