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Sun Life Financial (SLF) Competitors

Sun Life Financial logo
C$99.08 0.00 (0.00%)
As of 05/29/2026 04:39 PM Eastern

SLF vs. MFC, L, GWO, PRU, and ALS

Should you buy Sun Life Financial stock or one of its competitors? MarketBeat compares Sun Life Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sun Life Financial include Manulife Financial (MFC), Loblaw Companies (L), Great-West Lifeco (GWO), Perseus Mining (PRU), and Altius Minerals (ALS). These companies are all part of the "insurance" industry.

How does Sun Life Financial compare to Manulife Financial?

Sun Life Financial (TSE:SLF) and Manulife Financial (TSE:MFC) are both large-cap financial services companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, dividends, valuation, analyst recommendations, media sentiment, earnings, profitability and institutional ownership.

Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.6%. Manulife Financial pays an annual dividend of C$1.81 per share and has a dividend yield of 3.4%. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Manulife Financial pays out 52.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Manulife Financial has a net margin of 11.97% compared to Sun Life Financial's net margin of 9.12%. Sun Life Financial's return on equity of 12.98% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial9.12% 12.98% 0.81%
Manulife Financial 11.97%12.65%0.55%

Sun Life Financial presently has a consensus target price of C$101.60, suggesting a potential upside of 2.54%. Manulife Financial has a consensus target price of C$57.00, suggesting a potential upside of 8.10%. Given Manulife Financial's stronger consensus rating and higher possible upside, analysts clearly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55
Manulife Financial
0 Sell rating(s)
1 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
3.00

33.0% of Sun Life Financial shares are owned by institutional investors. Comparatively, 32.8% of Manulife Financial shares are owned by institutional investors. 0.0% of Sun Life Financial shares are owned by insiders. Comparatively, 0.0% of Manulife Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$35.87B1.53C$3.76BC$5.3718.45
Manulife FinancialC$53.19B1.65C$5.64BC$3.4715.20

Sun Life Financial has a beta of 0.728508, suggesting that its stock price is 27% less volatile than the broader market. Comparatively, Manulife Financial has a beta of 0.736888, suggesting that its stock price is 26% less volatile than the broader market.

In the previous week, Sun Life Financial had 3 more articles in the media than Manulife Financial. MarketBeat recorded 6 mentions for Sun Life Financial and 3 mentions for Manulife Financial. Manulife Financial's average media sentiment score of -0.02 beat Sun Life Financial's score of -0.60 indicating that Manulife Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Negative
Manulife Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

Manulife Financial beats Sun Life Financial on 10 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Loblaw Companies?

Sun Life Financial (TSE:SLF) and Loblaw Companies (TSE:L) are both large-cap insurance companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, media sentiment, risk, profitability, dividends and earnings.

Sun Life Financial presently has a consensus price target of C$101.60, indicating a potential upside of 2.54%. Loblaw Companies has a consensus price target of C$69.25, indicating a potential upside of 12.29%. Given Loblaw Companies' stronger consensus rating and higher possible upside, analysts plainly believe Loblaw Companies is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55
Loblaw Companies
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

In the previous week, Sun Life Financial had 6 more articles in the media than Loblaw Companies. MarketBeat recorded 6 mentions for Sun Life Financial and 0 mentions for Loblaw Companies. Loblaw Companies' average media sentiment score of 0.00 beat Sun Life Financial's score of -0.60 indicating that Loblaw Companies is being referred to more favorably in the news media.

Company Overall Sentiment
Sun Life Financial Negative
Loblaw Companies Neutral

Sun Life Financial has higher earnings, but lower revenue than Loblaw Companies. Sun Life Financial is trading at a lower price-to-earnings ratio than Loblaw Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$35.87B1.53C$3.76BC$5.3718.45
Loblaw CompaniesC$64.48B1.11C$2.23BC$2.3026.81

Sun Life Financial has a net margin of 9.12% compared to Loblaw Companies' net margin of 4.29%. Loblaw Companies' return on equity of 24.88% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial9.12% 12.98% 0.81%
Loblaw Companies 4.29%24.88%5.89%

Sun Life Financial has a beta of 0.728508, indicating that its stock price is 27% less volatile than the broader market. Comparatively, Loblaw Companies has a beta of 0.308197, indicating that its stock price is 69% less volatile than the broader market.

33.0% of Sun Life Financial shares are owned by institutional investors. Comparatively, 20.4% of Loblaw Companies shares are owned by institutional investors. 0.0% of Sun Life Financial shares are owned by insiders. Comparatively, 53.8% of Loblaw Companies shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.6%. Loblaw Companies pays an annual dividend of C$0.56 per share and has a dividend yield of 0.9%. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Loblaw Companies pays out 24.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Sun Life Financial beats Loblaw Companies on 10 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Great-West Lifeco?

Great-West Lifeco (TSE:GWO) and Sun Life Financial (TSE:SLF) are both large-cap financial services companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, valuation, institutional ownership, earnings, media sentiment, dividends, profitability and analyst recommendations.

Great-West Lifeco presently has a consensus price target of C$77.18, indicating a potential downside of 4.10%. Sun Life Financial has a consensus price target of C$101.60, indicating a potential upside of 2.54%. Given Sun Life Financial's higher probable upside, analysts clearly believe Sun Life Financial is more favorable than Great-West Lifeco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Great-West Lifeco
0 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.75
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55

Great-West Lifeco pays an annual dividend of C$2.50 per share and has a dividend yield of 3.1%. Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.6%. Great-West Lifeco pays out 53.8% of its earnings in the form of a dividend. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Great-West Lifeco has a beta of 0.593339, meaning that its stock price is 41% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.728508, meaning that its stock price is 27% less volatile than the broader market.

Great-West Lifeco has higher revenue and earnings than Sun Life Financial. Great-West Lifeco is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Great-West LifecoC$36.28B1.99C$4.07BC$4.6517.31
Sun Life FinancialC$35.87B1.53C$3.76BC$5.3718.45

In the previous week, Sun Life Financial had 2 more articles in the media than Great-West Lifeco. MarketBeat recorded 6 mentions for Sun Life Financial and 4 mentions for Great-West Lifeco. Great-West Lifeco's average media sentiment score of 0.29 beat Sun Life Financial's score of -0.60 indicating that Great-West Lifeco is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Great-West Lifeco
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Negative

Great-West Lifeco has a net margin of 12.86% compared to Sun Life Financial's net margin of 9.12%. Great-West Lifeco's return on equity of 15.17% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Great-West Lifeco12.86% 15.17% 0.73%
Sun Life Financial 9.12%12.98%0.81%

9.7% of Great-West Lifeco shares are owned by institutional investors. Comparatively, 33.0% of Sun Life Financial shares are owned by institutional investors. 70.7% of Great-West Lifeco shares are owned by company insiders. Comparatively, 0.0% of Sun Life Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Great-West Lifeco beats Sun Life Financial on 10 of the 18 factors compared between the two stocks.

How does Sun Life Financial compare to Perseus Mining?

Perseus Mining (TSE:PRU) and Sun Life Financial (TSE:SLF) are both insurance companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings.

Perseus Mining has a net margin of 28.13% compared to Sun Life Financial's net margin of 9.12%. Perseus Mining's return on equity of 21.69% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Perseus Mining28.13% 21.69% 16.07%
Sun Life Financial 9.12%12.98%0.81%

Perseus Mining has a beta of 1.925141, meaning that its stock price is 93% more volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.728508, meaning that its stock price is 27% less volatile than the broader market.

Sun Life Financial has a consensus target price of C$101.60, indicating a potential upside of 2.54%. Given Sun Life Financial's higher probable upside, analysts clearly believe Sun Life Financial is more favorable than Perseus Mining.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Perseus Mining
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
2 Strong Buy rating(s)
3.67
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55

Perseus Mining pays an annual dividend of C$0.05 per share and has a dividend yield of 0.9%. Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.6%. Perseus Mining pays out 18.7% of its earnings in the form of a dividend. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

49.8% of Perseus Mining shares are held by institutional investors. Comparatively, 33.0% of Sun Life Financial shares are held by institutional investors. 0.8% of Perseus Mining shares are held by company insiders. Comparatively, 0.0% of Sun Life Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Sun Life Financial has higher revenue and earnings than Perseus Mining. Sun Life Financial is trading at a lower price-to-earnings ratio than Perseus Mining, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Perseus MiningC$1.27B5.48C$546.57MC$0.2619.98
Sun Life FinancialC$35.87B1.53C$3.76BC$5.3718.45

In the previous week, Sun Life Financial had 5 more articles in the media than Perseus Mining. MarketBeat recorded 6 mentions for Sun Life Financial and 1 mentions for Perseus Mining. Perseus Mining's average media sentiment score of 0.75 beat Sun Life Financial's score of -0.60 indicating that Perseus Mining is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Perseus Mining
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Negative

Summary

Perseus Mining beats Sun Life Financial on 12 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Altius Minerals?

Sun Life Financial (TSE:SLF) and Altius Minerals (TSE:ALS) are both insurance companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, institutional ownership, media sentiment, profitability and earnings.

33.0% of Sun Life Financial shares are held by institutional investors. Comparatively, 27.2% of Altius Minerals shares are held by institutional investors. 0.0% of Sun Life Financial shares are held by insiders. Comparatively, 19.0% of Altius Minerals shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Altius Minerals has a net margin of 543.91% compared to Sun Life Financial's net margin of 9.12%. Altius Minerals' return on equity of 32.43% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial9.12% 12.98% 0.81%
Altius Minerals 543.91%32.43%2.60%

Sun Life Financial has higher revenue and earnings than Altius Minerals. Altius Minerals is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$35.87B1.53C$3.76BC$5.3718.45
Altius MineralsC$63.30M51.00C$13.64MC$6.269.25

Sun Life Financial pays an annual dividend of C$3.60 per share and has a dividend yield of 3.6%. Altius Minerals pays an annual dividend of C$0.39 per share and has a dividend yield of 0.7%. Sun Life Financial pays out 67.0% of its earnings in the form of a dividend. Altius Minerals pays out 6.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Sun Life Financial has a beta of 0.728508, suggesting that its share price is 27% less volatile than the broader market. Comparatively, Altius Minerals has a beta of 0.358327, suggesting that its share price is 64% less volatile than the broader market.

In the previous week, Sun Life Financial had 4 more articles in the media than Altius Minerals. MarketBeat recorded 6 mentions for Sun Life Financial and 2 mentions for Altius Minerals. Altius Minerals' average media sentiment score of 1.50 beat Sun Life Financial's score of -0.60 indicating that Altius Minerals is being referred to more favorably in the news media.

Company Overall Sentiment
Sun Life Financial Negative
Altius Minerals Very Positive

Sun Life Financial currently has a consensus price target of C$101.60, indicating a potential upside of 2.54%. Altius Minerals has a consensus price target of C$53.36, indicating a potential downside of 7.88%. Given Sun Life Financial's stronger consensus rating and higher probable upside, equities analysts plainly believe Sun Life Financial is more favorable than Altius Minerals.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.55
Altius Minerals
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

Sun Life Financial beats Altius Minerals on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinancial SectorTSE Exchange
Market CapC$54.92BC$22.92BC$5.85BC$12.06B
Dividend Yield3.71%4.98%5.21%6.21%
P/E Ratio18.4528.6116.1837.35
Price / Sales1.5334.221,032.7711.34
Price / Cash0.441.8448.6382.29
Price / Book2.12242.136.614.53
Net IncomeC$3.76BC$1.57BC$1.14BC$299.09M
7 Day Performance-2.54%-1.38%1.11%0.07%
1 Month PerformanceN/AN/A-5.21%24.17%
1 Year Performance11.01%24.87%20.54%55.30%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
1.7457 of 5 stars
C$99.08
flat
C$101.60
+2.5%
+11.0%C$54.92BC$35.87B18.4529,200
MFC
Manulife Financial
3.2692 of 5 stars
C$53.86
+1.1%
C$57.00
+5.8%
+20.6%C$89.89BC$53.19B15.5240,000
L
Loblaw Companies
1.8799 of 5 stars
C$61.46
+0.0%
C$69.25
+12.7%
-73.5%C$71.53BC$64.48B26.7212,000
GWO
Great-West Lifeco
1.6845 of 5 stars
C$79.51
+0.1%
C$77.18
-2.9%
+53.1%C$71.40BC$36.28B17.1033,500
PRU
Perseus Mining
1.9066 of 5 stars
C$5.30
+2.7%
N/A+53.1%C$7.14BC$1.27B20.4039,900

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This page (TSE:SLF) was last updated on 6/1/2026 by MarketBeat.com Staff.
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