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Great-West Lifeco (GWO) Competitors

Great-West Lifeco logo
C$89.63 -1.88 (-2.05%)
As of 09/9/2026 04:16 PM Eastern
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GWO vs. MFC, SLF, POW, IAG, and ELF

Should you buy Great-West Lifeco stock or one of its competitors? Great-West Lifeco's main competitors and comparable companies include Manulife Financial (MFC), Sun Life Financial (SLF), Power Co. of Canada (POW), iA Financial (IAG), and E-L Financial (ELF). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "life & health insurance" industry.

How does Great-West Lifeco compare to Manulife Financial?

Great-West Lifeco (TSE:GWO) and Manulife Financial (TSE:MFC) are both large-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, institutional ownership, risk, earnings, analyst recommendations and media sentiment.

10.1% of Great-West Lifeco shares are held by institutional investors. Comparatively, 33.0% of Manulife Financial shares are held by institutional investors. 70.7% of Great-West Lifeco shares are held by insiders. Comparatively, 0.0% of Manulife Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Great-West Lifeco pays an annual dividend of C$2.56 per share and has a dividend yield of 2.9%. Manulife Financial pays an annual dividend of C$1.85 per share and has a dividend yield of 3.1%. Great-West Lifeco pays out 52.9% of its earnings in the form of a dividend. Manulife Financial pays out 50.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Manulife Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Manulife Financial had 1 more articles in the media than Great-West Lifeco. MarketBeat recorded 4 mentions for Manulife Financial and 3 mentions for Great-West Lifeco. Manulife Financial's average media sentiment score of 0.50 beat Great-West Lifeco's score of 0.49 indicating that Manulife Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Great-West Lifeco
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Manulife Financial
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Great-West Lifeco presently has a consensus price target of C$93.27, indicating a potential upside of 4.06%. Manulife Financial has a consensus price target of C$66.00, indicating a potential upside of 11.22%. Given Manulife Financial's stronger consensus rating and higher probable upside, analysts clearly believe Manulife Financial is more favorable than Great-West Lifeco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Great-West Lifeco
0 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.75
Manulife Financial
0 Sell rating(s)
1 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
3.00

Great-West Lifeco has a beta of 0.606274, indicating that its share price is 39% less volatile than the broader market. Comparatively, Manulife Financial has a beta of 0.600775, indicating that its share price is 40% less volatile than the broader market.

Manulife Financial has higher revenue and earnings than Great-West Lifeco. Manulife Financial is trading at a lower price-to-earnings ratio than Great-West Lifeco, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Great-West LifecoC$38.61B2.08C$4.07BC$4.8418.52
Manulife FinancialC$57.48B1.71C$5.64BC$3.6916.08

Great-West Lifeco has a net margin of 12.49% compared to Manulife Financial's net margin of 11.62%. Great-West Lifeco's return on equity of 15.48% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Great-West Lifeco12.49% 15.48% 0.73%
Manulife Financial 11.62%12.98%0.55%

Summary

Manulife Financial beats Great-West Lifeco on 10 of the 18 factors compared between the two stocks.

How does Great-West Lifeco compare to Sun Life Financial?

Sun Life Financial (TSE:SLF) and Great-West Lifeco (TSE:GWO) are both large-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations, valuation and media sentiment.

In the previous week, Sun Life Financial had 4 more articles in the media than Great-West Lifeco. MarketBeat recorded 7 mentions for Sun Life Financial and 3 mentions for Great-West Lifeco. Great-West Lifeco's average media sentiment score of 0.49 beat Sun Life Financial's score of 0.07 indicating that Great-West Lifeco is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Great-West Lifeco
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sun Life Financial presently has a consensus target price of C$116.00, indicating a potential upside of 6.90%. Great-West Lifeco has a consensus target price of C$93.27, indicating a potential upside of 4.06%. Given Sun Life Financial's higher possible upside, equities research analysts clearly believe Sun Life Financial is more favorable than Great-West Lifeco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.38
Great-West Lifeco
0 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.75

Great-West Lifeco has lower revenue, but higher earnings than Sun Life Financial. Sun Life Financial is trading at a lower price-to-earnings ratio than Great-West Lifeco, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$40.60B1.49C$3.76BC$5.9018.39
Great-West LifecoC$38.61B2.08C$4.07BC$4.8418.52

Great-West Lifeco has a net margin of 12.49% compared to Sun Life Financial's net margin of 8.81%. Great-West Lifeco's return on equity of 15.48% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial8.81% 13.89% 0.81%
Great-West Lifeco 12.49%15.48%0.73%

Sun Life Financial has a beta of 0.700137, suggesting that its share price is 30% less volatile than the broader market. Comparatively, Great-West Lifeco has a beta of 0.606274, suggesting that its share price is 39% less volatile than the broader market.

32.1% of Sun Life Financial shares are held by institutional investors. Comparatively, 10.1% of Great-West Lifeco shares are held by institutional investors. 0.0% of Sun Life Financial shares are held by company insiders. Comparatively, 70.7% of Great-West Lifeco shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Sun Life Financial pays an annual dividend of C$3.68 per share and has a dividend yield of 3.4%. Great-West Lifeco pays an annual dividend of C$2.56 per share and has a dividend yield of 2.9%. Sun Life Financial pays out 62.4% of its earnings in the form of a dividend. Great-West Lifeco pays out 52.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Great-West Lifeco beats Sun Life Financial on 11 of the 19 factors compared between the two stocks.

How does Great-West Lifeco compare to Power Co. of Canada?

Great-West Lifeco (TSE:GWO) and Power Co. of Canada (TSE:POW) are both large-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, valuation, risk, media sentiment and analyst recommendations.

Great-West Lifeco presently has a consensus price target of C$93.27, suggesting a potential upside of 4.06%. Power Co. of Canada has a consensus price target of C$86.60, suggesting a potential downside of 6.15%. Given Great-West Lifeco's stronger consensus rating and higher possible upside, equities research analysts plainly believe Great-West Lifeco is more favorable than Power Co. of Canada.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Great-West Lifeco
0 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.75
Power Co. of Canada
0 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.60

In the previous week, Great-West Lifeco had 1 more articles in the media than Power Co. of Canada. MarketBeat recorded 3 mentions for Great-West Lifeco and 2 mentions for Power Co. of Canada. Great-West Lifeco's average media sentiment score of 0.49 beat Power Co. of Canada's score of 0.37 indicating that Great-West Lifeco is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Great-West Lifeco
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Power Co. of Canada
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Great-West Lifeco has a beta of 0.606274, indicating that its stock price is 39% less volatile than the broader market. Comparatively, Power Co. of Canada has a beta of 0.646361, indicating that its stock price is 35% less volatile than the broader market.

Great-West Lifeco has a net margin of 12.49% compared to Power Co. of Canada's net margin of 7.72%. Great-West Lifeco's return on equity of 15.48% beat Power Co. of Canada's return on equity.

Company Net Margins Return on Equity Return on Assets
Great-West Lifeco12.49% 15.48% 0.73%
Power Co. of Canada 7.72%10.91%0.47%

10.1% of Great-West Lifeco shares are owned by institutional investors. Comparatively, 31.4% of Power Co. of Canada shares are owned by institutional investors. 70.7% of Great-West Lifeco shares are owned by insiders. Comparatively, 13.1% of Power Co. of Canada shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Great-West Lifeco pays an annual dividend of C$2.56 per share and has a dividend yield of 2.9%. Power Co. of Canada pays an annual dividend of C$2.56 per share and has a dividend yield of 2.8%. Great-West Lifeco pays out 52.9% of its earnings in the form of a dividend. Power Co. of Canada pays out 63.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Great-West Lifeco is clearly the better dividend stock, given its higher yield and lower payout ratio.

Great-West Lifeco has higher revenue and earnings than Power Co. of Canada. Great-West Lifeco is trading at a lower price-to-earnings ratio than Power Co. of Canada, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Great-West LifecoC$38.61B2.08C$4.07BC$4.8418.52
Power Co. of CanadaC$37.60B1.54C$2.24BC$4.0622.73

Summary

Great-West Lifeco beats Power Co. of Canada on 15 of the 18 factors compared between the two stocks.

How does Great-West Lifeco compare to iA Financial?

iA Financial (TSE:IAG) and Great-West Lifeco (TSE:GWO) are both large-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, risk, profitability, media sentiment, analyst recommendations and institutional ownership.

Great-West Lifeco has a net margin of 12.49% compared to iA Financial's net margin of 8.29%. Great-West Lifeco's return on equity of 15.48% beat iA Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
iA Financial8.29% 13.70% 0.68%
Great-West Lifeco 12.49%15.48%0.73%

iA Financial currently has a consensus price target of C$213.61, suggesting a potential upside of 6.90%. Great-West Lifeco has a consensus price target of C$93.27, suggesting a potential upside of 4.06%. Given iA Financial's higher probable upside, analysts plainly believe iA Financial is more favorable than Great-West Lifeco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
iA Financial
0 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.11
Great-West Lifeco
0 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.75

iA Financial has a beta of 0.793735, suggesting that its stock price is 21% less volatile than the broader market. Comparatively, Great-West Lifeco has a beta of 0.606274, suggesting that its stock price is 39% less volatile than the broader market.

36.6% of iA Financial shares are held by institutional investors. Comparatively, 10.1% of Great-West Lifeco shares are held by institutional investors. 0.1% of iA Financial shares are held by insiders. Comparatively, 70.7% of Great-West Lifeco shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

iA Financial pays an annual dividend of C$4.07 per share and has a dividend yield of 2.0%. Great-West Lifeco pays an annual dividend of C$2.56 per share and has a dividend yield of 2.9%. iA Financial pays out 35.0% of its earnings in the form of a dividend. Great-West Lifeco pays out 52.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, iA Financial and iA Financial both had 3 articles in the media. Great-West Lifeco's average media sentiment score of 0.49 beat iA Financial's score of 0.39 indicating that Great-West Lifeco is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
iA Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Great-West Lifeco
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Great-West Lifeco has higher revenue and earnings than iA Financial. iA Financial is trading at a lower price-to-earnings ratio than Great-West Lifeco, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
iA FinancialC$10.50B1.68C$990.15MC$11.6217.20
Great-West LifecoC$38.61B2.08C$4.07BC$4.8418.52

Summary

Great-West Lifeco beats iA Financial on 13 of the 18 factors compared between the two stocks.

How does Great-West Lifeco compare to E-L Financial?

Great-West Lifeco (TSE:GWO) and E-L Financial (TSE:ELF) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, analyst recommendations, profitability, earnings, valuation and media sentiment.

E-L Financial has a net margin of 46.65% compared to Great-West Lifeco's net margin of 12.49%. E-L Financial's return on equity of 19.97% beat Great-West Lifeco's return on equity.

Company Net Margins Return on Equity Return on Assets
Great-West Lifeco12.49% 15.48% 0.73%
E-L Financial 46.65%19.97%4.52%

In the previous week, Great-West Lifeco had 3 more articles in the media than E-L Financial. MarketBeat recorded 3 mentions for Great-West Lifeco and 0 mentions for E-L Financial. Great-West Lifeco's average media sentiment score of 0.49 beat E-L Financial's score of 0.00 indicating that Great-West Lifeco is being referred to more favorably in the media.

Company Overall Sentiment
Great-West Lifeco Neutral
E-L Financial Neutral

Great-West Lifeco has higher revenue and earnings than E-L Financial. E-L Financial is trading at a lower price-to-earnings ratio than Great-West Lifeco, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Great-West LifecoC$38.61B2.08C$4.07BC$4.8418.52
E-L FinancialC$3.93B1.51C$1.84BC$5.123.35

Great-West Lifeco has a beta of 0.606274, meaning that its stock price is 39% less volatile than the broader market. Comparatively, E-L Financial has a beta of 1.376666, meaning that its stock price is 38% more volatile than the broader market.

10.1% of Great-West Lifeco shares are held by institutional investors. Comparatively, 3.5% of E-L Financial shares are held by institutional investors. 70.7% of Great-West Lifeco shares are held by insiders. Comparatively, 57.8% of E-L Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Great-West Lifeco pays an annual dividend of C$2.56 per share and has a dividend yield of 2.9%. E-L Financial pays an annual dividend of C$0.16 per share and has a dividend yield of 0.9%. Great-West Lifeco pays out 52.9% of its earnings in the form of a dividend. E-L Financial pays out 3.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Great-West Lifeco currently has a consensus target price of C$93.27, indicating a potential upside of 4.06%. Given Great-West Lifeco's stronger consensus rating and higher probable upside, analysts clearly believe Great-West Lifeco is more favorable than E-L Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Great-West Lifeco
0 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.75
E-L Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Great-West Lifeco beats E-L Financial on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GWO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GWO vs. The Competition

Export
MetricGreat-West LifecoInsurance IndustryFinance SectorTSE Exchange
Market CapC$80.24BC$19.18BC$14.05BC$12.71B
Dividend Yield2.89%3.19%5.91%6.25%
P/E Ratio18.5216.3125.7839.59
Price / Sales2.0830.34504.369.91
Price / Cash0.2112.4040.7082.29
Price / Book2.322.052.764.72
Net IncomeC$4.07BC$1.80BC$1.32BC$299.09M
7 Day Performance-1.96%-2.57%2.53%-0.39%
1 Month Performance-2.10%0.01%0.66%0.25%
1 Year Performance64.07%9.77%10.52%25.60%

Great-West Lifeco Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GWO
Great-West Lifeco
2.6152 of 5 stars		C$89.63
-2.1%		C$93.27
+4.1%		+63.8%C$80.24BC$38.61B18.5233,430
MFC
Manulife Financial
3.5214 of 5 stars		C$58.87
+0.1%		C$66.00
+12.1%		+38.7%C$97.68BC$57.48B15.9540,000
SLF
Sun Life Financial
2.2045 of 5 stars		C$108.73
-0.1%		C$116.00
+6.7%		+33.9%C$60.53BC$40.60B18.4329,200
POW
Power Co. of Canada
2.5842 of 5 stars		C$91.01
-0.9%		C$86.60
-4.8%		+58.3%C$57.13BC$37.60B22.422
IAG
iA Financial
2.1768 of 5 stars		C$197.77
0.0%		C$213.61
+8.0%		+30.9%C$17.48BC$10.50B17.025,360

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This page (TSE:GWO) was last updated on 9/10/2026 by MarketBeat.com Staff.
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