Urbana (URB) Competitors

Urbana (TSE:URB) and Guardian Capital Group (TSE:GCG) are both small-cap financial services companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, media sentiment, dividends, valuation, risk, profitability, earnings and analyst recommendations.

Do institutionals and insiders believe in URB or GCG?

9.6% of Urbana shares are owned by institutional investors. Comparatively, 26.3% of Guardian Capital Group shares are owned by institutional investors. 57.6% of Urbana shares are owned by insiders. Comparatively, 77.1% of Guardian Capital Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Do analysts rate URB or GCG?

Guardian Capital Group has a consensus price target of C$45.00, suggesting a potential upside of 3.45%. Given Guardian Capital Group's stronger consensus rating and higher probable upside, analysts plainly believe Guardian Capital Group is more favorable than Urbana.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Urbana	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Guardian Capital Group	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is URB or GCG a better dividend stock?

Urbana pays an annual dividend of C$0.12 per share and has a dividend yield of 1.7%. Guardian Capital Group pays an annual dividend of C$1.48 per share and has a dividend yield of 3.4%. Urbana pays out 7.1% of its earnings in the form of a dividend. Guardian Capital Group pays out 33.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Does the media favor URB or GCG?

In the previous week, Urbana had 12 more articles in the media than Guardian Capital Group. MarketBeat recorded 12 mentions for Urbana and 0 mentions for Guardian Capital Group. Guardian Capital Group's average media sentiment score of 1.05 beat Urbana's score of -0.23 indicating that Guardian Capital Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Urbana	Neutral
Guardian Capital Group	Positive

Is URB or GCG more profitable?

Urbana has a net margin of 205.53% compared to Guardian Capital Group's net margin of 37.41%. Urbana's return on equity of 16.84% beat Guardian Capital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Urbana	205.53%	16.84%	16.83%
Guardian Capital Group	37.41%	8.33%	2.48%

Which has more risk & volatility, URB or GCG?

Urbana has a beta of 0.7, meaning that its share price is 30% less volatile than the S&P 500. Comparatively, Guardian Capital Group has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500.

Which has better earnings and valuation, URB or GCG?

Guardian Capital Group has higher revenue and earnings than Urbana. Urbana is trading at a lower price-to-earnings ratio than Guardian Capital Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Urbana	C$32.17M	9.07	C$66.13M	C$1.69	4.28
Guardian Capital Group	C$290.83M	3.65	C$108.81M	C$4.46	9.74

Summary

Guardian Capital Group beats Urbana on 11 of the 17 factors compared between the two stocks.