Does the media favor MFC or SLF?

In the previous week, Manulife Financial had 3 more articles in the media than Sun Life Financial. MarketBeat recorded 6 mentions for Manulife Financial and 3 mentions for Sun Life Financial. Manulife Financial's average media sentiment score of 0.48 beat Sun Life Financial's score of 0.40 indicating that Manulife Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Manulife Financial 2 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Sun Life Financial 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media prefer GWO or SLF?

In the previous week, Great-West Lifeco had 1 more articles in the media than Sun Life Financial. MarketBeat recorded 4 mentions for Great-West Lifeco and 3 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 0.40 beat Great-West Lifeco's score of 0.30 indicating that Sun Life Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Great-West Lifeco 0 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Sun Life Financial 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Does the media prefer SLF or POW?

In the previous week, Sun Life Financial and Sun Life Financial both had 3 articles in the media. Power Co. of Canada's average media sentiment score of 0.68 beat Sun Life Financial's score of 0.40 indicating that Power Co. of Canada is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sun Life Financial 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Power Co. of Canada 1 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has stronger valuation & earnings, SLF or IAG?

Sun Life Financial has higher revenue and earnings than iA Financial. iA Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Sun Life Financial C$40.60B 1.47 C$3.76B C$5.90 18.30 iA Financial C$10.50B 1.66 C$990.15M C$11.62 16.94

Does the media refer more to SLF or IAG?

In the previous week, Sun Life Financial and Sun Life Financial both had 3 articles in the media. Sun Life Financial's average media sentiment score of 0.40 beat iA Financial's score of 0.37 indicating that Sun Life Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sun Life Financial 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral iA Financial 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts prefer ELF or SLF?

Sun Life Financial has a consensus target price of C$116.00, suggesting a potential upside of 7.42%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts plainly believe Sun Life Financial is more favorable than E-L Financial. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score E-L Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Sun Life Financial 1 Sell rating(s) 6 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.50

Which has better valuation & earnings, ELF or SLF?

Sun Life Financial has higher revenue and earnings than E-L Financial. E-L Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio E-L Financial C$3.93B 1.53 C$1.84B C$5.12 3.40 Sun Life Financial C$40.60B 1.47 C$3.76B C$5.90 18.30

Does the media refer more to ELF or SLF?

In the previous week, Sun Life Financial had 2 more articles in the media than E-L Financial. MarketBeat recorded 3 mentions for Sun Life Financial and 1 mentions for E-L Financial. E-L Financial's average media sentiment score of 0.67 beat Sun Life Financial's score of 0.40 indicating that E-L Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment E-L Financial 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sun Life Financial 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Sun Life Financial (SLF) Competitors

C$107.99 -1.93 (-1.76%)

As of 04:00 PM Eastern

Compare

SLF vs. MFC, GWO, POW, IAG, and ELF

Should you buy Sun Life Financial stock or one of its competitors? Sun Life Financial's main competitors and comparable companies include Manulife Financial (MFC), Great-West Lifeco (GWO), Power Co. of Canada (POW), iA Financial (IAG), and E-L Financial (ELF). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "life & health insurance" industry.

How does Sun Life Financial compare to Manulife Financial?

Manulife Financial (TSE:MFC) and Sun Life Financial (TSE:SLF) are both large-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, risk, profitability, media sentiment, valuation, dividends, institutional ownership and analyst recommendations.

In the previous week, Manulife Financial had 3 more articles in the media than Sun Life Financial. MarketBeat recorded 6 mentions for Manulife Financial and 3 mentions for Sun Life Financial. Manulife Financial's average media sentiment score of 0.48 beat Sun Life Financial's score of 0.40 indicating that Manulife Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Manulife Financial	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sun Life Financial	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Manulife Financial	C$57.48B	1.69	C$5.64B	C$3.69	15.89
Sun Life Financial	C$40.60B	1.47	C$3.76B	C$5.90	18.30

Manulife Financial has a beta of 0.714483, indicating that its share price is 29% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.795956, indicating that its share price is 20% less volatile than the broader market.

Manulife Financial pays an annual dividend of C$1.85 per share and has a dividend yield of 3.2%. Sun Life Financial pays an annual dividend of C$3.68 per share and has a dividend yield of 3.4%. Manulife Financial pays out 50.1% of its earnings in the form of a dividend. Sun Life Financial pays out 62.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

33.1% of Manulife Financial shares are owned by institutional investors. Comparatively, 33.1% of Sun Life Financial shares are owned by institutional investors. 0.0% of Manulife Financial shares are owned by company insiders. Comparatively, 0.0% of Sun Life Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Manulife Financial has a net margin of 11.62% compared to Sun Life Financial's net margin of 8.81%. Sun Life Financial's return on equity of 13.89% beat Manulife Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Manulife Financial	11.62%	12.98%	0.55%
Sun Life Financial	8.81%	13.89%	0.81%

Manulife Financial currently has a consensus price target of C$66.00, suggesting a potential upside of 12.55%. Sun Life Financial has a consensus price target of C$116.00, suggesting a potential upside of 7.42%. Given Manulife Financial's stronger consensus rating and higher probable upside, research analysts plainly believe Manulife Financial is more favorable than Sun Life Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Manulife Financial	0 Sell rating(s)	1 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	3.00
Sun Life Financial	1 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.50

Summary

Manulife Financial beats Sun Life Financial on 10 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Great-West Lifeco?

Great-West Lifeco (TSE:GWO) and Sun Life Financial (TSE:SLF) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, media sentiment, risk, analyst recommendations, valuation and institutional ownership.

Great-West Lifeco pays an annual dividend of C$2.56 per share and has a dividend yield of 2.9%. Sun Life Financial pays an annual dividend of C$3.68 per share and has a dividend yield of 3.4%. Great-West Lifeco pays out 52.9% of its earnings in the form of a dividend. Sun Life Financial pays out 62.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Great-West Lifeco has higher earnings, but lower revenue than Sun Life Financial. Great-West Lifeco is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Great-West Lifeco	C$38.61B	2.04	C$4.07B	C$4.84	18.20
Sun Life Financial	C$40.60B	1.47	C$3.76B	C$5.90	18.30

Great-West Lifeco has a net margin of 12.49% compared to Sun Life Financial's net margin of 8.81%. Great-West Lifeco's return on equity of 15.48% beat Sun Life Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Great-West Lifeco	12.49%	15.48%	0.73%
Sun Life Financial	8.81%	13.89%	0.81%

Great-West Lifeco has a beta of 0.676559, meaning that its share price is 32% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.795956, meaning that its share price is 20% less volatile than the broader market.

In the previous week, Great-West Lifeco had 1 more articles in the media than Sun Life Financial. MarketBeat recorded 4 mentions for Great-West Lifeco and 3 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 0.40 beat Great-West Lifeco's score of 0.30 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Great-West Lifeco	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sun Life Financial	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

10.1% of Great-West Lifeco shares are owned by institutional investors. Comparatively, 33.1% of Sun Life Financial shares are owned by institutional investors. 70.7% of Great-West Lifeco shares are owned by insiders. Comparatively, 0.0% of Sun Life Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Great-West Lifeco currently has a consensus target price of C$93.27, suggesting a potential upside of 5.87%. Sun Life Financial has a consensus target price of C$116.00, suggesting a potential upside of 7.42%. Given Sun Life Financial's higher probable upside, analysts clearly believe Sun Life Financial is more favorable than Great-West Lifeco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Great-West Lifeco	0 Sell rating(s)	4 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.75
Sun Life Financial	1 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.50

Summary

Great-West Lifeco and Sun Life Financial tied by winning 9 of the 18 factors compared between the two stocks.

How does Sun Life Financial compare to Power Co. of Canada?

Sun Life Financial (TSE:SLF) and Power Co. of Canada (TSE:POW) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, risk, profitability, dividends, analyst recommendations, earnings, institutional ownership and valuation.

Sun Life Financial currently has a consensus price target of C$116.00, suggesting a potential upside of 7.42%. Power Co. of Canada has a consensus price target of C$86.60, suggesting a potential downside of 4.86%. Given Sun Life Financial's higher probable upside, research analysts plainly believe Sun Life Financial is more favorable than Power Co. of Canada.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sun Life Financial	1 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.50
Power Co. of Canada	0 Sell rating(s)	5 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.60

33.1% of Sun Life Financial shares are held by institutional investors. Comparatively, 31.5% of Power Co. of Canada shares are held by institutional investors. 0.0% of Sun Life Financial shares are held by company insiders. Comparatively, 13.1% of Power Co. of Canada shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Sun Life Financial has a beta of 0.795956, suggesting that its share price is 20% less volatile than the broader market. Comparatively, Power Co. of Canada has a beta of 0.733919, suggesting that its share price is 27% less volatile than the broader market.

Sun Life Financial pays an annual dividend of C$3.68 per share and has a dividend yield of 3.4%. Power Co. of Canada pays an annual dividend of C$2.56 per share and has a dividend yield of 2.8%. Sun Life Financial pays out 62.4% of its earnings in the form of a dividend. Power Co. of Canada pays out 63.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Sun Life Financial has higher revenue and earnings than Power Co. of Canada. Sun Life Financial is trading at a lower price-to-earnings ratio than Power Co. of Canada, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sun Life Financial	C$40.60B	1.47	C$3.76B	C$5.90	18.30
Power Co. of Canada	C$37.60B	1.52	C$2.24B	C$4.06	22.42

Sun Life Financial has a net margin of 8.81% compared to Power Co. of Canada's net margin of 7.72%. Sun Life Financial's return on equity of 13.89% beat Power Co. of Canada's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sun Life Financial	8.81%	13.89%	0.81%
Power Co. of Canada	7.72%	10.91%	0.47%

In the previous week, Sun Life Financial and Sun Life Financial both had 3 articles in the media. Power Co. of Canada's average media sentiment score of 0.68 beat Sun Life Financial's score of 0.40 indicating that Power Co. of Canada is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sun Life Financial	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Power Co. of Canada	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Sun Life Financial beats Power Co. of Canada on 12 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to iA Financial?

Sun Life Financial (TSE:SLF) and iA Financial (TSE:IAG) are both large-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, dividends, valuation, profitability and institutional ownership.

Sun Life Financial has a beta of 0.795956, indicating that its share price is 20% less volatile than the broader market. Comparatively, iA Financial has a beta of 0.916467, indicating that its share price is 8% less volatile than the broader market.

33.1% of Sun Life Financial shares are held by institutional investors. Comparatively, 37.4% of iA Financial shares are held by institutional investors. 0.0% of Sun Life Financial shares are held by insiders. Comparatively, 0.1% of iA Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Sun Life Financial has a net margin of 8.81% compared to iA Financial's net margin of 8.29%. Sun Life Financial's return on equity of 13.89% beat iA Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sun Life Financial	8.81%	13.89%	0.81%
iA Financial	8.29%	13.70%	0.68%

Sun Life Financial pays an annual dividend of C$3.68 per share and has a dividend yield of 3.4%. iA Financial pays an annual dividend of C$4.07 per share and has a dividend yield of 2.1%. Sun Life Financial pays out 62.4% of its earnings in the form of a dividend. iA Financial pays out 35.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Sun Life Financial currently has a consensus price target of C$116.00, suggesting a potential upside of 7.42%. iA Financial has a consensus price target of C$213.61, suggesting a potential upside of 8.55%. Given iA Financial's higher probable upside, analysts plainly believe iA Financial is more favorable than Sun Life Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sun Life Financial	1 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.50
iA Financial	0 Sell rating(s)	8 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.11

In the previous week, Sun Life Financial and Sun Life Financial both had 3 articles in the media. Sun Life Financial's average media sentiment score of 0.40 beat iA Financial's score of 0.37 indicating that Sun Life Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sun Life Financial	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
iA Financial	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Sun Life Financial has higher revenue and earnings than iA Financial. iA Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sun Life Financial	C$40.60B	1.47	C$3.76B	C$5.90	18.30
iA Financial	C$10.50B	1.66	C$990.15M	C$11.62	16.94

Summary

Sun Life Financial beats iA Financial on 11 of the 18 factors compared between the two stocks.

How does Sun Life Financial compare to E-L Financial?

E-L Financial (TSE:ELF) and Sun Life Financial (TSE:SLF) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, dividends, risk, earnings, valuation and institutional ownership.

Sun Life Financial has higher revenue and earnings than E-L Financial. E-L Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
E-L Financial	C$3.93B	1.53	C$1.84B	C$5.12	3.40
Sun Life Financial	C$40.60B	1.47	C$3.76B	C$5.90	18.30

E-L Financial has a beta of 1.374387, indicating that its share price is 37% more volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.795956, indicating that its share price is 20% less volatile than the broader market.

Sun Life Financial has a consensus target price of C$116.00, suggesting a potential upside of 7.42%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts plainly believe Sun Life Financial is more favorable than E-L Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
E-L Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Sun Life Financial	1 Sell rating(s)	6 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.50

E-L Financial has a net margin of 46.58% compared to Sun Life Financial's net margin of 8.81%. E-L Financial's return on equity of 19.94% beat Sun Life Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
E-L Financial	46.58%	19.94%	4.52%
Sun Life Financial	8.81%	13.89%	0.81%

In the previous week, Sun Life Financial had 2 more articles in the media than E-L Financial. MarketBeat recorded 3 mentions for Sun Life Financial and 1 mentions for E-L Financial. E-L Financial's average media sentiment score of 0.67 beat Sun Life Financial's score of 0.40 indicating that E-L Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
E-L Financial	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sun Life Financial	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

E-L Financial pays an annual dividend of C$0.16 per share and has a dividend yield of 0.9%. Sun Life Financial pays an annual dividend of C$3.68 per share and has a dividend yield of 3.4%. E-L Financial pays out 3.1% of its earnings in the form of a dividend. Sun Life Financial pays out 62.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

3.8% of E-L Financial shares are held by institutional investors. Comparatively, 33.1% of Sun Life Financial shares are held by institutional investors. 57.8% of E-L Financial shares are held by insiders. Comparatively, 0.0% of Sun Life Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Sun Life Financial beats E-L Financial on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SLF vs. The Competition

Export

Metric	Sun Life Financial	Insurance Industry	Finance Sector	TSE Exchange
Market Cap	C$59.80B	C$19.22B	C$13.86B	C$12.43B
Dividend Yield	3.33%	3.29%	5.88%	6.20%
P/E Ratio	18.30	14.66	27.81	39.77
Price / Sales	1.47	30.82	523.49	10.05
Price / Cash	0.44	12.40	37.73	82.29
Price / Book	2.24	2.06	2.15	4.78
Net Income	C$3.76B	C$1.80B	C$1.31B	C$299.09M
7 Day Performance	-4.20%	-0.72%	-0.86%	0.27%
1 Month Performance	-4.85%	2.07%	1.20%	5.47%
1 Year Performance	32.91%	9.95%	11.35%	37.13%

Sun Life Financial Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SLF Sun Life Financial	2.4736 of 5 stars	C$107.99 -1.8%	C$116.00 +7.4%	+35.8%	C$59.80B	C$40.60B	18.30	29,200	Dividend Announcement
MFC Manulife Financial	4.0782 of 5 stars	C$61.40 -0.5%	C$66.00 +7.5%	+42.5%	C$102.43B	C$57.48B	16.64	40,000	Dividend Announcement Insider Trade
GWO Great-West Lifeco	2.8068 of 5 stars	C$91.78 -0.8%	C$93.27 +1.6%	+64.5%	C$82.79B	C$38.61B	18.96	33,500	News Coverage
POW Power Co. of Canada	2.5241 of 5 stars	C$94.43 -0.6%	C$86.60 -8.3%	+61.0%	C$59.14B	C$37.60B	23.26	2	News Coverage
IAG iA Financial	2.7981 of 5 stars	C$205.51 -0.6%	C$213.61 +3.9%	+36.9%	C$18.27B	C$10.50B	17.69	5,360

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This page (TSE:SLF) was last updated on 8/20/2026 by MarketBeat.com Staff.

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Sun Life Financial (SLF) Competitors

SLF vs. MFC, GWO, POW, IAG, and ELF

How does Sun Life Financial compare to Manulife Financial?

Summary

How does Sun Life Financial compare to Great-West Lifeco?

Summary

How does Sun Life Financial compare to Power Co. of Canada?

Summary

How does Sun Life Financial compare to iA Financial?

Summary

How does Sun Life Financial compare to E-L Financial?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SLF vs. The Competition

Sun Life Financial Competitors List

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Sun Life Financial (SLF) Competitors

SLF vs. MFC, GWO, POW, IAG, and ELF

How does Sun Life Financial compare to Manulife Financial?

Does the media favor MFC or SLF?

Which has higher valuation and earnings, MFC or SLF?

Which has more risk and volatility, MFC or SLF?

Is MFC or SLF a better dividend stock?

Do insiders and institutionals hold more shares of MFC or SLF?

Is MFC or SLF more profitable?

Do analysts prefer MFC or SLF?

Summary

How does Sun Life Financial compare to Great-West Lifeco?

Is GWO or SLF a better dividend stock?

Which has stronger valuation & earnings, GWO or SLF?

Is GWO or SLF more profitable?

Which has more volatility & risk, GWO or SLF?

Does the media prefer GWO or SLF?

Do insiders and institutionals hold more shares of GWO or SLF?

Do analysts rate GWO or SLF?

Summary

How does Sun Life Financial compare to Power Co. of Canada?

Do analysts prefer SLF or POW?

Do institutionals and insiders believe in SLF or POW?

Which has more risk & volatility, SLF or POW?

Is SLF or POW a better dividend stock?

Which has higher valuation & earnings, SLF or POW?

Is SLF or POW more profitable?

Does the media prefer SLF or POW?

Summary

How does Sun Life Financial compare to iA Financial?

Which has more volatility and risk, SLF or IAG?

Do institutionals & insiders have more ownership in SLF or IAG?

Is SLF or IAG more profitable?

Is SLF or IAG a better dividend stock?

Do analysts rate SLF or IAG?

Does the media refer more to SLF or IAG?

Which has stronger valuation & earnings, SLF or IAG?

Summary

How does Sun Life Financial compare to E-L Financial?

Which has better valuation & earnings, ELF or SLF?

Which has more risk and volatility, ELF or SLF?

Do analysts prefer ELF or SLF?

Is ELF or SLF more profitable?

Does the media refer more to ELF or SLF?

Is ELF or SLF a better dividend stock?

Do insiders & institutionals have more ownership in ELF or SLF?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SLF vs. The Competition

Sun Life Financial Competitors List

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