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Urbana (URB) Competitors

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C$6.57 0.00 (0.00%)
As of 07/8/2025 02:28 PM Eastern

URB vs. GCG.A, CGI, AGF.B, SEC, DFN, FTN, WED, GS, LBS, and BK

Should you be buying Urbana stock or one of its competitors? The main competitors of Urbana include Guardian Capital Group (GCG.A), Canadian General Investments (CGI), AGF Management (AGF.B), Senvest Capital (SEC), Dividend 15 Split (DFN), Financial 15 Split (FTN), Westaim (WED), Gluskin Sheff + Associates (GS), Life & Banc Split (LBS), and Canadian Banc (BK). These companies are all part of the "asset management" industry.

Urbana vs. Its Competitors

Urbana (TSE:URB) and Guardian Capital Group (TSE:GCG.A) are both small-cap financial services companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, media sentiment, institutional ownership, analyst recommendations, dividends and risk.

In the previous week, Urbana had 7 more articles in the media than Guardian Capital Group. MarketBeat recorded 9 mentions for Urbana and 2 mentions for Guardian Capital Group. Guardian Capital Group's average media sentiment score of 1.55 beat Urbana's score of -0.04 indicating that Guardian Capital Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Urbana
0 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Neutral
Guardian Capital Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Guardian Capital Group has a consensus price target of C$52.00, indicating a potential upside of 23.34%. Given Guardian Capital Group's stronger consensus rating and higher probable upside, analysts plainly believe Guardian Capital Group is more favorable than Urbana.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Urbana
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Guardian Capital Group
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

Urbana has higher earnings, but lower revenue than Guardian Capital Group. Urbana is trading at a lower price-to-earnings ratio than Guardian Capital Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
UrbanaC$32.17M8.22C$66.13MC$1.693.88
Guardian Capital GroupC$251.52M3.72C$62.21MC$2.4317.35

Urbana has a beta of 0.7, meaning that its share price is 30% less volatile than the S&P 500. Comparatively, Guardian Capital Group has a beta of 1.11, meaning that its share price is 11% more volatile than the S&P 500.

9.6% of Urbana shares are owned by institutional investors. Comparatively, 20.8% of Guardian Capital Group shares are owned by institutional investors. 57.6% of Urbana shares are owned by company insiders. Comparatively, 23.4% of Guardian Capital Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Urbana pays an annual dividend of C$0.12 per share and has a dividend yield of 1.8%. Guardian Capital Group pays an annual dividend of C$1.48 per share and has a dividend yield of 3.5%. Urbana pays out 7.1% of its earnings in the form of a dividend. Guardian Capital Group pays out 60.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Urbana has a net margin of 205.53% compared to Guardian Capital Group's net margin of 24.73%. Urbana's return on equity of 16.84% beat Guardian Capital Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Urbana205.53% 16.84% 16.83%
Guardian Capital Group 24.73%5.26%2.48%

Summary

Guardian Capital Group beats Urbana on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding URB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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URB vs. The Competition

MetricUrbanaAsset Management IndustryFinancial SectorTSE Exchange
Market CapC$264.47MC$1.24BC$6.14BC$6.17B
Dividend Yield2.10%4.39%4.19%6.72%
P/E Ratio3.8821.9313.0256.52
Price / Sales8.222,368.201,746.111,068.65
Price / Cash1,080.0060.81128.3283.29
Price / Book0.641.211.924.66
Net IncomeC$66.13MC$263.98MC$1.23BC$301.20M
7 Day Performance1.08%0.41%0.73%0.66%
1 Month Performance4.29%2.63%3.04%3.50%
1 Year Performance19.24%6.57%16.25%27.52%

Urbana Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
URB
Urbana
N/AC$6.57
flat
N/A+19.7%C$264.47MC$32.17M3.882Trending News
High Trading Volume
GCG.A
Guardian Capital Group
2.8955 of 5 stars
C$42.18
0.0%
C$52.00
+23.3%
-4.2%C$937.24MC$251.52M17.36N/ADividend Increase
CGI
Canadian General Investments
N/AC$39.50
+0.9%
N/A+5.2%C$831.18MC$257.78M5.10N/A
AGF.B
AGF Management
3.3344 of 5 stars
C$12.73
+0.3%
C$13.83
+8.7%
+51.6%C$812.94MC$517.16M9.95652
SEC
Senvest Capital
N/AC$331.00
flat
N/AN/AC$808.51MC$442.41M3.4432
DFN
Dividend 15 Split
N/AC$6.22
-0.2%
N/A+31.2%C$774.00MC$245.88M5.77N/A
FTN
Financial 15 Split
N/AC$9.71
+0.2%
N/A+19.3%C$587.15MC$254.82M3.34N/A
WED
Westaim
0.0223 of 5 stars
C$31.00
-0.6%
C$7.75
-75.0%
+640.7%C$458.00MC$10.20M70.143,240Positive News
GS
Gluskin Sheff + Associates
N/AN/AN/AN/AC$444.64MC$113.89M17.5848,500
LBS
Life & Banc Split
N/AC$9.49
-0.1%
N/A+27.2%C$444.27MC$84.19M11.95N/A
BK
Canadian Banc
N/AC$12.17
+0.4%
N/A+13.4%C$418.24MC$119.67M5.872,018

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This page (TSE:URB) was last updated on 7/9/2025 by MarketBeat.com Staff
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