S&P 500   5,088.80
DOW   39,131.53
QQQ   436.78
How this AP photographer captured a unique splash at the swimming worlds with an underwater camera
66,000% upside on tiny biotech? (Ad)
Delays in promised Western military aid to Ukraine are costing lives, the defense minister says
MILAN FASHION PHOTOS: Feben, Rave Review promote looks for women of all shapes, ages and sizes
AI Stock Caught Trading Under Secret Name (Ad)
Caribbean leaders meet with Haiti's prime minister. Foreign force deployment is on the agenda
What recession? Professional forecasters raise expectations for US economy in 2024
AI Stock Caught Trading Under Secret Name (Ad)
Stock market today: Asian shares mostly decline, while Tokyo again touches a record high
AT&T will give $5 to customers hit by cellphone network outage
S&P 500   5,088.80
DOW   39,131.53
QQQ   436.78
How this AP photographer captured a unique splash at the swimming worlds with an underwater camera
66,000% upside on tiny biotech? (Ad)
Delays in promised Western military aid to Ukraine are costing lives, the defense minister says
MILAN FASHION PHOTOS: Feben, Rave Review promote looks for women of all shapes, ages and sizes
AI Stock Caught Trading Under Secret Name (Ad)
Caribbean leaders meet with Haiti's prime minister. Foreign force deployment is on the agenda
What recession? Professional forecasters raise expectations for US economy in 2024
AI Stock Caught Trading Under Secret Name (Ad)
Stock market today: Asian shares mostly decline, while Tokyo again touches a record high
AT&T will give $5 to customers hit by cellphone network outage
S&P 500   5,088.80
DOW   39,131.53
QQQ   436.78
How this AP photographer captured a unique splash at the swimming worlds with an underwater camera
66,000% upside on tiny biotech? (Ad)
Delays in promised Western military aid to Ukraine are costing lives, the defense minister says
MILAN FASHION PHOTOS: Feben, Rave Review promote looks for women of all shapes, ages and sizes
AI Stock Caught Trading Under Secret Name (Ad)
Caribbean leaders meet with Haiti's prime minister. Foreign force deployment is on the agenda
What recession? Professional forecasters raise expectations for US economy in 2024
AI Stock Caught Trading Under Secret Name (Ad)
Stock market today: Asian shares mostly decline, while Tokyo again touches a record high
AT&T will give $5 to customers hit by cellphone network outage
S&P 500   5,088.80
DOW   39,131.53
QQQ   436.78
How this AP photographer captured a unique splash at the swimming worlds with an underwater camera
66,000% upside on tiny biotech? (Ad)
Delays in promised Western military aid to Ukraine are costing lives, the defense minister says
MILAN FASHION PHOTOS: Feben, Rave Review promote looks for women of all shapes, ages and sizes
AI Stock Caught Trading Under Secret Name (Ad)
Caribbean leaders meet with Haiti's prime minister. Foreign force deployment is on the agenda
What recession? Professional forecasters raise expectations for US economy in 2024
AI Stock Caught Trading Under Secret Name (Ad)
Stock market today: Asian shares mostly decline, while Tokyo again touches a record high
AT&T will give $5 to customers hit by cellphone network outage

Holland Advisory Services, Inc. Top Holdings and 13F Report (2024)

About Holland Advisory Services, Inc.

Investment Activity

  • Holland Advisory Services, Inc. has $87.32 million in total holdings as of December 31, 2023.
  • Holland Advisory Services, Inc. owns shares of 40 different stocks, but just 7 companies or ETFs make up 80% of its holdings.
  • Approximately 34.47% of the portfolio was purchased this quarter.
  • About 33.84% of the portfolio was sold this quarter.
  • This quarter, Holland Advisory Services, Inc. has purchased 36 new stocks and bought additional shares in 17 stocks.
  • Holland Advisory Services, Inc. sold shares of 13 stocks and completely divested from 1 stock this quarter.

Largest New Holdings this Quarter

Pacer US Cash Cows 100 ETF
$11,016,213 Holding
Visa
$214,609 Holding
Cisco Systems
$203,009 Holding

Largest Purchases this Quarter

Pacer US Cash Cows 100 ETF
211,891 shares (about $11.02M)
Pacer US Small Cap Cash Cows 100 ETF
145,570 shares (about $6.99M)
Vanguard Intermediate-Term Corporate Bond ETF
5,937 shares (about $482.56K)
Visa
824 shares (about $214.61K)

Largest Sales this Quarter

iShares Core MSCI EAFE ETF
149,182 shares (about $10.50M)
iShares Core S&P Mid-Cap ETF
37,578 shares (about $10.41M)
iShares Core S&P Small-Cap ETF
60,040 shares (about $6.50M)
iShares Core S&P 500 ETF
2,645 shares (about $1.26M)
International Business Machines
976 shares (about $159.66K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofHolland Advisory Services, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$19,940,124$1,263,333 -6.0%41,74822.8%ETF
Pacer US Cash Cows 100 ETF stock logo
COWZ
Pacer US Cash Cows 100 ETF
$11,016,213$11,016,213 New Holding211,89112.6%ETF
Pacer Developed Markets International Cash Cows 100 ETF stock logo
ICOW
Pacer Developed Markets International Cash Cows 100 ETF
$10,654,058$10,654,058 New Holding341,03912.2%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$10,349,001$10,414,685 -50.2%37,34111.9%ETF
Vanguard Intermediate-Term Corporate Bond ETF stock logo
VCIT
Vanguard Intermediate-Term Corporate Bond ETF
$10,125,004$482,561 5.0%124,56911.6%ETF
Pacer US Small Cap Cash Cows 100 ETF stock logo
CALF
Pacer US Small Cap Cash Cows 100 ETF
$6,991,727$6,991,727 New Holding145,5708.0%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$1,609,625$10,913 -0.7%6,7851.8%ETF
Apple Inc. stock logo
AAPL
Apple
$1,545,311$144,211 10.3%8,0261.8%Computer and Technology
Microsoft Co. stock logo
MSFT
Microsoft
$1,334,247$187,276 16.3%3,5481.5%Computer and Technology
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$1,072,214$6,499,316 -85.8%9,9051.2%ETF
iShares Russell Mid-Cap Growth ETF stock logo
IWP
iShares Russell Mid-Cap Growth ETF
$1,044,171$313 0.0%9,9961.2%ETF
iShares Core MSCI EAFE ETF stock logo
IEFA
iShares Core MSCI EAFE ETF
$806,373$10,495,231 -92.9%11,4620.9%ETF
Philip Morris International Inc. stock logo
PM
Philip Morris International
$753,479$10,161 1.4%8,0090.9%Consumer Staples
McDonald's Co. stock logo
MCD
McDonald's
$743,091$3,855 0.5%2,5060.9%Retail/Wholesale
Mondelez International, Inc. stock logo
MDLZ
Mondelez International
$633,794$4,201 0.7%8,7500.7%Consumer Staples
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$608,803$43,887 7.8%3,5790.7%Finance
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$550,667$99,976 -15.4%5,5080.6%Energy
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$546,476$2,931 0.5%3,7290.6%Consumer Staples
Brown & Brown, Inc. stock logo
BRO
Brown & Brown
$521,130$65,488 -11.2%7,3290.6%Finance
Invesco QQQ stock logo
QQQ
Invesco QQQ
$470,538$73,714 18.6%1,1490.5%Finance
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$450,076$3,139 0.7%3,0110.5%ETF
iShares Russell Mid-Cap Value ETF stock logo
IWS
iShares Russell Mid-Cap Value ETF
$413,920$4,303 1.1%3,5590.5%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$385,162$108,792 -22.0%2,4570.4%Medical
Amgen Inc. stock logo
AMGN
Amgen
$384,438$5,183 1.4%1,3350.4%Medical
Walmart Inc. stock logo
WMT
Walmart
$368,171$24,597 7.2%2,3350.4%Consumer Defensive
Carnival Co. & plc stock logo
CCL
Carnival Co. &
$359,1450.0%19,3710.4%Consumer Discretionary
Comcast Co. stock logo
CMCSA
Comcast
$324,753$2,456 0.8%7,4060.4%Consumer Discretionary
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$304,332$1,803 0.6%4,0520.3%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$303,3120.0%1,7800.3%ETF
Altria Group, Inc. stock logo
MO
Altria Group
$297,235$6,777 2.3%7,3680.3%Consumer Staples
The Boeing Company stock logo
BA
Boeing
$274,2850.0%1,0520.3%Aerospace
iShares Russell 2000 Growth ETF stock logo
IWO
iShares Russell 2000 Growth ETF
$267,310$58,758 -18.0%1,0600.3%ETF
Hubbell Incorporated stock logo
HUBB
Hubbell
$266,3440.0%8100.3%Industrial Products
Vanguard Small Cap Value Index Fund stock logo
VBR
Vanguard Small Cap Value Index Fund
$256,017$5,757 -2.2%1,4230.3%ETF
Caterpillar Inc. stock logo
CAT
Caterpillar
$253,125$20,404 8.8%8560.3%Industrial Products
Financial Select Sector SPDR Fund stock logo
XLF
Financial Select Sector SPDR Fund
$239,5120.0%6,3700.3%ETF
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$236,004$84,637 -26.4%2,0690.3%ETF
Visa Inc. stock logo
V
Visa
$214,609$214,609 New Holding8240.2%Business Services
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$203,009$203,009 New Holding4,0180.2%Computer and Technology
International Business Machines Co. stock logo
IBM
International Business Machines
$202,519$159,660 -44.1%1,2380.2%Computer and Technology
The Home Depot, Inc. stock logo
HD
Home Depot
$0$282,097 -100.0%00.0%Retail/Wholesale

Showing largest 100 holdings. View all holdings.