Urbana (URB) Competitors C$6.57 0.00 (0.00%) As of 07/8/2025 02:28 PM Eastern Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock URB vs. GCG.A, CGI, AGF.B, SEC, DFN, FTN, WED, GS, LBS, and BKShould you be buying Urbana stock or one of its competitors? The main competitors of Urbana include Guardian Capital Group (GCG.A), Canadian General Investments (CGI), AGF Management (AGF.B), Senvest Capital (SEC), Dividend 15 Split (DFN), Financial 15 Split (FTN), Westaim (WED), Gluskin Sheff + Associates (GS), Life & Banc Split (LBS), and Canadian Banc (BK). These companies are all part of the "asset management" industry. Urbana vs. Its Competitors Guardian Capital Group Canadian General Investments AGF Management Senvest Capital Dividend 15 Split Financial 15 Split Westaim Gluskin Sheff + Associates Life & Banc Split Canadian Banc Urbana (TSE:URB) and Guardian Capital Group (TSE:GCG.A) are both small-cap financial services companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, media sentiment, institutional ownership, analyst recommendations, dividends and risk. Does the media favor URB or GCG.A? In the previous week, Urbana had 7 more articles in the media than Guardian Capital Group. MarketBeat recorded 9 mentions for Urbana and 2 mentions for Guardian Capital Group. Guardian Capital Group's average media sentiment score of 1.55 beat Urbana's score of -0.04 indicating that Guardian Capital Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Urbana 0 Very Positive mention(s) 3 Positive mention(s) 1 Neutral mention(s) 4 Negative mention(s) 1 Very Negative mention(s) Neutral Guardian Capital Group 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Do analysts recommend URB or GCG.A? Guardian Capital Group has a consensus price target of C$52.00, indicating a potential upside of 23.34%. Given Guardian Capital Group's stronger consensus rating and higher probable upside, analysts plainly believe Guardian Capital Group is more favorable than Urbana.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Urbana 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Guardian Capital Group 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 Which has better valuation & earnings, URB or GCG.A? Urbana has higher earnings, but lower revenue than Guardian Capital Group. Urbana is trading at a lower price-to-earnings ratio than Guardian Capital Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioUrbanaC$32.17M8.22C$66.13MC$1.693.88Guardian Capital GroupC$251.52M3.72C$62.21MC$2.4317.35 Which has more volatility & risk, URB or GCG.A? Urbana has a beta of 0.7, meaning that its share price is 30% less volatile than the S&P 500. Comparatively, Guardian Capital Group has a beta of 1.11, meaning that its share price is 11% more volatile than the S&P 500. Do insiders and institutionals have more ownership in URB or GCG.A? 9.6% of Urbana shares are owned by institutional investors. Comparatively, 20.8% of Guardian Capital Group shares are owned by institutional investors. 57.6% of Urbana shares are owned by company insiders. Comparatively, 23.4% of Guardian Capital Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Is URB or GCG.A a better dividend stock? Urbana pays an annual dividend of C$0.12 per share and has a dividend yield of 1.8%. Guardian Capital Group pays an annual dividend of C$1.48 per share and has a dividend yield of 3.5%. Urbana pays out 7.1% of its earnings in the form of a dividend. Guardian Capital Group pays out 60.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Is URB or GCG.A more profitable? Urbana has a net margin of 205.53% compared to Guardian Capital Group's net margin of 24.73%. Urbana's return on equity of 16.84% beat Guardian Capital Group's return on equity.Company Net Margins Return on Equity Return on Assets Urbana205.53% 16.84% 16.83% Guardian Capital Group 24.73%5.26%2.48% SummaryGuardian Capital Group beats Urbana on 10 of the 18 factors compared between the two stocks. Get Urbana News Delivered to You Automatically Sign up to receive the latest news and ratings for URB and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding URB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart URB vs. The Competition Export to ExcelMetricUrbanaAsset Management IndustryFinancial SectorTSE ExchangeMarket CapC$264.47MC$1.24BC$6.14BC$6.17BDividend Yield2.10%4.39%4.19%6.72%P/E Ratio3.8821.9313.0256.52Price / Sales8.222,368.201,746.111,068.65Price / Cash1,080.0060.81128.3283.29Price / Book0.641.211.924.66Net IncomeC$66.13MC$263.98MC$1.23BC$301.20M7 Day Performance1.08%0.41%0.73%0.66%1 Month Performance4.29%2.63%3.04%3.50%1 Year Performance19.24%6.57%16.25%27.52% Urbana Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)URBUrbanaN/AC$6.57flatN/A+19.7%C$264.47MC$32.17M3.882Trending NewsHigh Trading VolumeGCG.AGuardian Capital Group2.8955 of 5 starsC$42.180.0%C$52.00+23.3%-4.2%C$937.24MC$251.52M17.36N/ADividend IncreaseCGICanadian General InvestmentsN/AC$39.50+0.9%N/A+5.2%C$831.18MC$257.78M5.10N/AAGF.BAGF Management3.3344 of 5 starsC$12.73+0.3%C$13.83+8.7%+51.6%C$812.94MC$517.16M9.95652SECSenvest CapitalN/AC$331.00flatN/AN/AC$808.51MC$442.41M3.4432DFNDividend 15 SplitN/AC$6.22-0.2%N/A+31.2%C$774.00MC$245.88M5.77N/AFTNFinancial 15 SplitN/AC$9.71+0.2%N/A+19.3%C$587.15MC$254.82M3.34N/AWEDWestaim0.0223 of 5 starsC$31.00-0.6%C$7.75-75.0%+640.7%C$458.00MC$10.20M70.143,240Positive NewsGSGluskin Sheff + AssociatesN/AN/AN/AN/AC$444.64MC$113.89M17.5848,500LBSLife & Banc SplitN/AC$9.49-0.1%N/A+27.2%C$444.27MC$84.19M11.95N/ABKCanadian BancN/AC$12.17+0.4%N/A+13.4%C$418.24MC$119.67M5.872,018 Related Companies and Tools Related Companies Guardian Capital Group Competitors Canadian General Investments Competitors AGF Management Competitors Senvest Capital Competitors Dividend 15 Split Competitors Financial 15 Split Competitors Westaim Competitors Gluskin Sheff + Associates Competitors Life & Banc Split Competitors Canadian Banc Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (TSE:URB) was last updated on 7/9/2025 by MarketBeat.com Staff From Our PartnersPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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