Urbana (URB) Competitors

Urbana (TSE:URB) and Guardian Capital Group (TSE:GCG.A) are both small-cap financial services companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, media sentiment, institutional ownership, analyst recommendations, dividends and risk.

Does the media favor URB or GCG.A?

In the previous week, Urbana had 7 more articles in the media than Guardian Capital Group. MarketBeat recorded 9 mentions for Urbana and 2 mentions for Guardian Capital Group. Guardian Capital Group's average media sentiment score of 1.55 beat Urbana's score of -0.04 indicating that Guardian Capital Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Urbana	0 Very Positive mention(s)	3 Positive mention(s)	1 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Neutral
Guardian Capital Group	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Do analysts recommend URB or GCG.A?

Guardian Capital Group has a consensus price target of C$52.00, indicating a potential upside of 23.34%. Given Guardian Capital Group's stronger consensus rating and higher probable upside, analysts plainly believe Guardian Capital Group is more favorable than Urbana.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Urbana	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Guardian Capital Group	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has better valuation & earnings, URB or GCG.A?

Urbana has higher earnings, but lower revenue than Guardian Capital Group. Urbana is trading at a lower price-to-earnings ratio than Guardian Capital Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Urbana	C$32.17M	8.22	C$66.13M	C$1.69	3.88
Guardian Capital Group	C$251.52M	3.72	C$62.21M	C$2.43	17.35

Which has more volatility & risk, URB or GCG.A?

Urbana has a beta of 0.7, meaning that its share price is 30% less volatile than the S&P 500. Comparatively, Guardian Capital Group has a beta of 1.11, meaning that its share price is 11% more volatile than the S&P 500.

Do insiders and institutionals have more ownership in URB or GCG.A?

9.6% of Urbana shares are owned by institutional investors. Comparatively, 20.8% of Guardian Capital Group shares are owned by institutional investors. 57.6% of Urbana shares are owned by company insiders. Comparatively, 23.4% of Guardian Capital Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Is URB or GCG.A a better dividend stock?

Urbana pays an annual dividend of C$0.12 per share and has a dividend yield of 1.8%. Guardian Capital Group pays an annual dividend of C$1.48 per share and has a dividend yield of 3.5%. Urbana pays out 7.1% of its earnings in the form of a dividend. Guardian Capital Group pays out 60.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Is URB or GCG.A more profitable?

Urbana has a net margin of 205.53% compared to Guardian Capital Group's net margin of 24.73%. Urbana's return on equity of 16.84% beat Guardian Capital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Urbana	205.53%	16.84%	16.83%
Guardian Capital Group	24.73%	5.26%	2.48%

Summary

Guardian Capital Group beats Urbana on 10 of the 18 factors compared between the two stocks.