Urbana (URB) Competitors C$6.57 0.00 (0.00%) As of 07/4/2025 Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock URB vs. GCG.A, CGI, AGF.B, SEC, DFN, FTN, WED, GS, LBS, and BKShould you be buying Urbana stock or one of its competitors? The main competitors of Urbana include Guardian Capital Group (GCG.A), Canadian General Investments (CGI), AGF Management (AGF.B), Senvest Capital (SEC), Dividend 15 Split (DFN), Financial 15 Split (FTN), Westaim (WED), Gluskin Sheff + Associates (GS), Life & Banc Split (LBS), and Canadian Banc (BK). These companies are all part of the "asset management" industry. Urbana vs. Its Competitors Guardian Capital Group Canadian General Investments AGF Management Senvest Capital Dividend 15 Split Financial 15 Split Westaim Gluskin Sheff + Associates Life & Banc Split Canadian Banc Urbana (TSE:URB) and Guardian Capital Group (TSE:GCG.A) are both small-cap financial services companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, risk, earnings, profitability, media sentiment and institutional ownership. Is URB or GCG.A a better dividend stock? Urbana pays an annual dividend of C$0.12 per share and has a dividend yield of 1.8%. Guardian Capital Group pays an annual dividend of C$1.48 per share and has a dividend yield of 3.5%. Urbana pays out 7.1% of its earnings in the form of a dividend. Guardian Capital Group pays out 60.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Which has more volatility and risk, URB or GCG.A? Urbana has a beta of 0.7, indicating that its stock price is 30% less volatile than the S&P 500. Comparatively, Guardian Capital Group has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500. Do institutionals and insiders believe in URB or GCG.A? 9.6% of Urbana shares are owned by institutional investors. Comparatively, 20.8% of Guardian Capital Group shares are owned by institutional investors. 57.6% of Urbana shares are owned by company insiders. Comparatively, 23.4% of Guardian Capital Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Is URB or GCG.A more profitable? Urbana has a net margin of 205.53% compared to Guardian Capital Group's net margin of 24.73%. Urbana's return on equity of 16.84% beat Guardian Capital Group's return on equity.Company Net Margins Return on Equity Return on Assets Urbana205.53% 16.84% 16.83% Guardian Capital Group 24.73%5.26%2.48% Which has better earnings & valuation, URB or GCG.A? Urbana has higher earnings, but lower revenue than Guardian Capital Group. Urbana is trading at a lower price-to-earnings ratio than Guardian Capital Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioUrbanaC$32.17M8.22C$66.13MC$1.693.88Guardian Capital GroupC$251.52M3.73C$62.21MC$2.4317.36 Do analysts recommend URB or GCG.A? Guardian Capital Group has a consensus target price of C$52.00, suggesting a potential upside of 23.28%. Given Guardian Capital Group's stronger consensus rating and higher possible upside, analysts clearly believe Guardian Capital Group is more favorable than Urbana.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Urbana 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Guardian Capital Group 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 Does the media refer more to URB or GCG.A? In the previous week, Urbana had 5 more articles in the media than Guardian Capital Group. MarketBeat recorded 7 mentions for Urbana and 2 mentions for Guardian Capital Group. Guardian Capital Group's average media sentiment score of 1.55 beat Urbana's score of -0.12 indicating that Guardian Capital Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Urbana 0 Very Positive mention(s) 3 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Neutral Guardian Capital Group 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive SummaryGuardian Capital Group beats Urbana on 10 of the 18 factors compared between the two stocks. Get Urbana News Delivered to You Automatically Sign up to receive the latest news and ratings for URB and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding URB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart URB vs. The Competition Export to ExcelMetricUrbanaAsset Management IndustryFinancial SectorTSE ExchangeMarket CapC$264.47MC$1.25BC$6.24BC$6.19BDividend Yield2.10%4.35%4.17%6.72%P/E Ratio3.8821.8113.3350.85Price / Sales8.222,406.261,777.101,194.54Price / Cash1,080.0060.8149.7283.29Price / Book0.641.211.914.69Net IncomeC$66.13MC$264.68MC$1.23BC$301.20M7 Day Performance1.08%0.37%0.57%2.29%1 Month Performance4.29%2.46%3.01%4.22%1 Year Performance19.02%6.26%15.72%26.95% Urbana Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)URBUrbanaN/AC$6.57flatN/AN/AC$264.47MC$32.17M3.882GCG.AGuardian Capital Group2.9157 of 5 starsC$42.180.0%C$52.00+23.3%-3.7%C$937.24MC$251.52M17.36N/ANews CoveragePositive NewsDividend IncreaseCGICanadian General InvestmentsN/AC$39.50+0.9%N/A+6.3%C$831.18MC$257.78M5.10N/AAGF.BAGF Management2.3742 of 5 starsC$12.73+0.3%C$13.83+8.7%+51.5%C$812.94MC$517.16M9.95652News CoverageInsider TradeSECSenvest CapitalN/AC$331.00flatN/AN/AC$808.51MC$442.41M3.4432DFNDividend 15 SplitN/AC$6.22-0.2%N/A+29.6%C$774.00MC$245.88M5.77N/ANews CoverageDividend AnnouncementFTNFinancial 15 SplitN/AC$9.71+0.2%N/A+20.0%C$587.15MC$254.82M3.34N/ANews CoverageDividend AnnouncementWEDWestaim0.0759 of 5 starsC$31.00-0.6%C$7.75-75.0%+667.3%C$458.00MC$10.20M70.143,240News CoveragePositive NewsGSGluskin Sheff + AssociatesN/AN/AN/AN/AC$444.64MC$113.89M17.5848,500LBSLife & Banc SplitN/AC$9.49-0.1%N/A+26.5%C$444.27MC$84.19M11.95N/ABKCanadian BancN/AC$12.17+0.4%N/A+13.5%C$418.24MC$119.67M5.872,018News CoverageDividend Increase Related Companies and Tools Related Companies Guardian Capital Group Competitors Canadian General Investments Competitors AGF Management Competitors Senvest Capital Competitors Dividend 15 Split Competitors Financial 15 Split Competitors Westaim Competitors Gluskin Sheff + Associates Competitors Life & Banc Split Competitors Canadian Banc Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (TSE:URB) was last updated on 7/6/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | Sponsored140% Yields From Stocks Like Tesla? 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