Does the media refer more to MFC or GWO?

In the previous week, Manulife Financial had 4 more articles in the media than Great-West Lifeco. MarketBeat recorded 8 mentions for Manulife Financial and 4 mentions for Great-West Lifeco. Great-West Lifeco's average media sentiment score of 0.62 beat Manulife Financial's score of 0.18 indicating that Great-West Lifeco is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Manulife Financial 0 Very Positive mention(s) 0 Positive mention(s) 7 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Great-West Lifeco 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to POW or GWO?

In the previous week, Power Co. of Canada had 5 more articles in the media than Great-West Lifeco. MarketBeat recorded 9 mentions for Power Co. of Canada and 4 mentions for Great-West Lifeco. Great-West Lifeco's average media sentiment score of 0.62 beat Power Co. of Canada's score of 0.23 indicating that Great-West Lifeco is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Power Co. of Canada 1 Very Positive mention(s) 0 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Great-West Lifeco 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to SLF or GWO?

In the previous week, Sun Life Financial had 2 more articles in the media than Great-West Lifeco. MarketBeat recorded 6 mentions for Sun Life Financial and 4 mentions for Great-West Lifeco. Great-West Lifeco's average media sentiment score of 0.62 beat Sun Life Financial's score of 0.09 indicating that Great-West Lifeco is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sun Life Financial 1 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Great-West Lifeco 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has higher valuation and earnings, IAG or GWO?

Great-West Lifeco has higher revenue and earnings than iA Financial. Great-West Lifeco is trading at a lower price-to-earnings ratio than iA Financial, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio iA Financial C$8.38B 2.25 C$990.15M C$10.61 20.38 Great-West Lifeco C$30.63B 2.75 C$4.07B C$4.87 19.30

Does the media favor IAG or GWO?

In the previous week, iA Financial had 22 more articles in the media than Great-West Lifeco. MarketBeat recorded 26 mentions for iA Financial and 4 mentions for Great-West Lifeco. iA Financial's average media sentiment score of 0.72 beat Great-West Lifeco's score of 0.62 indicating that iA Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment iA Financial 6 Very Positive mention(s) 2 Positive mention(s) 11 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Great-West Lifeco 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate ELF or GWO?

Great-West Lifeco has a consensus price target of C$93.18, suggesting a potential downside of 0.86%. Given Great-West Lifeco's stronger consensus rating and higher possible upside, analysts clearly believe Great-West Lifeco is more favorable than E-L Financial. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score E-L Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Great-West Lifeco 0 Sell rating(s) 5 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.50

Which has preferable valuation & earnings, ELF or GWO?

Great-West Lifeco has higher revenue and earnings than E-L Financial. E-L Financial is trading at a lower price-to-earnings ratio than Great-West Lifeco, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio E-L Financial C$3.93B 1.76 C$1.84B C$5.12 3.89 Great-West Lifeco C$30.63B 2.75 C$4.07B C$4.87 19.30

Does the media refer more to ELF or GWO?

In the previous week, Great-West Lifeco had 2 more articles in the media than E-L Financial. MarketBeat recorded 4 mentions for Great-West Lifeco and 2 mentions for E-L Financial. Great-West Lifeco's average media sentiment score of 0.62 beat E-L Financial's score of 0.60 indicating that Great-West Lifeco is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment E-L Financial 0 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Great-West Lifeco 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Great-West Lifeco (GWO) Competitors

C$93.99 +0.08 (+0.09%)

As of 11/13/2026 04:00 PM Eastern

Compare

GWO vs. MFC, POW, SLF, IAG, and ELF

Should you buy Great-West Lifeco stock or one of its competitors? Great-West Lifeco's main competitors and comparable companies include Manulife Financial (MFC), Power Co. of Canada (POW), Sun Life Financial (SLF), iA Financial (IAG), and E-L Financial (ELF). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "life & health insurance" industry.

How does Great-West Lifeco compare to Manulife Financial?

Manulife Financial (TSE:MFC) and Great-West Lifeco (TSE:GWO) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, risk, earnings, analyst recommendations, institutional ownership, profitability, valuation and dividends.

Manulife Financial has higher revenue and earnings than Great-West Lifeco. Manulife Financial is trading at a lower price-to-earnings ratio than Great-West Lifeco, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Manulife Financial	C$52.13B	1.99	C$5.64B	C$3.49	18.02
Great-West Lifeco	C$30.63B	2.75	C$4.07B	C$4.87	19.30

Manulife Financial has a beta of 0.527111, suggesting that its share price is 47% less volatile than the broader market. Comparatively, Great-West Lifeco has a beta of 0.597274, suggesting that its share price is 40% less volatile than the broader market.

Manulife Financial pays an annual dividend of C$1.90 per share and has a dividend yield of 3.0%. Great-West Lifeco pays an annual dividend of C$2.62 per share and has a dividend yield of 2.8%. Manulife Financial pays out 54.3% of its earnings in the form of a dividend. Great-West Lifeco pays out 53.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Manulife Financial presently has a consensus target price of C$67.00, suggesting a potential upside of 6.54%. Great-West Lifeco has a consensus target price of C$93.18, suggesting a potential downside of 0.86%. Given Manulife Financial's stronger consensus rating and higher probable upside, research analysts plainly believe Manulife Financial is more favorable than Great-West Lifeco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Manulife Financial	0 Sell rating(s)	2 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.82
Great-West Lifeco	0 Sell rating(s)	5 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.50

33.2% of Manulife Financial shares are owned by institutional investors. Comparatively, 10.2% of Great-West Lifeco shares are owned by institutional investors. 0.0% of Manulife Financial shares are owned by company insiders. Comparatively, 70.7% of Great-West Lifeco shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Great-West Lifeco has a net margin of 15.09% compared to Manulife Financial's net margin of 12.23%. Great-West Lifeco's return on equity of 15.08% beat Manulife Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Manulife Financial	12.23%	12.24%	0.55%
Great-West Lifeco	15.09%	15.08%	0.73%

In the previous week, Manulife Financial had 4 more articles in the media than Great-West Lifeco. MarketBeat recorded 8 mentions for Manulife Financial and 4 mentions for Great-West Lifeco. Great-West Lifeco's average media sentiment score of 0.62 beat Manulife Financial's score of 0.18 indicating that Great-West Lifeco is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Manulife Financial	0 Very Positive mention(s)	0 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Great-West Lifeco	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Great-West Lifeco beats Manulife Financial on 10 of the 18 factors compared between the two stocks.

How does Great-West Lifeco compare to Power Co. of Canada?

Power Co. of Canada (TSE:POW) and Great-West Lifeco (TSE:GWO) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, risk, earnings, analyst recommendations, institutional ownership, profitability, valuation and dividends.

Great-West Lifeco has lower revenue, but higher earnings than Power Co. of Canada. Great-West Lifeco is trading at a lower price-to-earnings ratio than Power Co. of Canada, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Power Co. of Canada	C$37.60B	1.57	C$2.24B	C$4.06	23.13
Great-West Lifeco	C$30.63B	2.75	C$4.07B	C$4.87	19.30

Power Co. of Canada has a beta of 0.56642, suggesting that its share price is 43% less volatile than the broader market. Comparatively, Great-West Lifeco has a beta of 0.597274, suggesting that its share price is 40% less volatile than the broader market.

Power Co. of Canada pays an annual dividend of C$2.56 per share and has a dividend yield of 2.7%. Great-West Lifeco pays an annual dividend of C$2.62 per share and has a dividend yield of 2.8%. Power Co. of Canada pays out 63.1% of its earnings in the form of a dividend. Great-West Lifeco pays out 53.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Great-West Lifeco is clearly the better dividend stock, given its higher yield and lower payout ratio.

30.6% of Power Co. of Canada shares are owned by institutional investors. Comparatively, 10.2% of Great-West Lifeco shares are owned by institutional investors. 13.1% of Power Co. of Canada shares are owned by company insiders. Comparatively, 70.7% of Great-West Lifeco shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Power Co. of Canada had 5 more articles in the media than Great-West Lifeco. MarketBeat recorded 9 mentions for Power Co. of Canada and 4 mentions for Great-West Lifeco. Great-West Lifeco's average media sentiment score of 0.62 beat Power Co. of Canada's score of 0.23 indicating that Great-West Lifeco is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Power Co. of Canada	1 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Great-West Lifeco	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Power Co. of Canada presently has a consensus target price of C$91.20, suggesting a potential downside of 2.88%. Great-West Lifeco has a consensus target price of C$93.18, suggesting a potential downside of 0.86%. Given Great-West Lifeco's higher probable upside, analysts plainly believe Great-West Lifeco is more favorable than Power Co. of Canada.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Power Co. of Canada	0 Sell rating(s)	5 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.60
Great-West Lifeco	0 Sell rating(s)	5 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.50

Great-West Lifeco has a net margin of 15.09% compared to Power Co. of Canada's net margin of 11.02%. Great-West Lifeco's return on equity of 15.08% beat Power Co. of Canada's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Power Co. of Canada	11.02%	12.08%	0.47%
Great-West Lifeco	15.09%	15.08%	0.73%

Summary

Great-West Lifeco beats Power Co. of Canada on 13 of the 19 factors compared between the two stocks.

How does Great-West Lifeco compare to Sun Life Financial?

Sun Life Financial (TSE:SLF) and Great-West Lifeco (TSE:GWO) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, media sentiment, risk, analyst recommendations, earnings and institutional ownership.

Sun Life Financial pays an annual dividend of C$3.76 per share and has a dividend yield of 3.6%. Great-West Lifeco pays an annual dividend of C$2.62 per share and has a dividend yield of 2.8%. Sun Life Financial pays out 70.4% of its earnings in the form of a dividend. Great-West Lifeco pays out 53.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Sun Life Financial has a beta of 0.671055, indicating that its stock price is 33% less volatile than the broader market. Comparatively, Great-West Lifeco has a beta of 0.597274, indicating that its stock price is 40% less volatile than the broader market.

Sun Life Financial presently has a consensus price target of C$116.50, suggesting a potential upside of 12.07%. Great-West Lifeco has a consensus price target of C$93.18, suggesting a potential downside of 0.86%. Given Sun Life Financial's higher probable upside, analysts plainly believe Sun Life Financial is more favorable than Great-West Lifeco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sun Life Financial	0 Sell rating(s)	6 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.45
Great-West Lifeco	0 Sell rating(s)	5 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.50

31.9% of Sun Life Financial shares are owned by institutional investors. Comparatively, 10.2% of Great-West Lifeco shares are owned by institutional investors. 0.0% of Sun Life Financial shares are owned by insiders. Comparatively, 70.7% of Great-West Lifeco shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Great-West Lifeco has lower revenue, but higher earnings than Sun Life Financial. Great-West Lifeco is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sun Life Financial	C$31.84B	1.81	C$3.76B	C$5.34	19.47
Great-West Lifeco	C$30.63B	2.75	C$4.07B	C$4.87	19.30

In the previous week, Sun Life Financial had 2 more articles in the media than Great-West Lifeco. MarketBeat recorded 6 mentions for Sun Life Financial and 4 mentions for Great-West Lifeco. Great-West Lifeco's average media sentiment score of 0.62 beat Sun Life Financial's score of 0.09 indicating that Great-West Lifeco is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sun Life Financial	1 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Great-West Lifeco	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Great-West Lifeco has a net margin of 15.09% compared to Sun Life Financial's net margin of 10.35%. Great-West Lifeco's return on equity of 15.08% beat Sun Life Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sun Life Financial	10.35%	12.66%	0.81%
Great-West Lifeco	15.09%	15.08%	0.73%

Summary

Sun Life Financial beats Great-West Lifeco on 9 of the 17 factors compared between the two stocks.

How does Great-West Lifeco compare to iA Financial?

iA Financial (TSE:IAG) and Great-West Lifeco (TSE:GWO) are both large-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, analyst recommendations, profitability, earnings, risk, institutional ownership, dividends and valuation.

iA Financial has a beta of 0.735815, indicating that its share price is 26% less volatile than the broader market. Comparatively, Great-West Lifeco has a beta of 0.597274, indicating that its share price is 40% less volatile than the broader market.

36.5% of iA Financial shares are held by institutional investors. Comparatively, 10.2% of Great-West Lifeco shares are held by institutional investors. 0.1% of iA Financial shares are held by insiders. Comparatively, 70.7% of Great-West Lifeco shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

iA Financial pays an annual dividend of C$4.18 per share and has a dividend yield of 1.9%. Great-West Lifeco pays an annual dividend of C$2.62 per share and has a dividend yield of 2.8%. iA Financial pays out 39.4% of its earnings in the form of a dividend. Great-West Lifeco pays out 53.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, iA Financial had 22 more articles in the media than Great-West Lifeco. MarketBeat recorded 26 mentions for iA Financial and 4 mentions for Great-West Lifeco. iA Financial's average media sentiment score of 0.72 beat Great-West Lifeco's score of 0.62 indicating that iA Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
iA Financial	6 Very Positive mention(s)	2 Positive mention(s)	11 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Great-West Lifeco	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

iA Financial currently has a consensus price target of C$217.17, indicating a potential upside of 0.45%. Great-West Lifeco has a consensus price target of C$93.18, indicating a potential downside of 0.86%. Given iA Financial's higher possible upside, research analysts clearly believe iA Financial is more favorable than Great-West Lifeco.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
iA Financial	0 Sell rating(s)	7 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.22
Great-West Lifeco	0 Sell rating(s)	5 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.50

Great-West Lifeco has a net margin of 15.09% compared to iA Financial's net margin of 7.71%. Great-West Lifeco's return on equity of 15.08% beat iA Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
iA Financial	7.71%	12.43%	0.68%
Great-West Lifeco	15.09%	15.08%	0.73%

Great-West Lifeco has higher revenue and earnings than iA Financial. Great-West Lifeco is trading at a lower price-to-earnings ratio than iA Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
iA Financial	C$8.38B	2.25	C$990.15M	C$10.61	20.38
Great-West Lifeco	C$30.63B	2.75	C$4.07B	C$4.87	19.30

Summary

Great-West Lifeco beats iA Financial on 10 of the 18 factors compared between the two stocks.

How does Great-West Lifeco compare to E-L Financial?

E-L Financial (TSE:ELF) and Great-West Lifeco (TSE:GWO) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, risk, media sentiment, valuation, earnings, analyst recommendations, profitability and dividends.

In the previous week, Great-West Lifeco had 2 more articles in the media than E-L Financial. MarketBeat recorded 4 mentions for Great-West Lifeco and 2 mentions for E-L Financial. Great-West Lifeco's average media sentiment score of 0.62 beat E-L Financial's score of 0.60 indicating that Great-West Lifeco is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
E-L Financial	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Great-West Lifeco	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Great-West Lifeco has higher revenue and earnings than E-L Financial. E-L Financial is trading at a lower price-to-earnings ratio than Great-West Lifeco, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
E-L Financial	C$3.93B	1.76	C$1.84B	C$5.12	3.89
Great-West Lifeco	C$30.63B	2.75	C$4.07B	C$4.87	19.30

E-L Financial has a net margin of 46.65% compared to Great-West Lifeco's net margin of 15.09%. E-L Financial's return on equity of 19.97% beat Great-West Lifeco's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
E-L Financial	46.65%	19.97%	4.52%
Great-West Lifeco	15.09%	15.08%	0.73%

E-L Financial pays an annual dividend of C$0.16 per share and has a dividend yield of 0.8%. Great-West Lifeco pays an annual dividend of C$2.62 per share and has a dividend yield of 2.8%. E-L Financial pays out 3.1% of its earnings in the form of a dividend. Great-West Lifeco pays out 53.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Great-West Lifeco has a consensus price target of C$93.18, suggesting a potential downside of 0.86%. Given Great-West Lifeco's stronger consensus rating and higher possible upside, analysts clearly believe Great-West Lifeco is more favorable than E-L Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
E-L Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Great-West Lifeco	0 Sell rating(s)	5 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.50

E-L Financial has a beta of 1.340512, indicating that its stock price is 34% more volatile than the broader market. Comparatively, Great-West Lifeco has a beta of 0.597274, indicating that its stock price is 40% less volatile than the broader market.

3.8% of E-L Financial shares are held by institutional investors. Comparatively, 10.2% of Great-West Lifeco shares are held by institutional investors. 57.8% of E-L Financial shares are held by company insiders. Comparatively, 70.7% of Great-West Lifeco shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Great-West Lifeco beats E-L Financial on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GWO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

GWO vs. The Competition

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Metric	Great-West Lifeco	Insurance Industry	Finance Sector	TSE Exchange
Market Cap	C$84.14B	C$19.98B	C$14.06B	C$12.96B
Dividend Yield	2.84%	3.18%	4.92%	4.73%
P/E Ratio	19.30	20.44	19.73	30.30
Price / Sales	2.75	1.93	4.95	3.88
Price / Cash	0.21	12.62	20.23	34.92
Price / Book	2.42	2.18	1.82	3.48
Net Income	C$4.07B	C$1.80B	C$1.33B	C$299.09M
7 Day Performance	4.24%	1.36%	0.12%	-0.39%
1 Month Performance	4.27%	4.41%	0.11%	-1.49%
1 Year Performance	50.26%	8.10%	5.10%	14.04%

Great-West Lifeco Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
GWO Great-West Lifeco	1.4595 of 5 stars	C$93.99 +0.1%	C$93.18 -0.9%	+50.0%	C$84.14B	C$30.63B	19.30	33,430
MFC Manulife Financial	2.735 of 5 stars	C$62.66 +0.3%	C$67.00 +6.9%	+30.2%	C$103.51B	C$52.13B	17.95	37,000	Dividend Announcement
POW Power Co. of Canada	1.8897 of 5 stars	C$94.17 +1.8%	C$88.30 -6.2%	+33.2%	C$59.11B	C$37.60B	23.19	2	News Coverage Earnings Report Analyst Forecast
SLF Sun Life Financial	2.6018 of 5 stars	C$105.23 +1.0%	C$116.50 +10.7%	+25.8%	C$58.45B	C$31.84B	19.71	32,151	Dividend Increase
IAG iA Financial	1.5895 of 5 stars	C$219.66 +2.8%	C$213.50 -2.8%	+30.3%	C$19.41B	C$10.50B	18.90	10,347	News Coverage Earnings Report Dividend Announcement Analyst Forecast

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This page (TSE:GWO) was last updated on 11/14/2026 by MarketBeat.com Staff.

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Great-West Lifeco (GWO) Competitors

GWO vs. MFC, POW, SLF, IAG, and ELF

How does Great-West Lifeco compare to Manulife Financial?

Summary

How does Great-West Lifeco compare to Power Co. of Canada?

Summary

How does Great-West Lifeco compare to Sun Life Financial?

Summary

How does Great-West Lifeco compare to iA Financial?

Summary

How does Great-West Lifeco compare to E-L Financial?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

GWO vs. The Competition

Great-West Lifeco Competitors List

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Great-West Lifeco (GWO) Competitors

GWO vs. MFC, POW, SLF, IAG, and ELF

How does Great-West Lifeco compare to Manulife Financial?

Which has stronger earnings & valuation, MFC or GWO?

Which has more risk and volatility, MFC or GWO?

Is MFC or GWO a better dividend stock?

Do analysts prefer MFC or GWO?

Do institutionals & insiders have more ownership in MFC or GWO?

Is MFC or GWO more profitable?

Does the media refer more to MFC or GWO?

Summary

How does Great-West Lifeco compare to Power Co. of Canada?

Which has stronger earnings & valuation, POW or GWO?

Which has more risk and volatility, POW or GWO?

Is POW or GWO a better dividend stock?

Do institutionals & insiders have more ownership in POW or GWO?

Does the media refer more to POW or GWO?

Do analysts prefer POW or GWO?

Is POW or GWO more profitable?

Summary

How does Great-West Lifeco compare to Sun Life Financial?

Is SLF or GWO a better dividend stock?

Which has more risk & volatility, SLF or GWO?

Do analysts recommend SLF or GWO?

Do insiders & institutionals have more ownership in SLF or GWO?

Which has higher earnings and valuation, SLF or GWO?

Does the media refer more to SLF or GWO?

Is SLF or GWO more profitable?

Summary

How does Great-West Lifeco compare to iA Financial?

Which has more volatility & risk, IAG or GWO?

Do institutionals & insiders have more ownership in IAG or GWO?

Is IAG or GWO a better dividend stock?

Does the media favor IAG or GWO?

Do analysts rate IAG or GWO?

Is IAG or GWO more profitable?

Which has higher valuation and earnings, IAG or GWO?

Summary

How does Great-West Lifeco compare to E-L Financial?

Does the media refer more to ELF or GWO?

Which has preferable valuation & earnings, ELF or GWO?

Is ELF or GWO more profitable?

Is ELF or GWO a better dividend stock?

Do analysts rate ELF or GWO?

Which has more volatility and risk, ELF or GWO?

Do institutionals & insiders have more ownership in ELF or GWO?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

GWO vs. The Competition

Great-West Lifeco Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools