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Sun Life Financial (SLF) Competitors

Sun Life Financial logo
C$103.95 -0.08 (-0.08%)
As of 11/13/2026 04:00 PM Eastern
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SLF vs. MFC, GWO, POW, IAG, and ELF

Should you buy Sun Life Financial stock or one of its competitors? Sun Life Financial's main competitors and comparable companies include Manulife Financial (MFC), Great-West Lifeco (GWO), Power Co. of Canada (POW), iA Financial (IAG), and E-L Financial (ELF). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "life & health insurance" industry.

How does Sun Life Financial compare to Manulife Financial?

Manulife Financial (TSE:MFC) and Sun Life Financial (TSE:SLF) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, risk, media sentiment and valuation.

Manulife Financial presently has a consensus target price of C$67.00, indicating a potential upside of 6.54%. Sun Life Financial has a consensus target price of C$116.50, indicating a potential upside of 12.07%. Given Sun Life Financial's higher possible upside, analysts plainly believe Sun Life Financial is more favorable than Manulife Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manulife Financial
0 Sell rating(s)
2 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.82
Sun Life Financial
0 Sell rating(s)
6 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.45

33.2% of Manulife Financial shares are owned by institutional investors. Comparatively, 31.9% of Sun Life Financial shares are owned by institutional investors. 0.0% of Manulife Financial shares are owned by insiders. Comparatively, 0.0% of Sun Life Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Manulife Financial has a beta of 0.527111, indicating that its stock price is 47% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.671055, indicating that its stock price is 33% less volatile than the broader market.

Manulife Financial pays an annual dividend of C$1.90 per share and has a dividend yield of 3.0%. Sun Life Financial pays an annual dividend of C$3.76 per share and has a dividend yield of 3.6%. Manulife Financial pays out 54.3% of its earnings in the form of a dividend. Sun Life Financial pays out 70.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Manulife FinancialC$52.13B1.99C$5.64BC$3.4918.02
Sun Life FinancialC$31.84B1.81C$3.76BC$5.3419.47

Manulife Financial has a net margin of 12.23% compared to Sun Life Financial's net margin of 10.35%. Sun Life Financial's return on equity of 12.66% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Manulife Financial12.23% 12.24% 0.55%
Sun Life Financial 10.35%12.66%0.81%

In the previous week, Manulife Financial had 2 more articles in the media than Sun Life Financial. MarketBeat recorded 9 mentions for Manulife Financial and 7 mentions for Sun Life Financial. Manulife Financial's average media sentiment score of 0.18 beat Sun Life Financial's score of 0.09 indicating that Manulife Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Manulife Financial
0 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sun Life Financial
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Manulife Financial beats Sun Life Financial on 10 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Great-West Lifeco?

Sun Life Financial (TSE:SLF) and Great-West Lifeco (TSE:GWO) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, valuation, institutional ownership, risk, media sentiment, earnings, dividends and profitability.

Sun Life Financial pays an annual dividend of C$3.76 per share and has a dividend yield of 3.6%. Great-West Lifeco pays an annual dividend of C$2.62 per share and has a dividend yield of 2.8%. Sun Life Financial pays out 70.4% of its earnings in the form of a dividend. Great-West Lifeco pays out 53.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Sun Life Financial has a beta of 0.671055, suggesting that its share price is 33% less volatile than the broader market. Comparatively, Great-West Lifeco has a beta of 0.597274, suggesting that its share price is 40% less volatile than the broader market.

Great-West Lifeco has a net margin of 15.09% compared to Sun Life Financial's net margin of 10.35%. Great-West Lifeco's return on equity of 15.08% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial10.35% 12.66% 0.81%
Great-West Lifeco 15.09%15.08%0.73%

In the previous week, Sun Life Financial had 3 more articles in the media than Great-West Lifeco. MarketBeat recorded 7 mentions for Sun Life Financial and 4 mentions for Great-West Lifeco. Great-West Lifeco's average media sentiment score of 0.62 beat Sun Life Financial's score of 0.09 indicating that Great-West Lifeco is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Great-West Lifeco
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Great-West Lifeco has lower revenue, but higher earnings than Sun Life Financial. Great-West Lifeco is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$31.84B1.81C$3.76BC$5.3419.47
Great-West LifecoC$30.63B2.75C$4.07BC$4.8719.30

Sun Life Financial currently has a consensus price target of C$116.50, indicating a potential upside of 12.07%. Great-West Lifeco has a consensus price target of C$93.18, indicating a potential downside of 0.86%. Given Sun Life Financial's higher probable upside, analysts plainly believe Sun Life Financial is more favorable than Great-West Lifeco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
0 Sell rating(s)
6 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.45
Great-West Lifeco
0 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.50

31.9% of Sun Life Financial shares are owned by institutional investors. Comparatively, 10.2% of Great-West Lifeco shares are owned by institutional investors. 0.0% of Sun Life Financial shares are owned by insiders. Comparatively, 70.7% of Great-West Lifeco shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Sun Life Financial beats Great-West Lifeco on 9 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Power Co. of Canada?

Power Co. of Canada (TSE:POW) and Sun Life Financial (TSE:SLF) are both large-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, media sentiment, earnings, analyst recommendations, risk, profitability and valuation.

Power Co. of Canada pays an annual dividend of C$2.56 per share and has a dividend yield of 2.7%. Sun Life Financial pays an annual dividend of C$3.76 per share and has a dividend yield of 3.6%. Power Co. of Canada pays out 63.1% of its earnings in the form of a dividend. Sun Life Financial pays out 70.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

30.6% of Power Co. of Canada shares are held by institutional investors. Comparatively, 31.9% of Sun Life Financial shares are held by institutional investors. 13.1% of Power Co. of Canada shares are held by insiders. Comparatively, 0.0% of Sun Life Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Power Co. of Canada currently has a consensus target price of C$91.20, indicating a potential downside of 2.88%. Sun Life Financial has a consensus target price of C$116.50, indicating a potential upside of 12.07%. Given Sun Life Financial's higher possible upside, analysts plainly believe Sun Life Financial is more favorable than Power Co. of Canada.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Power Co. of Canada
0 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.60
Sun Life Financial
0 Sell rating(s)
6 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.45

Sun Life Financial has lower revenue, but higher earnings than Power Co. of Canada. Sun Life Financial is trading at a lower price-to-earnings ratio than Power Co. of Canada, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Power Co. of CanadaC$37.60B1.57C$2.24BC$4.0623.13
Sun Life FinancialC$31.84B1.81C$3.76BC$5.3419.47

Power Co. of Canada has a beta of 0.56642, meaning that its share price is 43% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.671055, meaning that its share price is 33% less volatile than the broader market.

Power Co. of Canada has a net margin of 11.02% compared to Sun Life Financial's net margin of 10.35%. Sun Life Financial's return on equity of 12.66% beat Power Co. of Canada's return on equity.

Company Net Margins Return on Equity Return on Assets
Power Co. of Canada11.02% 12.08% 0.47%
Sun Life Financial 10.35%12.66%0.81%

In the previous week, Power Co. of Canada had 2 more articles in the media than Sun Life Financial. MarketBeat recorded 9 mentions for Power Co. of Canada and 7 mentions for Sun Life Financial. Power Co. of Canada's average media sentiment score of 0.23 beat Sun Life Financial's score of 0.09 indicating that Power Co. of Canada is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Power Co. of Canada
1 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sun Life Financial
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Sun Life Financial beats Power Co. of Canada on 10 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to iA Financial?

Sun Life Financial (TSE:SLF) and iA Financial (TSE:IAG) are both large-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, valuation, profitability, dividends, analyst recommendations, risk, earnings and institutional ownership.

In the previous week, iA Financial had 19 more articles in the media than Sun Life Financial. MarketBeat recorded 26 mentions for iA Financial and 7 mentions for Sun Life Financial. iA Financial's average media sentiment score of 0.72 beat Sun Life Financial's score of 0.09 indicating that iA Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
iA Financial
6 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sun Life Financial currently has a consensus price target of C$116.50, suggesting a potential upside of 12.07%. iA Financial has a consensus price target of C$217.17, suggesting a potential upside of 0.45%. Given Sun Life Financial's stronger consensus rating and higher probable upside, analysts clearly believe Sun Life Financial is more favorable than iA Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
0 Sell rating(s)
6 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.45
iA Financial
0 Sell rating(s)
7 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.22

Sun Life Financial pays an annual dividend of C$3.76 per share and has a dividend yield of 3.6%. iA Financial pays an annual dividend of C$4.18 per share and has a dividend yield of 1.9%. Sun Life Financial pays out 70.4% of its earnings in the form of a dividend. iA Financial pays out 39.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Sun Life Financial has higher revenue and earnings than iA Financial. Sun Life Financial is trading at a lower price-to-earnings ratio than iA Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$31.84B1.81C$3.76BC$5.3419.47
iA FinancialC$8.38B2.25C$990.15MC$10.6120.38

Sun Life Financial has a beta of 0.671055, indicating that its share price is 33% less volatile than the broader market. Comparatively, iA Financial has a beta of 0.735815, indicating that its share price is 26% less volatile than the broader market.

31.9% of Sun Life Financial shares are owned by institutional investors. Comparatively, 36.5% of iA Financial shares are owned by institutional investors. 0.0% of Sun Life Financial shares are owned by insiders. Comparatively, 0.1% of iA Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Sun Life Financial has a net margin of 10.35% compared to iA Financial's net margin of 7.71%. Sun Life Financial's return on equity of 12.66% beat iA Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial10.35% 12.66% 0.81%
iA Financial 7.71%12.43%0.68%

Summary

Sun Life Financial and iA Financial tied by winning 9 of the 18 factors compared between the two stocks.

How does Sun Life Financial compare to E-L Financial?

Sun Life Financial (TSE:SLF) and E-L Financial (TSE:ELF) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, analyst recommendations, valuation, profitability, risk, institutional ownership and media sentiment.

31.9% of Sun Life Financial shares are held by institutional investors. Comparatively, 3.8% of E-L Financial shares are held by institutional investors. 0.0% of Sun Life Financial shares are held by company insiders. Comparatively, 57.8% of E-L Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Sun Life Financial pays an annual dividend of C$3.76 per share and has a dividend yield of 3.6%. E-L Financial pays an annual dividend of C$0.16 per share and has a dividend yield of 0.8%. Sun Life Financial pays out 70.4% of its earnings in the form of a dividend. E-L Financial pays out 3.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Sun Life Financial presently has a consensus target price of C$116.50, suggesting a potential upside of 12.07%. Given Sun Life Financial's stronger consensus rating and higher probable upside, equities analysts plainly believe Sun Life Financial is more favorable than E-L Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
0 Sell rating(s)
6 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.45
E-L Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, Sun Life Financial had 5 more articles in the media than E-L Financial. MarketBeat recorded 7 mentions for Sun Life Financial and 2 mentions for E-L Financial. E-L Financial's average media sentiment score of 0.60 beat Sun Life Financial's score of 0.09 indicating that E-L Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
E-L Financial
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

E-L Financial has a net margin of 46.65% compared to Sun Life Financial's net margin of 10.35%. E-L Financial's return on equity of 19.97% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial10.35% 12.66% 0.81%
E-L Financial 46.65%19.97%4.52%

Sun Life Financial has higher revenue and earnings than E-L Financial. E-L Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$31.84B1.81C$3.76BC$5.3419.47
E-L FinancialC$3.93B1.76C$1.84BC$5.123.89

Sun Life Financial has a beta of 0.671055, suggesting that its stock price is 33% less volatile than the broader market. Comparatively, E-L Financial has a beta of 1.340512, suggesting that its stock price is 34% more volatile than the broader market.

Summary

Sun Life Financial beats E-L Financial on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

Export
MetricSun Life FinancialInsurance IndustryFinance SectorTSE Exchange
Market CapC$57.73BC$19.98BC$14.06BC$12.96B
Dividend Yield3.83%3.18%4.92%4.73%
P/E Ratio19.4720.4419.7330.30
Price / Sales1.811.934.953.88
Price / Cash0.4412.6220.2334.92
Price / Book2.142.181.823.48
Net IncomeC$3.76BC$1.80BC$1.33BC$299.09M
7 Day Performance2.82%1.36%0.12%-0.39%
1 Month Performance-6.53%4.41%0.11%-1.49%
1 Year Performance25.08%8.10%5.10%14.04%

Sun Life Financial Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
2.6018 of 5 stars		C$103.95
-0.1%		C$116.50
+12.1%		+25.8%C$57.73BC$31.84B19.4732,151
MFC
Manulife Financial
2.735 of 5 stars		C$62.49
flat		C$67.00
+7.2%		+30.2%C$103.23BC$52.13B17.9137,000
GWO
Great-West Lifeco
1.4595 of 5 stars		C$91.93
flat		C$93.18
+1.4%		+50.0%C$82.02BC$30.63B18.8833,430
POW
Power Co. of Canada
1.8897 of 5 stars		C$92.50
flat		C$88.30
-4.5%		+33.2%C$58.06BC$37.60B22.782
IAG
iA Financial
1.5895 of 5 stars		C$213.61
flat		C$213.50
-0.1%		+30.3%C$18.88BC$10.50B18.3810,347

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This page (TSE:SLF) was last updated on 11/14/2026 by MarketBeat.com Staff.
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