Holland Advisory Services, Inc. Top Holdings and 13F Report (2024)

About Holland Advisory Services, Inc.

Investment Activity

Holland Advisory Services, Inc. has $80.93 million in total holdings as of June 30, 2024.
Holland Advisory Services, Inc. owns shares of 41 different stocks, but just 8 companies or ETFs make up 80% of its holdings.
Approximately 4.27% of the portfolio was purchased this quarter.
About 15.22% of the portfolio was sold this quarter.
This quarter, Holland Advisory Services, Inc. has purchased 43 new stocks and bought additional shares in 19 stocks.
Holland Advisory Services, Inc. sold shares of 13 stocks and completely divested from 5 stocks this quarter.

Largest Holdings

iShares Core S&P 500 ETF: $19,525,095
Pacer US Cash Cows 100 ETF: $12,196,317
iShares Core S&P Mid-Cap ETF: $10,989,777
Pacer Developed Markets International Cash Cows 100 ETF: $10,227,863
Pacer US Small Cap Cash Cows 100 ETF: $6,508,389

Largest New Holdings this Quarter

Pacer Trendpilot US Large Cap ETF: $2,081,660 Holding
NVIDIA: $333,463 Holding
Dell Technologies: $297,499 Holding

Largest Purchases this Quarter

Pacer Trendpilot US Large Cap ETF: 41,834 shares (about $2.08M)
NVIDIA: 2,699 shares (about $333.46K)
Dell Technologies: 2,157 shares (about $297.50K)
iShares Core S&P Mid-Cap ETF: 4,941 shares (about $289.15K)
Pacer US Small Cap Cash Cows 100 ETF: 5,739 shares (about $249.99K)

Largest Sales this Quarter

iShares Core S&P 500 ETF: 3,624 shares (about $1.98M)
Pacer Developed Markets International Cash Cows 100 ETF: 23,393 shares (about $710.21K)
iShares Core S&P Small-Cap ETF: 3,940 shares (about $420.21K)
Pacer US Cash Cows 100 ETF: 3,115 shares (about $169.74K)
iShares S&P Mid-Cap 400 Value ETF: 302 shares (about $34.27K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
IVV iShares Core S&P 500 ETF	$19,525,095	$1,983,154 ▼	-9.2%	35,680	24.1%	ETF
COWZ Pacer US Cash Cows 100 ETF	$12,196,317	$169,736 ▼	-1.4%	223,827	15.1%	ETF
IJH iShares Core S&P Mid-Cap ETF	$10,989,777	$289,148 ▲	2.7%	187,795	13.6%	ETF
ICOW Pacer Developed Markets International Cash Cows 100 ETF	$10,227,863	$710,212 ▼	-6.5%	336,886	12.6%	ETF
CALF Pacer US Small Cap Cash Cows 100 ETF	$6,508,389	$249,991 ▲	4.0%	149,412	8.0%	ETF
PTLC Pacer Trendpilot US Large Cap ETF	$2,081,660	$2,081,660 ▲	New Holding	41,834	2.6%	ETF
VTI Vanguard Total Stock Market ETF	$1,783,302	$5,350 ▼	-0.3%	6,666	2.2%	ETF
AAPL Apple	$1,700,330	$64,450 ▲	3.9%	8,073	2.1%	Computer and Technology
MSFT Microsoft	$1,611,962	$12,513 ▲	0.8%	3,607	2.0%	Computer and Technology
IWP iShares Russell Mid-Cap Growth ETF	$990,089	$883 ▲	0.1%	8,972	1.2%	ETF
PM Philip Morris International	$834,436	$11,247 ▲	1.4%	8,235	1.0%	Consumer Staples
IEFA iShares Core MSCI EAFE ETF	$828,156	$14,600 ▲	1.8%	11,401	1.0%	ETF
JPM JPMorgan Chase & Co.	$726,473	$404 ▲	0.1%	3,592	0.9%	Finance
XOM Exxon Mobil	$657,078	$21,296 ▲	3.3%	5,708	0.8%	Oils/Energy
BRO Brown & Brown	$656,960	$894 ▲	0.1%	7,348	0.8%	Finance
MCD McDonald's	$640,511		0.0%	2,513	0.8%	Retail/Wholesale
PG Procter & Gamble	$615,397	$1,484 ▼	-0.2%	3,731	0.8%	Consumer Staples
IJR iShares Core S&P Small-Cap ETF	$597,462	$420,207 ▼	-41.3%	5,602	0.7%	ETF
MDLZ Mondelez International	$579,575	$3,206 ▲	0.6%	8,857	0.7%	Consumer Staples
QQQ Invesco QQQ	$517,925	$50,786 ▲	10.9%	1,081	0.6%	Finance
VTV Vanguard Value ETF	$485,952		0.0%	3,029	0.6%	ETF
WMT Walmart	$475,848	$271 ▼	-0.1%	7,028	0.6%	Retail/Wholesale
AMGN Amgen	$418,131	$313 ▼	-0.1%	1,338	0.5%	Medical
IWS iShares Russell Mid-Cap Value ETF	$383,760	$1,208 ▲	0.3%	3,178	0.5%	ETF
IVW iShares S&P 500 Growth ETF	$375,676	$370 ▲	0.1%	4,060	0.5%	ETF
JNJ Johnson & Johnson	$359,775	$877 ▼	-0.2%	2,462	0.4%	Medical
MO Altria Group	$351,212	$7,334 ▲	2.1%	7,710	0.4%	Consumer Staples
NVDA NVIDIA	$333,463	$333,463 ▲	New Holding	2,699	0.4%	Computer and Technology
CCL Carnival Co. &	$325,192		0.0%	17,371	0.4%	Consumer Discretionary
VIG Vanguard Dividend Appreciation ETF	$324,939		0.0%	1,780	0.4%	ETF
DELL Dell Technologies	$297,499	$297,499 ▲	New Holding	2,157	0.4%	Computer and Technology
HUBB Hubbell	$295,939		0.0%	810	0.4%	Industrial Products
CMCSA Comcast	$290,050	$666 ▼	-0.2%	7,407	0.4%	Consumer Discretionary
CAT Caterpillar	$287,076	$333 ▲	0.1%	862	0.4%	Industrial Products
IWO iShares Russell 2000 Growth ETF	$278,994	$525 ▲	0.2%	1,063	0.3%	ETF
XLF Financial Select Sector SPDR Fund	$272,148	$10,277 ▲	3.9%	6,620	0.3%	ETF
VBR Vanguard Small-Cap Value ETF	$250,858		0.0%	1,374	0.3%	ETF
DIS Walt Disney	$217,829	$1,787 ▼	-0.8%	2,194	0.3%	Consumer Discretionary
V Visa	$216,371	$1,838 ▼	-0.8%	824	0.3%	Business Services
IBM International Business Machines	$215,873	$173 ▲	0.1%	1,248	0.3%	Computer and Technology
IJJ iShares S&P Mid-Cap 400 Value ETF	$201,302	$34,269 ▼	-14.5%	1,774	0.2%	ETF
VCIT Vanguard Intermediate-Term Corporate Bond ETF	$0	$8,119,771 ▼	-100.0%	0	0.0%	ETF
BA Boeing	$0	$232,327 ▼	-100.0%	0	0.0%	Aerospace
MRK Merck & Co., Inc.	$0	$211,306 ▼	-100.0%	0	0.0%	Medical
CSCO Cisco Systems	$0	$211,192 ▼	-100.0%	0	0.0%	Computer and Technology
HD Home Depot	$0	$209,866 ▼	-100.0%	0	0.0%	Retail/Wholesale