Elser Financial Planning, Inc Top Holdings and 13F Report (2025) About Elser Financial Planning, IncInvestment ActivityElser Financial Planning, Inc has $80.18 million in total holdings as of June 30, 2025.Elser Financial Planning, Inc owns shares of 68 different stocks, but just 24 companies or ETFs make up 80% of its holdings.Approximately 9.34% of the portfolio was purchased this quarter.About 1.93% of the portfolio was sold this quarter.This quarter, Elser Financial Planning, Inc has purchased 66 new stocks and bought additional shares in 22 stocks.Elser Financial Planning, Inc sold shares of 27 stocks and completely divested from 1 stock this quarter.Largest Holdings Eli Lilly and Company $16,236,783Apple $5,337,573Vanguard S&P 500 ETF $4,959,504Schwab US Large-Cap ETF $3,360,306Brown & Brown $3,276,652 Largest New Holdings this Quarter 922907746 - Vanguard Tax-Exempt Bond ETF $3,142,137 Holding922908595 - Vanguard Small-Cap Growth ETF $245,947 Holding874039100 - Taiwan Semiconductor Manufacturing $239,173 Holding Largest Purchases this Quarter Vanguard Tax-Exempt Bond ETF 64,086 shares (about $3.14M)Vanguard Small-Cap ETF 7,195 shares (about $1.71M)Vanguard S&P 500 ETF 1,249 shares (about $709.47K)Schwab U.S. Large-Cap Growth ETF 10,928 shares (about $319.21K)Vanguard Small-Cap Growth ETF 888 shares (about $245.95K) Largest Sales this Quarter Vanguard Dividend Appreciation ETF 1,417 shares (about $290.02K)Air Products and Chemicals 218 shares (about $61.49K)Kroger 748 shares (about $53.65K)PepsiCo 286 shares (about $37.76K)Schwab Emerging Markets Equity ETF 730 shares (about $22.00K) Sector Allocation Over TimeMap of 500 Largest Holdings ofElser Financial Planning, Inc Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorLLYEli Lilly and Company$16,236,783$92,764 ▲0.6%20,82920.3%MedicalAAPLApple$5,337,573$14,567 ▲0.3%26,0156.7%Computer and TechnologyVOOVanguard S&P 500 ETF$4,959,504$709,474 ▲16.7%8,7316.2%ETFSCHXSchwab US Large-Cap ETF$3,360,306$144,978 ▲4.5%137,4924.2%ETFBROBrown & Brown$3,276,652$665 ▼0.0%29,5544.1%FinanceVTEBVanguard Tax-Exempt Bond ETF$3,142,137$3,142,137 ▲New Holding64,0863.9%ETFSCHASchwab US Small-Cap ETF$2,904,814$9,437 ▼-0.3%114,8153.6%ETFVBVanguard Small-Cap ETF$2,890,682$1,705,071 ▲143.8%12,1983.6%ETFDFUSDimensional U.S. Equity ETF$2,866,1770.0%42,7663.6%ETFSCHBSchwab US Broad Market ETF$2,581,375$88,123 ▲3.5%108,3253.2%ETFMSFTMicrosoft$2,408,163$60,689 ▲2.6%4,8413.0%Computer and TechnologySCHFSchwab International Equity ETF$2,286,153$21,216 ▼-0.9%103,4462.9%ETFAMZNAmazon.com$1,419,453$108,379 ▲8.3%6,4701.8%Retail/WholesaleJNJJohnson & Johnson$1,299,167$17,719 ▼-1.3%8,5051.6%MedicalDFCFDimensional Core Fixed Income ETF$1,287,6380.0%30,4691.6%ETFDFASDimensional U.S. Small Cap ETF$1,240,2430.0%19,4671.5%ETFQTECFirst Trust NASDAQ-100 Technology Sector Index Fund$1,230,7960.0%5,7831.5%ManufacturingSCHGSchwab U.S. Large-Cap Growth ETF$937,999$319,209 ▲51.6%32,1121.2%ETFVEAVanguard FTSE Developed Markets ETF$869,106$456 ▲0.1%15,2451.1%ETFUNPUnion Pacific$855,563$7,362 ▼-0.9%3,7191.1%TransportationSCHESchwab Emerging Markets Equity ETF$849,655$22,002 ▼-2.5%28,1901.1%ETFVIGVanguard Dividend Appreciation ETF$747,455$290,017 ▼-28.0%3,6520.9%ETFPGProcter & Gamble$716,437$797 ▼-0.1%4,4970.9%Consumer StaplesDFAXDimensional World ex U.S. Core Equity 2 ETF$655,0390.0%22,3030.8%ETFAPHAmphenol$618,8660.0%6,2670.8%Computer and TechnologyNSCNorfolk Southern$601,018$2,560 ▼-0.4%2,3480.7%TransportationAPDAir Products and Chemicals$590,352$61,489 ▼-9.4%2,0930.7%Basic MaterialsVTIVanguard Total Stock Market ETF$574,124$2,431 ▲0.4%1,8890.7%ETFVTVVanguard Value ETF$534,053$218,075 ▲69.0%3,0220.7%ETFKRKroger$515,136$53,651 ▼-9.4%7,1820.6%Retail/WholesaleQQQInvesco QQQ$505,912$221,233 ▲77.7%9170.6%FinanceCATCaterpillar$501,179$13,587 ▼-2.6%1,2910.6%IndustrialsSYKStryker$495,329$3,561 ▼-0.7%1,2520.6%MedicalSCHHSchwab U.S. REIT ETF$480,914$7,723 ▼-1.6%22,7280.6%ETFPEPPepsiCo$458,047$37,763 ▼-7.6%3,4690.6%Consumer StaplesIVViShares Core S&P 500 ETF$427,179$1,863 ▼-0.4%6880.5%ETFCLColgate-Palmolive$420,685$91 ▼0.0%4,6280.5%Consumer StaplesVEUVanguard FTSE All-World ex-US ETF$405,722$16,267 ▲4.2%6,0360.5%ETFLOWLowe's Companies$401,807$5,325 ▼-1.3%1,8110.5%Retail/WholesaleVXUSVanguard Total International Stock ETF$373,7770.0%5,4100.5%ETFCSXCSX$371,590$228 ▲0.1%11,3880.5%TransportationVWOVanguard FTSE Emerging Markets ETF$366,031$46,935 ▲14.7%7,4010.5%ETFINTUIntuit$355,555$16,556 ▲4.9%4510.4%Computer and TechnologyELVElevance Health$341,507$1,556 ▼-0.5%8780.4%MedicalCVXChevron$334,655$18,759 ▼-5.3%2,3370.4%EnergyDFIVDimensional International Value ETF$333,6030.0%7,7890.4%ETFABTAbbott Laboratories$328,056$34,275 ▲11.7%2,4120.4%MedicalMCDMcDonald's$326,186$11,107 ▼-3.3%1,1160.4%Retail/WholesaleDISWalt Disney$320,323$4,836 ▼-1.5%2,5830.4%Consumer DiscretionaryEFAiShares MSCI EAFE ETF$317,692$17,431 ▲5.8%3,5540.4%FinanceALLAllstate$310,6480.0%1,5430.4%FinanceDFUVDimensional US Marketwide Value ETF$309,7670.0%7,3270.4%ETFTXNTexas Instruments$294,198$42,147 ▲16.7%1,4170.4%Computer and TechnologyQCOMQUALCOMM$270,105$1,274 ▼-0.5%1,6960.3%Computer and TechnologyCBSHCommerce Bancshares$268,077$622 ▼-0.2%4,3120.3%FinanceHDHome Depot$265,814$2,566 ▲1.0%7250.3%Retail/WholesaleNVONovo Nordisk A/S$256,3400.0%3,7140.3%MedicalTJXTJX Companies$252,1670.0%2,0420.3%Retail/WholesaleMARMarriott International$251,6260.0%9210.3%Consumer DiscretionaryVBKVanguard Small-Cap Growth ETF$245,947$245,947 ▲New Holding8880.3%ETFRRyder System$240,8850.0%1,5150.3%TransportationTSMTaiwan Semiconductor Manufacturing$239,173$239,173 ▲New Holding1,0560.3%Computer and TechnologyWMTWalmart$234,085$489 ▲0.2%2,3940.3%Retail/WholesaleVTIPVanguard Short-Term Inflation-Protected Securities ETF$233,906$955 ▼-0.4%4,6530.3%ManufacturingEPDEnterprise Products Partners$232,2030.0%7,4880.3%EnergyVNQIVanguard Global ex-U.S. Real Estate ETF$229,289$16,338 ▼-6.7%4,9680.3%ETFLMTLockheed Martin$212,261$463 ▼-0.2%4580.3%AerospaceHBNCHorizon Bancorp (IN)$170,8560.0%11,1090.2%FinanceVANGUARD MUN BD FDS$0$933,341 ▼-100.0%00.0%INTERMEDIATE TRMShowing largest 100 holdings. 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