Eric Serotta Analyst Performance

U.S. Beverages, Tobacco, and Household Products Equity Research at Morgan Stanley

Eric Serotta is a stock analyst at Morgan Stanley in the consumer staples sector, covering 7 publicly traded companies. Over the past year, Eric Serotta has issued 14 stock ratings, including buy and hold recommendations. While full access to Eric Serotta's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Eric Serotta's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions.

Analyst Ranking: Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeat
Average Return: 00.00% 12-Month ROI
Success Rate: 00.00% Profitable Ratings
Total Ratings: 17 Last 10 Years
Buy Recommendations: 37.50% 6 Buy Ratings
Companies Covered: 7 Unique Companies

Ratings Distribution

Rating	Percentage	Count
Strong Buy	0.0%	0 ratings
Buy	37.5%	6 ratings
Hold	62.5%	10 ratings
Sell	0.0%	0 ratings

Out of 16 total stock ratings issued by Eric Serotta at Morgan Stanley, the majority (62.5%) have been Hold recommendations, followed by 37.5% Buy.

Best & Worst Calls

Best Call
00.0%
BUD
Sep 2015
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Worst Call
000.0%
SAM
Jan 2022
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Exchange Coverage

Exchange	Percentage	Count
NYSE	71.4% of companies on NYSE	5 companies
NASDAQ	28.6% of companies on NASDAQ	2 companies

Eric Serotta, an analyst at Morgan Stanley, currently covers 7 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.

Coverage Focus

Sector Icon	Sector	Percentage
	Consumer Staples 7 companies	100.0%

Eric Serotta of Morgan Stanley specializes in stock coverage within the Consumer Staples sector.

Coverage Industries

Industry	Percentage
BEVERAGES - SOFT 2 companies	28.6%
TOBACCO 2 companies	28.6%
BEVERAGES - ALCOH 2 companies	28.6%
FOOD - MISC/DIVERSIFIED 1 company	14.3%

Timeframe

Start Date

End Date

Rating

12-Month ROIAll ROI

Export to Excel

Company	Report Date	Action	Report Date Price	12-Month Price Target	Rating
COCO Vita Coco	9/25/2025	Boost Price Target	$39.40	$41.00	Equal Weight
CELH Celsius	9/2/2025	Boost Price Target	$62.88	$61.00	Equal Weight
PRMB Primo Brands	8/11/2025	Lower Price Target	$23.68	$35.00	Overweight
CELH Celsius	8/8/2025	Boost Price Target	$50.98	$56.00	Equal Weight
MO Altria Group	7/31/2025	Boost Price Target	$61.53	$62.00	Equal Weight
COCO Vita Coco	7/31/2025	Boost Price Target	$36.14	$38.00	Equal Weight
SAM Boston Beer	7/25/2025	Lower Price Target	$202.20	$245.00	Equal Weight
SAM Boston Beer	7/25/2025	Lower Price Target	$219.08	$250.00	In-Line
PRMB Primo Brands	7/2/2025	Initiated Coverage	$29.56	$38.00	Overweight
PM Philip Morris International	4/24/2025	Reiterated Rating	$168.88	$182.00	Overweight
SAM Boston Beer	2/26/2025	Lower Price Target	$248.09	$270.00	Equal Weight
MO Altria Group	1/31/2025	Lower Price Target	$51.59	$53.00	Equal Weight
MO Altria Group	1/16/2025	Initiated Coverage	$51.04	$54.00	Equal Weight
PM Philip Morris International	1/16/2025	Initiated Coverage	$118.45	$140.00	Overweight

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